Blue Sleep

Blue Sleep is a manufacturer of mattresses, pillows, beds and related accessories. The company, as it itself claims, adheres to the concept of wow service - delivers day-to-day and gives 100 days to test products. The brand works according to the d2c sales model, which allows you to directly receive feedback from customers and quickly respond to it.

History

Performance indicators

According to the Kontur.Focus database, Blue Sleep's revenue in 2020 increased by 90% to 192.6 million rubles. The company finished 2019 with a loss of 1.8 million rubles, and 2020 with a profit of 11.4 million rubles.

History

2021: Raising $1 million

September 10, 2021 it became known about the investment of $1 million in the company Blue Sleep. The Tiltech Capital Fund (among its co-owners the founder of the Vkusville network Andrei Krivenko) and current investors Gosha Semenov, Konrad Habsburg and Nick Lyle invested in the manufacturer of sleep products.

According to Vedomosti, Blue Sleep will direct the funds received to launch a new direction - the production and online sale of furniture. According to the representative of the company, she plans to produce folding sofas, chairs, bedside tables, lamps, etc. Production is planned to be placed in Russia on contract sites, but it is not yet specified where.

Blue Sleep believes that in this segment it will be able to compete with IKEA. Among its advantages, it refers to the model of working directly with the consumer (direct to consumer, d2c), her representative said. The investment manager of Tiltech Capital Anna Slobodenyuk also said the same thing. In her opinion, traditional offline players selling goods for home in the future will lose ground and those who can adapt to consumer requests will come in their place.

Vkusville co-founder Andrei Krivenko's foundation has invested in Blue Sleep sleep products developer

Data Insight partner Boris Ovchinnikov told Vedomosti that Blue Sleep has a loyal audience that will probably take advantage of the opportunity and try a new assortment. But competing with companies such as IKEA, Hoff, etc., will be quite difficult - they are known, they have many stores and a versatile range. In addition, they are also actively developing online sales.

Earlier in 2021, Tiltech Capital announced that it would invest 1 billion rubles in small and medium-sized retail - companies that have adapted to the crisis due to the COVID-19 pandemic. Apparently, the Blue Sleep project was included in these plans.^[1]

2020: Raising 30 million rubles from Tiltech Capital Fund

At the end of September 2020, the Tiltech Capital Fund, among the co-owners of which is the founder of the Vkusville network Andrei Krivenko, announced the investment of 30 million rubles in Blue Sleep. Under the terms of the agreement, the fund will receive 7% in the startup, and will also be able to additionally invest 30 million rubles in it in the first quarter of 2020.

The funds raised will allow Blue Sleep to expand the geography of presence, increase the range of products, and develop solutions for analyzing human sleep data.

The foundation of the founder of Vkusville invested 30 million rubles in the developer of smart mattresses

Blue Sleep plans to develop solutions for analyzing data on human sleep phases. The priority project is the creation of a smart mattress that can read heart rate, breathing and other data from different phases of sleep, and transmit them to specialists for the preparation of diets, sports programs, treatment courses, etc. The company intends to find partners in the field of data science in Russia or abroad to develop a solution.

Data on human sleep will become extremely valuable information for medicine and the fitness industry, treatment courses, as well as sports programs can be compiled on their basis, it will be possible to treat insomnia and other diseases, maintain and properly monitor health, "said Gosha Semenov, head of Blue Sleep.

By the end of 2021, Blue Sleep plans to open logistics hubs in new regions - St. Petersburg and the Krasnodar Territory - to deliver day-to-day. The company has already tested interest from local buyers, delivering from Moscow. The company also plans to open a new showroom in the center of Moscow.^[2]

Notes