AmoCRM (Amotsrm)

AmoCRM is a developer of the online CRM system of the same name, separated from the web integrator QSOFT into a separate legal entity in November 2015. As of November 2016, AmoCRM has two offices - in Moscow and San Francisco (California, USA).

Performance indicators

2024: AmoCRM boosted revenue and profits, paid record 1C dividends to other shareholders

As TAdviser found out, in 2024 the revenue of AmoCRM LLC, the developer of the AmoCRM product, increased by 15% and exceeded 1.66 billion rubles. Net profit grew by about 20%, to more than 921 million rubles.

All revenue came from the development and provision for payment under license agreements of a non-exclusive right to use the AmoCRM 2.0 product, follows from the explanations for the company's financial accounting published in the FTS database . At the same time, the cost of sales amounted to about 364.5 million rubles, an increase of 7.7%.

The company's commercial expenses remained at the same level - about 254 million rubles. At the same time, the labor costs related to them turned out to be about 93% higher than in 2023, and amounted to 84.9 million rubles. There was a significant expansion of the company's staff: the average annual number of employees of AmoCRM during the reporting period amounted to 160 people, while a year earlier - 94 people.

But the company cut the costs of organizing events and advertising in 2024. However, this happened after their large increase in the previous reporting period.

Management expenses increased by 70.7%, to almost 136 million rubles.

In 2024, the interest received by AmoCRM from participation in other organizations increased by 236.2% to 48.4 million rubles. In which ones, in the explanations to the financial accounting is not specified.

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Фото: Official Telegram channel AmoCRM

750 million rubles were spent on paying dividends and other payments for the distribution of profits in favor of the owners of AmoCRM in 2024, which is 19.2% more than a year earlier, and more than in previous years. The explanations to the financial accounting published in the database of the Federal Tax Service indicate that, as last year, the largest amount of dividends, 382.5 million rubles, was received by 1C, which owns a share of 51% in the authorized capital and 1020 out of 2,000 ordinary shares of the legal entity. The founder of AmoCRM Mikhail Tokovinin received dividends in the amount of about 128.6 million rubles.

Boris Nuraliev, member of the board of directors and beneficial owner, who owns a share of 33.15% in the authorized capital of the company, personally does not have ordinary shares and does not receive dividends.

In September 2024, the company increased AmoCRM prices for new customers. In the tariffs "Basic," "Advanced" and "Professional" the increase was 100 rubles, while the cost of the tariff for micro-business increased from 4999 to 7999 rubles, for startups - from 14,999 to 19,999 rubles.

And in terms of functionality, one of the most important updates for the year was the emergence of amoAI, a personal customer assistant based on artificial intelligence technologies designed to speed up correspondence, improve texts and make deals faster.

Mikhail Tokovinin noted in a conversation with TAdviser that there were no special growth drivers in 2024 on the Russian market for AmoCRM. It was just that there was a general economic growth, an increase in demand for automation and a logical increase in revenue from vendors like AmoCRM.

It is difficult to talk about 2025 now and it is difficult to make forecasts, he said.

In general, we had modest expectations for growth, because such a level of the Central Bank rate inevitably affects our clients, their readiness to launch new projects, to implement something. And, judging by the first quarter, these our estimates are correct, - Mikhail Tokovinin told TAdviser.

History

2023

4th place in the ranking of TAdviser "The largest suppliers of CRM systems in Russia"

AmoCRM took 4th place in the ranking "Largest suppliers of CRM systems in Russia," prepared by TAdviser in December 2024 based on the companies' revenue from the implementation/delivery of such solutions for 2023. Read more here.

Data for 2023

AmoCRM revenue approached 1.5 billion rubles

As TAdviser found out, in 2023, the revenue of AmoCRM JSC, the developer of cloud CRM, increased by 38% compared to 2022, to 1.448 billion rubles. According to the database of legal entities Kontur.Focus, "the company's net profit for the reporting period amounted to almost 767 million rubles with an increase of 49%.

All revenue came from the development and provision for payment under license agreements of a non-exclusive right to use the AmoCRM 2.0 product, follows from the explanations for the company's financial accounting published in the FTS database . The cost of goods and services sold amounted to 338.5 million rubles.

The company spent more than 105 million rubles on advertising services, and about 57 million rubles on organizing events. In 2023, she held more than a dozen events throughout Russia and beyond. The largest of the AmoCRM conferences, according to the company, gathered more than 70 thousand participants, and its headliner was Elena Blinovskaya, who was detained by law enforcement agencies shortly after this event.

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Фото: "AmoCRM"

About 60 million rubles of AmoCRM cost the costs of research, development and technological work in 2023.

In 2023, the company released a large AmoCRM update that affected its interface and functionality, and also introduced a new tariff plan for large accounts - Enterprise.

The average annual number of AmoCRM employees in 2023 amounted to 94 people, in 2022 there were 80 people. At the same time, the cost of employee remuneration practically did not increase compared to 2022 and amounted to 43.8 million rubles as an item of commercial expenses. And within the framework of management expenses, labor costs decreased 1.6 times, to about 38 million rubles.

Against the background of revenue growth and net profit, AmoCRM accrued record dividends to its shareholders - a total of 650 million rubles from the profit received in 2022 and 2023. Of these, 331.5 million rubles were received by 1C as the main shareholder who owns a 51% stake in the authorized capital of the company. The second largest shareholder, Mikhail Tokovinin, received dividends in the amount of about 111 million rubles, follows from the explanations for the financial reporting.

As TAdviser calculated, the amount of dividends distributed by AmoCRM in 2022 was about 427 million rubles, in 2021 - almost 466 million rubles, in 2020 - 370 million rubles.

At the end of 2023, comparable revenue growth - 42% - was demonstrated by 1C-Bitrix"," the developer of the service "Bitriks24" (more). here In explaining the financial accounting, the company pointed to an increase in demand ON in the market for sales management (CRM) and company objectives as one of the main factors in the increase in sales revenue.

2022: 6th place in the ranking "The largest suppliers of CRM solutions in Russia"

amoCRM ranked 6th in the TAdviser rating, prepared on the basis of revenue from the implementation of CRM projects in Russia in 2022 and published in December 2023. More details here.

2018: Revenue - 610 million rubles

In 2018, the revenue of AMOTSRM JSC amounted to AMOCRM million rubles, and net profit - 288.6 million rubles.

2016: Sale of a controlling stake to 1C

1C bought a 51% stake in amoCRM, amoCRM CEO Mikhail Tokovinin said in October 2016.^[1] The amount of^[1] transaction and its terms are not disclosed. All amoCRM management will remain at the company, Tokovinin said.

According to the Contour-Focus database, as of October 2016, Mikhail Tokovinin controlled 35% of AmoCRM JSC, 25% belonged to Yegor Kovalchuk, another 20% were owned by Sergey Golovanevsky and Denis Mitrofanov.

The parties do not disclose whose share was bought by Boris Nuraliev's company

The CRM system is becoming one of the main tools for the business to fight for competitiveness. We will develop this area both on the 1C: Enterprise platform, and together with the creators of other successful programs and services, such as amoCRM. We hope that our strategy of creating joint ventures with leaders and promising teams in related market sectors will ensure good dynamics in the development of the CRM direction, "says Boris Nuraliev, head of 1C.

After merging with 1C, amoCRM intends to strengthen its position in the domestic market, as well as find an opportunity for development in the West, Tokovinin added.

We have been working in the United States since 2011, however, today we have really competitive resources to fight in the CRM solutions segment. I want to believe that with our team and new opportunities, we have a real chance to take a significant share in the world market, "says Mikhail Tokovinin, head of amoCRM.[2]

Notes