Family

The SevenYa chain of stores is one of the leading retail chains in the Perm Territory, which operates in the supermarket and hypermarket formats. To date, the Family has 26 stores, 22 of which are located in Perm, and 4 in the cities of Perm Territory: Berezniki, Dobryanka, Chusov. The owner of the brand "SevenYa" is the Management Company "EX."

History

2022: Beginning of signage replacement in three Perm stores

On November 10, 2022, Lenta announced that it had begun changing signs in stores of the Family chain.

By the end of November 2022, the signs of three hypermarkets Perm located at the addresses will be replaced: Revolution Street, 13, Borchaninova Street, 13 and Mira Street, 41/1. In addition, "Hyper Ribbon" will be a store at 82 Mira Street in the city of Berezniki.

Lenta will also design the cash areas of stores in a color scheme that corresponds to the brand concept. The company expanded the range of products presented in hypermarkets, increased the number of shares and promotional offers for buyers. Lenta plans to gradually change the signs of other Family outlets.

Previously, Lenta's loyalty program began operating in all 74 Family stores in Perm and Perm Territory. The company continues to develop the best practices of "Family" in order to offer residents of the region a large assortment at attractive prices. In December 2021, the retail chain launched the Right Wine project in hypermarkets in Perm and supermarkets in Yekaterinburg. In the stores of these cities, the products "Whales of Food" are also presented.

2021

Completion of the acquisition by Lenta

On August 26, 2021, Lenta announced that its indirect subsidiary Lenta LLC had completed the purchase of the Family Group of Companies.

The purchase price at the time of closing amounted to about 2.45 billion rubles, which reflects a number of adjustments at the time of completion of the transaction related to the actual level of cash, debt and working capital of the Family Group of Companies.

As a result of the acquisition, approved Federal Antimonopoly Service of Russia in July 2021, Lenta's share in the retail trade food market Perm Territory will be approximately 7%; the combined business will strengthen the company's position.

Within 12 months, Lenta plans to integrate stores, supply chain infrastructure, and employees of the Family chain into its own retail network.

This acquisition contributes to Lenta's strategic objectives and provides synergies for further business growth.

{{quote 'author = said Lenta CEO Vladimir Sorokin. |

We continue to work towards achieving the long-term goal of becoming one of the champions in the retail market in Russia. The acquisition of the Family Group contributes to the expansion of Lenta into smaller store formats, while creating a solid foundation for the development of our network and strengthening its position in the Perm Territory. This transaction confirms our desire to play an active role in the consolidation of the food retail sector in the Russian regions.

The Family group of companies has a special range of products and a high level of customer loyalty. One of our key priorities as part of the business integration process will be to maintain and improve the current level of service in acquired stores, as well as to use the experience of the Family chain in the production of culinary and confectionery products. In addition, the location of the chain's stores will allow Lenta to launch express delivery throughout Perm and will contribute to the development of our online business in the Perm Territory,}}

Lenta bought Family for 2.35 billion rubles

On June 17, 2021, Lenta announced the purchase of the Family group, which is the fourth largest retailer in the Perm Territory. The transaction cost amounted to 2.35 billion rubles.

The sale of the Family to Lenta will require approval from the Federal Antimonopoly Service. The deal, as Lenta predicts, will be closed in the summer of 2021.

Lenta acquires Family for 2.35 billion rubles

By June 2021, the Family chain includes 75 stores in Perm and the Perm Territory with a total sales area of ​ ​ 46,600 square meters. m, including 4 hypermarkets, 27 supermarkets and 44 stores at home. Lenta estimates its share in the food retail market in the Perm Territory as approximately 7% as a result of the transaction.

Lenta plans to integrate Family supermarkets and supply chain infrastructure into its retail network, as well as save jobs for 3,200 employees of the Perm chain. Hypermarkets "Family" will be transferred to the brand "Lenta," supermarkets will be renamed "Super Lenta," and shops near the house - to "Mini Lenta."

Lenta CEO Vladimir Sorokin said that the purchase of the Family provides a synergistic effect for the further growth of Lenta.

Buying hypermarkets "Family" will allow us to become the largest player in this segment in the Perm Territory, and 71 supermarkets and stores near the house, which have a convenient location for customers, will become a solid basis for strengthening the position and development of the network in the region, - he said.

He also added that an increase in the number of stores will help the retailer expand the offer of online express delivery both in Perm and throughout the region, including small cities of the Perm Territory, where the online delivery market is still underdeveloped.

Lenta indicates that as of March 31, it managed 254 hypermarkets and 140 supermarkets with a total sales area of ​ ​ more than 1.5 million square meters. m in 89 cities of the European part of Russia.^[1]

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