Online business chain of stores Perekrestok
The online business network "Perekrestok" (part of the X5 Group) is represented by a Perekrestok.ru store, in which you can order food and related products via the Internet.
The online supermarket Perekrestka was launched in 2017 and organizationally exists as an internal division of the company.
2022
Connecting the edna chat center
On September 20, 2022, the company Pro-Vision Communications announced that in the winter of 2021, "" Vprok.ru Crossroads completed the implementation project chat of the center edna and launched digital channels to support buyers. The solution made it possible to create a single window for processing customer requests, which now come from all digital channels to a single operator interface, and provide customers with communication channels with the company. More. here
Refusal to print paper checks in Moscow and St. Petersburg
On September 9, 2022, X5 Group announced that the online hypermarket Vprok.ru began to abandon printing paper checks in favor of a complete transition to electronic ones. While the transfer of buyers of Moscow and St. Petersburg has begun, and by the end of 2022 it is planned to abandon paper checks in all regions of the service's presence.
After making a purchase, the electronic check is automatically sent through the OFD (Fiscal Data Operator) to the client's mail or phone number, which he indicated when registering in the application. Contacts can always be updated in your personal account.
On average, the Vprok.ru delivers about 14 thousand orders daily, which will potentially significantly reduce the amount of difficult to recycle waste, which, due to its chemical composition, includes check tape.
 | An electronic check is a convenient solution: it is not lost, you can always remember your purchases, assess spending, but also such a check is more environmentally friendly than a paper one, so we decided to completely switch to an electronic analogue. In the second quarter of 2022 alone, our service delivered more than 1.2 million orders, so even such a small step will be able to reduce environmental damage. At the "pilot" stage, we have already received positive responses from our customers and hope that everyone will support our choice, - commented Igor Zatonsky, Director of Business Development and Operations of the Vprok.ru. |  |
Appointment of Andrei Kalmykov as CEO of Perekrestok
On August 31, 2022, X5 Group announced the appointment of Andrei Kalmykov as the new CEO of Perekrestok. In this post, he will replace Vladimir Sadovin, who has been acting head of the retailer since the beginning of 2022. Then Vladislav Kurbatov, who headed Perekrestok, was appointed general director of the Pyaterochka chain of stores near the house (also owned by X5). Read more here.
"Crossroads" launched an online cosmetics store
On July 6, 2022, Perekrestok announced the launch of an online cosmetics store. It is a separate corner on the site and in the mobile application of the Vprok.ru Perekrestok service. The entire assortment is stored on darkstors and is available in all regions of the service's presence. Read more here.
Reduce order delivery time to 2-4 hours in Moscow and St. Petersburg
Online hypermarket Vprok.ru Perekrestok has reduced the delivery time of orders to 2-4 hours in Moscow and St. Petersburg, as well as a number of cities in the Moscow and Leningrad regions. In order to receive an order in a shorter time, the buyer must place an order before 20 pm. This was reported by the Press Service of X5 Group on April 07, 2022.
Expediting delivery was allowed by the revision of the "last mile" processes: now forwarding drivers serve fewer orders in one flight, return to the darkstore faster for new batches during the day, and do not leave in shifts.
You can arrange delivery both on the website and in the Perekrestok Vrok mobile application, despite the decrease in the waiting period, the client will be offered a full range of online hypermarket, which at the beginning of April 2022 exceeds 72 thousand items: everything from fresh assortment to household and garden goods. In addition to Moscow and St. Petersburg, this service is also available in the region. In the Moscow region, delivery works in Krasnogorsk, Mytishchi, Khimki, Dolgoprudny, Lyuberets, Reutov, Troitsk and Odintsovo, in the Leningrad region - in Pargolovo, Murino, Kudrovo, Pushkin and Pavlovsk. The cost of delivery in 2-4 hours is 99 rubles, and when ordering from 3 thousand rubles, it can be issued for free. There are also no restrictions on the weight of the order: users, as before, can place an order weighing up to 500 kg. Both individuals and legal entities that are customers of the service can receive an order in 2-4 hours: charitable organizations, restaurants and cafes, offices, as well as representatives of large businesses.
| | Having revised and rebuilt the processes of the "last mile," we, first of all, listened to the wishes of our customers who face various consumer tasks every day: from purchasing for future use to re-purchasing the necessary goods. Reducing the delivery time while maintaining one of our main advantages - an assortment exceeding 72 thousand product names, brings the purchase for future use to a new level. At the same time, the quality of service and the fulfillment of orders remain the main priorities for us, said Leonid Dovladbegyan, managing director of the online hypermarket Vprok.ru Perekrestok.
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Opening of the united darkstore for express delivery of goods "Pyaterochka" and "Crossroads"
X5 Group on March 17, 2022 announced the opening of the first combined darkstore for express delivery of goods at once two retail chains - Pyaterochka and Perekrestok.
Darkstor opened at: Moscow Protopopovsky Lane, 3. Its assortment reaches 11 thousand items, the total area is 1470 m2. There are 11 collectors and 20 couriers at the facility. Darkstor will be able to provide orders for Meshchansky, Tverskaya, Basmanny and the Maryina Grove area. For the buyer, the order will be held in the usual mode - using the application of the selected retail network based on the available assortment. At the start, the facility will process about 500 orders per day, which will fully cover the needs of residents of nearby areas and reduce the load from 9 stores that will continue to work for visitors.
| | One of the main tricks of the X5 is to find synergy and improve the cost-effective operating model of the business. The development of the darkstore system for fast delivery will ensure the growth of its own express delivery services without compromising visitors to offline stores. This will increase the quality and speed of assembly, expand the online shelf of available goods without changing the assortment matrix of stores, increase the efficiency and utilization of existing resources. The buyer will not feel the difference: the speed and conditions of delivery, prices for products, the quality of goods - will remain at the same level as in the usual delivery from the nearest store, - said Larisa Romanovskaya, Managing Director of X5 Digital. | |
Express delivery from retail chains is Kh5 actively developing. GMV and the number of orders in 2021 increased 4 times compared to a year earlier and reached 30.79 billion rubles and almost 19.2 million orders, respectively. As of December 31, 2021, the express delivery service was available from 1,611 stores (923 Pyaterochka stores, 30 Pyaterochka darkstores, 655 Perekrestok supermarkets and three Karusel hypermarkets) in 50 regions. In 4 sq. 2021 the average number of orders for express delivery amounted to 69.8 thousand per day, with a delivery time of about 60 minutes and an average check of 1,527 rubles. in Pyaterochka and 1,775 rubles. in Perekrestok. The number of orders per day in 4 square meters. 2021 reached 114 thousand on peak days of December.
2021
Integration of the Perekrestok Vrok mobile application with the About service from Kh5
Online hypermarket Vprok.ru Perekrestok expands its own functionality mobile application by integrating express delivery from an aggregator Kh5 Group under the brand. "About" This was reported on June 11, 2021 at Perekrestka. A separate Express button for ordering from nearby chain stores trade is Kh5 restaurants and already available to all users. appendices "For the future" More. here
The number of regions covered has reached 47
On May 24, 2021, X5 Retail Group announced that the online hypermarket Vprok.ru Perekrestok continues to scale using the current 5Post infrastructure. In the period from April 14 to May 24, 2021, 28 additional regions were connected to the service, and their total number reached 47.
As of May 2021, the service covers all regions of the Ural Federal District, 94% of the territories of the Central Federal District, more than half of the subjects of the Volga Federal District and certain entities in other federal districts. At the same time, the current connection of the regions is ahead of the planned indicators in speed and quantity. For example, in the territories of the Tyumen region, the Yamalo-Nenets Autonomous Okrug and the Khanty-Mansi Autonomous Okrug, the online hypermarket began work two weeks earlier than the planned launch date. Another 5 regions, including the Stavropol Territory, the Republic of Kalmykia, Karachay-Cherkessia, North Ossetia and Kabardino-Balkaria, were connected to the service in excess of the completed plan until the end of the second quarter of 2021.
In addition, to improve the convenience of using the service, the city of Vladimir and the Republic of Tatarstan were transferred to work in the format of pickup orders instead of courier delivery, which was previously carried out several times a week from Nizhny Novgorod.
As of May 2021, the online hypermarket continues to operate in courier delivery mode in 8 regions of the country, in the pickup format - another 39. 3,500 points of issue of orders are connected to the service, and the total number of orders executed exceeds 11.5 thousand per day.
Customers in the added regions of presence are offered an assortment of 40 thousand items - household goods, household chemicals, children's goods, groceries, professional animal goods and many others. The exception will be the fresh and ultra-fresh categories, frozen foods, as well as bulky goods. Delivery with pickup is free, the minimum order amount is 1000 rubles. Purchases made on the vprok.ru website can be obtained at the 5Post checkout or at the checkout of Pyaterochka stores.
| | We continue to develop the online hypermarket, launch work in other regions and go even ahead of schedule. Already in May 2021, the service is fully operational in more than half of the entities. countries Our task is to make the delivery of high-quality products and household goods available to the maximum number of residents. Russia We rely on a large range of goods of different categories, high quality of service and completeness of the delivered order, minimizing the risk that a particular position will not be available at the time of assembly. The format of self-pickup through the current infrastructure is the basis for further scaling of the service. Our clients decide for themselves when they are comfortable picking up the order, and the step-by-step availability of the points of issue - the nearest Pyaterochka or 5Post station - only increases the convenience of using the service, - comments the Leonid Dovladbegyan managing director of the online hypermarket Vprok.ru Perekrestok. | |
| | Vprok.ru Perekrestok is one of the fastest developing partners of the 5Post. For our part, we are also pleased to help scale the partner's business. The pickup format allows customers to decide for themselves when it is convenient for them to pick up an order, and not depend on the delivery time intervals. This is what our clients appreciate today, and we strive to meet their needs, - notes Vitaly Dyrdasov, Managing Director of the 5Post. | |
Plans to launch the service Vprok.ru in 43 more Russian regions
On April 15, 2021, X5 Group, which manages the retail chains Pyaterochka, Perekrestok and Karusel, is developing a model and expanding the geography of delivery of the online hypermarket Vprok.ru Perekrestok due to the 5Post infrastructure in force for April 2021. Until the end of the II quarter, the service will be available in 43 additional regions, covering half of Russian entities, and population 66%. The traditional delivery model will expand with the option of pickup: an order issued on the vprok.ru website can be received at the 5Post checkout or at the checkout of Pyaterochka stores.
For customers of the online hypermarket, an assortment of 40 thousand items is available in the regions of presence, in particular, household goods, household chemicals, children's goods, groceries, professional products for animals. At the same time, it will not be possible to order fresh and ultra-fresh categories, frozen products, as well as large-sized goods in these delivery zones. Delivery with pickup is free, the minimum order amount is 1,000 rubles.
Vprok.ru Perekrestok is presented for April 2021 in 20 regions, of which 10 are served by courier delivery to the door. The remaining 10 were connected to the service in 2021, self-pickup is available in them through the current infrastructure. These regions include Voronezh, Oryol, Yaroslavl, Belgorod, Smolensk, Bryansk, Kursk and Lipetsk regions, as well as Krasnodar Territory and Rostov Region. Even 23 regions will be connected to the service until the end of the second quarter, among them - Tomsk and Tyumen regions, Yamalo-Nenets and Khanty-Mansiysk Autonomous Okrugs, as well as Adygea. The list of regions will expand as additional 5Post points are opened. As of April 2021, 1,500 points have already been connected to the service, by the end of the second quarter their number will increase to approximately 7,000.
| | Cooperation between 5Post and Vprok.ru Perekrestok is a good example of the synergy of businesses Kh5 Retail Group, when two promising fast-growing services help each other scale up. Cross-functional development is one of the main drivers of growth for the entire group of companies. This delivery model becomes the basis for the further development of the online hypermarket as a marketplace, due to the use of the existing infrastructure, the Kh5 service receives a competitive advantage. Transformation into a marketplace will be accompanied by the expansion of the current assortment by 2 times: by the end of 2021 it will amount to more than 100 thousand items, - comments Igor Shekhterman, Chief Executive Officer of X5 Retail Group. | |
2020: Delivery of more than 3,618 thousand orders with a total weight of over 105 thousand tons
February 10, 2021 X5 Group announced the results of the work of the online hypermarket "Intersection Vprok" for 2020. In 2020, service forwarding drivers delivered more than 3,618 thousand orders with a total weight of over 105 thousand tons. Employees of the online hypermarket covered about 18,150 thousand km on the way to and from customers. This distance corresponds approximately to 47 flights to Moon or 490 round the world.
The most popular product among customers of the online hypermarket was ultra-pasteurized milk with a long shelf life - buyers purchased almost 1,200 thousand packages per year. The top 5 best-selling foods also included bananas (1,100 tonnes), potatoes (nearly 900 tonnes), sugar (roughly 880 tonnes) and onions (nearly 750 tonnes).
Among the most popular non-food products were pet toilet fillers - they are usually sold in large packages and weigh from 3 to 20 kg, so they are convenient to order online.
In general, in 2020, customers of the online hypermarket stocked up on bulky and heavy products with long shelf life, which are inconvenient to carry home on their own. However, the "frash" and "ultra-frash" categories (products with short shelf life) were also in demand. The online hypermarket adheres to strict rules for storing goods in darksters, where zones with the necessary temperature regime are provided for different categories of products - this allows you to ensure maximum freshness of products.
In 2020, Perekrestok Vrok organized a customer relations hotline, reduced the minimum order amount and provided free delivery for pensioners and people with disabilities. This option of ordering products at home was used by 44 thousand customers of the online hypermarket.
Perekrestok Vrok also continued to collect plastic bags from customers of the service. So, despite the temporary suspension of the action in the spring, employees of the online hypermarket collected 2 tons of plastic bags in 2020. During this time, almost 28 thousand buyers returned about 248 thousand packages, which were transferred for recycling.
The consumer loyalty index (Net Promoter Score) in Perekrestestka Vprok, despite the sharply increased demand for grocery delivery, is at 80%. The level of service quality of the call center is on average 81%. In addition, most customers of the online hypermarket - about 85% - take part in the Club Perekrestok loyalty program.
The discovery of two darkstors (Moscow area in and), Nizhny Novgorod as well as a significant expansion of geography, contributed to an increase in service coverage. At the beginning of 2020, the online hypermarket delivered orders to,,, and Moscow. St. Petersburg For Leningrad Moscow region 2020, the regions of presence also included: Nizhny Novgorod,,,,,,,, and Tula. Ryazan Veliky Novgorod Vladimir Tver Kazan Cheboksary Rostov-on-Don
On average, the online hypermarket delivers about 10 thousand orders per day to all regions of its presence. On peak days, the number of orders exceeds 15 thousand. The range of "Perekrestka Vprok" for February 2021 is 50 thousand product names.
2019
Launch of a new, largest distribution center
In September 2019, the Perekrestok retail chain presented its new dark store ("dark store"), a distribution center that supplies products for online purchases. It is located on the 2nd kilometer of the Lipkinsky highway in Moscow. The TAdviser correspondent visited the new site and found out how it works and how the Perekrestok online supermarket works and plans to develop.
The dark store format differs from the warehouse in that the storage of goods in it is organized as in a supermarket - on the shelves from which the order is collected, as well as the availability of premises for other purposes. For example, bakeries, shops for cooking fish and meat for sale, etc. In the future, it is planned to expand the functionality of the dark store to collect orders of ready-made food, according to Perekrestok.
The new dark store was opened in the wake of the dynamic growth of online supermarket turnover Perekrestok.ru. Located on the territory of 18 thousand square meters. meters, this distribution center has become the largest platform of this format at Perekrestok.
Investments in the new dark store amounted to about 600 million rubles, Leonid Dovladbegyan, director of strategy and e-commerce at the retail chain, told TAdviser. According to him, the need for a new distribution center arose against the backdrop of an increase in the volume of online trading of Perekrestok. In 2018, the turnover of the online supermarket amounted to about 1.3 billion rubles, and in the 1 quarter of 2019, revenue increased 4.5 times compared to the same period in 2018, Dovladbegyan cited.
The company has not yet estimated the market share of its online supermarket in the food delivery market, but plans to do so in 2020 with the involvement of experts.
The online food ordering market is one of the fastest growing areas of e-commerce, and it is growing faster than physical retail, notes Leonid Dovladbegyan. At the same time, the overwhelming majority of the food delivery business falls on the purchase of food for future use, he added. Other segments are the re-purchase of products, which involves express delivery, and the purchase of ready-made food, for example, from restaurants.
In addition to the distribution center on Lipkinsky highway, the company has two more in Moscow significantly less in area - 4 thousand square meters. meters and 800 meters, as well as one center in an area of St. Petersburg 7 thousand square meters. One of the differences between the new dark store and the rest is the presence of a mezzanine zone in it, where low-turnover goods are separately stored. Also in the new center, the range of goods was expanded, the layout was improved, the company explains.
As of the beginning of September 2019, about 300 people work in the new dark store, about 70-80 cars are involved in the delivery of orders. But the scale will grow. By the high season, up to 500 people and 100 cars will work in the warehouse, according to the data in Perekrestok. On average, the number of orders of an online supermarket is 3.2 thousand orders per day, on peak days - about 4 thousand. By the end of the year, Perekrestok expects to reach an indicator of up to 7 thousand orders per day.
The main areas of the distribution center include a "dry" room - there are goods that do not require special storage conditions, a cooled room with a temperature of + 5C, a freezing room and a mezzanine area, where goods are stored that customers most rarely order.
Leonid Dovladbegyan told TAdviser that the kernel of application software for working in the dark store, including WMS, CMS and ERP, the company uses self-written: "we have not found suitable ready-made solutions," he explained. When creating application software, the developments already existing in X5 Retail Group were involved, Dovladbegyan added. All systems are powered by the X5 Retail Group IT infrastructure.
Goods, shelves and boxes with goods, boxes in which orders are collected, are marked with bar codes with unique numbers, which are entered into the warehouse management system database. By scanning the barcode by the data collection radio terminal, inventory is recorded and the movement of goods is monitored: the system always knows how many goods are left on the shelf, which goods were packed in the order.
From the system, order collectors receive tasks for wearable terminals. The system also draws up routes for drivers, who then need to separate the collected orders.
Theoretically, it would be possible to keep records using RFID tags instead of barcodes, but the question arises who will glue the tags on all goods, say Crossroads.
Leonid Dovladbegyan notes that there are prospects for automation of the dark store "Crossroads," but it is unlikely to reach the use of robots in warehouses for collecting and packing orders, as in some foreign companies, in the near future, since it is not yet economically feasible.
| | I saw pipelines of fully automatic order assembly. Until it became cost-effective even abroad. And in Russia, the economic reality is that we have a different cost of employee labor - it is cheaper than in the West, and equipment, on the contrary, is more expensive. Therefore, this will not be effective in the near future. We studied the issue of deep automation, and so far we do not see any prospects in this, - explained the director of strategy and e-commerce at Perekrestok in a conversation with TAdviser. - But at the same time we have a dream to create a completely robotic object, we are interested in it. | |
About 2 thousand people are employed in the online business of Perekrestok
As of mid-2019, a total "Intersection" of about 2 thousand people are employed in online business, and by 2020 it is planned to expand the staff to about 2.8 thousand people.
2017: Online supermarket launch
Perekrestok launched online trading in 2017. In the same year, the first dark store was opened. Initially, the collection of orders was carried out both on the basis of the store and on the basis of the dark store, but, having gained the first experience, the company came to the decision to develop online sales only on the basis of the dark store.
Collecting orders on the basis of a physical store, firstly, does not guarantee the availability of goods at the necessary moment, since it is bought by customers who come to the store, and it is inconvenient to store the goods separately for online orders there, explained Leonid Dovladbegyan, director of strategy and e-commerce at Perekrestok. And secondly, the collection of orders interferes with customers in the store. In addition, in a regular store it is more difficult to organize accounting for goods intended specifically for online sales.
According to Leonid Dovladbegyan, the dark store model was borrowed from British retailers such as Tesco, for example, and finalized for Russian realities.
Information Technology at X5 Retail Group
White Paper: Digital at X5 Retail Group
IT projects in Perekrestok
{{# ITProj: Intersection, trading house}}
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