Vitrue

The supplier of a cloud platform of social marketing and interaction who allows marketing specialists to create, publish, coordinate, manage, to estimate and distribute on a centralized basis information on marketing campaigns and initiatives in social media, such as Facebook, Twitter, YouTube and Google+.

The marketing applications of Vitrue for social media delivered according to the SaaS model (the software as service) help clients to expand interaction in social communities. These cloud solutions allow marketing specialists to develop marketing campaigns of both the international, and local level, to cover initiatives numerous social networks and the user devices and also to publish content, attractive to followers of a brand and potential consumers.

It is supposed that the leading possibilities of Oracle on support of sales, service, to e-commerce, analytics and management of social data, integrated with the products Vitrue, will allow to create the most advanced and full-function platform of "social interaction" (social relationship).

"Distribution of social media and the increased aspiration of consumers to interact with brands in numerous social channels forces to look for marketing directors the integrated platform for social marketing, – Thomas Kurian, the executive vice president of Oracle for development noted. – The leading Vitrue platform for social marketing and interaction in combination with the leading products of Oracle for support of sales, service and commerce proposes to our clients the full-function solution for service on social networks".

Such combination of opportunities will help the companies to attract more effectively clients, to make use of experience of relationship of consumers with a brand (brand experience), to increase return from investments in all canals and social media and also to improve customer service thanks to rapid response and address interaction.