Delta Electronics Affiliate program

2018

Delta starts the new affiliate program in Russia

After start of sales in 2004 business of Delta Electronics concern in Russia experiences active growth. Since 2009 when large delivery of the UPS was made for Mail.ru Group, Delta increased presence at different segments of the market, providing with uninterruptible power supply units both the small companies, and the largest companies, such as Russian Railway or Lukoil. Dense cooperation with the main distributors of products of Delta – monovendor company "Tempesto" and also Landata and Range of RS was during this time set up. Today Delta Electronics is one of few equipment suppliers for protection of power supply with a full range of spare parts in the Russian warehouses.

Delta Electronics starts the new affiliate program

The quantum leap in the relation of service on products of Delta happened three years ago when in 2015 Delta Electronics opened the first training center in Russia. The training center equipped with the most modern equipment allows technical specialists to improve the skills, gaining experience with Delta products. And on October 1, 2018 the affiliate program which creates new conditions for development of the sales channel was started. According to the purposes of the company, the new program should help Delta to occupy 10% of the market of single-phase UPSes – just the same indicator which was reached for three-phase products.

The affiliate program of Delta accepts the companies of any scales

The distinctive feature of the new affiliate program can be considered expansion of opportunities for small partners which can become retail suppliers of the UPS, network of the computer equipment and other companies. In total within the new program 4 levels of partners are selected, and basic of them – Registered Partner, practically liquidates any barriers at an input in the affiliate program for new participants.

Any company can become the partner of Delta in Russia – for this purpose it is necessary just to fill out the request on the website and to have an interview. The status Registered Partner has no restrictions, but will be useful to any organization which sells the solutions Delta Electronics. After registration the partner receives the certificate on the official status and also there can take place free training on trainings and seminars of Delta in Russia, to place the Delta Electronics logo in the materials and on electronic platforms. But the most important – at partners appears an opportunity to participate in the program of registration of projects and, working in close cooperation with Delta, to apply for increase in the status further.

The second level of the program means presence of the guaranteed purchasing amount from $15 thousand a year for resellers, and representatives of project business will have to guarantee results more than in $30 thousand. Provided that the company receives the status Authorized Partner which means existence of access to the partner portal and a possibility of training in the Presale program.

For those partners whose sales exceed $50 thousand (or $100 thousand for project business), the status Advanced Partner is provided. It opens a possibility of participation in trainings and visits of the Delta Electronics showroom together with customers. Partners of category Advanced can also request holding special seminars and trainings, so far as concerns large projects. As additional benefit partners of the status Advanced can get support from marketing fund Delta Electronics above.

The highest level of the affiliate program is the status Premier Partner which is available to the companies making sales over $150 thousand (or $200 thousand for system integrators). Partners from category Premier have special conditions of deliveries, will receive test copies of the equipment and also participate in the international actions of Delta. Besides, for support of business of the largest partners specialists of the Russian representative office of Delta Electronics take part in preproject preparation, help with the choice of optimal solutions and participate in installation and start of the most large-scale solutions

Bonuses and marketing support

Within the new affiliate program, additional bonuses and compensations became available to the companies which are actively prormoting Delta production in the market. So, any registered partner who broke a barrier of purchases in $15 thousand automatically receives the status Authorized and can apply for bonuses for complete quarter. With growth of the status of the partner the volume of bonuses increases, creating additional financial stimulation for those companies which can move to a new level of the program.

Support in promotion of products is given to those partners who confirmed the status Advanded or Premier. They can use means from marketing fund Delta Electonics in Russia. These resources can be spent for brochures on products and the solutions Delta Electronics, the branded souvenirs and also for additional instruments of promotion, including online advertizing, holding seminars, participation in exhibitions, trips to the Delta Electronics plants.

Emergence in 2015 educational a training center in Russia (it was the fifth training center of the company outside China) created a basis for development of the affiliate program of 2018. To work with the equipment Delta Electronics all partners of the company are trained, and it creates more comfortable conditions of business, both for large players of the market, and for small resellers.

Conclusion

The new affiliate program of Delta Electronics increases the level of involvement of partners and creates more advantageous and convenient conditions for cooperation with the producer. The possibility of an input in the program and start of registration of transactions without barriers creates growth perspectives for the small companies, and special preferences, bonuses and marketing support will help to do business to large retailers and system integrators.

One more large producer of the equipment for protection of power supply began activation of the activity in Russia. In the fall of 2018 the Delta Electronics company announced start of the affiliate program directed to involvement of new partners of single-phase and three-phase UPSes in the Russian market. Let's get acquainted in more detail with the affiliate program of Delta Electronics and we will study what companies will get advantages of participation in it.

Start of the global affiliate program of the "UPS and Solutions for DPC" direction

The Delta Electronics company announced start since October 1, 2018 of the affiliate program of the direction "UPS and solutions for DPC". A main objective of the program — mutually beneficial long-term cooperation with a wide pool of the leading players of the market.

Within the Delta Electronics program provides to partners all necessary resources and support for promotion of the products Delta in the field of the UPS and solutions for DPC in the market that the partner company gained the additional potential for growth and developments.

The affiliate program depending on level includes including:

• marketing fund;
• payment of ribeyt;
• providing the equipment for testing on a free basis;
• program of registration of projects;
• participation in the international partner conferences.

In the whole Delta Electronics selects 4 levels of partners:

1. Registered Partner: the basic level of partnership assuming annual purchasing amount to $14999, the certificate on the official status, free training on trainings and seminars of Delta.

2. Authorized Partner: $15000-50000 of purchases a year for resellers and $30000-100000 for project business, the partner in addition gets access to the portal of partners, training in the program preseyl.

3. Advanced Partner: $50000-150000 for resellers, $100000-200000 for project business; partners of this level within project business have a possibility of participation in trainings of ASP1, ASP2, visit of the Delta Electronics showroom with customers, seminars/trainings on demand will be organized.

4. Premier Partner: the maximum level of partnership according to which sales in a year should make over $150000 for resellers and over $200000 for project business. The partner receives a wide choice of options, including receiving the equipment of the equipment for testing, visit of the international actions of Delta, a full pre-sale support and the help in preparation of projects.

Partners of Delta Electronics in Russia

• The list of partners of Delta Electronics in Russia

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