Domestic tourism in Russia

Main article: Tourism in Russia

2024

A single state platform for domestic tourism was launched in Russia - with hotels, tickets and guide services

In September 2024, a single state platform for supporting domestic tourism was launched in Russia, which combines information about hotels, vehicle tickets, as well as the services of guides and other providers of travel services. This digital product is developed as part of the implementation of the state tourism development program until 2035, and its launch is designed to facilitate the organization of trips within the country, providing tourists with the necessary tools for travel planning. Read more here

Russian tourists made 96 million trips around the country over the year. This is a quarter more than in 2023

At the end of 2024, the number of tourist trips in Russia reached about 96 million, which is a quarter more compared to 2023. This is evidenced by the data of the Russian Union of Travel Industry, which TAdviser got acquainted with at the end of January 2025.

It is noted that in 2024 the number of tourist trips in Russia became a record in the entire history of statistical observations of this indicator (for 23 years). Two key trends in the development of domestic tourism are noted. This is an increase in new tourist centers - especially in Siberia, where an increase in the number of tourist trips by more than 16% on an annualized basis was recorded. In addition, there is a significant increase in interest in Russia from foreign tourists. The growing popularity of domestic tourism is driving the development of ski resorts across the country.

Russian tourists made 96 million trips around the country over the year

The most popular destinations for recreation in the Russian Federation are the regions where the largest capacity of the number of rooms is concentrated in the country. Moscow remains the most popular city for visits: in 2024, it accounted for 34.2% of all tourist trips in Russia. They are followed by St. Petersburg (8.9%), Moscow Region (4.3%), Novosibirsk Region (3.9%), Sverdlovsk Region (3.4%), Krasnodar Territory (2.7%), Khabarovsk Territory (2.7%), Nizhny Novgorod Region (2.4%) and Tatarstan (2.1%).

The leadership in the increase in the number of tourist trips among federal districts at the end of 2024 was entrenched in Siberia (+ 16.4%), the Southern Federal District (+ 14.3%) and the North-West (+ 12.7%). Among the regions, the Republic of Tuva (+ 64.8 %), the Chechen Republic (+ 58.8%), the Ryazan Region (+ 46.5%) hold the championship in growth. In addition, high rates are noted in the Rostov and Ulyanovsk regions, the Chuvash Republic, Smolensk, Omsk, Orenburg and Tomsk^[1][2][3][4]country

The Ministry of Economic Development of Russia named the leading regions for the sale and rental of RVs

On November 1, 2024, the Ministry of Economic Development of Russia published the results of a study of the motorhome market, according to which the demand for rental mobile housing increased by 10% for the period from September 2023 to September 2024. The leaders in demand were Moscow, the Moscow region and the Krasnodar Territory. Read more here.

3.5 trillion rubles allocated for national tourism project

3.5 trillion rubles will be allocated for the national tourism project "Tourism and Hospitality Industry." This decision was announced at the strategic session of the government on tourism, held at the end of June 2024. Of this amount, 501.1 billion rubles will come from the federal budget, and the remaining part of the funds will be raised from extrabudgetary sources and regional budgets.

According to Vedomosti, the largest part of the financing, about 2.8 trillion rubles, the government plans to attract from extrabudgetary sources. Regional budgets in the period from 2025 to 2030 will allocate 260 billion rubles for the implementation of the national project. Total expenses include concessional financing in the amount of 186.7 billion rubles, the creation of new sea resorts and infrastructure within the framework of the Five Seas and Lake Baikal project in the amount of 103 billion rubles, as well as a single subsidy to the regions in the amount of 57 billion rubles.

r. Bashkortostan, Russia

Minister of Economic Development Maxim Reshetnikov noted that effective and popular business support measures will be preserved in the updated national project. He stressed the importance of developing transport accessibility, staffing, equipment production and digitalization of the industry until 2030.

Prime Minister Mikhail Mishustin stressed the need to introduce modern platform solutions and services to improve infrastructure and service in the tourism industry. The updated national project provides for financing the construction of modular hotels in the amount of 35 billion rubles, of which 15 billion will be allocated in 2025-2027, and 20 billion in 2028-2030.

The federal project "Five Seas and Lake Baikal" involves the creation of year-round resorts in nine regions of Russia. These resorts, such as the White Dune in Kaliningrad and the Golden Sands. Crimean Riviera, "will require total construction and infrastructure costs in the amount of 542 billion rubles, of which 103 billion will be allocated from the federal budget^[5]

Russian Prime Minister Mikhail Mishustin allocated 4.4 billion rubles for the infrastructure of tourist clusters in the regions

The Russian government has redistributed more than 4.4 billion rubles for the construction and modernization of infrastructure for tourist clusters in various regions of the country. This order was signed by Prime Minister Mikhail Mishustin. The document was published on the website of the Government of the Russian Federation in early June 2024.

The document says that seven regions will receive additional funding: the Republic of Adygea, the Karachay-Cherkess Republic, Chechnya, Khabarovsk Territory, Kaliningrad, Orenburg and Tver regions. These funds will be used to complete important infrastructure projects that are necessary for the development of tourism in these regions.

Grozny, Russia

In addition, at the expense of the allocated funds, the construction of infrastructure for servicing tourist vessels at the mouth of the Shoshi River Tver in the region will be completed. Kaliningrad region The bike path will be completed along the Baltic coast from the Curonian Spit to the Baltic Spit. Also, work will be completed on the construction of the Guzeripl-Lagonaki plateau highway in the Republic of Adygea.

The projects are being implemented within the framework of the federal project "Development of tourist infrastructure." This issue was considered and approved at a government meeting held on May 30, 2024.

According to the Russian government, subsidies will help the regions improve infrastructure and create more comfortable conditions for tourists, which, in turn, should contribute to the development of domestic and inbound tourism in Russia. In 2024, the Republic of Adygea will receive 521 million rubles, the Karachay-Cherkess Republic - 2.59 billion rubles, the Chechen Republic - 390 million rubles, the Khabarovsk Territory - 74 million rubles, the Kaliningrad region - 48.5 million rubles, the Orenburg region - 532 million rubles, the Tver region - 311 million rubles.

These measures are aimed at creating modern engineering and transport infrastructure, which will become the basis for the development of tourist clusters. The funding will ensure the completion of previously launched projects and accelerate the development of tourism in the respective regions.^[6]

In Russia, the concept of the development of automotive tourism until 2035 has been approved. Zones with gas stations, motels and shops will be built

Prime Minister Mikhail Mishustin signed a decree approving the concept for the development of automotive tourism in Russia until 2035. As part of this document, published in early May 2024, zones with gas stations, motels and shops will be built.

The concept is planned to be implemented in two stages. At the first of them - in 2024-2025. - a program for the development of automotive tourism will be created with an action plan. Among such events are the preparation of proposals for new measures of state support and conditions for the development of auto tourism and related infrastructure, the definition of road tourist routes and their synchronization with plans for the development of roads, the development of mechanisms for creating infrastructure for the development of auto tourism, including multifunctional zones of road service, which can combine gas station, supermarket, restaurant, car wash, hotel and other facilities on one site.

Mikhail Mishustin signed a decree approving the concept for the development of automotive tourism in Russia

The second stage, which will last from 2025 to 2035, involves the improvement of legislation and state support measures, aimed at the development of auto tourism, the implementation of measures aimed at increasing the network of road tourist routes and infrastructure facilities, launch of an interactive map-diagram of road tourist routes, formation of a bank of land plots for the placement of recreation sites, road service facilities, campsites and campsites, providing feedback for auto tourists to assess the quality of the services provided.

Such trips should be comfortable for people. This requires not only the main routes, but also small roads to tourist facilities with gas stations, mobile communications, equipped parking lots, as well as hotels, - said Mikhail Mishustin, commenting on the approval of the concept of the development of automobile tourism.

Government of the Russian Federation Order of April 25, 2024 No. 1025-r

Approved the construction of the resort "St. Petersburg Marina" for 210 billion rubles

At the end of March 2024, the construction of a new tourist cluster "St. Petersburg Marina" at the "Gorskaya" site was approved in Russia. 210 billion rubles will be allocated for the implementation of this project. Read more here.

Putin instructed to increase the contribution of domestic tourism to Russia's GDP to 5%

On March 28, 2024, Russian President Vladimir Putin, at a meeting on the creation of federal year-round seaside resorts, set the task of doubling the share in tourism in the Russian economy.

I draw your attention to the most important task of the current decade. The contribution of domestic tourism to the country's GDP should double: up to 5%... It is important here that almost all of our national projects will work to raise tourism to one degree or another, "Putin said.

Saint Petersburg, Russia

According to him, it is necessary to expand the infrastructure of active tourism throughout Russia. This industry makes a significant contribution to the promotion of the values ​ ​ of a healthy lifestyle of citizens, the Russian leader noted.

He drew special attention to the need to hold weekend hikes for schoolchildren, college students, technical schools and universities, as well as for families with children.

Domestic companies should continue to remain key partners of the state in the development of the tourism industry. All support measures that have already shown their effectiveness during the implementation of the current national project should be extended, "Vladimir Putin stressed.

He added that more than 403 billion ruble budget funds will be spent on the implementation of the national tourism project for 2025-2030. Putin stressed that the project should be launched in early 2025.

The President noted that the tourism industry opens up development prospects for all regions of the Russian Federation, including those related to the creation of new jobs. Also, the development of the tourism industry is important for expanding entrepreneurial and creative initiative, the head of state said. Simultaneously with the development of resort areas, their transport accessibility should increase, the accompanying infrastructure, including communal and engineering, should develop, he added.^[7]

Chernyshenko: 100 billion rubles allocated for the implementation of the national project "Tourism and Hospitality Industry" in 2023-2024.

The volume of financing of the tourism industry in 2023-2024. will amount to about 100 billion rubles. Deputy Prime Minister Dmitry Chernyshenko announced this in early February 2024 during a meeting of the government commission for the development of tourism in the Russian Federation as part of an exhibition-forum in Moscow.

According to the Deputy Prime Minister of the Russian Federation, the number of tourist trips in Russia should grow to 140 million by 2030 from 78 million in 2023.

Meeting of the Government Commission for the Development of Tourism in the Russian Federation within the framework of the exhibition-forum in Moscow, February 2024

Within the framework of the national project "Tourism and Hospitality Industry," modular hotels are being built, a room fund is being built under concessional lending programs. As part of this national project, the tourism industry received unprecedented funding and conditions for development, Chernyshenko said in early February 2024.

If in 2018 - 3.7 billion rubles were allocated from the federal budget for tourism, then in 2022 - 67.7 billion rubles. This is an 18-fold increase, - said the Deputy Prime Minister, whose words are quoted by the press service of the Ministry of Economic Development.

Minister of Economic Development Maxim Reshetnikov at the same meeting of the government commission for the development of tourism in the Russian Federation in early February 2024 stressed that with an increase in the number of tourist trips, business revenues are also growing. For example, hotels and hotels for 2023 increased revenues by more than 20%. Building up the number of rooms is one of the priority areas today, on which, among other things, support measures are concentrated. One of the key programs is the concessional lending program.

According to Reshetnikov, at the end of 2023, the third stage of the program of concessional lending to large hotels was launched. The government also expanded support for the creation of year-round amusement parks, water parks, ski resorts. By the beginning of February 2024, the Ministry of Economics received more than 100 projects with a loan portfolio of 318 billion rubles, the head of the department said.^[8]

2023

The profit of the travel industry for the year increased 2.3 times and reached ₽280 billion

At a meeting on tourism development, Russian Finance Minister Anton Siluanov announced a significant increase in the profitability of the tourism industry, which reached ₽280 billion, which is 2.3 times higher than in 2019. This became known in early December 2024.

According to TASS, the head of the Ministry of Finance noted the increased investment attractiveness and profitability of the tourism industry. According to him, it is planned to attract five rubles of private investment for each ruble of budget funds.

The profit of the Russian travel industry for the year increased 2.3 times and reached ₽280 billion

The Ministry of Finance of Russia intends to ensure control over the observance of the proportion between public and private financing of the industry. The allocation of budget funds will be strictly linked to the attraction of extrabudgetary investments.

Russian President Vladimir Putin stressed the need to develop active tourism in the regions of the country. According to the head's forecasts, states the contribution of the tourism industry GDP in Russia by 2030 will double and amount to 5%.

The growing profitability of the tourism industry indicates an increase in its attractiveness for business and the effectiveness of government support measures. State funding is aimed at creating the necessary infrastructure and conditions for the development of various types of tourism.

The development of the tourism industry takes place within the framework of an integrated approach that provides for both public investment in infrastructure and the creation of favorable conditions for private investors. Special attention is paid to the development of regional tourist destinations.

The Ministry of Finance of Russia will provide the necessary budgetary funding for the implementation of the tasks for the development of tourism set by the president. At the same time, it is planned to establish strict control over the ratio of public and private investment in the industry.^[9]

Growth of tourist flow to Dagestan by 12% to 1.75 million people

In 2023, 1.75 million tourists visited the Republic of Dagestan, which is 12% more than in 2022, when the tourist flow amounted to 1.5 million people. This result was a record for the region and indicates a significant increase in interest in Dagestan as a tourist destination. This became known in November 2024. Read more here

Tourism investment growth by a third to ₽800 billion

The volume of private investment in the tourism industry in Russia reached ₽800 billion by the end of 2023, having increased by a third compared to 2022, said Russian Minister of Economic Development Maxim Reshetnikov in the spring of 2024.

According to the Ministry of Economic Development of Russia, the growth of investment activity led to an increase in the number of rooms by 12.5 thousand units, which is 10% more than in 2022.

Sochi

12.5 thousand new rooms were introduced, largely due to measures to support the national project "Tourism and the hospitality industry," Maxim Reshetnikov emphasized at a meeting with the President of Russia.

Under the program of subsidizing the construction of modular hotels, for which an additional ₽11 billion was allocated, the creation of 18 thousand rooms in 66 regions of the country was supported. Of these, 4.5 thousand have already been commissioned, the rest are planned to be commissioned by the end of 2024.

The hotel business also receives support within the framework of the national project "Small and Medium Enterprises." In 2023, entrepreneurs attracted more than ₽24 billion credit funds thanks to concessional lending and umbrella guarantees of the SME Corporation.

In Russia, 78 million tourist trips were made in 2023, which is 21% more than in 2022. According to the set goals, by 2030 it is planned to almost double the number of tourist trips around the country - up to 140 million.

The development of the tourism industry is supported by a set of state measures under the leadership of Deputy Prime Minister Dmitry Chernyshenko and First Deputy Prime Minister Andrei Belousov, who oversee the relevant national projects.

Government support measures include concessional lending programs, subsidizing the construction of new accommodation facilities and the development of tourism infrastructure in the regions of the country.^[10]

Tourist flow to Buryatia doubled in a year

The number of tourists visiting the Republic of Buryatia in 2023 has doubled compared to the previous year. According to the Ministry of Tourism of the region, the growth in tourist flow was 46% compared to the same period in 2022. A significant increase was made possible thanks to state support measures implemented within the framework of the national project "Tourism and Hospitality Industry," initiated by Russian President Vladimir Putin. Read more here.

Deliveries of tents from abroad to Russia over the year increased by 15% and reached 1.98 million units

At the end of 2023, the import of tents to Russia reached 1.98 million units. This is about 15% more than in the previous year, when 1.72 million such products were imported into the Russian Federation. The market share of domestic tents is insignificant, as stated in the BusinesStat review published in mid-September 2024.

According to estimates, 911.7 thousand tents were imported to Russia in 2019. In 2020, a drop of 8.3% was recorded - to 835.8 thousand units. In 2021, there was a sharp increase: the volume of imports of products jumped by 66.3%, reaching 1.39 million units. Shipments increased suppliers from China (+ 264.9 thousand units), Belarus (+ 126.9 thousand units), Vietnam (+ 103.4 thousand units) Bangladesh and (+ 36.7 thousand units). In 2022, the increase was another 23.8%.

The study says that in Russia there is an increased demand for goods for a healthy lifestyle and outdoor activities. Meanwhile, the domestic tent market relies heavily on imports. Despite the fact that the country has its own producers, their capacity is not enough to close the needs of buyers. This leads to the dominance of imported goods.

Among the significant players in the Russian tent market are named Bask LLC, Tarpika PC LLC, Bely Gorodok LLC, Quadrogroup LLC and Mitek Company LLC. Relatively cheap Chinese tents, as well as tents manufactured in other countries, but imported through Vietnam and Belarus, are imported to the Russian market to a greater extent, so the severance of relations with Western countries and suppliers is not critical for the industry. In 2022-2023, a decrease in the availability of outbound tourism and an increase in prices for vouchers to sanatoriums and accommodation in hotels in resort regions of Russia further increased the demand for tents.^[11]

The Russian market for excursion services for the year increased by 24.3% to 229.96 billion

At the end of 2023, the volume of the Russian excursion services market reached 229.96 billion rubles. This is 24.3% more compared to 2022, when expenses in this area were estimated at 184.97 billion rubles. The industry is at the stage of active development, and interest in excursions among citizens remains high, as stated in the review of the analytical agency "GuideMarket," published on August 31, 2024.

It is noted that the tourist market as a whole was significantly influenced by the COVID-19 pandemic, as well as the formed geopolitical situation, which provoked the closure of borders. As a result, many Russians have revised their priorities in favor of domestic tourism. Another market driver is the holding of international events that stimulate interest in Russia among foreign travelers.

According to estimates, in 2019 the volume of the Russian excursion services market amounted to 152.85 billion rubles. In 2020, a sharp decline followed: due to the pandemic and related restrictions on movement, costs decreased by 48.9% - to 78.1 billion rubles. However, already in 2021, the increase was 63% compared to the previous year with a final result of 127.29 billion rubles. In 2022, an increase of another 45.3% was noted. Such dynamics indicate the stabilization of the situation on the market and the preservation of citizens' interest in excursion services.

From 2019 to 2023, inclusive, the cost of excursion services in the Russian Federation increased by 50.5%. In the general structure of the industry, the absolute leader is the Central Federal District. The key factors that stimulate the development of the market are: state support for the tourism sector through various programs and national projects; changes in the legislation governing the activities of guides and guides; development of online tools and changing consumer habits; high pace of technological innovation.^[12]

Industrial tourism is growing in Russia

Industrial tourism in Russia is showing a steady increase in popularity. According to Olga Zakharova, director of the Urban Economy division of the Agency for Strategic Initiatives (ASI), in 2023 the number of tourists visiting Russian enterprises exceeded 1 million people. This became known in July 2024.

According to Vedomosti, the dynamic development of industrial tourism has been observed since 2022. This was facilitated by Western sanctions and the depreciation of the ruble, which is why many Russians began to look for new impressions within the country. Travel companies, in turn, began to develop promising domestic destinations.

Industrial tourism in Russia shows steady growth in popularity

Among the popular objects of industrial tourism are the Arkhangelsk Algae Plant, which produces alginate cosmetics and food products from Arctic laminaria, as well as the Khokhlomskaya Painting factory in the Nizhny Novgorod Region. Excursions to wineries and cheese factories are in particular demand. The Abrau-Durso plant near Novorossiysk annually receives more than 500 thousand visitors.

Industrial tourism attracts not only fans of unusual experiences, but also those who want to decide on their profession. Enterprises, in turn, use excursions to attract potential employees. Some companies organize light shows, performances and even fashion shows at production sites.

According to the head of the PromTurism.Workshop project, Sergei Ryzhov, the cost of industrial excursions in 2023 ranged from 500 to 2000 rubles. For schoolchildren and students, admission to many enterprises is free.

The leaders in the number of industrial tourists are, Perm Territory,, Amur Kemerovo Nizhny Novgorod,, Sverdlovsk Chelyabinsk regions, and. Moscow Among St. Petersburg individual enterprises stand out "," "" and Metalloinvest"." Norilsk NickelSibur^[13]

Vacationing Russians spent 1.8 trillion rubles in the Russian Federation

In mid-June 2024, it became known that in 2023 domestic tourism in Russia reached record levels, and the Russians spent 1.8 trillion rubles on holidays inside the country. This significant increase in spending confirms the increase in interest in domestic tourist destinations.

According to a study by SberAnalytics, the internal tourist flow in Russia in 2023 amounted to 152 million people - this is the maximum value over the past five years. Since 2019, the number of domestic tourists has increased by 32%, and expenses have increased 1.8 times.

Domestic tourism in Russia has reached record levels

We see that every year rest in Russia is gaining popularity. In pandemic 2020, 92 million citizens spent their holidays in the country, 115 million in 2021 and 2022, and 153 million in 2023, this is an absolute record for all five years of observation.

The study notes that the main destinations for recreation remain Moscow, Moscow Region, Krasnodar Territory, St. Petersburg, Leningrad Region and the Republic of Tatarstan. Especially noted are the regions of the North Caucasus, where the tourist flow is 87% higher than the national average. Analysts stressed that it is these regions that most young people are sent. A significant part of the expenses of tourists in Russia falls on catering, entertainment and hotels, which spend about a third of all costs. This increase in costs indicates an increase in the readiness of Russians to invest in high-quality vacations.

The analysis also showed that the total spending on holidays in Russia in 2023 reached 1.8 trillion rubles. This confirms that domestic tourism is becoming more and more attractive to Russians, despite the difficult economic conditions.

The SberAnalytics document downloaded that the average age of a Russian tourist was 44.6 years. Most often, Russians between the ages of 30 and 50 travel (52%). The share of tourists over 60 has increased and in 2023 reached 14%, at the age of 18-30 - 15%, and at the age of 50-60 - 19%.^[14]

Growth of domestic tourism in Russia by 20% to a historical record of up to 78 million trips

Domestic tourism in Russia in 2023 increased by 20% and set a historical record - 78 million trips. This is evidenced by the data of the Russian Union of Travel Industry (PCT), published in mid-May 2024.

The most popular destination for Russian tourists in the country remains the Krasnodar Territory. In 2023, about 18 million people visited Kuban. About 25% of all domestic bookings of hotels and plane tickets, according to the Aviasales service, fell in the direction of Sochi. The average duration of rest there was 11 days.

Lake Baikal

The most popular destination for adventure tourism in 2023 was the Altai Republic. As the head of the PCT Committee on Adventure Tourism Vadim Mamontov said, the number of trips to this region amounted to 17% of their total number in Russia as a whole. Next come Dagestan and Karelia, Karachay-Cherkessia and the Irkutsk region.

Of course, the number of tourists who prefer active travel to a beach vacation is growing in Russia. Moreover, it is growing in various directions - this is mountain tourism, and hiking, and water, and ripening, and even astroturism, - the expert notes.

According to data, in Rosstat 2023, the tourism industry of Russia produced goods and services by 4.3 trillion rubles against 2.79 trillion rubles a year earlier. Experts interviewed by Vedomosti attribute this growth to an increase in household incomes, as well as to measures of state support for the tourism industry. So, from July 1, 2023, tour operators involved in the development of domestic tourism are exempt from value added tax (). VAT

According to forecasts of the Association of Tour Operators, by the end of 2024, the flow of tourists in Russia will grow by 10-15%. This confirms the high sales rate for early booking, for the year there were one and a half times more.^[15]

Annual tourist flow in Sochi increased by 6% and reached a record 7.6 million people

In 2023, the tourist flow to Sochi reached a record 7.6 million people, which is 5.8%, or 400 thousand tourists, more in comparison with 2022. The mayor of the resort city Alexei Kopaygorodsky cited such data in his Telegram channel at the end of December 2023. Read more here.

Chernyshenko: 1 trillion rubles will be invested in the creation of new resorts on 5 seas. List

On November 8, 2023, Deputy Prime Minister Dmitry Chernyshenko at a meeting on the Five Seas project announced the formation of proposals for the construction of 10 new resorts in the Baltic, Azov, Black, Caspian and Japanese Seas in seven regions of the Russian Federation. According to the Deputy Prime Minister, the volume of investments in these projects will exceed 1 trillion rubles, mainly extrabudgetary funds. Read more here.

Mishustin approved the issuance of preferential loans for the construction of ski resorts, amusement parks and water parks

Prime Minister Mikhail Mishustin signed a decree that included the construction of infrastructure for ski resorts, amusement parks and water parks in the concessional lending program. The corresponding document was published on October 19, 2023. Read more here.

The Russian government decided to create year-round resorts on the coast of five seas for hundreds of billions

On July 12, 2023, it became known about the decision of the Government of the Russian Federation to create year-round resorts in the Baltic, Azov, Black, Caspian and Japanese Seas for hundreds of billions of rubles. This was announced by Deputy Prime Minister Dmitry Chernyshenko.

According to him, the priority resorts are planned to be "Abrau Durso" and "New Anapa" in the Krasnodar Territory, "Golden Sands of Russia" and "Saki" in the Crimea, the Caspian coastal cluster, "Russian Baltic" in Kaliningrad and resorts in the Primorsky Territory. It is also planned to develop a resort on Lake Baikal. The implementation of tourism projects on this lake will attract about 50 billion rubles of private investment.

The key indicator of the national project is the number of domestic tourist trips, which should be at least 140 million by 2030, and 10 million, which will provide new seaside resorts, will be a serious contribution to this piggy bank, "said Chernyshenko, quoted by the government's press service.

Deputy Minister of Economic Development Dmitry Vakhrukov noted that when planning seaside resorts, territories with current preferential regimes, as well as the presence of investors, are considered as a priority. Other criteria include unique natural potential and water area. It should be about 30 thousand square meters. km, and the length of the coastal strip - about 50 km, but at least 10 km. This will make it possible to create infrastructure compactly and efficiently, to concentrate investment activity and tourist flow.

The Governor of the Krasnodar Territory Veniamin Kondratyev in July 2023 said that over the past three years, the volume of investments in the industry has grown 25 times. He clarified that 44 projects worth 418 billion rubles are already being implemented in the region, most of them are hotels of four and five stars, which, according to him, are most in demand among tourists. He is convinced that the new hotels will help contain prices for vacations in the region.^[16]

Allocated 50 billion rubles for new hotels and infrastructure of resorts in Russia

For 2023, about 50 billion rubles are allocated from the federal budget for the development of tourism in Russia. This was announced on June 8, 2023 by Deputy Prime Minister Dmitry Chernyshenko.

According to him, with these funds it is planned to build a new number of rooms, infrastructure to resorts, support entrepreneurial initiatives, national tourist routes, as well as provide free educational trips for schoolchildren and young people.

Chernyshenko also noted that Russian President Vladimir Putin set the task of accelerating the development of tourism infrastructure and creating comfortable and affordable conditions for Russians to relax.

As part of the development of tourism, the Russian company Rosa Khutor, the Uzbek mountain resort Amirsoy and the Kazakhstan company Shymbulak will create the Eurasian Alliance of Mountain Resorts. Representatives of the three organizations have already signed a memorandum providing for its creation. The purpose of the agreement is to form a tourist mountain route combining three resorts.

In the spring of 2023, Vladimir Putin instructed to direct voluntary contributions that go to the budget from transactions to transfer assets of investors from unfriendly countries to the development of tourism infrastructure. At the same time, the head states instructed to allocate funds to travel companies Crimea from the Sevastopol national project "Tourism and the hospitality industry" in order to maintain the efficiency of these organizations.

In 2023, 11 regions will receive subsidies from the Ministry of Construction of Russia for the development of supporting infrastructure in order to implement tourism investment projects under construction. Subsidies will be provided for the construction of roads, heat supply networks, gas supply, energy supply, water supply and sanitation, which will ensure the functioning of tourist facilities.^[17]

Ministry of Economic Development sends 2.7 billion rubles to support the tourism industry of Crimea

The Ministry of Economic Development sends 2.7 billion rubles to support the tourism industry of Crimea. The head of the department, Maxim Reshetnikov, announced this at a meeting with Russian President Vladimir Putin in early May 2023. Read more here.

700 billion rubles will be invested in the development of tourism in Russia

Financing for the development of the tourism sector in Russia in the next three years is estimated at approximately 700 billion rubles. This was announced in early April 2023 by the chairman of the State Duma Committee on Tourism and Tourism Infrastructure Development Sangaji Tarbaev.

This is more than we spent on the World Cup, "Tarbaev emphasized at a plenary session as part of the Siberian Hospitality Forum in Novosibirsk.

According to him, most of the funds will be used to develop infrastructure. The demand for domestic tourism in the country is very high, it was affected by the COVID-19 coronavirus pandemic and the current restrictions on the part of "unfriendly" countries, he said.

The Russians traveled around the country, but they are faced with very poor service, low infrastructure, and this moment of disappointment can be fatal for our industry, "said the head of the State Duma Committee on Tourism and Tourism Infrastructure Development, adding that in Russia it is necessary to" provoke not demand, but supply. "

According to our estimates, the tourism industry has high growth potential, while facing a shortage in the supply of quality accommodation. This is also understood in the regions, so the demand for support for such projects is growing. The Ministry of Economic Development will continue to interact with other regions to collect proposals and finalize applications in order to expand the list of projects, - commented Dmitry Vakhrukov, Deputy Minister of Economic Development of Russia.

He noted that in October 2022, nine more new investment projects in tourism were approved by the legal commission for regional development under the program for restructuring budget loans. The volume of investments amounted to 38.6 billion rubles. By the beginning of 2023, there were 49 such projects for 152 billion rubles, their implementation involves the creation of nine thousand workplaces^[18]

The Cabinet of Ministers allocated 1 billion rubles for free travel in Russia for schoolchildren

In February 2023, Prime Minister Mikhail Mishustin signed an order that allocated about 1 billion rubles for a tourist program for schoolchildren.

This program was launched by the Government of the Russian Federation in 2022 as a pilot project and became very popular. Its main goal is to acquaint children with the history, traditions, cultural characteristics of their native land and nearby regions. In 2023, the volume of federal funding for the program doubled - from 500 million to 1 billion rubles.

According to the press service of the Cabinet, in 2023 the number of regions participating in the program increased from 18 to 29. Federal funds will compensate for their costs for the development of special travel packages for school-age children and the organization of such trips.

The government continues to create the necessary conditions to provide children with the opportunity to have interesting and informative free time. We will expand the tourist program, thanks to which schoolchildren will be able to make short excursion trips to their native territory or neighboring regions in order to better get acquainted with their history, traditions, cultural characteristics, - said on February 16, 2023, Mikhail Mishustin during a cabinet meeting by the minister (quoted by TASS).

It is assumed that in 2023, within the framework of the program, at least 200 thousand children will be able to make small exciting trips, enriching their knowledge and expanding their horizons.

The Ministry of Economic Development plans to bring funds to the regions within a month, the press service of the department said on February 17, 2023. They also noted that students in grades 5-9 will be able to go on trips. In 2022, 500 million rubles were allocated for the program, 100 thousand schoolchildren took part in it.^[19]

The Russian government allocates 11.4 billion rubles for the development of domestic tourism

In February 2023, Prime Minister Mikhail Mishustin signed orders, which allocated more than 11.4 billion rubles to support and develop tourism in the regions of the Russian Federation.

According to the press service of the Cabinet of Ministers, more than 6 billion rubles will be spent on the implementation of programs for the design of the tourist code of city centers in 24 regions. Federal funds will help create a single architectural and cultural space in popular tourist places: unite the main attractions, carry out landscaping, introduce thoughtful navigation, decorated in a common style.

Over 5.3 billion rubles will be allocated to grant support for business that works in the tourism sector. Of these, more than 3 billion rubles will go to the implementation of public initiatives, including the arrangement of national routes and recreation areas. More than 1.5 billion rubles are intended for companies that are engaged in updating the infrastructure for travelers. The funds will be directed to the purchase of tourist equipment, the creation of year-round pools, the development of new guidebooks and audio guides, as well as to provide a barrier-free environment. In addition, 700 million rubles are provided for projects for the construction of campsites and car camps.

Government investments will make it possible to implement the ideas necessary for the development of the entire industry and designed to make trips around the country more comfortable and interesting. It is necessary that there is as much information as possible about such events, this will help people choose the most convenient travel options and increase the popularity of domestic tourism. It is necessary to stimulate demand not only in the summer, but also in the offseason, "he said at a government meeting on February 9, 2023.

These solutions, according to Mishustin, will help develop the tourism industry, create new jobs in the regions, and increase the popularity of domestic tourism.^[20]

2022

Revenues of the Krasnodar Territory from the resort fee for the year increased 4.5 times

In 2022, the budget of the Krasnodar Territory received 4.5 times more funds from the resort fee than in 2022 - 747 million against 165 million rubles, respectively. This is evidenced by the data of the Ministry of Resorts, Tourism and Olympic Heritage of the region, which were released on March 13, 2023. Read more here.

Baikal attendance increased by 40%

In 2022, more than 360 thousand people visited reserves, national parks and reserves near Lake Baikal, which is 40% more than in 2021. Deputy Prime Minister Victoria Abramchenko cited such data on March 3, 2023 following a meeting of the government commission on the protection of Lake Baikal in the Irkutsk region. Read more here.

Domestic tourism growth

In 2022, as a condemnation of the Russian military special operation on To Ukraine some countries, including, states European Union banned or limited the operation and issuance of tourist visas to Russians. Against this background, the volume of domestic tourism in - Russia by 7% (data). Ministry of Economic Development

According to preliminary data from the administrations of a number of regions of the Russian Federation, the tourist flow (both organized and independent) in 2022 amounted to:

• Moscow region - 22 million (+ 57%)
• Moscow - over 18 million (+ 7%)
• Krasnodar Territory - 17 million (+ 3%)
• Petersburg - 8.1 million (+ 32%)
• Crimea - 6.5 million (-32%)
• Kazan - 3.3 million (+ 11%^[21]%

Putin abolished Rostourism

In October 2022, President Vladimir Putin signed a decree on the abolition of the Federal Agency for Tourism (Rosturizm), its functions will be transferred to the Ministry of Economic Development. Read more here.

Development of the federal register of guides

In mid-April 2022, Deputy Prime Minister Dmitry Chernyshenko, during a meeting on the development of ecological tourism, spoke about the creation of a certification system for guides. The plan involves the launch of a federal register of guides, guide translators and guide instructors, which, according to the Deputy Prime Minister of the Russian Federation, will include more than 5 thousand specialists by the end of 2022. The register will be maintained by Rosturizm. Read more here.

The number of offices of travel agencies in large cities of Russia decreased by 11% to 7.1 thousand

The decrease in the income of travel agencies due to the fall in the number of outbound trips of Russians forces market participants to abandon offline presence. By October 2022, the number of company offices in large cities decreased by 11% over the year - to 7.1 thousand.

2021: Domestic tourism in Russia recovered by 90%

In 2021, the tourist flow within the Russian Federation reached 56 million people - these are people who stayed at least one night in Russian hotels, the press service of Rostourism reported on December 27, 2021.

They noted that relative to 2019, domestic tourism in Russia has recovered by almost 90%, but some regions in 2021 either returned to the indicators of two years ago or will completely surpass them. Among them are Crimea, Krasnodar Territory, Altai, Kamchatka, Kaliningrad Region, Karelia, Sakhalin, Murmansk Region, Dagestan and Kabardino-Balkaria.

The Federal Tourism Agency added that the hardest part was to those areas that are highly dependent on foreign and business flows: Moscow, St. Petersburg, Vladivostok, etc. In 2021, there was a decline in both the number of tourists and their spending.

According to the ministry, the turnover in the Russian tourism industry in 2021 amounted to 2.5 trillion rubles against 3.7 trillion rubles in 2019. Due to the lack of foreign tourists, the industry missed 1.2 trillion rubles.

Rosturizm also cited employment data in the tourism industry - by the end of 2021 it amounted to 2.3 million people, which corresponds to 92% of the 2019 level. In 2020, the figure fell to 1.7 million people.

The head of Rostourism Zarina Doguzova, in a conversation with RBC at the end of December 2021, noted that the rapid recovery of domestic tourism, especially in the low season, is partly due to the implementation of the cashback program for tours in Russia. Within its framework, the Russians spent 34 billion rubles on travel.

The head of Rostourism also announced that the department is preparing a bill on the payment to Russian tourists in the event of bankruptcy of travel agencies of the minimum guaranteed compensation in the amount of 40 thousand rubles. According to Doguzova, the mechanism will protect families with low incomes, and provide one hundred percent reimbursement of the cost of a budget tour or significant compensation for a more expensive tour.^[22]

2020

29 UNESCO-Protected World Heritage Sites

Details of the national tourism project revealed

On November 16, 2020, it became known that Vladimir Putin supported the strategy for the development of travel in Russia. Prime Minister Mikhail Mishustin instructed to create a working group.

Association of Tour Operators of Russia Vice President Dmitry Gorin told the radio station "Says" Moscow that the plan is designed until 2030. It is aimed at construction roads, accessibility of travel and reducing their cost.

"It is important that the national project was discussed together with travel companies, public organizations. This is a strategy for tourism development until 2030. A lot of work is to be done to develop infrastructure, travel accessibility and remove unnecessary bureaucratic barriers. All these measures will help increase the number of travel in Russia, more guests from abroad will visit our country, - said Dmitry Gorin. - Tourism after a very difficult year begins to recover already within the framework of the national project. Despite the fact that the project is designed for the long term, we already know the first support measures. This is both a grant program and a cashback program for tourists. Within the framework of the national project, large funding will be allocated for the development and construction of new facilities in tourism. "

Gorin clarified that the project passport is still being approved, after which the amount pledged for the implementation of the document will be made public.

The initiator of the national project, Deputy Prime Minister Dmitry Chernyshenko, said that the events should be launched for the summer tourist season.^[23]

2018: Moscow, St. Petersburg, Novosibirsk, Vladivostok and Yekaterinburg in Mastercard rankings

On September 5, 2019, it became known that MasterCard Global Destination Cities five the Russian cities were included in the world ranking:,,, and Moscow St. Petersburg. Novosibirsk Vladivostok Yekaterinburg

• Moscow in 2018 took 80th place MasterCard in the Global Destination Cities Index. During the year, 2.5 million foreign tourists visited the capital, who spent an average of 192 dollar per day. Compared to 2017, spending growth exceeded 52%. Most often, residents of the mainland visit Moscow, and China. Germany USA
• St. Petersburg took 118 position in the ranking. In 2018, 1.3 million tourists visited it, since 2009 their number has increased by 6%. The average amount spent by tourists per day was $269. Compared to last year, spending more than doubled (+ 117%);
• Vladivostok and Yekaterinburg complete the ranking of the most popular cities, taking 185, 190 and 200 places, respectively. In Novosibirsk, the volume of expenses amounted to $165 million (+ 117% compared to 2017), in Vladivostok - 184 million (+ 175%), and in Yekaterinburg - 85 million (+ 37%).

Russian cities in the Global Mastercard Destination Cities Index 2018

№	City	Number of foreign tourists in 2018 (million)	Expenses of foreign tourists in 2018 (US dollars)	Average length of stay (number of nights)	Average expense per day (US $)
80	Moscow	2.5	1.26 billion	2.6	192
118	St. Petersburg	1.3	642 million	1.9	269
185	0.4	184m	2.8	179
190	Novosibirsk	0.3	165 million	3.5	146
200	Yekaterinburg	0.2	85 million	3.0	170

2017: Cabinet introduces resort fee of 100 rubles per day

The Russian government approved a bill on the introduction of a resort tax from January 1, 2018 in the Republic of Crimea, Altai Territory, Krasnodar Territory and Stavropol Territory, the press service of the Ministry of Caucasus reported. The fee will be no more than 100 rubles^[24]

In accordance with the bill, the regions have the right to introduce or not introduce a resort fee on their territory.

The second is that the regions themselves set the size of the fee. The bill defines only its maximum level - 100 rubles. per day.

The regions will establish the procedure and timing for calculating the resort fee, payment and transfer to the budget of the subject of the federation, as well as the procedure for informing about the results of the experiment, posting on the Internet information about the built, reconstructed, landscaped and repaired facilities of the resort infrastructure.

2016

GfK about the portrait of a traveler from Russia

Research company GfK has studied key trends that determine the portrait of the future consumer of travel services in Russia. The main findings of the study were outlined in a December 2016 industry report.

Here are just some figures and facts about travelers in Russia that help travel and transport companies, restaurateurs and hoteliers, city and territory administrations to develop successful development strategies and build successful brands.

Trends

1. One of the main trends that is actively forming today is the shift in consumer focus from "what I have" to "what I did."

The consumer defines himself and characterizes not by what he has - material things, but by what he did - where he was, what impressions he received, what experience he experienced. For a third of Russians, acquiring new impressions is more important than owning things.

2. Vacation is a source of impressions and new experience, so say three quarters of Russians: while on vacation, they try to see new places and try something new.

3. Despite the fact that in Russia, as in other countries, there is an advantage in favor of a relaxing vacation, active recreation with viewing many places, 40% of Russians like it, which is even slightly higher than world significance. Also, a significant proportion of Russians are interested in adventure vacations.

4. Russian tourists stand out for their interest in the world - the desire to know more about different peoples, countries and cultures. This is typical of half of Russians. Around the world, the figure is slightly lower - at the level of 42%.

5. Two-thirds of Russians like not only to study local culture, but also to try local cuisine, which can indicate good prospects for event and gastronomic tourism both in Russia and abroad.

The Impact of Technology

1. Mobile technologies and the Internet at this time are very tightly woven into the experience of travelers, both foreign and Russian. And the consumer himself has become more independent in his choice and travel planning.

2. In Russia, competition for the online consumer of tourist services is still developing. The level of concentration in the online services market is still low, and there is room for new players who can offer the consumer a unique experience.

Online travel services in Russia (by coverage)

• 1. Tutu.ru: 8,3%
• 2. Booking.com: 7,6%
• 3. Aviasales: 6,8%
• 4. TripAdvisor: 5,3%
• 5. Uber: 3,2%

Source: GfK Cross Media Panel Data, Sept. 2016

3. Mobile Internet gives a significant additional coverage of tourist sites (about 23%). The share of Internet users on mobile devices is close to 40%. Now multiscriners spend more than half the time on mobile devices, namely in applications. Therefore, we expect that applications will become an additional point of competition in the field of tourism and travel organization and not only.

4. Due to the fact that the center of power and control over information has shifted in favor of the consumer, it is more important than ever to understand the path to purchase and track the experience at each point of contact with the audience.

5. In a world where people rely on the experiences and recommendations of other consumers online, as well as feedback from professional travelers, native advertising gets a better chance of being perceived by the consumer.

6. Although search engines and contextual advertising still give a confident reach to the audience of tourist services, social networks, video hosting, video chats are already "breathing in their backs." According to the GfK cross-media panel, Vkontakte and Youtube give the greatest coverage to buyers of travel services. In addition, 40% of travelers in Russia use Viber.

Tourist brand of Russia

1. Russia has yet to realize the potential in the field of inbound tourism. In the list of international travel brands in the world, according to a study by Anholt-GfK, Russia is still on the 23rd line out of 50. In 2016, the country slightly improved its position in the perception of international tourists.

2. It will take work to improve the quality of the service - what a modern tourist appreciates, aimed at gaining impressions; accelerated infrastructure development is needed, which will make Russia closer for tourists. There is also a lot of work to promote the tourist brand of Russia abroad.

2014: Russians spent $50 billion on foreign trips in a year

Russians' spending on trips abroad in 2014 amounted to $50.3 billion, which is 3.2 billion less than in 2013. At the same time, a sharp reduction in expenses fell on the IV quarter of 2014, when the ruble collapsed. In the last quarter of the year, Russians spent $8.5 billion on foreign travel - 3.1 billion less than in the same period in 2013. These data were released by the Central Bank of the Russian Federation.

It is worth noting that the calculation did not take into account the costs of international transportation. The indicator reflects spending on accommodation, food, travel costs abroad. At the same time, we are talking not only about tourist trips, but also about business trips, medical tours, trips for the purpose^[25] the^[25].

Notes