Oracle Park (baseball stadium)

Oracle Park (before AT&T Park)  is  the baseball  stadium located in the suburb of  San Francisco  ( the State of California, the USA). Since 2000 it is the home arena of club  of Major League Baseball  San Francisco Giants.

Originally the stadium was called Pacific Bell Park, and after sale  of Pacific Bell of SBC Communications company the construction was renamed into SBC Park. Then after accession of SBC to  AT&T  the stadium began to be called AT&T Park.

History

2018: Renaming from AT&T Park into Oracle Park

On January 10, 2019 it became known that Oracle paid more than $200 million for the right to use a name of the company in the name of AT&T Park stadium. The sporting venue located in the suburb of San Francisco will be called Oracle Park. The headquarters of the producer of the corporate software is near the arena.

According to Bloomberg news agency, Oracle acquired the rights to use the name in the name of stadium for 20 years. The San Francisco Chronicle edition confirms this information and adds that construction with the name AT&T Park should be dismantled on January 10, 2019, and instead of it will set temporary banners with Oracle Park texts.

The stadium was called AT&T Park about 18 years. During this time the San Francisco Giants command won the annual    World Series baseball championship of the USA three times.

Oracle paid $200 million for use of a name of the company in the name of stadium in San Francisco

Bloomberg notes that it is the second transaction directed to improvement of image of Oracle due to sports sponsorship. In 2006 the company signed the 10-year agreement with the American professional basketball club from Auckland of Golden State Warriors that its home arena will be called Oracle Arena.

Kevin Bartram, the director of the consulting company Bartram Partnerships specializing in sponsorship for brands called $200 million the fair price which was paid by Oracle for the right to rename stadium.^[1]

Notes