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Laserlike is the American startup developing the software which uses machine learning for information search on the Internet (news, videos, etc.) and providing the personalized results to users depending on their interests. The service also recommends to users viewing new websites on the basis of their habits.

The company is founded in 2015 by the former programmers of Google Anand Shukla, Srinivasan of Venkatachara (Srinivasan Venkatachary) and Steven Baker.


2019: Apple purchased Laserlike

In March, 2019 it became known of sale of Laserlike of the American corporation Apple. Technologies of the purchased startup should help iPhone producer to continue improvement of Siri voice assistant.

That Apple purchased Laserlike, reported the The Information edition with reference to the sources. Then Apple confirmed the transaction, but was limited to the sample comment: "Apple buys the small technology companies from time to time, and we do not discuss our purposes or plans".

Apple purchased software developer for \"smart\" search to improve Siri
Apple purchased software developer for "smart" search to improve Siri

Though Apple did not begin to speak about the purposes of this acquisition, it is obvious that the transaction is directed to improvement of opportunities of artificial intelligence in Siri. This voice assistant long time was a subject of jokes because of the time of senseless replies to the requests and mediocre search results, notes the SiliconANGLE edition.

Apple should make a lot of things as Siri shortcomings rather only entertain, than provide useful automation — the leading analyst and the vice president of Constellation Research Holger Müller considers. — Purchase of Laserlike should help Apple with that Siri understood better the Internet on which service was never especially good.

According to Crunchbase, from the moment of the basis by March, 2019 Laserlike attracted in total $24 million investments.[1]