NEC Partner Programme Solutions PLUS

2017

Start of the affiliate program

In December, 2017 the NEC Display Solutions Europe company started the affiliate program of Solutions PLUS NEC Partner Programme designed to provide support of partners with necessary tools for satisfaction constantly growing customer needs in the field of visual technologies.

Within the program the participation terms stimulating their interest in delivery to customers of the solutions NEC DS are offered to partners. Depending on degree of the involvement of partners the program provides three levels of participation: Business Partner, Enterprise Partner and Premium Partner.

Partners get access to the whole range of services. For them the uniform portal with all necessary marketing and technical information is created, the training trainings in Academy of training of NEC are provided, products are provided to clients for demonstration, an opportunity to participate in advertizing campaigns for sales promotion is offered.

In addition to the listed advantages partners of the Enterprise level receive the selected specialist of NEC for continued support of business, an opportunity to use special funds MDF for business development of NEC Display Solutions.

Plus to it partners of the Premium level have an opportunity to participate in joint industry actions, get access to the demonstration equipment, marketing support and advertizing subsidies.

For participation in the program partners need to conform to certain requirements, such as:

• work with official distributors in the territory of Russia;
• registration on the NEC Solutions PLUS portal;
• presence of the specialist in technical support (depending on the status);
• certification of specialists;
• achievement of individual sales volumes.

The announcement of date of start of the affiliate program in Russia

In June NEC Display Solutions announced the planned change of strategy of promotion of the products on the Russian market. Official start of the affiliate program is planned for April, 2018.^[1]

The basic principles of the Russian affiliate program will be the same, as well as in the global document. At the moment we simply adapt it to working conditions in your country — told during the press conference devoted to an output to the Russian market of the equipment NEC Display Solutions, Antonio Zulianello, vice president of the company for sales in EMEA region (Europe, the Middle East and Africa). — Earlier we as well as many vendors, considered that each region is unique, so, and it is necessary to develop the separate program for each country. But now we hold the opinion that the world is uniform, and at people irrespective of in what country they live and work, identical requirements

Thanks to this program in NEC Display Solutions expect to restart the operating activities in Russia. As the vendor the company works on classical, two-level, to the scheme of sales, already completed reorganization of the distributor sales channel and starts upgrade of the second level.

We hope that after we carry out all planned changes, in the sales channel there will be partners who well know features of work with customers from those verticals of the market which are interesting to us — Antonio Zulianello added

According to him, in Europe NEC Display Solutions already works according to this scheme: for each group of potential clients selects the checked partner with whom it is possible to combine efforts for an exit as on big customers from this segment of the market, and on representatives of SMB. Thus, in those regions where the program is already started, NEC Display Solutions has a partner who is engaged in sales in a specific industry vertical. And with it the company densely cooperates concerning distribution of products in this segment of the market. In Russia NEC Display Solutions is also going to build the vertical examination.

In general the program provides three levels of partnership for dealers: "Business partners" (initial level of cooperation), "Enterprise Partner" and "Prime minister partner". The status is higher, the big investments in joint business in the company are expected from the partner and the more so the high level is ready to be offered it.

According to data for June, 2017, in Russia NEC Display Solutions cooperates approximately with 1 thousand companies of the second level from which it selects about 100-150 active players of the market — being guided by them, the company will adapt the European program for the Russian realities. The priority directions of development are state structures, the banking sector, the museums and the sphere of entertainments, education, the industry and health care. The product line of the company is wide and allows to offer both very simple devices, and difficult complex approach to the solution of the most different tasks.

Antonio Zulianello also noted that the Russian representative office will be able to apply experience of the European headquarters of NEC Display Solutions where the command having the due level of examination and professionalism on promotion of products on market verticals works. These employees work with the sales channel in all countries, and if necessary the company can reorient them for work in any region. Thus, the Russian representative office has an opportunity to use this knowledge base for work with local partners and also for the market grouping ready to consume products of the company.

We want to create global community of partners who will exchange experience and knowledge. And that this new that we will implement not only to Russia, but also in Europe. As a result all companies entering into this community irrespective of in what country they work, will have an opportunity to exchange experience, to share more profound knowledge of high technologies — the representative of NEC Display Solutions concluded

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