FatWire Software

In June, 2011 the Oracle corporation announced conclusion of an agreement about acquisition of FatWire Software company (FatWire), lidirushchy solution provider for management of presence in Web (Web Experience Management, WEM).

"Together Oracle and FatWire are going to deliver the most complete solution for management of presence at Web which allows the companies to optimize completely customer interaction using the innovation social tools for creation and placement of the user content in managed environment —Hasan Rizvi, the senior vice president of Oracle [[Rizv Hassan|]] noted. — The products FatWire give to Oracle the chance to deliver the full range of the software for Web marketing specialists allowing to attract visitors on corporate resources, to turn bigger number potential into real clients and to increase their loyalty".

It is expected that FatWire acquisition even more will expand offers on technologies and Oracle applications for the organizations which look for ways of creation of a unified environment of interaction with the customers in all canals. This consolidation allows Oracle to provide the complete solution for media control of customer interaction which will help the organizations to solve successfully problems of customer retention and support of their loyalty by means of improvement of an on-line scope on all channels – through Web, mobile devices and social networks.

"The solutions FatWire help the organizations to manage customer acquisition and their loyalty, offering address and interactive on-line opportunities in Web channels and mobile networks —Yogesh Gupta, the president and the chief executive officer of FatWire Software company [[Gupta Yogesh|]] reported. — This acquisition as we expect, will allow to offer clients of FatWire considerably advanced products and services to assist them in implementation of plans for improvement of on-line customer interaction".

The solutions FatWire supplement the leading technology products and business applications of Oracle, including a complex of a middleware Oracle Fusion Middleware, means of the business analysis of Business Intelligence, management tools with corporate content (Enterprise Content Management) and portal technologies (Portal) and also a customer relationship management system of Oracle Customer Relationship Management and solution for e-commerce of ATG Web Commerce.

The deal is going to be closed in the middle of 2011. Up to this point each company will continue to perform the transactions independently and independently. Financial details of the transaction are not disclosed.