Veeam Affiliate program of ProPartner

Main article: Veeam Software

2020

Announcement of additional opportunities for participants of the ProPartner program in EMEA region

On July 23, 2020 the Veeam Software company announced expansion of the ProPartner program for resellers in EMEA region (Europe, the Middle East and Africa). Updates of the program will allow to attract active partners from the different countries of the region, it is better to reward and more effectively to support their activities for providing continuously changing customer needs. Program capabilities are also designed to help partners to take expert positions in the markets and to show competitive advantages.

In process of development of the companies in the field of digital transformation, participants of a partner network expand the services and become for the clients strategic consultants in the field of digitalization. As the enterprises aim to increase as much as possible profitability of the investments (ROI), consumption patterns of IT services on a subscription advance technology investments on the CapEx model, and partners adapt the business models for sale of subscriptions or sale of services based on cloud providers.

Helping partners with this transition, the Veeam company expanded the ProPartner program for support and remunerations Platinum, Zolotykh, the Silver and Registered partners. Using the system based on charge of points, Veeam will reward partners for progress in the field of program capabilities. In the long term remunerations within the program will change. The earned points can be converted into the stimulating discounts, free places on training courses of partners of Veeam Certified Engineering or in free visits of the VeeamON 2021 conference.

The strategy of Veeam entirely is based on work with partners. We help partners to earn with the developing business environment and it is better to react to requests of clients. On the way of digital transformation of the company use solutions for management of cloud data more and more, and we aim to help our partners to build up the strategic relationship with our general clients. Close cooperation helps resellers to understand more deeply the solutions Veeam and to take stronger positions in the market, to offer the new services stimulating profit increase and also to continue to develop and support harder and harder IT environments, — Daniel Fried, the CEO and the senior vice president of Veeam for the region of EMEA and for global sales channels speaks

According to Veeam 2020 Data Protection Trends Report, nearly a third (30%) of the companies worldwide are now at the initial stage of planning or implementation of digital transformation. However nearly a half (47%) of respondents in the region of EMEA noted that the shortage of skills or experience at IT personnel are a serious barrier. Thus, resellers have an opportunity to improve the skills and to become really extremely important element of IT teams of the clients. The updated program ProPartner will help partners of Veeam to increase the level of knowledge of the best industry solutions in Veeam portfolio, to expand their knowledge of integration of the products Veeam and her technology partners and also to develop additional technical skills for the offer of professional services with high value added.

Key updates of the Veeam ProPartner program for resellers include introduction of several aspects:

• Transfer of competences. The partners who underwent expanded certification are better prepared for implementation of more difficult projects for clients of the offer wide the range of additional services, adapt to the changing business needs easier and find new opportunities for development of the business. Partners are rewarded for sales growth and increase in technical expertize and also for obtaining additional certificates of engineers of Veeam (VMCE), specialists in sales of Veeam (VMSP), specialists in technical sales of Veeam (VMTSP) and architects of Veeam (VMCA). For example, at the Registered and Silver participants of the ProPartner program with at least one trained and certified specialist of VMCE the average size of the new transaction is 27% higher, than at resellers in whose staff of such specialists is not present. The average size of the new transaction at Zolotykh and Platinum participants of the ProPartner program is 41% higher, than at the partners who just confirmed compliance to requirements.
• Repeated sales. Selecting solutions for data management in a cloud, the mobility, flexibility and availability are necessary for clients. The Veeam company encourages partners who support the companies in transition to consumption of IT services on subscription model.
• Speed. Veeam aims to help the partners to develop quicker business due to process optimization of purchases, an exit to new client segments and providing ampler opportunities for additional and cross-sellings. Thereby partners can develop more trusted relationships with the customers.

Discounts under agreements of volume storage and the universal license within the VCSP program

On April 9, 2020 the Veeam Software company announced discounts, updates and release of the next version of Veeam Service Provider Console v4.

The VCSP program (Veeam Cloud & Service Provider) started in March, 2010 helps service providers to use most effectively the products Veeam, proposing on their base qualitative and profitable solutions on backup as services (BaaS) and to disaster recovery as services (DRaaS). Thanking more than 25,000 partners — providers of cloud services and services – the VCSP program reported about increase in revenue (ARR) by 33% in the IV quarter of 2019 in comparison with the same period of previous year. Ten years later since launch of Veeam continues to increase the value and innovation of the VCSP program.

Veeam vision always was in proposing to clients simple, flexible and reliable solutions on backup. Some customers prefer to set and administer own solutions on backup and recovery, others prefer to purchase them in a format of services. For this reason Veeam created an ecosystem cloud and service providers thanks to which the companies of any size can receive the solution based on Veeam which is provided in option, optimal for them. On the occasion of a decade of the VCSP program we represent discounts and opportunities which will help suppliers of cloud services to expand profitable the business in the field of BaaS-and DRaaS-solutions. Our many partners in VCSP announce the two-digit, and even three-digit growth of the businesses. We are focused on strategy "together better" and surely we look forward to note new progress with our VCSP partner, — Jim Kruger, the marketing director of Veeam speaks

To the 10 anniversary of the Veeam VCSP program provided new discounts and updates for its participants for 2020. Among them:

• Point discount for the Enterprise Plus edition. Thanks to reduction of price of Veeam Backup & Replication Enterprise Plus Edition of 15% partners can offer the best opportunities to Veeam and create competitive solutions on BaaS and DRaaS with higher profitability.
• Discounts under agreements of volume storage (VRA). The VCSP VRA levels help to get an additional profit, providing bonuses to the partners ready to undertake obligations to Veeam and our long-term partners.
• Universal license Veeam (VUL). The "Payment in process of Growth" program allows to use fully all opportunities of Veeam, easily creating and expanding any offers on BaaS and DRaaS based on the products Veeam without high capital costs.
• VCSP Pulse. Partners from regions of EMEA and APJ have an opportunity, as well as more than 6,000 partners from North America, to be connected to the portal integrating Veeam, aggregators and partners within the single specially created platform providing the simplicity and reliability necessary for creation of scalable BaaS-and DRaaS-solutions based on Veeam.

2019: Start of the With Veeam program

In May, 2019 it was announced start of the affiliate program of With Veeam within which Veeam together with suppliers of corporate systems of data storage and hyper convergent infrastructures proposes to customers complete solutions for auxiliary data storage. The products created within the program integrate Veeam software, the reliable equipment for storage and stacks of management for hyper convergent infrastructures (Hyper Converged Infrastructure, HCI). The solutions developed together with ExaGrid and Nutanix companies became the first results of cooperation of With Veeam.

The created solutions are delivered in a format of a complete stack that provides ease of acquisition, placements, deployments and managements with them and also covers customers needs in the field of data protection. Sale and service of some solutions created within the With Veeam program will be executed by infrastructure partners of Veeam, others – distributors or global system integrators, depending on geographical presence of customers and opportunities of a partner network.

"Our strategy always consisted in openness and platform independence. The large-scale partner ecosystem built thus allows to satisfy better needs of our general customers" — Timashev Ratmir told. — "Announcing the With Veeam program, we bring this strategy to qualitatively new level to help the organizations to receive required quality of protection, storage and data availability and also management of them".

As of 2019 the global ecosystem of Veeam includes 64 thousand partners, over 22.5 thousand suppliers of cloud services and services and also exclusive resellers, such as Cisco, HPE, NetApp and Lenovo. On the region of EMEA about 50% of global business of Veeam are necessary, at the same time the share of the Russian market remains at the level of 2‑2.5   %. The company offers customers the five-step strategy of intellectual management including: backup of all data and their guaranteed recovery in case of accidents, the attacks, loss or theft; ensuring protection and data availability in multicloud environments for providing digital services and fulfillment of requirements of agreements on the guaranteed service level (SLA); data management in a multicloud environment; a possibility of placement of data in the optimal environment for ensuring business continuity, accomplishment of regulatory requirements, security and optimal use of resources for business operations; automation.

2017: Program of accreditation Veeam (VASP) partner service

In March Veeam Software started the program of accreditation Veeam (VASP) partner service. It will help to select the checked partners, distributors, system integrators and consultants-freelancers in the field of IT who have necessary technical experience for rendering reliable and highly skilled implementation services of the products Veeam.

As implementing solutions becomes harder and harder, Veeam notes the growing need of the current and potential customers for specialists who will be able effectively to support their business. Partners of VASP will render services during the work with solutions of Veeam and will fully help the companies to feel the increased reliability, efficiency and an investment payback enclosed in these solutions.

Earlier it was already announced that VASP will become a part of the Veeam ProPartner program numbering more than 45,000 participants (it is possible to seize its opportunities already now).

This program offers several advantages for the participants, including:

• Increase in recognition of the partner company – positioning of participants of VASP as the specialists providing high-quality services in the field of solutions on ensuring continuous data availability and also simplification of search of participants of VASP for clients of Veeam on the website of the company.
• Advanced technical support – Access to methodical recommendations and documentation in sections Library of resources and Technical documentation on the website Veeam and also an opportunity to use services of leading specialists in pre-sale service.
• Demonstration and manuals – Regardless of the Partner's level before his accession to the VASP program, it will be able to use the non-commercial license allowing to show possibilities of Availability Suite during the presentations of a product and holding the training sessions.
• Joint branding and marketing – Participants of VASP will have all necessary documents for reply to the requests on services (RFP) from potential customers and also will be able to use the corresponding logos and banners for promotion and online marketing.

Technical capabilities of participants of VASP are under control, partners should be ready to conform to high standards of Veeam strictly. Special evaluation criteria are developed for all four types of participants of VASP. They include the Veeam programs for accreditation of the certified engineers (VMCE) and architects, confirmation of experience of rendering services on different platforms and presence of highly-skilled employees.

2013-2016

• In 2016 numbers of participants of the affiliate program Veeam ProPartner increased to 45,000 around the world
• As of the middle of 2014 in Russia Veeam Software has not less than 800 partners, from them about 300 companies which are actively conducting sales.
• In 2013 Veeam Software has more than 25,000 partners and over 101,000 customers worldwide. The key directions of development of Veeam channel in Russia and the CIS for 2013:
  •   Advanced training of partners in Russia, Ukraine, Kazakhstan, Azerbaijan and Belarus. For this purpose based on distributors demos laboratories are created. Besides the company will continue complex work on adaptation of training courses of Veeam on-line for Russian-speaking specialists (Veeam University), localization of training and marketing materials on the partner ProPartner portal.
  •   Increase in efficiency of the channel, expansion of business in regions, development and recruiting of new partners.

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