Clipchamp

Clipchamp is a web-based video editing platform. The service allows you to create and edit videos in the browser, involving the full power of graphics processors, the developers say. By September 2021, Clipchamp's customers include several large companies, including Google, Dell and Deloitte.

History

2021: Microsoft bought Clipchamp

On September 7, 2021, Microsoft announced the takeover of Clipchamp at a price that the companies did not disclose. The customer intends to integrate the purchased service with their suite of Microsoft 365 applications and possibly with Windows.

Small business owners, marketers, bloggers, students, teachers, families and information workers of all types - everyone needs to shoot great videos with minimal effort, "says Chris Pratley, corporate vice president of the Microsoft Office media group, commenting on the acquisition of Clipchamp. - Whether it's a 10-second social media ad, a two-minute product presentation or a 20-minute tutorial video, Clipchamp and Microsoft will provide you with the tools and expertise you need.

Microsoft acquired Clipchamp

According to Pratley, Clipchamp's technical approach is to combine the simplicity of web applications with the ability to process video using the full power of computers and graphical acceleration.

As of September 7, 2021, Clipchamp attracted a total investment of $15.3 million, and the number of users registered on the platform exceeds 17 million.

On September 7, 2021, Clipchamp noted an increase in the export of 9:16 video format by 140% compared to the previous year - this can be explained by the increased popularity of TikTok. In addition, with the outbreak of the coronavirus pandemic COVID-19, the Clipchamp service has gained a large audience among people who need software to record screens and images from web cameras.^[1]

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