Servicefriend

History

2019: Facebook purchased Servicefriend startup

In the middle of September, 2019 Facebook purchased a startup of Servicefriend which is engaged in creation of chat-bots for the company with service of a large number of clients. At the same time the transaction was not advertized.

Though Facebook does not comment what workers of a startup will work on, the most obvious area creation of a bot or even network of bots for customer service of a digital purse of Calibra which develops Facebook seems. It is supposed that the plan of Facebook consists in creating a number of financial services for people who will use Calibra for work with new cryptocurrency Libra — for example, for money transfer, payment of accounts, replenishment of balance of phone, purchase of things and many other.

Facebook purchased a startup of Servicefriend which is engaged in creation of chat-bots

So far it is unknown as far as people will trust Facebook as to the supplier of goods and services. Therefore for the company it is so important to preestablish available option of customer service.

We here for you, - notes Calibra on the page of a greeting where promises 24/7 support in WhatsApp and Messenger for the users.

In last Servicefriend worked on the Facebook platform: the startup created "hybrid" bots for Messenger which the companies could use for scaling of the services on messaging platforms. However bots long time remained extremely problem point of Facebook. In 2015 the company started the personal assistant and several chat-bots, but could not provide proper service quality.

As for modern social network Facebook, on Calibra the authority can help it to strengthen providing client support. However misunderstanding in this case can lead to problems not only with clients, but also with partners and, perhaps, regulating authorities.^[1]

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Notes