Logneks Ltd.

Lognex is the developer and provider of the innovative Internet service MyWayhouse. The MyWayhouse service is a fully functional order processing and inventory system distributed under the progressive SaaS model, or Software as a Service.

Founded in 2007 in Moscow, Lognex became one of the first Russian developers of business automation software distributed under the SaaS (Software as a Service) model.

Lognex's activities include:

• development of MyWayhouse service, its promotion in the Russian market;
• training and provision of technical support services to service users.

Performance indicators

2023: Revenue growth by 43% to RUB 1.36 billion

In 2023, Lognex, a developer, cloud service "MyWayhouse" increased turnover by 43%. As a result, revenue for the year amounted to 1.36 billion rubles against 976 million rubles for 2022, representatives of Lognex said TAdviser on January 23, 2024.

According to them, the growth was provided, first of all, by new users - their number increased by 27%. At the same time, the average check grew by 18%, which is associated both with an increase in tariffs and with the development of paid applications - additional services from third-party vendors. At the same time, the number of active paying customers increased by 21% and reached 40 thousand.

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As of January 2024, MyWayhouse uses 33 thousand retail stores, 3 thousand production companies, as well as 13 thousand entrepreneurs selling online to automate business processes.

Cloud service "MyWayhouse" continues to work actively outside the Russian Federation. So, in 2023, a subsidiary was opened in Uzbekistan. As a result, the company now has five offices: in cities such as Moscow, Nizhny Novgorod, Almaty, Mumbai, Tashkent.

Among the foreign representative offices of the company, he became the leader, Kazakhstan the revenue for this year to the country amounted to 50 million rubles, which is 117% more than in 2022. The second place Belarus is 42 million rubles. Uzbekistan is in third place - 20 million rubles. At the same time Uzbekistan , the highest growth rates were observed - 122%.

In India, MyWayhouse is developing under the Kladana brand, the number of customers in 2023 totaled several dozen, but almost all of them buy a subscription for a year at once.

The company's staff for the year grew by 20%: 300 employees in January 2024 against 250 in January 2023.

In 2023, MyWayhouse also continued to develop additional functions for SMEs that help entrepreneurs earn more money and comply with legislative norms. For manufacturers and sellers of water, clothing, dairy products, beer and low-alcohol drinks, as well as tobacco products, there is free support for labeling goods. For sellers, in 2023, their own connectors appeared that allow you to automate sales on marketplaces. For production owners, it is possible to digitize all processes, including payroll accounting, automatic scenarios and a loyalty program have appeared to establish business processes. 234 applications were published in the MyWarehouse application store at the end of January 2024, 76 more in a year.

We can say that economic growth is observed in our country in small businesses. Analysts estimate that such an increase in the number of entrepreneurs has not been observed since 2007. Of course, this has a positive effect directly on our service. This year we have a record number of new customers, at the same time, we see how'old', those who have been with us for a long time, are growing. Both revenue and the number of orders/purchases from entrepreneurs trading in traditional retail and online are growing, "said Askar Rakhimberdiev, CEO of the MyWayhouse cloud service.

According to him, the growth of SMEs and its contribution to the economy will continue in 2024, in connection with which the turnover of the MyWayhouse cloud service is planned to increase by 30% this year.

History

2023: Opening an office in Uzbekistan

In October 2023, the MyWayhouse cloud service registered a subsidiary and opened an office in Uzbekistan, and on November 1 received the status of an IT Park resident. The company announced this on November 10, 2023.

MyWayhouse plans to become the leading commodity accounting system for managing trade and production in Uzbekistan. In 2023, the service will increase revenue by 110% compared to 2022, and in 2024 - by 180% by 2023.

As of November 2023, more than 500 companies use MyWarehouse in Uzbekistan, among them there are retail stores and chains, production,. e-com retailers The existing client base was formed organically without any effort from the service. MyWayhouse plans to increase revenue at the end of 2023 by 110%, and next year by another 180% by 2023. The MyWayhouse will be able to increase turnover by almost three times due to targeted work with Uzbek entrepreneurs: localization of the service, marketing campaign, development of the partner network.

The Central Asian market for MyWayhouse service is an important area of development. MyWayhouse is a fast-growing company, its turnover in all countries in 2022 increased by 25% and amounted to $15 million . In 2022, MyWayhouse opened a subsidiary in the city of Almaty, Republic of Kazakhstan.

My MyWayhouse have been show high growth rates in the countries of Central Asia for several years, so targeted work in this region will allow maintaining the dynamics of development, becoming more competitive, diversifying risks and expanding the functionality of the product.

Interest in the Uzbek market is due to a number of factors:

1. The country with the fastest growing economy in Central Asia. The annual growth rate GDP was 5.6% in the second quarter of 2023. Over the past four years, economic growth has been 24%.
2. Since 2019, the population of Uzbekistan has increased by 16.5%.
3. Small businesses are growing in Uzbekistan, trade is beginning to leave the markets for shopping centers and take the form of stores familiar to the European eye. The state is interested in the growth of entrepreneurial activity.
4. Digitalization processes in Uzbekistan are quite dynamic, the state actively supports the IT sector, and e-com growth begins.

{{quote 'author = said Askar Rakhimberdiev, CEO MyWayhouse. | Uzbekistan is a strategically important region for us. We see how quickly changes are taking place here, how markets are turning into civilized trade, how marketplaces are developing, how new stores are opening. At the same time, we understand that we have something to offer Uzbek entrepreneurs. My MyWayhouse have been operate for 16 years, the service meets world standards, it is stable, reliable, has vast experience in working with small and medium-sized businesses in different countries. We know exactly what trade and production needs to earn more, scale up, minimize the typical problems of entrepreneurs: theft, cash gaps, control and much more.}}

We registered a subsidiary, opened an office, became residents of IT PARK. The site will soon work for Uzbek entrepreneurs, all calculations and payments can be made in soums. The documents will also be in Uzbek. We have big plans to localize the service so that it is convenient in terms of legislation and the characteristics of the country. We plan to become leading software suppliers for small and medium-sized businesses in Uzbekistan.

2022

Turnover growth by 23%

In 2022, Lognex increased its turnover by 23%, revenue for the year amounted to 976 million rubles, in 2021 - 790 million rubles. At the same time, prices for tariffs have not changed since 2015. The company announced this on January 25, 2023.

The increase occurred both due to new users - 16 thousand new customers joined the service in 2022, and due to an increase in the average check from 2700 rubles to 2900 rubles due to the development of additional paid services - applications from third-party vendors.

The company strengthened its position in. A countries CIS Kazakhstan new office opened in, the third in a row after and. Moscow Nizhny Novgorod Turnover Kazakhstan in increased by 260% by 2021.

The increase in Uzbekistan by 2022 amounted to 200%.

Belarus remains the leader among the CIS countries in terms of turnover. Over the year, revenue increased by 40%.

In 2022, MyWayhouse service entered the Indian market under the Kladana brand. Kladana is registered in the city of Mubai. The service has its first users, mainly production owners.

The company's staff grew by 20%, 250 employees worked in December 2022.

The cloud service MyWayhouse launched a number of important features in 2022 that help users develop sales and comply with legal norms. For manufacturers and sellers of low-alcohol drinks, there is the possibility of free connection to the EGAIS, for manufacturers and sellers of dairy products - to labeling, for importers - to the system of tracking goods. Production owners were able to fully digitize all stages of their work.

The most popular applications of MyWarehouse in 2022 among SMEs were integration with all marketplaces, including Wildberries, Ozon, Kaspi (Kazakhstan), Yandex.Market and Sberbank MegaMarket. As well as online ordering - the ability to organize online trading without a site. Payment by QR code at the checkout has become 5 times more in demand.

{{quote 'author = said Askar Rakhimberdiev, CEO of Cloud Service MyWayhouse. | Despite the increase in our revenue in the CIS countries, the bulk of our customers are located in Russia. Our growth is the growth of small businesses in the Russian Federation. The situation with Russian small and medium-sized businesses, contrary to forecasts, turned out to be quite stable. There are several reasons here. First, the departure of large retail reoriented the buyer to small companies. Secondly, due to its flexibility, SMEs quickly managed to start working on a parallel import program. Analyzing the turnover of our clients, we notice that those who have gone through crises since 2015 continue to work to this day. At the same time, we see a large increase in new companies, mainly production and sellers on marketplaces. Of the negative trends, retail store turnover fell by 9% in November 2022 to November 2021, but this is primarily due to the development of marketplaces, where for the third year in a row there was an increase in both turnover and sellers.}}

Entering the Indian market

In early May 2022, the cloud service for business management "MyWayhouse" announced its entry into the Indian market. To work in this country, the Russian company decided to use a new brand - Kladana.

According to the company "MyWayhouse," about $500 thousand was invested in the development of business in India. The startup explained that India is "suitable" for the company in several respects: 63 million small and medium-sized businesses are registered in the country; there is a market for cloud software for small and medium-sized businesses, but there are few competitors.

Russian cloud service for business management "MyWayhouse" entered the Indian market

At the first stage, Kladana will be managed and supported from Russia, then the company plans to organize a local support team. First, the target audience of Kladana in India will be wholesale companies and small production, within three months the service will begin working with sellers on marketplaces and owners of online stores.

The CEO of MyWayhouse Askar Rakhimberdiev said that, from a business point of view, it is best to enter a new market in the country when requirements for states business are just emerging. Where these requirements have existed for a long time, a mature market has already developed, the entrance to which will be much more expensive and longer. In addition, India has a high penetration rate, Internet the authorities are actively introducing digital services for small and medium-sized businesses, the company added.

In addition to Russia and India, MyWayhouse works in, Kazakhstan,, and Belarus Uzbekistan. To Ukraine Kyrgyzstan The service helps to keep inventory accounting and process orders, work with customers, control mutual settlements, and so on. By the beginning of 2022, according to its own data, the service had more than 2 million registered companies and individual entrepreneurs.

2013: Turnover growth by 2.5 times

In 2013, the turnover of the Internet service increased 2.5 times. The availability of the service as a whole amounted to 99.67%, taking into account planned updates. According to MyWarehouse, over the year, users of the service created 11 million documents, and the company's technical support service processed 11 thousand requests.

According to representatives of MyWarehouse, the company managed to implement all its plans for 2013. Thus, 11 service updates were released, in which 1.6 thousand errors were fixed and 50 new functions were added.

In 2014, the company will continue to optimize its existing service capabilities. In particular, MyWarehouse plans to: transfer all document types to new editors, with whom it is faster to add and change items; Improve the configuration of user rights, allowing you to share access not only by department, but also by individual managers. Implement saved filters in reports and document registries add the ability to synchronize with online stores using the new CommerceML 2 protocol.

In addition, the company intends to implement completely new features: images of goods; Mass update of commodity prices reports on goods received for sale; Link payments to multiple invoices multiple settlement accounts for the same Jurassic. faces.

Finally, it is planned to add new features to the CRM module: the manager activity ribbon; integration with the service "Simple calls" for communication of "MyWarehouse" with the customer's PBX; as well as processing incoming calls and recording outgoing calls.

2012: Revenue growth 153%

According to the results of 2012, the revenue of the online trading management service MyWayhouse increased by 153% compared to 2011. During the year, 2,200 new customers joined the number of users of the service - small and medium-sized enterprises and individual entrepreneurs. In 2012, MyWarehouse's customer base grew by 140%. The active growth of indicators is due to measures to improve the service: new services and solutions were introduced, the quality and speed of work increased.

"In 2012, we released the first CRM solution for the Russian market, designed specifically for trading. We have carried out many updates to the service, adding 240 new features, put a lot of effort into improving the speed and quality of work. We also have big plans for 2013. Some have already come true: in January we introduced support for the offline retail solution, which has not yet been possible for any similar Russian SaaS service, "comments Rakhimberdiev Askar, General Director of My Warehouse.

In addition, the overall development of the cloud market, ON Russia which is actively growing, also influenced the increase in the company's performance. According to the results of 2012, the market volume is expected to reach $90 million, adding 30% over the year (from $60 million in 2011). According to the company's forecast, in IDC 2015 the market will amount to $300 million, having more than tripled compared to 2012.

One of the main trends is that the most popular services from the cloud in the coming years will be in small businesses, since this is where their benefits work best - savings from using simple, standard products. However, according to MyWarehouse's forecast, the cloud business solution will dominate the market only in a few years. Then the generation of 1985-1990 years of birth, accustomed to using the Internet for work, will come to leading positions in business. For them, cloud products are more familiar and convenient than traditional software.

2011

Launch sales through hosters

In March 2011, it was announced the availability of a SaaS application for sales through more than a hundred hosters and service providers in Russia and the CIS countries. To do this, the company certified its application according to the specifications of the APS (Application Packaging Standard) standard developed by Parallels. Within the framework of open certification, the MyWayhouse service was adapted for sale through Parallels partners - hosters and service providers who have the Parallels Automation platform and the Parallels Plesk Panel hosting control panel. According to Lognex's plans, in one and a half to two years, sales of the MyWayhouse application through a new distribution channel will make up a significant part of the company's revenue.

Thanks to APS, ordering and delivering a "packed" cloud application, which is sought after by a small business, is carried out in a few clicks. In addition, Parallels in Russia and the CIS has developed its own ecosystem of hosters and telecom operators (about 100 companies), each of which sells services to dozens and hundreds of thousands of small businesses and end users.

1C has acquired a stake in the service

In May 2011, it became known that 1C announced that it had joined the owners of Lognex LLC, the creator of the cloud-based trading automation service MyWayhouse, having bought a stake from its former co-owner, investment fund Ambient Sound Investments. The amount of the transaction is not parsed.

In the future, it is planned to increase the share of 1C in the project due to additional investment aimed at the development of the MyWayhouse project, the company said in an official statement. 1C intends to actively participate in the development of the MyWayhouse project together with its founders and co-owners Askar Rakhimberdiev and Oleg Alekseev, who will continue to carry out operational management of Lognex, the document says.

Director of 1C Boris Nuraliev noted that the 1C: Enterprise 8 technological platform already implements functionality designed to use system solutions as cloud services provided via the Internet, including according to the SaaS model.

"With this in mind, we are working on various options to improve our business model, which is based on the reliance on a wide partner network. The creation of a joint venture with the founders of Lognex will allow us to use the experience of the successful SaaS project "MyWayhouse" to further develop both our technologies and solutions and the business of our partners, "he said.

Among the users of the solution are large companies, for example, the Rusagro group of companies. In RusAgro, the launch of the solution took less than two months, including the analysis of business processes and the integration of MyWarehouse with the Microsoft Dynamics AX accounting system.

Now "MyWayhouse" provides simultaneous work of more than 50 employees of Rusagro in seven sugar factories and in the central office.

"As a result of the implementation, delays in processing documents in factories have decreased from several days to several minutes. The company's staff gained access to up-to-date information on product balances, which reduced production losses. Thanks to the simple and intuitive interface of the MyWayhouse service, personnel training required minimal costs, says Mikhail Ivanov, IT Director at RusAgro.

The MyWayhouse service has grown more than 4 times over the past year. Since June last year, over 350 companies have acquired the rights to lease software, and now more than 500 customers have successfully used the MyWayhouse service. Before purchasing the right to rent an application, it can be tested for free. For three years of the service, 17 thousand companies took advantage of this opportunity. Thus, the total conversion of tested buyers for the entire period of work was about 3%.

2010: Moving to a data centre in France

In 2010, the service began to ensure information security: MyWayhouse moved to a new certified data center in Strasbourg (France). By the end of 2010, 400 medium and small businesses used the service. By this time, MyWayhouse had significantly expanded its functionality, turning from a warehouse accounting service into a solution for automating trade. The revenue of the service in 2010 tripled - from 2 million rubles to 6 million rubles.

2009: Integration with 1C: Accounting

In 2009, the service began its development in terms of integration with other systems and equipment: integration was carried out with 1C: Accounting and with the first engine of the online store, support for working with barcode scanners appeared.

2008: First investment from Estonian fund

In February 2008, the project received its first investment from the Estonian investment fund Ambient Sound Investment (ASI), established by the founders of Skype.

2007: Domain Name Registration www.moysklad.ru

The domain name of the www.moysklad.ru was registered in April 2007, and six months later the service developer, Lognex, launched a beta version of MyWarehouse.