Openmind

Openmind works with global luxury and fashion brands.

History

2021: Accenture Interactive Acquisition

Accenture On August 19, 2021, the company announced the acquisition of Openmind - located Italy in an agency with competencies in the field of cloudy platforms. Openmind implements a multidisciplinary consulting approach in the fields of,, commerce content strategy, experience design and technology. The acquisition is expected to expand the capabilities of Accenture Interactive and improve the quality of customers in several industries - primarily in the fashion and luxury goods markets. The deal was the first acquisition Accenture Interactive in Italy.

The pandemic spurred the Italian fashion industry to quickly move to e-commerce and online sales. The sector now expects to see double-digit growth in the next three years. This will require a new digital experience based on data and focused on people, using connected platforms and cloud technologies, according to Accenture.

Openmind as part of Accenture Interactive will offer customers a strategy and assistance in implementing personalized commerce on various platforms, including Adobe, Salesforce and SAP, as well as help satisfy customers' ambitions to enter international markets through the Accenture global network.

Approximately 110 Openmind employees will join Accenture Interactive in Italy.

"We are pleased to welcome the Openmind team, which will increase the efficiency of our customers' commercial activities worldwide. The pandemic significantly accelerated the transition to online shopping and opened up a whole world of opportunities for brands to transform sales. The experience of the Openmind team ensures that our customers have the tools necessary to create the necessary experience, "said Massimo Morielli, President of Accenture Interactive in Europe.

"Fashion companies work with the most demanding audience, which is initially especially sensitive to personalizing offers. The ways of communicating with customers are changing, at the same time, many companies do not have time to adjust and lose customers who are accustomed to a high level of service. Fortunately, the development of technology platforms can quickly close this gap. We are glad that the competencies of the new partner in Europe will strengthen Accenture's global expertise in this industry, "said Dmitry Khokhlov, managing director of Accenture Interactive in Russia.

2004: Foundation of the company

Openmind was founded in 2004 in Italian Monza.