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The Bronevik group was founded in 2008 in Yekaterinburg. It is one of the representatives of the online hotel booking market, transfer and related services, develops private and business tourism, providing hotel and housing booking services in Russia and abroad. The Group works with accommodation facilities directly without the participation of intermediaries, including the most remote regions of Russia. As of July 2022, the group has over 35 thousand accommodation facilities in more than three thousand settlements.
Performance indicators
2021
The revenue of Bronevik Online LLC in 2021 amounted to 156.6 million rubles, which is 135% higher than in 2020. The company's net profit reached 24.7 million rubles, follows from Kontur.focus. The revenue of the Armored Car Company LLC, which develops software, in 2021 amounted to 460 million rubles, which is 327% higher than in the same period in 2020. At the same time, the company's net profit reached 177.6 million rubles, follows from the base.
History
2022
Disclosed the cost of selling the service to MTS - 4 billion rubles
At the end of August 2022, the cost of transactions for the purchase of Bronevik and Webinar services by MTS became known. The Russian telecommunications operator named prices as part of its reporting for the first half of 2022.
According to MTS materials, the Bronevik online hotel booking platform was acquired for 4 billion rubles, and 2.1 billion rubles were paid for a share in the developer of Webinar video conferencing services. The closure of both transactions took place in July 2022.
As clarifies Interfax"," we are talking about the purchase of 100% of Bronevik Company LLC and Bronevik Online LLC, as well as 75.5% of Webinar LLC and Webinar Technologies LLC. It is noted that the acquisition of Bronevik was aimed at developing the group's services in the field of travel and. tourism The transaction was paid in cash without attracting MTS shares. The subsidiary "" will be responsible for managing the platform. MTS Travel The tourism sector will be a new direction for MTS.
As for the acquisition of Webinar, it is aimed at developing the group's services in the field of B2B and developing communication services integrated with video-conferencing, MTS said. The company added that the transaction was also paid by the money of the telecom operator. According to Inessa Galaktionova, Vice President for Telecommunications Business of MTS, "the acquisition will complement the MTS b2b service ecosystem and create a Russian analogue of Zoom."
Webinar owns the Webinar Meetings online meeting and meeting service, Webinar webinar webinar and online event platform, We.Study. The Webinar group also includes the COMDI division, which provides large virtual and hybrid events on its streaming platform.[1]
MTS bought Bronevik
On July 13, 2022, MTS PJSC announced the closure of the transaction to acquire 100% of the Bronevik group (Bronevik Online LLC and Bronevik Company LLC), one of the representatives of the Russian online hotel booking market, to develop the business direction of MTS Travel (MTS Travel LLC) in the field of travel and tourism.
As follows from the data of the SPARK-Interfax system, on July 11, MTS's subsidiary, MTS Travel LLC, acquired 99% in Bronevik Company LLC and Bronevik Online LLC. Another 1% was received by MTS PJSC.
The sphere of activity of this company will include services for booking hotels, housing and tickets, the provision of tourist and excursion services, rental and leasing of transport, rental of goods for recreation, organization of sports leisure.
MTS Travel will become a kind of analogue of Booking that left Russia - it will provide services for booking hotels, buying tickets, ordering excursions, renting vehicles and others. MTS expects that the combined expertise of MTS and Bronevik will allow offering customers qualitatively new services.
{{quote 'Tourism, business travel and hospitality in Russia are developing dynamically, and we expect rapid growth of these markets in the coming years. To do this, we highlight in the ecosystem of our services a separate business vertical of MTS Travel, complementary to other MTS businesses, in order to comprehensively develop this direction. We expect that the combined expertise of MTS and Bronevik, as well as the access of acquired companies to Big Data technologies, artificial intelligence, sales channels and financial capabilities of MTS will allow us to offer customers qualitatively new booking and accommodation services, as well as travel and leisure organization, - commented MTS President Vyacheslav Nikolaev. }}
The Russian hotel reservation system "Bronevik" (Bronevik.com) has been developing in regional directions since its foundation in 2008 and allows booking hotels in Russia, Belarus, Georgia, Uzbekistan and other countries.
The largest foreign accommodation booking services - Booking, Airbnb and Expedia - left Russia in March 2022 due to a Russian special operation in Ukraine. Domestic services "Bronevik," "Ostrovok" and "Yandex Travel" operate in Russia.
Notes
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