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The Mashina

Company

Transport
Since 2020
Russia


Content

Owners

+ Agency for Strategic Initiatives (ASI)

The Mashina is a car subscription service founded in 2020. The monthly payment, which begins with 19 thousand rubles (by May 2021, the tariff depends on the brand and model of the car), includes maintenance, washing, transport tax, evacuations in case of an accident, tire installation and storage of rubber, concierge driver, road assistance and insurance (CASCO and CTP).

History

2021: Raising $800,000 from IIDF and Sistema SmartTech

On May 14, 2021 it was declared that the Internet Initiatives Development Fund (IIDF) invested $500 thousand in The Mashina, and venture fund AFK "Sistema" of Vladimir of EvtushenkovaSistema of SmartTech - $300 thousand more.

The startup intends to spend the attracted investments on the growth and scaling of service in the Russian market. The valuation and size of the acquired shares of investors are not disclosed.

FRII and AFK Sistema Fund invested $800 thousand in The Mashina car subscription service
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The Mashina can radically change the habits of Russian motorists and adjust market development trends, becoming its leader. The team has unique expertise and a deep understanding of the specifics of the industry, "said Vadim Kazinets, investment manager of FRII.
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He cited data according to which the volume of the world car subscription market in 2019 amounted to $3.6 billion, and by 2027 the figure could grow to $12 billion at an annual growth rate of 23%. Kazinets noted that European companies operating in this segment - Drover (UK) and Cluna (Germany) are absorbed by strategists with a high market valuation. "

In May 2021, The Mashina service will fully launch in St. Petersburg, during the same year cars will be available in Sochi, Yekaterinburg and Kazan. The service is already used by several hundred drivers.

The company is also testing a mobile refueling service, the car will be refueled by partners and service employees without the participation of the driver.[1]

Notes