Watchout!AI

Watchout! AI — the Russian developer of artificial intelligence technologies for protection of reputation of brands (brand safety). The service started in 2019 allows to protect in the automatic mode brands from content, unsafe for them. For example, service will allow to avoid emergence of advertizing of a brand on the page with criticism of the company. Algorithms of machine learning are for this purpose used.

History

2020: The investment attraction from Sberbank

On November 26, 2020 it became known of investments of Sberbank into Watchout! AI. The credit institution, largest in Russia, received a 8 percent share in a startup which according to the results of the transaction was estimated at 125 million rubles.

As the founder of Watchout told Kommersant! AI Vitaly Sotnikov, now service is integrated with Sbermarketinga technologies including for solving of tasks of external clients.

According to the director of Media Direction Group technologies Alexander Papkov, earlier Watchout company! AI was engaged in native advertizing under the NativeOS brand, but did not achieve considerable success then it replaced focus.

This direction interests advertisers long ago, and there are reliable checked systems which control content. For example, Weborama, Sizmek and some other international and local companies — he reported in a conversation with the edition.

Sberbank invested in Watchout! AI

According to the CEO of AstraOne Ivan Paryshev, similar transactions say that the Russian market actively catches up world in the question brand safety (protection of a brand against a negative context). For example, according to him, the demand of native embedding of advertizing in images grows. The transaction with Sberbank will accelerate further development of this market in Russia.

The solutions brand safety were implemented by large advertizing networks, however the problem of a negative context concerns them little, and platforms as, for example from advertizing of some dietary supplements on the popular scientific websites in advertizing network, the founder of the N+1 project Andrey Konyaev specified suffer generally.^[1]

Notes