YuOney NGO YuMani

Since July 23, 2020, 100% of the shares of YuOney, which includes YuKassa, belong to Sberbank, the service is part of its ecosystem. UKassa helps companies accept online payments and offers other solutions that are useful for entrepreneurs. The service supports about 20 ways to accept payments via the Internet. Among them are cards of Russian and international payment systems, electronic wallets, Apple Pay and Google Pay, Internet banking and much more. YuKassa allows you to sell goods and services on credit or installments with instant registration via the Internet, as well as conduct online settlements between legal entities - through the B2B payments service.

In addition to payment options, YuKassa has a Business Market with different services for entrepreneurs, an anti-fraud system for protecting against Internet fraud, a contextual advertising management service for promoting goods and services on the network.

Performance indicators

2023: Profit growth by 32% to RUB 2 billion

In 2023, the Yumani NGO, which develops the Yumoney payment service, earned 2 billion rubles of net profit, which is almost 32% more than a year ago. Such data in accordance with Russian accounting standards (RAS) were published on April 1, 2024.

According to the Interfax news agency, citing materials from the Yumani NGO, the company's net interest income in 2023 amounted to 1.13 billion rubles, which is 1.3 times more than a year earlier (1.7 billion rubles). Commission income rose by 17% and reached 19.77 billion rubles from 16.88 billion rubles in 2022. Commission expenses in comparison with the same periods increased by 13%, to 14.01 billion rubles (in 2022 - 12.41 billion rubles).

"Yumani" earned 2 billion rubles of net profit

From the reports of the NGO "Yumani" it also follows that the operating expenses of the organization in 2023 amounted to 4.47 billion rubles, which is slightly more than similar spending in 2022 (4.43 billion rubles). Expenses on reserves for other losses in 2023 decreased 1.4 times on an annualized basis - to 44.7 million rubles against 75.8 million rubles in 2022.

The company's retained earnings in 2023 increased by 20% to 7.65 billion rubles (in 2022 - 6.35 billion rubles). The size of the assets of the payment service operator YuOney in 2023 increased by 1.5% to 22.38 billion rubles, while in 2022 they amounted to 22.05 billion rubles.

As noted by Interfax, YuOney belongs to Sberbank. The service offers users an electronic wallet, and business - accepting payments through YukAssa. By April 2024, YuOney is under American sanctions.^[1]

2022: Decrease in profit by 25% to 1.5 billion rubles

In 2022, the net profit of the YuOney payment service amounted to 1.5 billion rubles, which is 25% less than the profit a year ago. Such data are contained in the reporting, which was released by the company at the end of March 2023.

According to Interfax, citing materials from YuMoney, the service's net interest income by the end of 2022 almost doubled compared to 2021 - to 1.7 billion rubles from 950 million rubles a year earlier. Commission income in 2022 decreased by 22.5% - to 16.9 billion rubles compared to 21.8 billion rubles in 2021. Commission expenses decreased by 23% - to 12.4 billion rubles from 16.1 billion rubles. Expenses on reserves for other losses in 2022 more than doubled and amounted to 75.8 million rubles (in 2021 - 34.3 million rubles).

As noted in the company, in the summer of 2022, YuOney temporarily reduced the amount of cashback with points for paying for some categories of goods and services with bank cards. When paying with a wallet "YuOney," cashback was charged as usual. The changes were valid from June 1 to August 31, 2022. From September 1, 2022, YuOney clients began to receive 1% cashback, as before.

Cashback was temporarily reduced to 0.5% in the categories: food and food, medical products, fuel and consumer goods, services in the fields of communications, housing and communal services, medicine, education, culture, tourism and passenger transportation. Since April 18, the Bank of Russia has changed the acquiring rate for these categories. The full list can be found on the Central Bank website.

Now, if you pay in the listed categories with a "YuOney" card, instead of 0.5% of cashback, 1% will come. Everything else will continue: random cashback, 5% in the categories of the month and cashback in rubles from service partners, as well as rules for writing off bonuses.^[2]

2019: Annual turnover - RUB 502.7 bln

According to Mediascope data for 2019, 53% of Internet users in Russia pay through the Yandex.Money wallet. Yandex.Money's business has grown multiply since Sberbank acquired control in the company: for example, the company's annual turnover increased 13 times and amounted to 502.7 billion rubles in 2019, EBITDA - 16 times (up to 2.9 billion rubles). Net profit for 2019 amounted to 1.9 billion rubles, net assets (for 31.12.2019) - 6.9 billion rubles. The company's own funds in the accounts exceeded 6 billion rubles.

History

2023: Ability to top up your website account via SPB

On March 9, 2023, YuOney announced that another way to replenish your wallet on the site has been added. Now you can replenish your YuOney wallet from your bank account through the SBP right on the service website - previously this method worked only in the application. According to JMoney, 22% of users replenish the wallet in this way.

Transfers between your accounts will be useful, for example, when you need to collect an amount on one card for a large purchase, opening a deposit or paying a loan.

Many users have bank cards that they start at their place of work. As a rule, they hold the main savings. They do not want to pay with such cards on the Internet so as not to get to phishing sites. For online shopping, you can open a virtual card and transfer the required amount to it from your bank account. Every month, in this way, you can replenish your YuMoney wallet without a commission in the amount of up to 100 thousand rubles, "said Dmitry Volkov, head of the Money Transfers department at YuOney.

The method works for users with named and identified wallets. For the transfer to pass, the name and phone number of the recipient and sender must match. It is also important that the bank is connected to the SBP and makes it possible to transfer money between their accounts.

2022

Ability to organize fundraising for different purposes

YuOney is launching an updated service to raise money on the Internet. The company announced this on November 23, 2022.

The UMoney widget allows you to organize a collection of money for a variety of purposes - for a gift to a friend or colleague, for a trip, startup or charity project. A link to your crowdfunding page can be shared on social networks and instant messengers. With the help of the finished code, the user can also add it to his website.

In 2022, many content platforms left Russia, it became more difficult for bloggers to earn money. The market lacked simple and technological solutions for raising money online - and we did just such a service. It simplifies and shortens the path from wanting to help to transferring a payment. Users can accept donations from bank cards and electronic wallets to YuOney, - said Roman Stepanov, director of retail products at YuOney.

For the entire time of the fundraising service, YuOney users managed to collect more than 100 billion rubles. The maximum amount for one project is about 5 million rubles. But the most unusual goals of the collection: a trip to Santa Claus, the continuation of the filming of the series "Streets of Broken Lanterns," a ticket to the concert of the Leningrad group, the Ural retromotocycle, a new pet shelter.

Ability to enter the service using VK ID

YuOney users have the opportunity to log into the service through the site using their VK ID account. It is as safe as logging in with a login and password, but more convenient and faster. YuOney announced this on October 14, 2022.

To get to YuMoney in this way, you need to bind the VK ID to your wallet.

VK ID allows you to enter your YUoney profile in a couple of clicks. The user does not have to enter the password from JMoney, so it takes about five times less time than entering the phone number, "said Sergey Maksimov, product manager at JMoney.

Launch of virtual bank cards "Mir"

Customers of YuMoney can remotely arrange the virtual Nubank cartonic payment system "Mir" in one of six exclusive designs. The card is valid for five years. Issue and maintenance of the card is free. The release of the plastic card is scheduled for early autumn. The company announced this on July 20, 2022.

A virtual card can be instantly issued in a mobile application or on the YuOney website with any wallet status: anonymous, personalized or identified. When you open your wallet, the virtual card is released automatically. The card and wallet complement each other: they have different numbers, but the balance is common. The mobile application must be the latest version. The Android version can be downloaded on the YuOney website, and for iOS the application is available in the App Store.

With a virtual card, you can pay for any Internet purchases throughout. Russia Customers with smartphone OS AndroidTM (version 7.0 and higher) and built-in function NFC can connect the card to the payment application. This Mir Pay will allow you to pay contactless with help phone offline: metro, shops, cafes, gas stations and other points trade throughout. Russia You can also withdraw money from this card ATMs in various devices banks equipped with a contactless reader. With the identified status of the wallet, the monthly limit on cash withdrawals is 1 million 300 thousand. rubles Restrictions on translations the phone number without commission - up to 100 thousand rubles.

For secure online shopping, users can issue virtual cards for one-time purchases in unfamiliar online stores, and close cards after payment. To improve the safety of data, the user can change the pin code or set restrictions on operations on it.

Cards simultaneously participate in two programs loyalty - JMoney and the payment system, "Mir" which will allow its holders to receive maximum benefits. YUoney users can link their bank card to their wallet and receive two cashbacks: from YUoney (points) and from, bank if provided for by the terms of service. There is an opportunity to get a third cashback - rubles if you use a special offer from YuMoney partners on the website or in the application.

Launch of transfers from wallet to cards to Kazakhstan and Uzbekistan

The electronic payment service YuOney on June 2, 2022 announced the launch of cross-border translations Kazakhstan in and. Uzbekistan Owners of YuOney wallets can send money to Kazakhstan to and, maps Visa and to MasterCard Uzbekistan to cards of payment systems Uzcard and Humocard.

Now our users can transfer money to their friends and relatives in Kazakhstan and Uzbekistan, and residents of these countries can receive transfers from Russia. Money will come as quickly as with interbank transfers within the country, "said Dmitry Volkov, head of one of the B2C-directions of JMoney.

To make a translation, the user needs to open the "Translations" section on the YuMoney website and click on the "To Kazakhstan or Uzbekistan" ram. Then you need to select the country and payment system, indicate the recipient's card number and the amount of the transfer. After that, it will only remain to confirm the operation.

You can transfer money only from the balance of the YuOney wallet and only in Russian rubles. Money transfers from wallet to cards to Kazakhstan and Uzbekistan are available to all users of YuMoney, except anonymous ones.

For those who send money to Kazakhstan, the commission will be 3% of the transfer amount. The maximum amount of a lump sum transfer is set at 85 thousand rubles, taking into account the commission. For transfers to Uzcard and Humocard cards, the commission is the same, and the maximum one-time transfer is 35 thousand rubles.

Get an ID wallet with Sber ID

The YuOney service on April 22, 2022 announced that it had accelerated the receipt of an identification wallet using Sberbank ID.

Users of JMoney using Sber ID can receive an identification wallet in a matter of minutes during the registration process. Every Russian client of Sberbank has such an opportunity - for this you do not need to visit the office or meet with a courier.

With the help of Sber ID, YUoney clients can create an account in a few minutes, get the identified status of the wallet, and also go through the authorization process. This greatly simplifies the entry into the service and online shopping for many customers.

After receiving this wallet status, the user of YuOney gets access to all the benefits of the service. Among them are increased limits on payment for purchases and cash withdrawals, on transfers to other wallets, to bank cards and accounts.

Sber ID is formed automatically when the user becomes a client of SberBank, and you can also create it yourself - just click on the "Enter Sber ID" button and enter the phone number when entering any service where there is such an opportunity.

About 90% of UMoney users choose to receive the identified wallet using Sber ID.

Launch of transfers to Belkart payment system cards

The electronic payment service YuOney on March 31, 2022 announced the launch of cross-border transfers. Now the owners of YuMoney wallets transfer money to friends and relatives in Belarus, and Belarusian users receive money transfers from Russia.

You can transfer money from your YuOney wallet to payment systems Belkart- cards. World At the end of March 2022, such a card is issued in 12 Belarusian, banks including,,, and BTA Bank Belarusbank Belagroprombank Belinvestbank others.

You can transfer money to a foreign bank card only from the wallet balance and only in Russian rubles. Transfers come in a few minutes. The commission is 3% of the amount + 45 rubles. The maximum amount of the transfer depends on the status of the YUoney wallet. If the status is nominal, at one time you can transfer no more than 15 thousand rubles , taking into account the commission, per day - no more than 150 thousand rubles, per month - no more than 300 thousand. If the wallet is identified, the maximum amount of a one-time transfer cannot exceed 75 thousand rubles , taking into account the commission, the daily limit is 150 thousand rubles, the monthly limit is 600 thousand. "Mir" Up to five transfers can be sent to foreign cards of payment system partners per day.

It will not be possible to replenish the YuMoney wallet with cards of the Belkart-Mir payment system. Instead, you should use transfers through the ERIP system in the mobile application of your bank. Transfer limits and fees depend on the bank or BPA. To transfer money from a Belarusian card or account to a YuOney wallet, you need to enter the wallet number. But it will be possible to replenish the YuMoney wallet only if its owner has passed identification through Sberbank in Belarus. Identification through an agent is not suitable.

2021: Ban on transfers between individuals and foreign companies from the Central Bank

On January 13, 2021, it became known that the Central Bank of the Russian Federation banned the electronic payment service YuOney, which is part of the Sberbank ecosystem, from transferring money between physical and foreign companies.

The Bank of Russia conducted a scheduled audit, as a result of which an order was received. All requirements obtained from the inspection results will be taken into account. The imposed restrictions apply only to payments of individuals to non-resident companies and payments from non-resident companies to individuals, - said the company "JMoney."

Non-resident companies are companies registered outside of Russia. Among them are foreign online stores and some companies of Russian origin registered abroad.

According to Interfax, citing a representative of the payment service, all companies whose activities were affected by the restrictions were informed on an individual basis about the suspension of payments. It is also noted that the changes affected a small number of companies relative to the general base.

Online game users have already complained about transaction problems, in particular, League of Legends and Valorant. Some of them noted that they managed to make a payment through Sberbank when using the Visa payment system.

Wallets and YMoney cards still work without restrictions, through them Russian citizens can pay for purchases in Russian stores, pay traffic police fines, pay for housing and communal services, transfer money to other people, a company representative assured in a conversation with the news agency.

Earlier, a similar restriction affected Qiwi. Unlike her, the YuOney service did not receive a fine. However, the restrictions imposed against him on operations abroad turned out to be tougher, The Bell quotes the opinion of two interlocutors in the financial market. The decision of the Central Bank caused a collapse in the capitalization of Qiwi and provoked a collective lawsuit by service investors in the United States.^[3]

2020

Yandex.Money changes its name to YuMoney

On September 17, 2020, Yandex.Money announced a rebranding, in which the company changes its name to YuMoney. The official renaming will take place on December 15, and until that moment the new and old brands will be used simultaneously. The new brand reflects the company's values ​ ​ as a market leader electronic money , Yandex.Money Russia said in a statement.

The new logo of the company will consist of the Cyrillic letter Yu, composed of an apostrophe and a circle, and the Latin word money.

There are many meanings in this spelling of the letter. The letter is convex and emotional, the circle symbolizes the coin. Readable Latin I and O - Input/Output - a reference to the company's technological DNA. The same is indicated by one and zero - a binary code. The company developed the new brand independently, - explained the meaning of the logo in the company.

Since July 2020, Yandex.Money has been under the full control of Sberbank. It is noted that under the wing of the credit institution "YuOney" will expand the capabilities of existing services and payment instruments that several ecosystem companies already have: Sberbank ID, SberPay, Pay QR. The company also intends to expand the line of cards, improve the loyalty program and launch new products for business and users.

In addition, YuMoney will continue to improve products and services launched under the Yandex.Money and Yandex.Cash brands. Customers, as before, will be able to create electronic wallets, issue virtual or plastic cards to them. YuKassa, in turn, will also make fast and secure payments for companies and offer other business solutions.

General Director of YuMoney Ivan Glazachev notes that a new stage of development is coming for the company, which is marked by the entry into the Sberbank ecosystem and the renewal of the brand.^[4]

Ability to pass identification with Sberbank ID

On July 7, 2020, Yandex.Money reported that their users, who are clients of Sberbank, can now be identified in a matter of minutes using Sberbank ID. To do this, you don't even need to leave your home - after online identification, the user will have access to all the advantages of Yandex.Money - for example, paying for online purchases around the world and multi-currency accounts.

Previously, identification in Yandex.Money through Sberbank was carried out using its SMS bank and took up to five working days. Now it happens on Sberbank ID, and it takes a few minutes.

Yandex.Money is part of the Sberbank ecosystem, and the acceleration of identification is the result of cooperation between its internal services. We are sure that this opportunity will be in demand: in about 70% of cases, our users pass identification through Sberbank, - says Alla Savchenko, head of the product development department of Yandex.Deneg.

Identification in Yandex.Money by Sberbank ID is available to any Russian client of this bank. To pass it, you need to select identification in a registered wallet through Sberbank on the Yandex.Money website, click "Continue with Sberbank ID," log in to the bank's website and agree to the transfer of personal data. Then the user will need to confirm the identification on the Yandex.Money website - and the status of the wallet will change.

Sberbank will buy from Yandex its share (25% + 1 rub.) In Yandex.Money

As it became known to TAdviser on June 23, 2020, Sberbank and Yandex decided to share joint assets. In particular, Sberbank, as part of the development of the ecosystem, intends to sell Yandex 45% in Yandex.Market B.V., which operates in Russia under the brands Yandex.Market, Beru, Supercheck and others. In addition, Sberbank fully buys its share (25% + 1 rubles) in Yandex.Money from Yandex and will rebrand it by the end of 2020. According to Sberbank, the preliminary purchase amount is 2.4 billion rubles. Read more here.

Yandex admits the possibility of restructuring the property of Yandex.Money

Sberbank will become the sole owner of the Yandex.Money service, where now the state bank owns 75%, and 25% - Yandex. This was announced at the beginning of June 2020, citing sources, by The Bell.

Also, the companies will cease cooperation in another joint venture - Yandex.Market (it includes the Beru marketplace), which, according to The Bell, will completely transfer to Yandex.

Now the bank and the company each own 45% of Market, another 10% belongs to the service management.

The press service of Yandex told the publication that the company is considering "a possible restructuring of its ownership in joint ventures." Sberbank replied that "they do not comment on market rumors."

Yandex.Money launched transfers through Telegram

On March 16, 2020, it became known that Telegram users were able to send money transfers to other people through Yandex.Money. The messenger now recognizes the card number among the text of the message.

To make money, you need to add a bank card number to your message, and the messenger will show a direct link to the Yandex.Money page. On this page, you need to fill in the sender's data, and the user needs to choose from where to transfer money - from the wallet to Yandex.Money, with a bank card tied to it or any other bank card.

The new function from March 16, 2020 is available to everyone in Russia who uses Telegram, has a card of any Russian bank or an identified wallet in Yandex.Money. It is alleged that Yandex.Money became the first service to integrate money transfers through Telegram in Russia.

Remittances between people are getting easier. Users no longer need to manually enter a card number in the app. You can now transfer money to loved ones for household expenses or chip in for a gift to colleagues right in the messenger, without interrupting communication, "said Alla Savchenko, head of the Yandex.Money product development department.

Russians are increasingly sending money transfers from smartphones to other people. According to Yandex.Money, which was published on March 16, 2020, the share of turnover of such transfers increased by 37% over the year - up to 41% of all transfers through the service. The share of transfers from phones themselves increased by 42%. Most of these transfers are made to Android devices - 68%, which is 3% more than a year earlier.

Earlier, Yandex.Money added to Yandex.Cash the ability for companies to accept payments through a Telegram bot. According to the Yandex.Radar analytical system , by March 2020, about 10 million users resort to the services of the Yandex.Money payment service every month.

Adding Google Pay to Yandex.Money services for fundraising

On January 20, 2020, Yandex.Money reported that now users can transfer funds to good deeds or crowdfunding projects through Google Pay. This feature is available in Y. Sober, Yandex.Money forms and buttons for fundraising. To send money through Google Pay, you do not need to carry a bank card and spend time entering its data - just confirm the transfer in an Android device. Thus, people have another convenient way to raise money - even those who do not have an electronic wallet or bank card at hand can send them a transfer.

Y.Sober, Yandex.Money forms and buttons help organize fundraising for a variety of purposes - be it a gift for a friend, donations for an online stream, donations for a crowdfunding project or a charity event. Ya. Cober allows you to create a page for raising money, a link to which the user can share on a blog or, for example, social networks. Yandex.Money forms and buttons can be added to your site using a special code.

Previously, through Yandex.Money, people sent funds for good deeds from electronic wallets and from bank cards. Now you can do this through Google Pay - just choose this method and confirm the transfer. As of January 20, 2020, the service is available for any MasterCard linked to Google Pay, in the future users will be able to transfer funds in this way from cards of other payment systems. For people to send money through Google Pay, the fundraiser just needs to turn on accepting transfers from bank cards when setting up a page on a Web site, form or button.

According to a May study by Yandex.Money, the number of payments with service cards through Google Pay, Apple Pay and other contactless technologies has increased 2.5 times over the past year, and turnover has increased 3.1 times. At the same time, the share of contactless payments by phones increased from 29% to 39%.

A recent BCG study showed that Russia leads the world in the number of tokenized payments and transfers - from cards tied to contactless systems such as Google Pay. For many Russians, contactless payments from phones have long become commonplace, both offline and online. We expect that the appearance of Google Pay in Y. Cober, buttons and forms of Yandex.Money will help increase the fees that suit our users. People do not always have a bank card at hand or the time to enter its data for payment or transfer via the Internet. Google Pay is addressing this issue. It is enough for the owner of an Android smartphone to link the card to Google Pay once - and then he will be able to transfer money to good deeds in several movements on the phone screen, says Alla Savchenko, Head of Product Development at Yandex.Money

Entering auto payments for traffic police fines

On January 14, 2020, Yandex.Money announced that now their users can turn on auto payments for traffic police fines - as soon as the next fine comes, the service will immediately notify about it and pay it itself. This is convenient and saves money: this service will help you pay on time for traffic violations and not miss the 20-day grace period after receiving a fine, when a 50% discount is valid.

Yandex.Money will instantly transfer data to the State Information System on state and municipal payments. Thus, you can pay traffic police fines in the amount of up to 750 rubles received after connecting auto payments and with an unfinished grace period. In this case, the money is debited from the electronic wallet or from the user's bank card. Service fee - 1% of the payment amount, but not less than 30 rubles.

Even the responsible driver can miss the timely payment of the fine. For example, if SMS about a violation comes when a person is busy, he reads a message, closes and forgets. Our service will help to avoid this, always pay on time and calmly do other things, says Stepan Petukhov, product manager of Yandex.Money

An October 2019 study by Yandex.Money showed that the average payment of Russians for traffic police fines increased over the year from 496 to 531 rubles. The top 3 cities in this indicator included Moscow (582 rubles), Krasnoyarsk (579 rubles) and Samara (531 rubles). And least of all, car owners from Volgograd (436 rubles), Omsk (449 rubles) and Nizhny Novgorod (453 rubles) pay for traffic violations - probably, residents of these cities enjoy a 50% discount.

Users can connect auto payments for fines on the service website. In the future, this can be done in the Yandex.Money, Yandex.Fines, Yandex.Navigator applications.

2019

Ability to pass identification in any MegaFon salon

On September 17, 2019, Yandex announced that Yandex.Money users can now be identified in any MegaFon salon - there are about 2000 of them in total as of September 2019. Thus, the service expanded the identification network to more than 7,000 points. After identification, the owner of the electronic wallet will have access to all the possibilities of Yandex.Money - transfers to other people, payment for purchases on foreign online sites and, for example, the connection of multi-currency accounts.

[[:Шаблон:Quote 'author = says Alla Savchenko, head of the Yandex.Money product development department]]

MegaFon Both Yandex.Deneg the Russian foreign users can pass identification through salons. To do this, you need to come to the salon, show the cashier a passport, name the e-wallet number and pay 200 rubles. The user will be able to pay by bank card or cash. After that, it will only remain to confirm the identification on the site or application in Yandex.Deneg.

Identification of an electronic wallet is needed according to the law of the Russian Federation for some operations. After its passage, the user Yandex.Money will be able not only to withdraw cash from the electronic wallet, but also, for example, pay in online stores and retail outlets around the world, transfer money to other electronic wallets, bank cards and accounts. It will also be able to connect multi-currency accounts and cards - this will allow you to store and spend up to 10 foreign currencies, transfer them abroad and withdraw them from ATMs around the world.

Foreign currency transfers and currency withdrawals at any ATM worldwide

Owners of multi-currency accounts in Yandex.Money can now send foreign currency transfers abroad, and holders of multi-currency cards can withdraw currency at any ATM around the world. This was announced on July 17, 2019 by Yandex.Money. The service launched a multi-currency account and card service in March 2019. At first, users could connect it only upon request, now - by pressing one button in the wallet menu.

Multi-currency accounts and cards are popular with Russians, because through our service people can connect accounts in ten foreign currencies to the card and receive cashback for spending from any of them. Seeing the interest of users, we continue to develop the service. We made it easier to connect it - now it can be done without an application in seconds. We added other opportunities - currency transfers to citizens of other countries, replenishment of multi-currency accounts by bank transfer and withdrawal of foreign currency through ATMs,

Owners of multi-currency accounts and Yandex.Money cards can store, transfer, withdraw and spend both rubles and US dollars, euros, pounds sterling, Belarusian rubles, tenge, yen, yuan, Swiss francs, Czech crowns, Polish zlotys.

The top 5 foreign currencies that were most often paid by the owners of Yandex.Money multicurrency cards in April - June 2019 look like this: Belarusian rubles, euros, dollars, zlotys, tenge. The average checks in these currencies amounted to 18.5 bel. rubles. (approximately 570 rubles), 35.5 euros (2560 rubles), 47 dollars (2960 rubles), 55 zlotys (930 rubles), 3136 tenge (520 rubles).

To use multi-currency accounts and cards, you need to go through identification in Yandex.Money. You can open an account and store foreign currency on it for free, and top up - from a ruble account. To spend money from foreign currency accounts, you need to issue a plastic or virtual Yandex.Money card and connect the Multi-Currency Card service. It costs 90 rubles per month. You can connect and disable the service at any time, the month is counted from the date of connection of the multi-currency card. You do not need to turn on the service for each card - it is enough to do it once, and all Yandex.Money cards in the electronic wallet will become multi-currency.

For payment of purchases in Yandex.Money currency, cashback is charged - the same as for payments in rubles: up to 5 points for every 100 rubles spent. For currency payments, the service calculates cashback at the exchange rate on the day of purchase.

Research: how Russians pay contactless

On May 29, 2019, the company. "Yandex Dengi" reported that the Russian users began to pay for purchases noticeably more often: without contact over the past year, the number of payments smartphones has grown almost 3 times. Yandex.Money analysts came to this conclusion by studying how Russians pay contactless cards services in a variety of stores. We took into account data user payments for the last 12 months and for the same period a year earlier. In total, Yandex.Money issued 800 thousand plastic and 17 million virtual cards.

Over the past year, payments through Apple Pay, Google Pay, Samsung Pay and Garmin Pay with Yandex.Money cards have increased 2.5 times. At the same time, the turnover increased 3.1 times. Yandex.Money users can also pay with a smartphone contactlessly through their own service application: over the year, the number of such payments increased 2.9 times, the turnover - 2.5 times.

contactless payments phones Plastic cards are gradually being replaced in the segment. Thus, in the total volume of contactless payments through Yandex.Money, the share of payments by smartphones increased from 29% to 39%, the turnover accounts for 48% - over the year this figure increased 1.5 times.

A year ago, virtual cards accounted for 20% of the turnover of contactless payments through Yandex.Money, as of May 2019 - 35%. The share of turnover of such payments by plastic cards decreased respectively from 80% to 65%.

Most contactless payments with Yandex.Money cards (91%) - for amounts up to 1000 rubles. The share of payments from 1000 to 5000 rubles decreased from 9% to 8%. Amounts from 5,000 rubles still account for less than 1% of payments.

Most actively, people pay contactless for relatively inexpensive goods and services - for food and alcohol (the average check is 383 rubles), for orders in cafes (306 rubles), for transport (201 rubles). This is followed by medical services (435 rubles), purchases at gas stations (857 rubles), intercity and city transport (127 and 39 rubles, respectively), utilities (1799 rubles), professional services (1689 rubles), home Internet (722 rubles), entertainment (403 rubles), electronics and household appliances (2875 rubles), cinema, music and other digital content (441 rubles), rental transport (266 rubles).

Some users pay contactless and purchases for much larger amounts. So, in 2018, the largest check when paying with a Yandex.Money card was in the Moscow Cartier store on Petrovka - 232 thousand rubles. In second place is the purchase in the store "Best Furniture" in the amount of 211 thousand rubles. Most often, users still pay with Yandex.Money cards contactlessly in O'KEY hypermarkets. The second and third places in terms of the number of such payments went to Krasnoye & Beloe and Lenta stores, previously they were occupied by DNS and Pyaterochka, respectively. In fourth position for 2019 is WildBerries, in fifth - Dixie, in sixth - Pyaterochka, in seventh - Crossroads.

Users can independently invest funds through the "BCS Investments" section

On April 9, 2019, Yandex reported that with the help of the Yandex.Money application, users will be able to independently invest in securities and foreign currencies. The service is based on the investment platform of BCS Broker.

According to BCS Broker, users most actively invest in blue chips - shares of large and reliable Russian or foreign companies with stable profitability indicators. Such companies include Gazprom, Sberbank, Lukoil, Apple, Facebook, Visa, Microsoft and many others. Investors are also actively investing in foreign currencies that buy at the exchange rate. Blue chips and foreign currencies account for more than 60% of all transactions on the BCS platform.

As of April 2019, the presented service is available to identified Yandex.Money users with Russian citizenship. To use it, you need to open the "BCS Investments" section in the Yandex.Money application and create a brokerage account. After that, you can invest in securities or foreign currency. There is no minimum investment amount. Service fee - 0.3% of the transaction amount, but not less than 99 rubles. There is no commission for replenishing the brokerage account and withdrawing funds from it to the wallet in Yandex.Money. In addition to investing, in the "BCS Investments" section, users of the Yandex.Money application can also check the state of the investment portfolio and the history of operations, see historical quotes, and also receive investment advice from industry professionals.

Yandex.Money users could have invested earlier - using the Yammi service. He uses roboedifying technology, gives advice on investing and himself forms the optimal investment portfolio from shares of exchange-traded investment funds (ETFs). Now in the Yandex.Money application there is an alternative opportunity for those who want to independently choose what to invest in.

"The Yandex.Money application has long ceased to be only a tool for payments from an electronic wallet. Our joint project with Yammi showed that with the help of Yandex.Money, people not only actively spend money, but also want to earn it through investments. We have offered an alternative investment service. With the help of our application, you can invest money both through Yammi, relying on the expertise of professionals, and independently through the'BCS Investments' section. " Ilya Meshcheryakov, Head of Mobile Products at Yandex.Money

"The attractiveness of the Russian stock market is growing. Despite external factors, the volume of investments and the number of market participants in the long term will systematically increase. The state is actively promoting such a trend, systematically introducing measures to develop the stock market and improving the mechanisms for protecting a private investor. " ' Olga Garland, Deputy Head of the Department for Work with Online Partners "BCS Broker"

Launch multi-currency accounts and cards

On March 28, 2019, Yandex.Money announced the introduction of a service - multi-currency accounts and cards. In addition to rubles, users of the service will be able to store and pay 10 foreign currencies: US dollars, euros, pounds sterling, Belarusian rubles, tenge, yen, yuan, Swiss francs, Czech krone and Polish zloty. Cashback is charged for payments from the card.

To pay for a purchase abroad from a Yandex.Money card, the user will not have to switch to foreign currency - the service will understand for itself what money to choose for settlement. Thanks to this, it will be possible to conveniently and profitably pay in different countries with the same Yandex.Deneg.

{{quote "We expect Yandex.Money multicurrency cards to be popular with a wide variety of users. People living or holidaying abroad will feel comfortable in any country, saving on currency conversions and wasting no time switching between accounts. Users who seek to save money will be able to receive cashback points for paying for purchases from the account of any of the currencies available on the service. In the future, freelancers will be able to receive fees in foreign currency from foreign customers in the usual way - on electronic wallets, - says Alla Savchenko, Product Director of Yandex.Deneg. }}

At first, a limited number of users will be able to take advantage of this opportunity - to get into the test sample, you need to submit an application. In the future, multicurrency accounts will become available to all fully identified users of the service. You can open an account in any foreign currency for free, and then top up - from ruble. This is convenient when you have to save in foreign currency, for example, for a future trip abroad. To spend money from foreign currency accounts, you need to connect the Multicurrency Card service. In this case, all Yandex.Money cards in the electronic wallet will become multi-currency. Cashback for paying for purchases in currency is charged in the same way as for payments in rubles - up to 5 points for every 100 rubles spent. The service calculates cashback for currency payments at the current exchange rate on the day of purchase.

Before Yandex.Money began to work with foreign currencies, users paid abroad with service cards in rubles.

In total, Yandex.Money registered 46 million wallets as of March 2019, about 800 thousand plastic and 17 million virtual cards of the Mastercard payment system were issued. Yandex.Money plastic cards can be used for online and offline payments, including with Apple Pay, Samsung Pay, Google Pay and Garmin Pay, as well as for cash withdrawals both in Russia and abroad. Identified users can withdraw money without commission at any ATMs in the world within the limit set by the service.

Yandex.Money users can now identify wallets at Unistream points

On March 25, 2019, Yandex.Money reported that users of the electronic payment service can now be identified at Unistream points throughout Russia. After that, owners of electronic wallets will have access to all the possibilities of Yandex.Money - for example, money transfers to other people and payment for purchases on foreign online sites.

Both Russians and foreigners in the Russian Federation can identify an electronic wallet in Unistream. The identification process itself takes only a few minutes: you need to come to the Unistream point, show your passport and say the wallet number in Yandex.Dengakh. To complete the identification, you need to go to the wallet on the website or in the Yandex.Money application, check and then confirm the provided. data

As you know, the identification of electronic wallets is needed by the law of the Russian Federation for some operations. For example, the owner of an anonymous wallet cannot send transfers and pay for purchases in foreign stores - only in Russian ones. After passing the identification, the user Yandex.Money will be able to pay in online stores and retail outlets around the world, transfer money to other electronic wallets, to bank cards or accounts. In addition, from the identified wallet, it will be possible to send a transfer to another person, and he will be able to receive it in cash at any point in Unistream.

As noted, identification significantly increases account limits in Yandex.Dengah. So, if an anonymous owner of a wallet can spend only up to 15 thousand rubles at a time, then the identified one - up to 250 thousand rubles. After identification, you can also issue a Yandex.Money registered plastic card to your wallet and withdraw cash from it at any ATM - up to 10 thousand rubles a month without a commission and up to 100 thousand rubles at a time.

2018

37% of foreign card turnover came from cash withdrawals at ATMs around the world

In 2018, 37% of foreign turnover on cards accounted for cash withdrawals at ATMs around the world, 17% - for payment of services, 16% - for payments in stores, 15% - for payment of food and drinks, 4% - for the purchase of clothes. In ruble terms, the average amount that users withdrew at a time from foreign ATMs from Yandex.Money cards amounted to 8,000 rubles. For various services, people spent abroad from service cards 2600 rubles on average at a time, for purchases in stores - 1800 rubles, for food and drinks - 650 rubles, for clothes - 3000 rubles.

Increase in the number of online transfers through Yandex.Money by 54%

On February 22, 2019, Yandex.Money reported that Russians began to more actively transfer money online, in smaller amounts and increasingly - from mobile devices to Android. Yandex.Money analysts came to such conclusions by studying how users send transfers using the service.

The number of online transfers through Yandex.Money in 2018 increased by 54% compared to 2017. People began to transfer money via the Internet more often - not only the number of those who do it has grown, but also the average number of transfers per user (from 6 to 6.7). At the same time, the average transfer for the year decreased by 232 rubles - to 2663 rubles.

The number of transfers in different regions is growing unevenly. The fastest - where the share of transfers is still low: in the first place in terms of growth rate - the Far East, although in terms of the number of transfers it is still on the penultimate. Regions with a low increase in the number of Internet transfers (10-20%) are leading in absolute indicators - which means that most users from these regions have already mastered online transfers.

Rating of federal districts by the number of online money transfers

1. Central (+ 11%)
2. Volga (+ 20%)
3. Northwest (+ 10%)
4. Southern (31%)
5. Siberian (+ 29%)
6. Uralsky (+ 29%)
7. Far Eastern (+ 47)
8. North Caucasus (+ 28%)

Source: data on money transfers through the Yandex.Money website and mobile application for 2018 compared to 2017

Rating of federal districts by average translation, RUB

1. Central - 3319
2. Northwestern - 3028
3. Far Eastern - 2571
4. Volga - 2439
5. North Caucasus - 2411
6. Southern - 2384
7. Uralsky - 2330
8. Siberian - 2306

Source: data on money transfers through the Yandex.Money website and mobile application for 2018.

Yandex.Money helps people send transfers both within and to Russia other countries around the world. In terms of the volume of foreign transfers through the service, the leader. The Ukraine top three also included. Belarus The Kazakhstan top 15 includes such distant countries as Thailand Ecuador, and from states -, and. European Union Spain Latvia Bulgaria

Top 15 countries in terms of the volume of transfers through Yandex.Money for 2018

1. Ukraine
2. Belarus
3. Kazakhstan
4. Moldova
5. Armenia
6. Azerbaijan
7. Georgia
8. Tajikistan
9. Kyrgyzstan
10. Thailand
11. Ecuador
12. Latvia
13. Uzbekistan
14. Bulgaria
15. Spain

Russians are increasingly sending money using smartphones. The share of transfers through the Yandex.Money mobile application in 2018 increased from 19% to 34% (and from computers, respectively, decreased from 81% to 66%). Most of the translations from mobile devices fall on the Android platform - 65%.

2017: New CEO - Ivan Glazachev

In March 2017, Ivan Glazachev, who had previously worked at Russian Standard Bank, took over as general director at Yandex.Money. The previous head of Yandex.Money, Maria Gracheva, continued to work in the company as development director. Read more here.

2016: Payments by QR code appeared in Yandex.Money

Users can pay for receipts, online orders or purchases delivered by the courier by scanning the payment code in the Yandex.Deneg mobile application. The application can recognize all payment codes that are created according to GOST or through Yandex.Cash.

The read QR code can be placed anywhere: on the website, in Smart TV, on a paper receipt, packaging with goods or in the courier application. To read a QR code, just point a smartphone camera with the Yandex.Den application at it.

It will show the name of the item or service, the amount and the company to which the funds will be transferred. The user will have to choose a convenient method of payment - from a wallet in Yandex.Money or from a bank card - and transfer money. Each payment is protected by a passcode or one-time password.

2015

Yandex.Money under the sanctions of the US Treasury

On December 22, 2015 Ministry of Finance USA , it announced the expansion of sanctions lists against Russian individuals and legal entities, and these actions affected Yandex.Money^[5]

In the context of the ongoing Russian-Ukrainian conflict, the US financial department has expanded the sector of impact on the IT market in relation to Russian and Crimean companies. The updated "black list" includes a number of banks, including a subsidiary VTB - a processing company, "Multicard" enterprises of the military-industrial complex. In total, the list contains 34 individuals and legal entities.

The press release of the department indicates that the list, among other things, includes organizations in which 50% or more belong to Sberbank, Rostec and VTB, which previously fell under US sanctions. Sberbank is the owner of a 75% stake in the Yandex.Money service. These sanctions prohibit activities to attract various types of financing from the United States, such as loans and bond issues. According to Yandex.Money, the company does not conduct this activity.

On December 21, 2016 Russia , the authorities decided to extend the sanctions against a number of legal entities and individuals for another six months. European Union

Start Billing Service

Yandex.Money has launched a service that allows users to bill each other. Using the service, users can bill each other to pay for anything - be it a rental apartment, a collective purchase of a gift or a joint repair of a school class.

To receive money, in a special form on the Yandex.Money website, you must indicate the purpose of the payment, the amount of payment and the email of the person to whom the invoice will be issued. The service will create a letter with a convenient payment form and send it to the specified box. The payer will see who billed him for what, and will be able to immediately transfer money - from any bank card or from the wallet to Yandex.Money. The amount goes to the recipient's electronic wallet. The commission from the user who invoiced is 2% when transferring from a card and 0.5% from a wallet. There is no fee from the payer.

Any user of Yandex.Money can bill, and any person who is not even registered with the service can pay for it. Each account has its own number by which the user can easily track payment history.

Start Tax Debt Reporting Service

To check the debt, it is enough to enter your TIN. Anyone, even an unregistered user, can do this.

You can now find out if there is a debt on property tax, transport or other tax on the Yandex.Money website or on the City Payments service, the company's press service reports.

Anyone, even an unregistered user, can check the debt by entering his TIN, and you can pay the accrued tax without a TIN by specifying the receipt number. The service allows you to pay in any convenient way: from an electronic wallet, from a bank card or in cash through terminals, mobile salons and ATMs working with Yandex.Money. After the money is transferred, the payer will receive an email with a receipt of payment.

In 2014, the number of tax payments that users make through Yandex.Money increased by 75%, the turnover more than doubled.

2012

Sale to Sberbank

Yandex's financial statements for the third quarter of 2012 report that the division of the Internet company engaged in electronic payments - Yandex.Money - has been retrained as an asset for sale.

"We are looking for the possibility of selling majority control in Yandex.Money to a strategic buyer," the company said in a statement.

Yandex CFO Alexander Shulgin told reporters that a deal to sell the asset could be made with one of the financial market participants in the coming year. The book value of Yandex.Money, based on the company's data, is 1.7 billion rubles.

On December 19, 2012, it became known about the acquisition by Sberbank for $60 million of a 75% stake minus 1 ruble in LLC, which owns the Yandex.Money payment system.

Integration of Yandex.Money with Sberbank began in February 2011. From that moment, it became possible to replenish the account in the search engine payment system through Sberbank ATMs. Thus, Yandex.Money became the first Internet payment system to connect to Sberbank.

In 2009, Sberbank acquired a specially issued "golden share" of Yandex for a symbolic 1 euro. The key right of the holder of such a share is the right to veto the concentration of a stake in Yandex N. V. (the parent company of Yandex) over 25% by one person or a related group of persons.

Speaking about the prospects of the transaction, the head of Sberbank, German Gref, announced the preservation of the Yandex.Money brand, the existing payment service team, and the refusal to forcibly migrate clients from the Yandex payment system to the bank. On the contrary, according to Gref, we are talking about joining the client base of Sberbank to the clients of Yandex.Money.

German Gref (left) and Arkady Volozh (right) make an announcement about the purchase of Yandex.Money by Sberbank (in the center, the head of the service, Yevgeny Zavalishin)

As of December 2012, about 12 million accounts were opened in the Yandex.Money payment system. The number of active users of online services of Sberbank is 6 million, mobile services - 9 million, said Vice President of the Bank Denis Bugrov. Preliminary estimate of the company's revenue in 2012 is 383 million rubles.

Commenting on the fundamental decision to sell the payment service to a strategic partner, the head of Yandex Arkady Volozh said that his company "managed to scoop out almost everything on the Internet (in the payment market - CNews), and now it's time for the Internet to go into real life."

Denis Bugrov told CNews that the current main task is to popularize electronic payments among the bank's clients. At the same time, one of the main topics of popularization will be payments between individuals and payments for housing and communal services.

According to Denis Bugrov, all Sberbank customers will receive invitations to Yandex.Money. The integration of Yandex.Money and Sberbank will take place at the level of user services, he explained, and the first joint products will appear in early 2013.

The head of Qiwi, Boris Kim, finds the terms of the deal fair: "Based on the published revenue data of Yandex.Money (383 million rubles in 2012) and growth rates (approximately 40% per year), and also considering that the company was acquired by Sberbank, we can say that the price paid is fair."

He believes that the acquisition of Yandex.Money by Sberbank will generally have a beneficial effect on the electronic payment market in Russia: "Of course, it will exacerbate competition, however, you need to understand that now the main and common competitor to electronic payments is not Sberbank at all and not other strong players, but cash."

The share of non-cash payments in Russia is only 10%, says Kim, and all market players will have to make efforts both in relation to sellers and in relation to buyers to persuade them to the side of non-cash payments in order to make the transition to non-cash payments from cash as comfortable as possible.

Denis Bugrov and Yandex.Money CEO Yevgeny Zavalishina refused to talk about the nature of the new products that will appear as a result of cooperation between Sberbank and Yandex, but Zavalishina assured CNews that their implementation would not interfere with work on previous Yandex.Money projects. In particular, the issue of plastic cards, which is being implemented jointly with TKS Bank, will continue.

The stock market liked the idea of ​ ​ Yandex to attract a partner for the development of relatively non-core Yandex.Money. After the news about the transaction, Yandex's securities on NASDAQ closed with a price of $22.01, which is 1.99% better than the day before^[6]

NPO license and restrictions on the use of the service

In September 2012, the Yandex.Money project received a license from the Central Bank to carry out operations of a non-bank credit institution. He was forced to take this step by the law "On the National Payment System," according to which, from September 29, 2012, all electronic money systems must work either as banks or non-bank credit organizations.

A number of strict restrictions on the use of the service have been introduced in the Yandex.Money payment system. The changes are reflected in the company's new user agreement. One of the most important changes in the new version of the agreement was the hitherto absent ban on the deposit of money into the system by commercial organizations and private entrepreneurs. The NPO license obliges Yandex.Money to introduce separate accounts for individuals, individual accounts for legal entities.

The most significant change in the rules for servicing Yandex.Money will be the limit of 100 thousand rubles for "personalized" and 15 thousand rubles for non-personalized accounts. Once this limit is reached, all money transferred to accounts in excess of this amount goes to the "recharge queue," from where it is automatically added to the available balance as the money in the account decreases.

In addition, Yandex.Money has tightened restrictions on the size of monthly transfers. If until now it was allowed to transfer 60 thousand rubles per day to anonymous accounts (no more than 15 thousand rubles at a time) and no more than 100 thousand rubles per calendar month, now the total amount of transfers to an unauthorized wallet cannot exceed 40 thousand rubles per month.

Users must agree to the new terms of service by September 27, 2012. Users who do not refuse to join the new agreement in writing by September 24 will be considered automatically attached to it.

According to the law on the national payment system (which entered into force last year), electronic money operators such as WebMoney or Yandex.Money do not have the right to issue electronic currency except for three cases: either these companies operate through partner banks, or create their own bank, or register NGOs.

Yandex.Money was negotiating with several banks for a partnership, but it has not yet been possible to achieve concrete results. That is why the company thought about creating a non-bank commercial organization. It is worth noting that if an NGO is created, Yandex.Money will lose the opportunity to issue loans or open client deposits, since according to the law of this kind, organizations have the right only to transfer customer money from account to account and charge interest on transactions.

If an NPO is created, Yandex will either have to create its own organization from scratch, or buy an existing company. To choose a partner bank or create an NGO, electronic funds operators were given 15 months, six of which have already passed. Recall that at the end of last year, Yandex considered the sale of the project and the purchase of a stake in the bank.

Other payment systems market have already solved the legal problem of releasing electronic money. For example, the company WebMoney entered into a partnership agreement with the Conservative Commercial Bank, the OSMP group (brand) QIWI has its own "First Processing Bank," RBK Money and is negotiating with "."Sberbank

The Yandex.Money service begins issuing MasterCard branded bank cards in the spring of 2012, the balance of which will be tied to an account in the payment system, the Kommersant newspaper writes.

The card can be used by shopping both online and in regular stores. The funds will be debited from the Yandex.Money account. The issuer is a partner of the payment system - Tinkoff Credit Systems Bank. The card will be debit and client overdraft on it is not provided.

The service plans to make money on the commission charged to retailers.

15% of the population of large cities used YAD

According to a TNS study commissioned by Yandex in March 2012, 15% of the population of large cities Russia paid Yandex.Money for any purchases or services. The main competing systems - "Qiwi Wallet" and WebMoney - each accounted for 10% of users.

2011

Turnover - 7.2 billion rubles

The turnover of the Yandex.dengi system in 2011 is 7.2 billion rubles.

Mail.ru Group refuses to accept Yandex.Money

On June 1, 2011, it became known that Mail.ru Group step by step refuses to cooperate with its main competitor, Yandex. Now it has stopped accepting Yandex.dengs as payment for online games that bring it 30% of revenue^[7]

The refusal to accept Yandex.Money is stated on the websites of the games Mail.ru. From now on, the user can pay for games and game items either through the Деньги@Mail.ru payment system, or through the Qiwi wallet (Mail.ru Group owns 21.4% of Qiwi Ltd.), or through PayPal, or from a mobile account.

The representative of Mail.ru Group calls the refusal of Yandex.deneg a "strictly economic decision," and the deputy general director of Yandex.deneg Natalya Haytina a "competition technique": in her opinion, this is like banning, for example, receiving letters from Gmail. Yandex.dengs were not even notified of the termination of the contract, Haytina was outraged.

This is not the first time that the Mail.ru Group and its affiliated companies have terminated agreements with Yandex. At the end of 2009, Mail.ru replaced Yandex's search engine with its own. And since mid-March 2011, Qiwi payment terminals have become impossible to use to replenish accounts in Yandex.Money (and in 10 more payment systems).

Now Qiwi is one of the main, although not the only tool for replenishing services with Mail.ru and cash, and electronic money, says the president of the Qiwi Ltd group. Andrey Romanenko.

Yandex.dengs have previously occupied a not very significant share in payments for Mail.ru games, said Viktor Zakharchenko, executive director of online games manufacturer Drimmi. According to Igor Ivchenko, general director of the game payment aggregator Money Online, this share was 10-12%. For Yandex.deneg, gaming services are also not Mail.ru key partners, a source in one of the payment systems believes: Yandex.dengs cooperate, for example, with foreign gaming platforms.

For the Mail.ru Group itself, online gaming is an important source of revenue. Payments for games and game artifacts accounted for 30.7% of Mail.ru Group's 2010 revenue, or $99.8 million. Moreover, in absolute terms, this amount increased over the year by 62.5% - mainly due to an increase in the number of players.

According to Zakharchenko, Mail.ru has long decided to make Деньги@Mail.ru an entry point for payments for its services. Perhaps now she will want to expand the area of ​ ​ influence of this payment system, he suggests.

Having turned off Yandex.dengs, Mail.ru pursues several goals at once, Ivchenko is sure, and the transfer of transactions from Yandex.deneg to its own payment system is not the main one. Large Internet projects are beginning to think more often about the profitability of working with electronic payment systems, including the amount of commissions that systems charge them. And Yandex.deneg has a tightly regulated tariff policy that does not always suit large Internet projects, Ivchenko notes.

Usually, the payment system takes from the online service 2.5-5% of the amount that it transfers to its account from the user's electronic wallet, says Ivchenko. The average market commission is within this framework, confirms a source in one of the electronic payment systems. Yandex.deneg has a commission closer to the upper limit of this range and the rate depends little on the size of the turnover, says the manager of one of the partner companies Yandex.deneg.

So there is, confirms a source in the game developer company, explaining: this is Yandex's protective measure against gray schemes. The Commission is the subject of mutual agreement, says Haytina, but the Mail.ru Group did not even discuss the rate.

YAD is the most recognizable payment system in Moscow

In the spring of 2011, TNS, at the request of the company, interviewed Muscovites about the recognition of electronic payment systems. Yandex.Money is more familiar to Muscovites than any other popular payment system - this is evidenced by a TNS sociological study commissioned by Yandex.Money. According to the report of sociologists, the customer of the study is the most recognizable domestic system of electronic money. According to the survey, 78% of Moscow residents aged 18-45 are aware of its existence. One of Yandex.Money's main competitors, the Webmoney payment system, is in second place in terms of recognition with 66%. Closes the top three of the most famous electronic money "daughter" of the Qiwi payment system - "Qiwi Wallet."

Compiling a rating of payment systems based on objective market indicators is difficult for its participants themselves. The Electronic Money Association, which includes Yandex.Money, Webmoney, and Qiwi, made a consolidated decision not to disclose the turnover of its members. The Association refrained from publishing data on market shares in 2010, limiting itself to reporting that it had achieved a volume of 40 to 70 billion rubles per year and an increase in the number of active customers to 30 million (by 50%).

Opening the API for Third-Party Developers

In April 2011, the Yandex.Money payment system announced the opening of its application API programming interface for third-party developers. The publication of the API will allow the introduction of Yandex.Money payment services into foreign sites and applications.

The set of functions opened by Yandex.Money is not too large: this is viewing the wallet balance, the user's financial history and payments to service providers and goods. If earlier they could be carried out either from the payment system website or through the input form on the store website, now the developers have the opportunity to create payment applications, including for mobile platforms.

As of April 16, 2011, when the API was published, only one application based on it existed: Mobile Balance for iOS. With its help, you can find out the balance of your mobile phone and pay for your phone with Yandex.Money directly from the application.

What increase in functionality can be expected from Yandex.Money in the future, the service traditionally does not comment on, but its deputy director general Haytin Natalya says that the expansion of opportunities is worth waiting for, and that they "will interest users and developers."

Natalya Haytina stressed that when using the software interface, "there will be no financial relationship between Yandex.Money and the developers." At the same time, the company will not allow application developers to charge users an additional commission in their favor.

After the publication of the Yandex.Money API, about 90% of the domestic electronic payment market was covered by the open software interface. In any case, this is how the participants of the Electronic Money Association estimated the total share of Webmoney and Yandex.Money at the end of 2009. The Association refrained from publishing data on market shares in 2010, limiting itself to reporting on market growth since 2009 and reaching 70 billion rubles.

Qiwi stopped accepting payments to replenish Yandex.Money accounts

Since March 15, 2011, Qiwi has stopped accepting payments to replenish accounts with Yandex.dengs. Qiwi also turns off the reception of money in favor of 10 more systems:

• Delta Key,
• IntellectMoney,
• Money Money,
• MoneyMail,
• RBK Money,
• WebCreds,
• Webtransfer,
• Z-Payment,
• "Монета.ру" and
• Rambler Plus, Qiwi PR Director Alexandra Vysochkin clarified^[8].

Qiwi's strategy is to provide the full range of payment services directly, without intermediaries, to ensure "the best quality of service at the lowest price," she explains. Cooperation will continue only with systems that "complement the Qiwi product line." For example, with Webmoney.

In 2009, Yandex.dengs and Webmoney occupied, according to the Electronic Money Association, 90% of the Internet payment market, their users replenished accounts by 17 billion rubles. Yandex.dengi themselves thought to stop cooperation with Qiwi, says their representative Asya Melkumova. The reason she calls Qiwi's reluctance to reduce the commission to replenish wallets in Yandex.dengs. In December 2010, the commission increased from 2 to 6%, and given that Qiwi agents - terminal owners, users are forced to overpay up to 20%, Melkumova points out. While, for example, Euroset and MTS salons charge 0 to 2.5% for replenishing electronic wallets in cash, when entering money from a card of any bank through ATMs and Sberbank terminals, the commission is 1.5%. And at the end of February 2011, Yandex.dengi was allowed to write off money from the card of any bank without a commission at all.

All channels for replenishing electronic wallets with cash (including terminals) account for 30-50% of the entry of funds into payment systems, estimates Petr Darakhvelidze, Development Director of Webmoney. The representative of several payment systems of Runet agrees with this assessment. The availability of Yandex.deneg will decrease, but not radically: their users will actively use alternative channels for entering money - terminals of other payment systems, bank cards, etc., said Viktor Dostov, chairman of the board of the Electronic Money Association.

Melkumova from Yandex.deneg does not say how much of the proceeds to the electronic wallets of this system are entered through Qiwi terminals. But Qiwi terminals have never been the main source of replenishment of Yandex.deneg, she assures, and over the past year the flow of funds entered into the system through Qiwi has decreased "significantly." Now the input streams will simply be redistributed to other channels, Melkumova hopes.

Qiwi's actions prove that its "Qiwi wallet" has become a full-fledged means of payment, agrees Viktor Zakharchenko, executive director of online games manufacturer Drimmi. On the other hand, this is Qiwi's response to Yandex.deneg's unwillingness to allow its users to transfer money to Qiwi Wallet, he is sure. For the same reason, in the future, Qiwi may prohibit the replenishment of Webmoney, he does not exclude. Webmoney, according to Darakhvelidze, has no plans to change the format of the partnership with Qiwi.

2002-2010

The turnover of the Yandex.dengi system in 2010 is 5.1 billion rubles.