History
2025: Opening of the first stores
In March 2025, Vkusville announced the opening of the first corner of Vkusville Cosmetics in the Moscow region. At such points, personal care products and perfumes under their own brand (STM) will be presented. At the first stage, three corners will open, later a decision will be made to scale the project. Retailers are looking for new ways to increase the share of sales of their own brand goods, but now sales of this category of goods are moving online, while offline stores are losing customers, experts warn.[1]