Cloud services (Russian market)

The main articles are:

• Cloud computing
• Cloud Computing (Global Market)

Market segments

According to the form of provision of services in the market, two segments are distinguished:

• Project services (selection, implementation, integration, training)
• operational management services (payment for the use of the service, including the management of billing, taking into account the unevenness of consumption).

Public Cloud Services Market Analysis also includes functional segments:

• application as a service (Software as a Service SaaS ,);
• Platform as a Service PaaS ();
• infrastructure as a service - system software, servers and DSS (Infrastructure as a Service, IaaS).

The main trend of the cloud market in Western countries is the need of customers to buy cloud services with a "package," the so-called "bundle." That is, consumers, recognizing the benefits of the cloud, ask providers to provide them with a whole package of services that they will pay with one bill, for example, CRM, HR and telecommunications services. In Russia, the "cloud" is bought selectively.

According to Ivan Kireev, head of the Cloud and Ubiquitous Computing department of the Skolkovo Foundation's information technology cluster, "the development of the cloud services market directly depends on the development of innovative technological solutions. We expect a significant surge in this segment due to the development of services such as SenaaS and DaaS (Sensor as a Service, Data as a Service). Moreover, there is a significant increase in unstructured information, which is transforming into the creation of new technologies - for example, Media Clouds. "

Experts called macro parameters the main limiters of the growth of the Russian cloud technology market: monopolization of individual industries, low level of market competition compared to Western countries. However, during the discussion, analysts agreed that the cloud market in Russia continues to grow by about 30-40%, while a significant share of cloud consumers is occupied by companies in a rapidly growing business.

2024: Haitek + Cloud Services Rating Unveiled

The rapid growth of business interest in cloud technologies is forcing cloud platforms to rapidly develop and offer modern services to the consumer. In this regard, the answer to the question is of extreme interest: how did the leading cloud companies achieve their position in this actively developing high-tech market? The answer helps to find the rating of cloud services compiled by the authoritative IT publication 'Haitek +'. The research materials of experts from this market resulted in a detailed document that describes all the advantages and disadvantages of the eight most popular cloud platforms, which were best able to adapt to modern conditions and offer business high-quality solutions for reasonable money. Read more here.

2023

The share of the cloud services market in Russia's GDP reached 0.1%

At the end of 2023, the share of cloud services GDP Russia in amounted to 0.1%. For comparison, USA this figure reached 1%, and y - Britain 0.8%. Brazil The value is at 0.3%. Such data are contained in the materials of iKS-Consulting, published in early August 2024.

iKS-Consulting analysts highlight several key growth factors in the Russian cloud market. This is the transition of business to a digital model of service provision (digital interaction channels, etc.), difficulties with the supply of foreign equipment and programs for organizing IT infrastructure, ongoing import substitution and regulatory requirements for the transition to Russian software and data storage systems. In addition, the cloud B2G segment is expanding in the Russian Federation. This is due to the development of public services based on clouds and the active transfer of federal and regional authorities to a single cloud platform.

At the end of 2023, the share of cloud services in Russia's GDP amounted to 0.1%

Ilya Korolev, Cloud.ru Strategy Director, believes that the growth of the market under consideration will be facilitated by digitalization and further migration of loads from companies' internal IT systems to clouds. Yandex Cloud adds that the cloud market is growing due to the fact that customers use such services for new tasks, in particular, to train complex models of artificial intelligence. At the same time, providers themselves are starting to offer products in new niches, for example, for working with big data.

According to analysts, in 2024 the volume of the Russian cloud infrastructure market will reach 162 billion rubles. In the future, a CAGR of 30.7% is expected. As a result, by 2028, costs may increase to 464 billion rubles. In general, iKS-Consulting believes, the prospects for the development of the cloud services market in the Russian Federation are determined by an increase in the level of penetration of the latest digital technologies into the business and the need for outsourcing IT infrastructure due to difficulties in expanding its own server fleet of companies.^[1]

The volume of the Russian market for the rental of servers for AI training for the year reached 6.6 billion rubles

At the end of 2023, the volume of the Russian market for server rental services for training artificial intelligence models amounted to approximately 6.6 billion rubles. For comparison, a year earlier this figure was 3.7 billion rubles. Thus, an increase of almost 80% was recorded, as stated in the study by iKS-Consulting, the results of which were released in April 2024.

According to iKS-Consulting estimates, in 2023, the total costs in the Russian cloud services market reached 121.4 billion rubles. IaaS Services (infrastructure as a service) and (PaaS platform as a service) are taken into consideration. In 2022, the volume of the relevant industry amounted to 90.6 billion rubles. Year-on-year growth was recorded at 33.9%. The rating of the largest players in the Russian market is headed by "" with Rostelecom DPC a share of 23.7% of total revenue in 2023. In second place is with Cloud.ru 21.8%, while it closes the top three Yandex Cloud with a result of 9.8%.

The volume of the Russian market for server rental services for training artificial intelligence models amounted to approximately 6.6 billion rubles

Dmitry Gorkavenko, director of business development at iKS-Consulting, told the Vedomosti newspaper that in 2023 the share of renting servers for AI training in the Russian cloud services market amounted to 5.4% (of all revenue) against about 4% a year earlier. The main players in this segment are Cloud.ru, Yandex, CROC, Megafon, Selectel and CloudMTS. According to iKS-Consulting forecasts, by 2030 the share of revenue from services for renting AI servers with GPUs will rise to 8.6%, or 50.3 billion rubles, with a total cloud services market of 585.1 billion rubles.

It is also said that in 2023 4.8%, or 5.9 billion rubles in total costs, fell on computing services on supercomputers. A year earlier, this service gave 2.5 times less income - 2.4 billion rubles, or 2.6% of total revenue. The main players in this area were Cloud.ru, Yandex and CloudMTS.^[2]

At the end of the year, the growth of the Russian cloud market will be at least 40%

Stack Group predicts that by the end of 2023, the growth of the cloud market will be at least 40%. Vladimir Lebedev, Director of Business Development at Stack Group and M1Cloud, said that in 2023, in the cloud market, players focused on optimizing and finding new supply chains for the delivery of IT equipment, and also began to diversify cloud solutions, creating alternative segments of their infrastructure based on various platforms. Stack Group announced this on November 17, 2023.

The business is at the stage of finding alternatives and testing new equipment for physical infrastructure and is carefully integrating it into its IT landscape. In 2023, the business mainly seeks to shift IT and information security risks to cloud providers, which have sufficient expertise and a reserve of capacity built with a significant reserve.

Therefore, since the end of 2022, the trend towards the transfer of IT infrastructure to the cloud has been gaining momentum, which is due, first of all, to the difficulties of updating the fleet of equipment and the lack of technical support for vendors during a period of turbulence. Clouds have become one of the key areas for digital development and business continuity. According to Stack Group estimates, as a result of the transfer of IT systems to the clouds, the share of cloud capacity in the IT infrastructure of the business on average reached 40%, and in 2024 it could be about 50%.

Service providers themselves are actively introducing solutions based on equipment and software from various vendors, in parallel increasing expertise and even offering improvements for vendors, relying on feedback from customers. As a result, by the end of the year, a hybrid offer was formed in the cloud market, which implies the possibility for business to place IT systems with one service provider in cloud clusters built on the basis of various cloud platforms.

According to Stack Group, in 2023, at least 50% of business requests included IaaS based on cloud platforms from two different vendors. It is expected that by the end of 2024 such requests can be at least 2/3, while the requests themselves become more diverse in terms of the required architecture, therefore, service providers offering an individual approach to solving customer problems are in a more advantageous position.

First of all, the information security architecture has undergone the most ambitious changes. Service providers are strengthening information security solutions and individual components responsible not only for cybersecurity, but also for the disaster tolerance of the cloud infrastructure, due to the continued growth of cyber attacks.

In particular, in 2023, we can note an atypical increase in demand for virtual machine recovery services, which flexibly manage scenarios for switching and creating an individual virtual infrastructure recovery plan, as well as an increase in demand for secure cloud resources for hosting personal data information systems by 152-FZ.

Thus, the growth of the cloud market is due to the greater rejection of on-premium solutions in favor of cloud technologies, which in turn stimulates service providers to build infrastructure not only horizontally, but also to build new clusters based on various platforms.

Cloud computing and its future in Russian business

Cloud computing will continue to grow in 2023 as companies continue to benefit from services offered by cloud providers. Below is a look at the corporate cloud provider Cloud4Y on the main trends in cloud computing, which the company expects to see in 2023-24. Read more here.

2022

The volume of the Russian cloud services market grew by 44%

At the end of 2022, the volume of the Russian cloud services market reached 86.6 billion rubles. This is 44.1% more than the result for the previous year. Such figures in mid-September 2023 were disclosed by Selectel.

According to the Kommersant newspaper, domestic hosting providers note a recovery in demand from foreign customers for the lease of computing power and other services. In the current geopolitical situation in 2022, the main demand for cloud services in the Russian Federation came from the Russian offices of foreign companies that separate business from the head structure. In 2023, the situation began to change: companies from friendly countries, in particular, from China, are increasingly showing interest.

According to RuVDS estimates, in 2022, foreign customers accounted for 32% of the total number of companies and persons using the services of virtual computing power of Russian providers. As of September 2023, this figure reached 37%, which indicates a recovery in demand for domestic cloud services from foreign customers. At the same time, as noted, the number of customers from the United States has decreased, and from the countries of Europe, the East and Central Asia, on the contrary, has increased.

Market participants say that the main demand for the services of Russian cloud providers is observed from foreign IT companies, equipment suppliers and automakers. About 60% of companies that have separated from international offices carry out the transfer of their infrastructures to Russian capacities. In general, the growth in demand for services of Russian hosting providers from foreign companies in 2023 is estimated at 20-30%. In the future, the domestic cloud industry is expected to expand by about a third annually.^[3]

How much Russian companies spend on average on clouds. Survey result of more than 650 executives

Cloud (called SberCloud until June 2022) and Trust Technologies (PwC division in Russia until April 2022) conducted a study^[4] of the Russian cloud technology market and found out the overall level of cloud maturity of organizations and their costs in this segment.

The study was conducted by interviewing more than 650 leaders of IT and business divisions of Russian companies, and more than 50 in-depth interviews with representatives of the largest companies were also conducted.

The results of the study indicate the active development of the cloud market in the IaaS and PaaS segments in Russia: over the past three years, the number of companies using cloud infrastructure has tripled. The average level of overall cloud maturity of Russian business is estimated at 35%. Overall cloud maturity was assessed by five parameter groups - Architecture, Processes, Security, Funding, and Human Resources and Competencies. The aggregate assessment of the company is based on the indicators of each of the parameter groups.  

The maximum possible estimate of total cloud maturity is 100%, however, none of the respondents who participated in the study has reached this level.

The indicator of overall cloud maturity allows you to assess the technical readiness of the organization to implement or scale cloud technologies, the sufficiency of employee competencies and budget for this process, the study notes.

As for cloud spending, on average, companies spend 8.4% of their IT budget on this. 

The average cost, in particular, for a public cloud in the largest business is 21.1 million rubles a year, while more than 31% of respondents to the largest business segment pay at least 10 million rubles annually for a public cloud. The largest business in the study includes companies with revenues of more than 15 billion rubles.

In large business, which the authors of the study characterize with revenues from 2 to 15 billion rubles, the average check for the use of public clouds is much lower and amounts to 11.8 million rubles a year.

In the average business, which included companies with turnover from the average volume of annual payments for a public cloud of 10.1 million rubles, in small and micro - 1.8 million rubles and 0.4 million rubles, respectively. Such high average technology costs are due to the large number of IT companies in the sample of organizations in the medium and small business segments.

On average, in the market, cloud costs in mid-sized business segments, according to Cloud, slightly exceed 1 million rubles annually, and in small and micro-businesses they are slightly less than 400 thousand rubles. The authors of the study classified companies with a turnover of 120 million to 800 million rubles as medium-sized businesses, and small and micro-businesses with revenues of less than 120 million rubles.

The variance of public cloud cost indicators in large and medium-sized businesses is quite high. This is a consequence of the strong industrial specifics of consumption: on the one hand, large and medium-sized businesses often cannot afford to develop local infrastructure and actively invest in the private cloud, while there are quite a few organizations in these segments that, for various reasons, are not ready to place the main workloads in the public cloud.

Despite the fact that the average check of the largest business is the largest, and the microbusiness is the smallest, there is no clear relationship between the size of the company and the volume of its payments for the public cloud, the study states.

In the industry context, the largest amounts of costs for cloud technologies were identified in the financial sector and retail. These industries are characterized by a high level of digitalization, and online services and platforms are becoming important areas of their development. They work here with large amounts of data, including data on end-customer transactions. And these industries are characterized by uneven loads on computing resources, so the flexibility and ability to quickly scale IT infrastructure becomes critical.

Financial sector and retail companies account for more than a third of the cloud market, and the largest companies continue to actively increase investments in cloud technologies. And the largest spending on the public cloud is in the IT, retail, entertainment and media industries. 

In industrial industries, local infrastructure costs are often high, and even in the structure of cloud costs, private installations account for more than 60% of many companies. For example, in the field of oil refining, out of 3.9 million rubles, private deployments account for 3.4 million rubles in annual expenses for cloud technologies.

85% of companies plan to use cloud technology by 2025

85% of companies plan to use cloud technology by 2025. VK announced this on June 23, 2022.

The main focus for the development of corporate IT infrastructures is the hybrid cloud. This was shown by a survey conducted by ICS-Media and VK Cloud Solutions in June 2022. 55% of companies already use clouds to host IT systems, 80% of them choose a hybrid format - they combine public and private clouds for different tasks. Within three years, the majority of respondents (81%) plan to introduce cloud infrastructure into business processes.

Hybrid clouds are the best solution for your business. This approach to building an IT infrastructure meets the needs for rapid digital development and enables maneuvering in IT management. The survey showed that the decision to move to the clouds remains with digital leaders - top managers of the company, leaders in IT, technical and digital development, - commented Dmitry Lazarenko, Product Director of VK Cloud Solutions.

Almost 40% of companies plan to place critical IT systems of the company in a private cloud - deployed on their own or rented equipment. 60% consider using a private cloud for the company's internal resources and processes.

Most survey participants (81%) consider cloud technology a reliable solution for storing business data. Among the key criteria for choosing a supplier, business representatives note the following: team expertise (55%), cost (55%), components and technologies (36%) and the speed of solution deployment (36%).

The survey was attended by representatives of more than 50 largest companies in the Russian market from various industries: telecom, finance, education, industry, power and others.

EU bans European cloud services in Russia

In early June 2022, the European Union agreed on the sixth package of sanctions against the Russian Federation. One of the restrictions concerns the ban on the provision of cloud services by European companies in Russia. Read more here.

Cloud services in Russia have risen in price by 60-80%

On March 23, 2022, it became known about a significant increase in the cost of cloud services in Russia. This is due to the stoppage of supplies to the Russian IT equipment market of large Western manufacturers, problems with logistics and the growth of the dollar and euro.

According to Kommersant, Yandex.Cloud warned of an increase in 31 tariffs by 30-60% from April 13, 2022. Prices rise in rubles and Kazakhstan tenge, but "in dollars remain unchanged." The company clarified that all special conditions and shares previously agreed with customers continue to operate in accordance with the agreements without changes in tariffs.

Yandex clarified to the publication that about 85% of Yandex.Cloud's revenue falls on contracts in rubles, therefore, first of all, the cost of services to customers in Russia was recalculated.

Operator Selectel, according to the source of the newspaper, raised prices by 80% for IaaS (infrastructure as a service) and colocation (placing the client's equipment in its data center). Also, according to him, prices rose at DataFort.

SberCloud By March 23, 2022, they did not report an increase in prices, and the IT company "" has CROC not yet made a decision to increase tariffs. MTS The only noted that the company's cloud business "is focused on providing an optimal combination of price and quality of services." The general director of the network data centers 3data Ilya Hala said Kommersant that the company has not yet raised tariffs, but gives customers fewer discounts.

As a result, the costs of digitalizing processes in companies and departments are growing significantly, emphasizes Pavel Kulakov, founder of the data center and cloud provider Oxygen. At the same time, he adds, vendors and integrators have already encountered the impossibility of supplying equipment and foreign software, on the basis of which digital transformation models were built.^[5]

2021

Impact of Pandemic Risks on Cloud Market Development

As 2021 showed, the state seeks to reduce the number of lockdowns, but despite the fact that in 2021 they are extremely rare, still pandemic risks for business remain key and most painful, because, in fact, they affect business survival due to the speed of adaptation during periods of declaring lockdowns. On November 10, 2021, Evgeny Gorokhov, co-founder of the M1Cloud and executive director of Stack Group, said that in 2021 the success of the business will continue to be determined, including what tools the business has learned to quickly deploy and use during periods of remote work and lockdowns, which, as practice shows, are introduced without prior warning.

In 2021, restrictions related to the movement of people between countries will remain and, apparently, for several more years, measures are in force within countries related to visiting crowded places. Of course, a significant part of large and medium-sized businesses introduced pademic risks into development strategies for 2021, so many companies allocated significant budgets for IT solutions, including for remote work, online services, and development of applications that ensure business continuity.

Many companies, during 2021, did not return all staff to offices, many employees remained working remotely, so now the business will have to constantly deal with remote desktops and ensure information security. VDI technologies were in demand, which allow you to quickly deploy remote workplaces in protected clouds. Now VDI as a tool for the continuous operation of the business has forever entered the portfolios of large and medium-sized companies.

As for client services, the business has been actively investing all year in the development of remote customer service formats, now the consumer can do everything himself, without personal contact with the company using his smartphone. Accordingly, the business is actively engaged in the development of software products. A significant part of application development is conducted in the cloud, which allows you to configure and quickly scale computing resources for different tasks, including yourself, using automated cloud management services.

In 2021, you can also observe an increase in the trend for transferring data to protected clouds in accordance with the law of the FZ-152 "On Personal Data," because more and more people are using online services and storing personal data on their own servers is becoming expensive for business, in addition to regulatory risks, therefore, Object Storage as a service has become popular - object storage for multi-format subscription data, this is one of the cheapest options used most often to store heavy media files.

Accordingly, the demand for cloud computing resources continues to grow in 2021, although, as in 2020, demand growth may be offset by optimization of resources by industries, which are most affected in lockdown, although the trend is such that from computing power, especially in the protected segment, companies refuse to last, because this is one of the few opportunities to keep the business afloat in the current crisis conditions. Therefore, it can be predicted that despite the fact that pandemic risks remain, Lokdauns, although rarely, but happen, the cloud market will continue to grow within 20-30%, and the segment of protected clouds will grow at a higher rate - at the level of 30-40%.

Business continues to seek the most effective IT solutions and implement digital tools that help remain productive amid pandemic constraints. All these solutions and tools require more and more cloud resources that reduce business costs for organizing operational processes and interacting with customers, primarily by transferring costs from capital to operational, as well as by eliminating expensive equipment that needs to be depreciated and updated on time.

In 2022, demand in Russia for hybrid clouds will grow by 30%

On October 26, 2021, Linxdatacenter gave its assessments of the development of the cloud services market in Russia. According to experts, the demand for hybrid clouds in 2022 will grow by 30%. Read more here.

Secure cloud segment grows faster than cloud market

More companies are striving to comply with legal requirements and ensure a high level of personal data security, which annually creates an increasing increase in demand for secure cloud infrastructure. This was announced on October 15, 2021 by Vladimir Lebedev, Director of Business Development at M1Cloud (Stack Group).

According to him, against the background of the annual growth of the cloud market within 25%, the growth of the segment of protected clouds in accordance with the FZ-152 "On Personal Data" will amount to 30-40% by the end of the year.

Starting in 2020, during the lockdown period, many companies needed to optimize the pool of cloud resources, including abandoning development projects in order to preserve business in new economic conditions, while demand from companies from industries that were in the development stage against the backdrop of the pandemic increased. As a result, the compensatory mechanism allowed the cloud market to maintain annual growth rates. On the other hand, the level of demand for protected clouds has not changed for companies that have experienced difficulties, since information systems for storing and processing personal data located in a secure circuit are most sensitive to optimization due to regulatory requirements. Therefore, companies sought to maximize the available capacity in information security clouds and optimize the resources of ordinary IaaS, as a result, even against the background of the pandemic, the growth rates of the cloud information security services segment were quite intensive. This trend will continue for at least another 2-3 years, according to Stack Group.

In general, the cloud market and the segment of protected clouds by FZ-152, in particular, are at a high level of maturity in Russia, more and more companies are transferring their infrastructure to virtual capacities, clouds have become an integral part of digital transformation, which requires a responsible approach from service providers, in terms of providing truly high-quality proposals, said Vladimir Lebedev. Professional service providers provide completely ready-made highly reliable cloud services for the protection of personal data, implemented in full accordance with the law and certified for the placement of personal data information systems in accordance with the requirements of the Order of the FSTEC of Russia No. 21 at all levels of information security before UZ1, as well as for the placement of state information systems in accordance with the requirements of the Order of the FSTEC of Russia No. 17 for all classes of GIS security up to K1. At the same time, the security of communication channels using cryptographic protection is ensured in accordance with the instructions of the FSB of Russia. Such a secure infrastructure is built on the basis of geodistributed data centers in order to implement disaster-resistant solutions for processing critical data.

Such a massive demand for cloud services to protect personal data, which is already at a high level, can lead to a certain shortage of a high-quality supply of cloud computing resources in a secure version on the market, given the high cost of creating secure clouds and the need to certify them in regulatory bodies, - concluded the director of business development M1Cloud.

Cloud spending in Russia will grow by 5.3% annually until 2024

Accenture on September 16, 2021 shared the results cloudy of a technology market survey conducted for the first time in. Russia According to the findings, to data clouds have become widespread among domestic companies. More than 50% of respondents note the penetration of cloud technologies into classic business and IT applications: more than 40% use clouds for work, CRM ERP payment gateways, BI ON and for purchases.

As part of the research "The potential of cloud technologies in Russia," 130 companies from the industrial sector, retail, FMCG, telecommunications, financial sector and other industries were interviewed.

More than 70% of respondents note that the use of clouds has a positive effect on their company's business, the efficiency of employees and the nature of their work. At the same time, cloud technologies are not massively perceived as a key element of digital transformation: less than 50% adhere to this opinion. The majority (68%) consider clouds as an opportunity to save money.

The cloud services market in Russia is characterized by a fairly simple consumption profile: the main emphasis is on the desire to save money by reducing infrastructure costs in IaaS format. Most users are enough to be content with the effect of reducing costs without revealing the full potential of advanced cloud capabilities, "said Maria Grigorieva, Managing Director of Accenture Technology in Russia.

Only 32% of companies have been using clouds for more than 5 years, 47% have started working with them only in the last 3-5 years. The speed of transition to the clouds is reduced due to a number of concerns: the complexity of business changes, information security requirements, the need to comply with legislation and data protection issues.

More than 42% of companies expect the complexity of business changes in cloud transformation. More than 41% see risks in terms of information security. At the same time, 97% of respondents expect that the requirements for data sovereignty will become stricter, 67% are concerned about the safety of data when choosing a public provider.

(platform Hybrid cloud sharing model private and public clouds) is a tool for overcoming challenges in ensuring data sovereignty. Interestingly, Russian companies use a hybrid cloud of Russian players. The survey is led by services "" Yandex(58%) and (Mail.ru 43.3%). Also in the top five are (39 Microsoft Azure %), AWS (28%) and (22 Google Cloud %).

Most respondents are ready to consider Russian providers to move to the cloud while ensuring flexibility and scalability of the level of international players. More than 70% noted the advantages of Russian cloud providers in the sections "client experience," "data sovereignty" and "trust."

Thanks to the clouds, 96% of companies have already reduced IT costs. On average, the cost reduction rate was 7.9%. At the same time, 83% of respondents consider clouds to be a component of flexibility and expanded capabilities, and 73% believe that cloud technologies help reduce risks and overcome market uncertainties.

Most of the companies surveyed note an increase in financial indicators when switching to the cloud model. IaaS services lead to cost savings, while SaaS more affects the increase in profitability: more than 40% of respondents noted this and the other effect.

It remains a stereotype to focus only on reducing costs when using IaaS and PaaS services as the entry point of cloud capabilities. The use of Solutions SaaS often needs to be refined, developed independently as part of complex business products, which is a more creative task in adapting to our reality and requiring investment of resources. However, SaaS provides greater flexibility and opportunities to benefit both customers and suppliers. For further growth, it is important to take steps towards more conscious cloud consumption, - said Maria Grigorieva.

According to Accenture, in the Russian market, the expected increase in cloud costs in the period up to 2024 will average 5.3%. About half of the respondents (49%) plan to increase cloud spending during this period by 6 percent or more.

According to Maria Grigorieva, in Russia, almost every organization has adopted one or another type of cloud over the past decade. The results are impressive: nearly three-quarters achieved savings of up to an average of 10%, but only 12-15% of companies do not stop just on migrating to the cloud. They see clouds as an environment of opportunity to achieve business flexibility in a turbulent market, Accenture noted.

Leveraging cloud technology to scale your business provides opportunities to create a competitive advantage and begin the transition to grow your IT future. Cloud technologies receive a new impetus for use in solutions of the AI and ML-tools class, platforms for deploying the Internet of things, as well as advanced analytical tools, - said Maria Grigorieva.

Russia has come up with a way to promote domestic cloud services and engineering software

Russia has come up with a way to promote domestic cloud services and engineering software. This became known on June 24, 2021.

The plan to support the Russian IT industry implies subsidizing the costs of small businesses for cloud services, as well as the costs of defense industry enterprises for Russian engineering software. In parallel, the state is preparing to introduce a total legally significant electronic document management and abandon paper media.

The document was presented by Deputy Prime Minister Dmitry Chernyshenko and is being approved by the head of the Cabinet of Ministers Mikhail Mishustin. One of the sections of the project is devoted to the tasks of promoting domestic IT solutions used by business.

In particular, it is planned to normatively consolidate the process of completing the transition to the use of information systems for maintaining centralized accounting. This applies to budgetary organizations under the jurisdiction of the executive authorities of the constituent entities of the federation and municipalities. According to the authors of the document, the proposed measure will lead to savings in the wage fund by reducing the number of accounting services and the costs of their maintenance.

Another proposal involves securing in the regulatory framework the possibility of long-term storage and conversion of electronic documents while maintaining their legal significance. In parallel, legally significant electronic duplicates of paper documents will be created.

The creation of a digital archive, according to the authors of the document, will save budget funds by refusing to store paper options. At the same time, it is necessary to define the concepts of "electronic duplicate," "image of a paper document," etc., as well as clarify the conditions for recognizing the legal force of an electronic document (including in the process of its long-term and permanent storage).

The next proposed measure is to subsidize the costs of small businesses related to the payment of cloud services that help in business management (/ ERP/CRMBI systems). The authors of the document believe that this will ensure an increase in labor productivity and competitiveness of domestic small companies due to the digitalization of their activities. Along the way, the demand for Russian IT solutions will increase.

A similar proposal will affect companies representing defense industrial and. military-industrial complexes They want to introduce subsidies for the introduction of Russian engineering software for modeling and design of facilities (/ CADCAM CAE/-platform).

There will also be standards for the design of capital facilities constructions for budgetary needs, providing for the mandatory use of Russian engineering software. According to the authors of the document, this will help ensure independence countries from foreign software in those areas in which there are Russian analogues.

The final proposal is related to the introduction of mechanisms of special investment contracts (SPIC IT) for the refinement and implementation by certain types of legal entities of competitive domestic IT solutions. Such companies will be provided with the right to accelerated depreciation and a simplified mechanism for purchasing domestic software^[6].

Dmitry Medvedev and Maksut Shadayev decided that if Ministry of Digital Development, it is necessary to create a cloud council to help Russian market players

Deputy Chairman of the Security Council of the Russian Federation, Chairman of the Board of Trustees of the Skolkovo Foundation Dmitry Medvedev and Minister of Digital Development, Communications and Mass Media Maksut Shadayev agreed that under the Ministry of Digital Affairs it is necessary to create a council on the cloud market. This happened at a meeting with residents and partners of the Skolkovo Innovation Center on April 28, 2021^[7]

The conversation about the creation of such a council came at the suggestion of Mikhail Shurygin, CEO of G-Core Labs in Russia, a cloud infrastructure provider. He cited data that the Russian cloud services market at the end of 2020 approached 100 billion rubles. This is a complex industry where legislative and regulatory initiatives need deep and prompt expertise. The Council on the Cloud Market under the Security Council of the Russian Federation or under a Ministry of Digital Development that would include industry local players could help solve these problems, the CEO of G-Core Labs in Russia believes.

I think that it would be logical to create under the Ministry of Digital Development, "Medvedev replied to this, turning to Shadayev, who was sitting to his right, who immediately nodded back. "Let's do it.

One of the problems that Shurygin outlined at a meeting with Medvedev is related to the fulfillment of legislative requirements by foreign players in the Russian cloud market. He stated that some of them are not registered in Russia, do not have local legal entities, do not create workplaces. For example, the American provider Cloudflare or Akamai, which has headquarters in the United States and Great Britain.

And here the competition turns out to be a little unequal, because we, accordingly, work according to the law, we, although we receive tax breaks, thank you very much to the Skolkovo Foundation, but we create a lot of jobs, cooperate with the authorities and security authorities. And these companies do not comply with the laws, because they cannot be influenced in any way. I would like there to be equal competition between our companies, since they can even make prices lower, "Mikhail Shurygin explained at a meeting at Skolkovo.

After the meeting at Skolkovo, G-Core Labs clarified to TAdviser that here, first of all, we are talking about providers of public and hybrid cloud services, hosting, content delivery networks. And regarding compliance with Russian legislation by foreign cloud service providers, G-Core Labs speaks of a wide range of regulations, including the registration of legal entities in the country, issues of compliance with tax laws, requirements for the storage of personal data, etc.

The work of all providers in a single legal field will, in our opinion, make the cloud market more transparent and honest, including in terms of pricing, - explained TAdviser in G-Core Labs.

Dmitry Medvedev asked the Minister of Digital Development whether such cloud platforms can somehow be "cut off" or whether this is unrealistic. Maksut Shadayev replied that there is a systemic problem: legislative requirements have been introduced, and foreign suppliers do not fulfill them. And Medvedev added that they will not pay the fine either, most likely if they are discharged, since they are abroad.

Maksut Shadayev said that proposals are already ready to ban Russian legal entities from purchasing advertising from foreign platforms, i.e. economic methods^[8] of^[9]. And Medvedev, in turn, noted, and Shadayev agreed that this approach could be extended not only to advertising.

Objectively speaking about all digital platforms, about the activities of large and not very large IT companies, now the whole world is alarmed after the well-known events in America. Everyone understands that this has essentially turned into a geopolitical story, that this is even an element of international positioning, and to put it even more harshly - some kind of hybrid war, "said Dmitry Medvedev. - Well, that is, this topic is now absolutely relevant, this must be done, otherwise we will also be here on the periphery. And our European friends are doing this, by the way, despite their friendship with America and so on. They do it all.

Mikhail Shurygin added that, as far as he knows, Europe wants to ban American platforms.

Yes. Because they behave untidily, "Dmitry Medvedev replied. 'There have to be rules, you said right.

Maxim Zakharenko, CEO of cloud provider Cloud Computing, notes that the cloud market council, aimed exclusively at regulating the presence of foreign cloud services, is not very interesting for their company. From an economic point of view, the most prominent of the foreign cloud players are already on equal terms after the introduction of VAT on electronic services, he believes. And if the council included more pressing internal problems of the cloud market in its range of issues, it would be much more interesting.

I mean the issues of classifying cloud services as "IT companies." Although the added value is not as high as when developing software, it is quite significant. The creation, development, maintenance of a cloud platform is highly intellectual activity, and the issues of remuneration of expensive specialists are no less acute. Also, the issues of internal regulation are quite significant: SORM, Yarovaya, sovereign runet are very expensive overheads and this load is only growing, says Maxim Zakharenko. - The prospect of transferring the IT resources of federal, regional and municipal authorities and management to cloud platforms is obvious. How much is a competitive market possible here? Will transparent and market-feasible requirements be developed?

The CEO of Oblakoteki added that, in general, it may be that stimulating exports is more useful for the development of the market than restricting imports.

Recall that during the Ministry of Digital Development, a working group on the development of a state unified cloud platform ("Gosoblako") was also created earlier. In April 2021, its first meeting was held.

Cloud Market Regional Expansion Trend

Stack Group on April 20, 2021 announced a trend towards the regional expansion of the cloud market. Evgeny Gorokhov, Managing Director of Stack Group, told about why the regional cloud market is now starting to grow, and which regions can become the flagships of digital transformation.

When we talk about the cloud market in Russia, we primarily mean the market in Moscow and, to a lesser extent, St. Petersburg. The largest regional business, as a rule, places IT infrastructure in Moscow or St. Petersburg, where the offer is mature, all the "childish" errors of the early stages of product formation are passed, and the price per unit of resources is minimal, due to the effect of business scale. However, the current shortage of data center services in the Moscow region and the increasing volume of data are forcing regional business elites to think about creating local data centers. In turn, some large data center operators and service providers began not only to seriously look towards the regions, but also to take the first steps towards regional expansion, relying on their expertise and experience, the expert said.

According to the Stack Group representative, the potential of the regional market is due to the already formed demand from a large regional industrial and mining business, the need for digital transformation of large enterprises, the development of electronic public services and other electronic services. The most attractive regions, first of all, are industrial and extractive cities, such as: Yekaterinburg, Kazan, Novosibirsk, Vladivostok and others. The most important criterion is the availability of the necessary telecommunication infrastructure, high-quality communication channels.

Of course, building highly reliable data centers and cloud infrastructure outside of Moscow will require significant investment and time. According to our forecasts, it will be possible to talk about the developed federal infrastructure of data centers and cloud services only in 5-10 years. Thus, in the next few years, the regional business will be able to more conveniently and faster implement IT projects, using reliable solutions from large federal players in the data center industry and cloud manufacturing, localized in the place of business presence, "concluded Evgeny Gorokhov.

Stack Group introduced cloud market trends

Evgeny Gorokhov spoke about the growth points of the cloud market and factors slowing down the potential explosive growth of cloud services in Russia. Stack Group (Stack Group) announced this on March 11, 2021.

The demand for stability in data centers is at a fairly high level, there is a shortage of truly high-quality supply on the market. Following the demand, the data center industry in Russia is developing dynamically, market participants are building new sites, increasing the volume of desks, in addition, the quality of the services provided is growing, internal standards are developing and the geography of services is expanding. However, with a high degree of probability, in the next few years the situation with the balance of supply and demand will change, and we will see a situation where supply will exceed demand. In this matter, there is a completely explainable cyclicality.

The cloud market shows stable growth from year to year on average 25-30%. Cloud technologies systematically complement the usual IT infrastructure.

In 2020, the cloud market underwent a number of structural changes. Some companies have optimized their consumption of cloud resources, especially from the sectors of the economy most affected by COVID-19. As a rule, this concerned the so-called development projects. On the other hand, many IT-intensive companies have increased consumption using such a property of clouds as fast scalability. This allowed them to adapt to rapidly changing external factors. The most successful were companies that preach a hybrid approach to building an IT landscape, where, along with segments of their own infrastructure, there is a flexible and rapidly scalable part deployed on the capacities of one, or better, several providers.

In general, the compensatory mechanism worked, which as a result, although it gives a general increase in the market, it is not explosive.

In addition to rapid infrastructure scalability, one of the main factors influencing the growth of the cloud market is a diversified service portfolio. For March 2021, these are far from only virtual machines. The customer, as a rule, receives a very large range of pre-configured services without any costs. This approach significantly improves the time to market indicator for most complex projects, eliminates the need to maintain its own specialized IT and information security teams.

A deterrent to the development of the cloud market is the lack of highly qualified cloud specialists. That is why in 2021, and most likely in the next few years, leadership in the cloud market will be determined by the professionalism and stability of the service provider's IT team. Qualifications and experience allow you to implement the complex tasks of the business, which handle complex projects, strictly requiring compliance with the deadlines and SLA.

Another factor that will directly determine the market positions of cloud market players is the ability to offer the optimal range of services for business. A product strategy based on the knowledge of the real needs and the needs of the client allows you to offer the best set of tools for the implementation of the most balanced hybrid solution. Only this approach will allow you to get a full effect from the use of cloud technologies. On the other hand, if the development of the service portfolio uses an approach in which the product vision does not take into account the requirements and specific features of the Russian business, then such services at best remain unclaimed, and at worst, the customer does not receive the promised solution to his business problems, which affects the level of trust in the clouds as a whole.

In conclusion, Eugene noted that over the past few years, the market has experienced a number of consolidating steps. Deals were made to merge and take over significant market participants by larger and more ambitious players. What is clear is the fact that this is just the beginning of the road and there will be a continuation of consolidation soon. The most in demand will be assets that, along with a wide client portfolio and a balanced technology stack, will have expertise and potential to ensure explosive growth.

2020

The Russian public cloud market grew by 29.9%, to $1.21 billion

On September 30, 2021, the analytical company IDC published updated data on the Russian public cloud services market. In 2020, spending on such services reached $1.21 billion, an increase of 29.9% compared to 2019, when the market size was measured at $932.42 million.

Speaking about the reasons for such a tangible growth in the Russian cloud market, the researchers noted that the slowdown in the global economy due to the COVID-19 pandemic, the disruption of equipment supply logistics and the need to organize remote work encourage organizations to consider PaaS, IaaS and other cloud solutions. Public cloud services are becoming more than just an alternative to your own enterprise infrastructure or IT services, IDC notes.

The business is increasingly using public clouds to access new technologies such as containers, open source databases, big data analytics, artificial intelligence, security solutions and internet collaboration tools, analysts said. To remain competitive in the long term, organizations need to focus on new technologies that enable greater labor efficiency and create products and services based on digital data.

The past [2020] year has shown that cloud providers using open technologies and open source software as the basis for creating services have achieved the greatest success, "said the head of cloud services market research IDC Russia at/. CIS Dmitry Gavrilov

He stressed that organizations are striving to integrate new technological capabilities with solutions already at their disposal to optimize costs and ensure business sustainability in an extremely unstable economic situation.

The Russian public cloud market grew by 24%, to 90.6 billion rubles

The volume of the Russian market for public cloud services at the end of 2020 amounted to 90.6 billion rubles, an increase of 24% compared to 2019. Such data in June 2021 led to the analytical company TMT Consulting.

Researchers note that the demand for cloud solutions from companies and government agencies has grown despite the difficult 2020, when the COVID-19 coronavirus pandemic began. Experts associated the growth of the market with a massive transition to remote and hybrid work formats and the development of online services.

By the end of 2020, more than 60% of the Russian public cloud market accounted for SaaS solutions (software as a service), a third - for the IaaS segment (infrastructure as a service), in which the growing level of competition and consolidation has remained for several years.

SaaS market volume grew in 2020 by 23% to 57 billion rubles. The dominant segments in this market remain software for accounting, reporting to tax authorities and electronic document management, as well as software for telephony. The leaders include SKB Kontur, Softline and Mango Telecom (together occupy almost 50% of the SaaS market). In 2020, the demand for cloud PBXs, virtual call centers, as well as office software were a key SaaS driver due to the massive transition of organizations to a remote/hybrid work format, the report said.

The IaaS market in 2020 reached 30 billion rubles with an increase of 26%. The need for expansion IT infrastructures and remote work opportunities, which was sharply indicated in the first half of the year, contributed to the strengthening of dynamics here. In the future, market growth supported the continuing focus on the digitalization of the domestic economy. It is in this segment that the main investment opportunities are concentrated, including those that stimulate consolidation. The leaders in revenue from sales of IaaS solutions were (Rostelecom demonstrating the combined indicator with), DataLine as well as the cloud business MTS (#,,) and. CloudMTS IT Hail 1cloud Selectel The top three accounted for almost 50% of this segment.

The PaaS (platform as a service) market in 2020 showed growth of 34% due to increased interest of corporate customers in platform solutions, growing popularity of containers and serverless computing. The most noticeable share in this segment is occupied by relatively "new" cloud players - SberCloud and Mail.ru Group, which showed rapid growth in revenue from the cloud direction as a whole in 2020.

A study by TMT Consulting says that the high dynamics of the cloud market provides a continuing course towards cost optimization (including IT infrastructure), as well as increased attention to the consumption of technological solutions according to the service model. The largest volume of consumption is noted from the financial sector, industrial enterprises, communications and ICT industries. Continues to actively switch to clouds, the previously most conservative segment of customers from the public sector.

According to analysts' forecasts, in 2021 the volume of the public cloud services market in Russia will grow by 25% and amount to 113 billion rubles, and by 2025 the indicator will be measured at 231 billion rubles. The main segment will remain SaaS, which will account for about 60% of the market. At the same time, the volume of the IaaS segment by 2025 will increase 3 times and exceed 83 billion rubles.

According to experts, the demand for the cloud model in Russia is increasing against the background of the growing need for on-demand performance - for the development of a digital format for service delivery, building ecosystems (independently or through involvement in such partner initiatives), as well as ensuring a high level of flexibility and mobilization to support the hybrid format of organizations.^[10]

Cloud platforms are becoming a tool for business development of Russian companies

On April 7, 2021, TAdviser received the results of a joint study by Yandex.Cloud and Ernst & Young, which focuses on the impact of cloud technologies on business. During the study, in-depth interviews were conducted with executives (CTO/CDO) of 15 large companies from various industries, and the data were obtained as a result of a survey in November-December 2020 of representatives of more than 700 Russian companies.

As noted in the research report, cloud platforms are becoming a tool for developing the business of Russian companies. The increase in data and load on online services, as well as the growth in the number of pilots and experiments, are increasingly leading companies to decide to start using clouds or expand their scope. With the beginning of the use of cloud services, companies are faced with the effect of changes at the level of operational business processes.

The main factors behind the transition to cloud platforms in 2020 were the increase in the load (57%) and the volume of data processed (52%). The respondents also noted an increase in the number of business experiments and pilot projects (50%), an increase in the number and importance of online services (46%) and a general requirement to increase the speed of creating and launching products (41%). These tasks dictate their requests for IT, which are almost impossible to solve with only their own infrastructure and competencies. First of all, we are talking about the need for unique services of cloud providers (50%), increasing the reliability of IT (48%) and reducing costs (46%). Also, by moving to the cloud, companies are solving the problems of finding DevOps specialists (21%).

According to respondents, the use of clouds helps transform the operating model of the business itself, increase the speed of creating new products and reduce IT costs.

Half (50%) of Russian cloud companies noted that the cloud has increased transparency and responsibility for IT costs, and 46% announced an increase in responsibility for data within the organization. Also, 35% of respondents reported democratizing developments and avoiding the "bottleneck of IT."

This is complemented by data on the initiators of the use of clouds: for example, more than 75% of respondents noted that not only IT departments act as customers of cloud services in their company. Almost a quarter (24%) of the respondents said that responsibility for the "cloud" budget in their company has already been transferred to business units.

Expert interviews have shown that representatives of Russian business assess the effect of cloud implementation significantly wider than only direct savings on maintaining their own IT infrastructure. Companies that have experience in using clouds, first of all, note the increase in the speed of launch of products, the ability to scale them and increase the availability of new services for solving practical business problems.

In business, as in life, you need to be able to make decisions on which the future of the company depends. And now it is no secret, many companies and even entire industries have approached the line beyond which - either qualitative change, or stagnation and extinction. The ability to intelligently apply cloud platforms to grow businesses and adapt to challenging market changes is a necessary skill in the new digital world. In a world where it is important to create a competitive digital product to survive and be in the lead. The transition from consumption to creation is a qualitative change in business that is accelerated by the use of cloud platforms, "said Oleg Koverznev, Chief Operating Officer of Yandex.Cloud.

Quite often there is an opinion that clouds outsourcing are computing power and data storage. However, the increased need to create digital products leads companies to the cloud, as a more comprehensive technological solution. At the same time, the effect of implementation is the transformation of internal operational processes. One of the most important effects of cloud platforms in Russian companies is increasing responsibility for IT costs and increasing transparency in the use of budgets - at least 45% of respondents noted these changes as a result of the use of cloud platforms, - said Anton Ustimenko EY partner, head of services for companies in the technology sector, media sector and communications industry countries in Central, Eastern, Southeast Europe and Central. Asia

Despite the obvious advantages of cloud platforms, only 32% of Russian companies that participated in the study use them. The main barrier to the cloud is fears for data security: 46% of respondents whose organizations already use cloud technology and 50% of companies that do not use the cloud spoke about them. Another 35% of companies that do not plan to switch to the cloud are afraid to become dependent on the cloud platform provider.

Today's cloud platforms themselves are significantly more reliable than their own physical infrastructure. On the one hand, the failure of a disk, server or even an entire server rack in normal mode is invisible to the user, all data is reliably distributed throughout the cloud. On the other hand, all modern cloud platforms are taking all the necessary engineering and organizational measures to prevent unauthorized access to data, "said Alexey Bashkeev, CEO of Yandex.Cloud. "But despite this, no cloud platform can guarantee the full security of user data on its own. This is the common responsibility of both the platform itself and those who use it: any consumer is able to make their data public due to incorrect configuration of security policies or lose them without taking care of backups. But, if everything is done correctly, then in the clouds you can get a much more reliable and secure solution than on your own infrastructure.

As noted in the report following the results of the study, the greatest difference between cloud adherents and skeptics revealed the question of the cloud effect for companies' business: if for a third (33%) of respondents who do not use cloud technologies, it is not obvious, then among those who already use the cloud, only 16% doubt its economic profitability.

Expert interviews with representatives of companies from the public sector and education revealed a significant potential for demand for cloud platform services among organizations in this segment, which the cloud can help achieve ambitious results and optimize internal processes. At the same time, it is these companies that are experiencing the greatest difficulties with regulatory norms and rules: the risks of not meeting the latter for many government organizations exceed the advantages of the clouds, analysts noted.

For most Russian companies (67% of respondents), the preferred option for using cloud technologies is the so-called hybrid model, in which only part of the functions are transferred to the cloud. The company called integration with its own infrastructure the most important factor in choosing a cloud provider: 86% of respondents reported this, two-thirds (67%) of whom plan to create a hybrid cloud. Among other key requirements for the service provider, the company noted a transparent and predictable cost, understandable even for non-IT specialists (85%), and the ability to directly interact with cloud developers to solve the company's problems (83%).

A common scenario is when, after testing the product in the cloud, further development is transferred to the native infrastructure deployed by that time. Moving to and from the cloud, therefore, is not always associated with any difficulties, but is often part of the life cycle of a product, service or project.

Sales of public cloud services reach $1 billion - IDC

The volume of the Russian market for public cloud services in 2020, as well as in 2019, exceeded $1 billion. This is evidenced by data from IDC analysts.

According to them, the fastest growing segment was PaaS solutions, which experts explain by the maturity of the Russian market.

Some Russian suppliers began to provide deeply developed platform solutions that are not inferior to the services of global players, "says Dmitry Gavrilov, head of research at the IDC Russia/CIS cloud services market. - In addition, customers have become more aware of the features and advantages of the cloud approach, they are expanding the use of cloud services to solve different problems.

The study notes that in 2020, Russian business rethought its attitude towards cloud technologies. Large companies began to develop their own cloud strategies, perceiving clouds not only as an infrastructure, but also as a platform with ready-made tools for easier and faster transformation of key business processes.

According to Gavrilov, the success of the development of the Russian cloud services market largely depends on the level of automation of the entire life cycle of services provided from the cloud. This approach minimizes the participation of people in the process of providing cloud services, which not only has a positive effect on the development of online interaction, but also lays the foundation for the development of the entire supplier ecosystem, he added.

The IDC also cited data from its survey conducted at the end of 2020. According to the study, more than half (56%) of IaaS suppliers and 44% of PaaS suppliers said they planned to increase investment in the development of online interaction tools and self-service portal as one of the main sales channels.^[11]

Decrease in the Russian cloud storage market by 9%, to 8.9 billion rubles

The Russian market for cloud storage, which consumers use, in 2020 decreased by 9% and amounted to 8.9 billion rubles. This is evidenced by the data of the analytical company TelecomDaily.

The most popular cloud service for storing photo, video and other content of Russians remained Yandex.Disk"," the share of which at the end of 2020 was 30%. The leading three included iCloud from Apple and "" Cloud of Mail.ru(17.6%).

According to analysts, the total number of cloud storage users in 2020 increased by 13%, to 75 million people. However, the number of paying customers decreased by 9.87%, to 7.3 million people. The researchers explained this trend by the fact that all services offer the basic volume of the cloud for free, while many users do not know that they have access to the cloud, but are taken into account in general statistics.

The fall in Russian spending on cloud storage in TelecomDaily was associated with increasing price competition and restrictions imposed due to the COVID-19 coronavirus pandemic: people began to travel less often and attend public events, which led to a reduction in photo and video shooting. Under these conditions, the need for storage of multimedia content has fallen.

As Kommersant notes, the cloud market for private users is significantly losing money to the market for public cloud services for business. According to TMT Consulting estimates, in 2020 the sales volume in this segment amounted to 93 billion rubles.

It is unlikely that providers focused on the B2B market will switch their attention to the consumer segment, Sergey Zinkevich, Development Director of CROC Cloud Services, told the publication. According to him, the margin of one project in B2C is significantly lower than in the project for a large corporate segment.^[12]

Russian cloud providers record explosive demand growth amid coronavirus

The cloud services market is growing amid restrictions caused by the coronavirus. However, so far due to the increased interest of large companies, since medium and small businesses have no time to assess the benefits of the clouds.

The cloud services market in Russia is "certainly growing." This was stated by TAdviser CEO of Bercloud Evgeny Kolbin.

Due to the current epidemiological situation, the self-isolation regime and the transfer of enterprises and organizations to remote operation, the load on b2c and b2b services has sharply increased. Many companies and enterprises are beginning to adjust their plans, reduce costs and look for the most effective solutions, including in the IT infrastructure. We are recording business interest in migrating to the cloud or at least in creating a hybrid IT infrastructure, "said Yevgeny Kolbin.

Explosive demand manifests itself on complex cloud solutions, "and not just on individual services or volumes of resources," which is the most important change in the cloud services market, said Georgy Megrelishvili, executive director of SBKlaud.

Most of all, cloud services are in demand from companies from the field of logistics, retail and e-commerce, says Maxim Berezin, director of cloud services development at CROC. "Noticeable growth" is characteristic of large companies in general, says Mikhail Blinov, head of cloud provider Technoserv Cloud.

Organizations are deploying a new service in connection with the transfer of employees to remote work, and for this they need a virtual infrastructure "here and now," says Mikhail Blinov.

Large companies that have already moved their IT infrastructure to the cloud, business applications and processes have three main tasks: repeated growth in consumption, complicating requirements for service availability and data security and ensuring scalability - readiness to quickly change the IT infrastructure to meet business requirements without risking its stability, says Georgy Megrelishvili.

There is a popular joke that the coronavirus has become the driver of digital transformation, but it has a considerable share of truth. Many companies have to go the way they took years 5, in 3 months. And harsh practice tests not only their ability to quickly make decisions and be ready to change, but also the popular thesis that the provider is the client's business partner, "says Georgy Megrelishvili.

At the same time, in his opinion, medium and small businesses have no time to assess the benefits of moving to the cloud. Such companies "need to keep the opportunity to work" - to radically reduce costs, quickly reformat the business and keep it in the near future.

The services of various cloud companies, as follows from the data of players in the cloud market, are in different demand.

So, for example, the demand from Onlanta (part of the LANIT Group of Companies) has grown a little. This was stated by TAdviser Director for Innovative Development of the company Oleg Konovalov.

The demand for cloud services from Softline is growing rapidly. The requests of its customers for the deployment of corporate services in the cloud in March-April increased by about three times compared to February, says Yuri Novikov, head of cloud technology development at Softline. At the same time, the company is equally in demand, according to him, the services of large foreign providers and its own Softline cloud.

A number of companies prefer to completely transfer corporate services to the cloud during the self-isolation regime - this is easier and safer than installing business applications on users' personal devices. Some use the cloud to create a backup site for the duration of the pandemic. In remote operation, it is not always possible to quickly eliminate equipment malfunctions. Therefore, the business prefers to insure itself by providing itself with additional capacity for the time of home-office in order to give more time to the IT department to eliminate potentially possible breakdowns, "Yuri Novikov informed TAdviser.

Cloud services, he said, also help solve the problem of a lack of workstations for remote work.

Most companies consider the transition to remote work as a temporary measure and contact Softline with a request to rent equipment using the DaaS model ("Desktop as a Service" or "workplace as a service"). In this case, the equipment is provided according to the subscription model for a period of one year, payment is made monthly. After the end of the lease, the client can return to the usual format of work or buy out the equipment at the residual value, "Yuri Novikov told TAdviser.

In the near future, the demand for cloud services will also grow among social facilities, Yevgeny Kolbin is sure.

In schools, universities, full-time classes are temporarily stopped. This means that the educational process is now taking place remotely. Social infrastructure facilities and many state institutions have also been transferred to remote access mode. The IT infrastructure of all these organizations is experiencing an increased load and the use of cloud technologies will be an obvious step towards increasing the availability and reliability of socially significant services, "said Yevgeny Kolbin.

Mikhail Blinov believes that the entire small and medium-sized business that will successfully overcome the difficulties caused by the coronavirus, such as a reduction in customers and a drop in demand, will massively go into the clouds.

2019

The volume of the Russian cloud market exceeded $1 billion - IDC

The volume of the Russian cloud market in 2019 exceeded $1 billion and reached $1.07 billion. Compared to 2018, spending on public and private clouds in the Russian Federation increased by 26.9%. Companies spent another $580.78 million on professional IT services directly related to cloud infrastructures. This is evidenced by data from IDC analysts, which were released on October 20, 2020.

According to experts, the cost of public and private cloud projects in 2019 in Russia was distributed in a ratio of 84.6% to 15.4%. In the public cloud services segment, the lion's share of revenue (about 61.2%) came from software distributed as a service (SaaS). In second place are IaaS ( infrastructure as a service) and PaaS ( platform as a service) solutions with indicators of 26.7% and 12.1%, respectively.

If we talk about the companies that invest the most in public clouds, then retailers, financial organizations and industrial enterprises became such in 2019. The leader in the segment of public clouds in 2019, as well as a year earlier, remained Microsoft.

As the report notes, with the growing use of public cloud products to solve business problems, the demand for industry-specific solutions is increasing. This demand encourages cloud service providers to focus more on building partnerships with software developers who specialize in industry solutions.

In emerging market conditions, in order to maintain long-term competitiveness, organizations need to use new technologies that increase productivity and allow the development of new products and services using digital data. Organizations are increasingly resorting to public cloud services to gain access to new technologies such as containers, non-relational databases, big data analytics, artificial intelligence, the Internet of Things and development tools that can support DevOps processes, the study notes.

Building a partner ecosystem around IaaS and PaaS functional markets will continue to drive the success of cloud service providers and will be a key factor in scaling their cloud business. Such ecosystems will help create new channels for entering the market through partners, in particular, independent software developers.

According to the IDC forecast, spending on public and private clouds in the Russian market will grow by 21.8% year-on-year in 2020, and will grow at a CAGR of 18.6% until 2025. As a result, by 2025, the volume of the Russian market for public and private cloud services will amount to $2.51 billion.

We can definitely say that 2019 has become a turning point in the history of the Russian cloud services market: a number of Russian suppliers have launched and began to actively develop cloud services based on container virtualization, - says the head of research on the IDC cloud services market in Russia and SNGDmitry Gavrilov. - This will change the consumption structure of cloud services in favor of IaaS and PaaS and shift the balance of power in favor of domestic suppliers. The looming global economic crisis will only amplify both trends, forcing businesses to accelerate innovation and leverage the platform services of local providers to boost the productivity of their development teams.[13]

Growth of the Russian public cloud market by 30% - TMT Consulting

The volume of the Russian market for public cloud services in 2019 amounted to 73 billion rubles, which is 30% more than a year ago. This is evidenced by the data of the analytical agency TMT Consulting.

The largest segment of this market remains SaaS solutions (software as a service): revenue here in 2019 amounted to 46 billion rubles, an increase of 26% compared to 2019. Expenses for IaaS services (infrastructure as a service) rose by 38%, to 23 billion rubles.

More than 63% of the public cloud services market is formed by the SaaS segment. A third of the market falls on the IaaS segment, where the level of competition has significantly increased in 2019.

The main driver of the SaaS segment was the growth in demand for virtual (cloud) PBXs, virtual contact centers and call centers, as well as office software - due to the massive transition to a remote format of work and a shift in focus to effective online communications.

In the Russian SaaS market, accounting programs for reporting to tax authorities and electronic document management and telephony software (virtual/cloud PBXs, virtual call centers) are leading. The following companies were named the largest manufacturers of such solutions by analysts:

• "SKB Kontur";
• Softline;
• Mango Telecom.

In the IaaS segment, MTS became the leader in revenue (# CloudMTS, IT-Grad, 1cloud - asset consolidation was carried out at the end of 2018, in 2019 the increase in subscriber base and revenue was due to both M&A and organically).

Next are Rostelecom and Dataline. Their total share after the merger at the beginning of 2020 was 22%, but in 2019 the companies recorded the data separately. in total, the leading three IaaS suppliers accounted for 35% of revenue at the end of 2019.

As noted in the study, the slightly reduced, but still overtaking the growth rate of the IT industry, the dynamics of the public cloud market provides a sharp jump in demand for rapid capacity scalability without increasing capital expenditures during the period of self-isolation. At the same time, the course towards cost optimization (including IT infrastructure) remains and intensifies.

According to TMT Consulting analysts, in 2019, the main trends in the Russian public cloud services market were:

• consolidation of major players;
• expanding the range of cloud services;
• more active implementation of import substitution policy in terms of consumption of IT solutions, including according to the cloud model.^[14]

Analysts note that cloud services will quickly solve the problem of modernizing the IT infrastructure to ensure digital transformation of businesses and the state, in order to launch new products and initiatives. The largest volume of consumption is noted from retail, the financial sector, industrial enterprises, communications and ICT industries. Accelerated dynamics are demonstrated by government structures, formerly the most conservative segment of cloud customers.

The accelerated deployment and promotion of remote services amid the COVID-19 coronavirus pandemic has sharply increased demand for cloud solutions. The growth of cloud consumption in Russia was provided by new customers, stimulated by the forced transition to a remote format of work - including large corporations and government organizations.

The force majeure situation in the economy in 2020 confirmed the relevance and demand of the elastic cloud model in terms of cost optimization, as well as the high need for on-demand performance for a faster transition to digital delivery formats for products and services. According to forecasts of the analytical agency, in 2020, against the background of crisis changes in the economy, the volume of the public cloud services market in Russia will grow by 27% and reach 93 billion rubles.

Market growth by 25% to 86 billion rubles - iKS-Consulting

In 2019, the volume of the Russian cloud services market will amount to 86 billion rubles, an increase of 25% compared to 2018. This is evidenced by the data of analysts at iKS-Consulting.

According to them, market growth slows every year (in 2018 there was a rise of 26%), but by absolute indicators the volume is increasing steadily.

Russia Experts called the main trend in the development of the cloud services market an increase in the need for hybrid and multi-cloud environments, they said Microsoft in Russia. In addition, the company sees great interest in cloud artificial intelligence services, the Company reports. Kommersant

The Russian cloud services market, accounting for only 0.2% of the global, is growing at the same pace in rubles as the global market - in foreign currency, said Alexander Gerasimov, director of analysis of digital transformation processes at J'son & Partners Consulting.

According to the forecasts of iKS-Consulting researchers, the volume of the Russian cloud services market will grow by an average of 23.5% year-on-year, reaching 196 billion rubles by 2023.^[15]

2018

Data TMT Consulting

According to a study by the TMT Consulting analytical agency, the volume of the Russian public cloud services market in 2018 grew by 31% and reached 55.9 billion rubles. The dynamics exceeding the growth rate of the Russian IT market as a whole is ensured by both the continuing course of companies to optimize costs (including IT infrastructure) and the need to fulfill the legislative requirements for the processing and storage of personal data, according to the TMT Consulting report, published on August 12, 2019. As different sectors of the economy become digitalized, the need for organizations to store and process data on leased computing power increases significantly.

The main market trends remain the consolidation of large players, as well as the expansion of the assortment and, in general, the increase in the maturity of the cloud offer in Russia. There is a gradual shift in the cloud resources of large providers to the regions - against the background of increased demand from regional customers (including ROIV, educational, health care organizations, etc.). The largest volume of consumption is noted from retail, the financial sector, industrial enterprises.

According to the forecast of TMT Consulting, in 2019 the volume of the public cloud services market as a whole will grow by 28%. At the same time, the SaaS segment will grow by 25% (including by expanding penetration in the public sector), IaaS - by 34%, PaaS - by 36%. The share of foreign providers will continue to decline against the background of consolidation processes launched by large domestic players (primarily in the IaaS segment).

In the 5-year perspective, TMT Consulting predicts a CAGR (CAGR2018/2023) of 20% in the public cloud services market. Its volume by 2023 will increase 2.5 times and reach 142 billion rubles. The main segment will remain SaaS, it will account for 62% of the market.

The Russian cloud market is gradually enlarging. According to our forecasts, in the future of the next 3-5 years, several large players will play a key role in the market, who will compete with the quality of the services provided, the scale of the infrastructure and the possibility of involving customers in their digital ecosystem. Competition between providers will reach a fundamentally new level, where the decisive factor will be the possibility of obtaining a wide range of IT and telecom services in one place, from one supplier, - said Anton Zakharchenko, Strategy Director# CloudMTS, General Director of the IT-GRAD provider (included in the MTS group).

Up 24.8% to $804 million - IDC

In 2018, spending on public and private cloud services in Russia reached $804 million, an increase of 24.8% compared to the previous year. In addition, the companies spent about $470.3 million to pay for professional IT services related to the clouds. This is evidenced by data from IDC analysts released on August 6, 2019.

The largest costs in the Russian cloud market are accounted for by public solutions, the share of which was 85% in 2018. The remaining 15% is investment in private clouds.

Microsoft in the Russian cloud services market still holds the championship with a share of 11.1% at the end of 2018.

Among public cloud services, solutions are leading, the SaaS share of which for the year turned out to be 59.8%. They followed IaaS PaaS with results of 29.7% and 10.6%, respectively. Compared to 2017, there is an increase in the share of PaaS (by 2.6 percentage points), which IDC associates with the presence of demand for platform solutions among large organizations.

IDC expects that in 2019, enterprise spending on public and private cloud services in Russia will grow by 23.6%, and until 2023 it predicts an average annual market growth rate of 14.6% (CAGR). Thus, by the end of the forecast period, the total spending of enterprises on public and private cloud services will reach 1592.10 million. dollars

According to experts, public cloud services are not just becoming an alternative to the enterprise's own infrastructure or enterprise IT services, organizations are increasingly using public clouds as the basis for accessing new technologies, including container virtualization distributed databases,,,. to the analyst big data artificial intelligence This internet of things is due to the need to maintain competitiveness in the long term, which requires new technologies that ensure increased labor efficiency and the formation of new products and services based on digital data.

As the use of public clouds for production needs expands, there is a growing need for specialized industry solutions. The formation of a partner ecosystem around functional IaaS markets and, above all, PaaS is becoming a key factor for the scale and success of the cloud business, the IDC noted. This motivates cloud service providers to pay more attention to partners engaged in independent software development. According to IDC experts, partnerships and a well-structured partner program should significantly expand the supplier's main capabilities and coverage of the services provided to them.

In conditions characterized by economic uncertainty, enterprises are looking for the fastest and most effective ways to change the technology of doing business, "says Dmitry Gavrilov, head of cloud services market research in Russia and the CIS. - Platform cloud services are becoming the basis for such changes, as they provide enterprises with the opportunity to quickly adapt digital technologies to meet a wide range of challenges related to digital business transformation.

The study also notes that the formation of a partner ecosystem around functional IaaS markets and, above all, PaaS is becoming a key factor in the scale and success of the cloud business. This motivates cloud service providers to pay more attention to partners engaged in independent software development.

iKS-Consulting Data

According to preliminary estimates, iKS-Consulting at the end of 2018, the Russian cloud services market grew by 25% compared to 2017 and reached 68.4 billion rubles. The main market volume - up to 70% - fell on the Software as a Service segment (,, SaaS software which works in the cloud, users gain access to it through). Internet In the coming years, this market will grow by an average of 23% per year and by the end of 2022 may reach 155 billion rubles, according to a study by iKS-Consulting (available RBC ^[16]

Analysts point out that Russia has become an exporter of cloud services: the share of foreign customers in the revenue of domestic cloud providers is 5.1%, or 2.4 billion rubles, in the SaaS segment. In the revenue of the Infrastructure as a Service segment (IaaS, servers, data warehouses, networks, operating systems in the cloud, which clients use to deploy and launch their own software solutions), foreign customers accounted for 2.2%, or 380 million rubles.

HeadWork Analytics Cloud Services Segment Overview

In July 2018, the expert center of infrastructure industries HeadWork Analytics (part of the TOP-3 of consultants in the field of marketing and PR, according to the RA Expert rating for 2017) completed a study of the Russian cloud services market for medium, small and microbusiness (SMMB). Read more here.

2017

IDC: 49% market growth

On September 18, 2018, IDC circulated a new report, according to which the Russian market for cloud services, including public and private clouds, grew by 49% in 2017 compared to the previous year and amounted to $663.74 million.

According to IDC, 2017 was marked by an increase in interest in the clouds not only from potential consumers, but also from companies capable of making a serious application as cloud service providers. Among the latter are well-known representatives of the telecommunications industry and an Internet company.

During the study period, the public cloud delivery model dominated, with cloud infrastructure becoming the fastest growing product category, and the key consumer of these services is increasingly becoming fairly large companies from such sectors of the economy as retail and wholesale, banking and insurance businesses. The desire to reduce the risks associated with the introduction of new products, prototyping solutions and integrating existing components, increasingly leads companies to the idea of ​ ​ using cloud services at least to create development and testing environments.

As small businesses increasingly choose outsourcing services, the share of software as a service continued to decline in the Russian cloud services market in 2017. The interest of large and very large companies in DevOps and big data analytics has led to a serious increase in consumption of product categories IaaS and PaaS. The digital economy program adopted in 2017 will only strengthen this trend in the next few years, says Dmitry Gavrilov, head of IDC cloud services research.

The study emphasizes that companies are increasingly seeing IT automation as a tool to improve the efficiency of their employees, and rapid implementation can give a competitive advantage in the market. Thus, IDC believes that the key drivers of cloud consumption growth will be:

• mobility;
• Need for IT flexibility to support business transformation
• Need for high availability and implement a disaster recovery strategy for business continuity
• reducing IT complexity and achieving economic impact;
• Lower total cost of ownership
• Implementation of Cloud-First strategy during the digital transformation of the enterprise;
• temporary shortage of capacity;
• safety requirements.

IDC predicts further growth in the cloud services market in 2018, which will increase by 20.7% in dollar terms. In the five-year term, according to IDC research, the volume of consumption of cloud services will be $1.49 billion.

TAdviser study: Key players in the cloud services market in Russia

According to TAdviser, the Russian cloud services market in 2016 amounted to about 29 billion rubles. The most noticeable local developers here (46%), who distribute their services both independently and with the help of partners - resellers and integrators. Learn more here.

SAP and Forrester Russia Forecast

SAP CIS (SAP CIS) and Forrester Russia presented at the beginning of the year the results of a study of the cloud technology market in Russia. According to the results of the study, analysts at Forrester Russia concluded that the domestic cloud market will grow faster than IT - the market as a whole, and by 2020 its volume will amount to 48 billion rubles. That is, at an average annual rate of 21%, the cloud market will grow 3 times compared to 2015.

According to the study, large business is as ready as possible for the use of cloud services: in this segment, over 90% of respondents know about cloud services, in small business - over 70%. At the same time, in large business, 54.5% of respondents use simultaneously cloud services from 2 or more categories, in average business - 50%, in small business - 43%.

Most respondents associate cloud services with virtual infrastructure (IaaS), although the SaaS model now has the largest market share - 58.9%. IaaS and PaaS so far account for 37.2% and 3.9% of the market, respectively. According to the study, the share of SaaS by 2020 will increase to 62.4%, and IaaS will decrease to 32.3%.

2016

IDC: 20% market growth

On October 25, 2017, IDC analysts presented some calculations from the Russia Cloud Service Market report on the Russian cloud services market. Its volume grew by more than one fifth.

In 2016, spending on cloud services in Russia reached $422.11 million, which is 20.1% more than in 2015. About 86.8% of that revenue came from public clouds.

The shares of the categories SaaS (software as a service), IaaS (infrastructure as a service) and PaaS (platform as a service) were 63.4%, 28.3% and 8.3%, respectively.

More than half of spending on cloud services in 2016 was taken by sectors of the economy such as retail and wholesale, financial services, production, as well as the provision of professional services.

According to experts, large companies have begun to play an increasingly important role in the consumption of cloud infrastructure. Projects related to big data analytics and the Internet of Things have become one of the key factors in the growth of the cloud market, which, in turn, has developed into one of the most dynamically developing areas of the Russian IT industry.

Analysts say that the development of the Digital Economy program in Russia will contribute to the expansion of the scope of cloud services for the automation of enterprises. As a result, in 2017, the Russian cloud market may add 12% in dollars and reach a volume of $696 million in 2021.

The experience of global players shows that the localization of cloud services, i.e. the provision of services from the economic territory of the Russian Federation by Russian employees, often allows you to successfully integrate into the import substitution process and effectively develop business in Russia. In this situation, local suppliers may meet tougher competition from global players present in the Russian market, "said Dmitry Gavrilov, head of the IDC Russia and CIS cloud services research.

Oracle: Russian CFOs believe cloud saves money

In January 2017, Oracle presented a study commissioned by it in Russia to reveal the CFOs' view of cloud services. To do this, in November 2016, 120 executives responsible for making financial decisions were interviewed in large Russian companies. The survey was attended by representatives of organizations engaged in the fields of finance, retail, transport, industry, fuel and energy complex, housing and communal services, telecom, etc.

The study found that one in three companies are looking for new strategic approaches to business development and better IT solutions. 75% of managers surveyed indicated reducing company costs as one of the most important priorities in the strategy for the next three years, 33% - replacing IT solutions and finding low-cost alternatives.

Among the approaches used to improve efficiency, 78% of managers indicated optimization/standardization of processes, 54% - increased flexibility to use existing resources. Optimizing for financiers primarily means reallocating costs to better technologies with faster returns, the survey found.

75% of respondents see cloud solutions as an opportunity to reduce IT costs, half of respondents see the possibility of minimizing capital spending. More than a third of respondents also see them as an opportunity to accelerate the development and launch of new products on the market. Oracle notes that this is especially critical for banks and operators, where the launch cycle of a new product takes an average of six months to a year.

The study also showed that Russian business customers are most familiar with world-famous cloud market players. In the first places here Microsoft is Oracle. The interviewed managers are much more aware of the offer of Russian suppliers, Oracle says.

The Russian representative office of Oracle notes that clouds are becoming a real mechanism that allows companies to optimize costs. And the finance department can take on the role of the helmsman in this process, according to the company.

Together with CFOs, CFOs are actively involved in making economically sound decisions about the choice and use of cloud services. - noted in Oracle.

2015

iKS-Consulting Data

In 2015, according to the Russian group iKS-Consulting, the Russian cloud services market grew by almost 40% compared to 2014; its volume amounted to 27.6 billion rubles. According to the analyst report (at the disposal of RBC), the bulk of the revenue was brought by services SaaS (software as a service, that is, predostavleniye​ access software to through on Internet a rental basis) - the volume of this segment reached 22.2 billion rubles. Services (IaaS infrastructure as a service, that is, the ability to use the cloud infrastructure, servers data storage, networks, operating systems to launch their software solutions) accounted for 4.4 billion rubles. Another 1 billion rubles. made up the sector (PaaS platform as a service, that is, a set of tools and services that facilitate the development and deployment of cloud applications).

By 2020, according to the forecast of iKS-Consulting, the entire cloud services market will almost triple, to 78.6 billion rubles. At the same time, the SaaS segment will reach 55.2 billion rubles, IaaS - 19.4 billion rubles, and PaaS - 4 billion rubles.

SAP SE and NAFI data

On December 4, 2015, SAP and the National Agency for Financial Research (NAFI) presented the results of a study of cloud technologies in the banking sector, according to which Russian banks are both technologically and economically ready for a cloud boom.

Experts concluded that there is an impressive gap between cloud budgets financial sector USA and - Russia $4.205 million against $51 million (according to data) Gartner , respectively. The study was supported Associations of Russian Banks and aimed at determining the potential of cloud technologies in the financial industry of Russia.

Most experts surveyed see clouds as a tool for cost reduction and optimization. At the same time, the most in demand are "clouds" in large retail banks. In almost every second such bank, cloud technologies are considered when discussing IT projects and are even the preferred choice, all other things being equal (this indicator in the industry is 39%, in corporate banks - 27%, out of TOP-100 - only 14%).

At the same time, the depth of penetration of cloud technologies into banking processes in Russia is 2-3 times less than in the world, although the banking sector is economically ready for a cloud boom: when assessing the financial situation of its bank, 61% of employees said that the situation is "rather good" and "very good." And expectations are quite positive: in total, 56% noted that the financial situation of their bank in the next three years will become better and only 5% are inclined to predict the continuation of the decline.

Technical capabilities are also not a limitation on the implementation of cloud services, especially in the top hundred banks, the readiness of existing business processes is more critical. Only TOP-10 banks are fully ready for the clouds, for which the cloud environment is becoming familiar.

Respondents from banks where there is a practice of using cloud services are sure that it is easy to connect to them (64%, among those who did not use it - only 33%), i.e. the myth about the difficulty of connecting banks to the clouds for those involved ceases to be relevant. The study debunked another myth - despite the fact that traditionally cloud technologies are associated with public services such as mail, data storage or platform infrastructures, for less than a third (32%) of cloud experts, these are business applications.

The myth about the insecurity of data storage in the clouds remains relevant: three quarters of respondents believe that the use of cloud services is fraught with risks. However, the experience of using cloud solutions improves the perception of their security - among those who use "clouds" who doubt their security by a quarter less.

Guzelia Imaeva, General Director of NAFI, said:

- The participation of NAFI in the first study in Russia of such a complex subject area as cloud business applications has become an interesting experience for us with a certain specificity. In particular, a hard-to-reach target audience, the use of a complex of quantitative and qualitative methods, as well as the need to take into account international research experience and compare key issues with international methodology.

Elman Mehdiyev, Executive Vice President of the Association of Russian Banks, believes:

- In modern conditions, banks have to make great efforts to remain competitive and attract new customers. According to forecasts, in the next 10 years, 90% of the banking business is waiting for the transition to the digital environment. And one of the main goals of the bank is the development of modern systems - universal "unity" for the user of all aspects of communication - visual solutions, navigation and access to services. The answer to this may be cloud technologies.

Dmitry Krasyukov, Deputy General Director of SAP CIS (SAP CIS), said:

- The banking sector has always been one of the most conservative in everything regarding the transfer of any internal data and outsourcing of business processes to third-party companies, but in recent years the situation has been changing - in 2015 the financial sector in Russia ranks firmly second in terms of the use of cloud technologies, second only to capital-intensive industries. At the same time, the technology is already being mastered in the West at the highest level - a striking example is the Central Bank of Austria, which has established the collection of reports on unified forms on a cloud platform. And in Russia now we also note an increase in confidence in the "clouds." So, by transferring one of the processes in the company to cloud services, specialists choose them for other tasks 2 times more often, because cloud technologies allow you to get more efficient solutions with less investment. That is why we believe that cloud technologies in our country have great prospects.

The methodology for collecting data consisted of two parts - an expert survey of representatives of banks operating in the Russian market - 30 interviews, employees responsible for or participating in the process of choosing software products for organizing the company's work and a quantitative online survey of representatives of financial organizations - 250 respondents (medium and higher management). The respondents included representatives from the TOP 10, TOP 30, TOP 100 banks of Russia.

2014

iKS-Consulting Data

On September 14, 2015, analysts at iKS-Consulting published some results of a study of the Russian cloud market. Its volume grew by more than a third, and SaaS remains the largest segment.

According to experts' calculations for 2014, sales of cloud services amounted to almost 13 billion rubles, an increase of 35% compared to a year ago. The main growth driver for this market is small and medium-sized businesses.

In addition, the influence of factors such as increased penetration of cloud services, increased confidence in them from the corporate sector, a deterioration in the economic situation and, as a result, the need for companies to optimize IT infrastructure costs, as well as the emergence of new players in the market and focusing large providers on the cloud sector.

Most of the Russian cloud market is occupied by SaaS solutions, which accounted for 89% of the revenue of vendors (about 11.7 billion rubles) in 2014. Another 9% was taken by the IaaS segment, the share of PaaS services - 2%.

iKS-Consulting notes that many major players in the domestic cloud services market simultaneously work in the SaaS and IaaS segments, complementing them with infrastructure services and providing mainly virtual data storage and additional computing power.

Experts predict that by 2018 the volume of the Russian cloud services market will reach 32 billion rubles, and the average annual growth rate in the period from 2013 to 2018. will amount to 27%. Solution SaaS will remain the dominant products, and the share of the IaaS segment will not exceed 10%.

IDC data

On September 15, 2015, IDC analysts released some results of a study of the Russian cloud market. Experts noted its high growth and the expected increase in the share of domestic players.

As follows from the IDC Russia Cloud Services Market 2015-2019 Forecast and 2014 Competitive Analysis report, in 2014 sales of operating cloud services in Russia amounted to $336 million, which is 38% more than a year earlier. More than $120 million in the country was spent on project services for the implementation of cloud solutions.

Experts say that the Russian cloud market is growing largely due to the fact that in difficult economic conditions, companies seek to reduce the cost of building an IT infrastructure by replacing capital expenditures with operating ones.

In 2014, the leaders in terms of turnover in the Russian cloud services market were Microsoft, Salesforce and IBM. However, analysts predict an increase in the share of local providers, as many of them tried to freeze ruble prices for their services, increasing their attractiveness. In addition, local players will be helped by preferences within the framework of the government plan for import substitution. However, international IT giants will retain an important role, since Russian-made solutions or Open Source cannot yet completely replace Western ones, according to IDC.

IDC Research Manager Alexander Prokhorov says that the domestic cloud market will maintain growth, but its pace will decrease.

"On the one hand, the worsening economic situation will continue to force customers to turn to cloud services as a tool to save on IT, on the other hand, the same economic situation imposes certain restrictions on IT budgets, so many new projects will be postponed," Prokhorov notes.^[17]

2013

IDC data

The growth of the cloud services market Russia in 2013 exceeded 70% and reached almost $353 million, IDC Russia Cloud Services Market 2014-2018 Forecast and 2013 Competitive Analysis reported in its study. This market includes subscription operating services (approximately 67% of the market) and project services (33%) implemented within public, private, virtual private clouds and combinations thereof.

The cloud services market grew more dynamically in 2013, ahead of the forecast previously made by IDC. At the same time, growth was higher than expected for operating services in public clouds and lower than predicted for operating services in private clouds. The low growth in private clouds is due to the fact that the creation of self-governing private clouds has developed in Russia, where the external supplier provides mainly design services related to the creation of the cloud, and the operational services are provided by the internal IT department. The number of projects to provide private cloud services from the provider's data center did not reach the predicted values.

The authors of the study noted increased demand for public clouds in the retail and wholesale sector, where the percentage of small and medium-sized enterprises is large. The financial services sector took the second line, the next - the telecom and media sectors.

The vertical structure of the private cloud-based services market in 2013 was different - here financial organizations come first, due to serious security concerns, they primarily turn to private clouds. Trading and telecom in second and third places in this category, respectively.

IBM, Salesforce and Microsoft are leading providers of operating cloud services. The Russian company Asteros was the leader in the category of providing design services for the creation of private clouds, ahead of IBM and HP.

The forecast for the growth of the cloud services market for the five-year period has been reduced: the crisis in Ukraine, the deterioration of relations with the West, the imposition of sanctions. All this, according to IDC, from 2014 will reduce the degree of confidence in services provided from foreign data centers, and will reduce the growth in the number of projects to provide cloud services by Western vendors. The worsening economic situation may affect the number of projects. The forecast has been reduced slightly.

The expected cumulative average annual growth of the cloud services market (including design services) for the period from 2013 to 2017 will be 27%.

TAdviser data

According to TAdviser estimates, cloud services showed the maximum growth rate in the structure of the Russian IT services market, although they occupied a relatively small share. Thus, according to TAdviser estimates, in 2013 the Russian cloud computing market reached 10.97 billion rubles, which is 50% higher than in 2012, when the market amounted to 6.38 billion rubles (+ 70% compared to 2011). The share of cloud services in the total "pie" of the IT services and IT outsourcing market in 2012 amounted to 2.5%, in 2013 - 3.7%.

Summary of the Russian cloud services market

Company	2011	2012	2013	2014*
TAdviser	RUB 3,950 mln	RUB 6,380 mln	RUB 10,970 mln	RUB 16,455 mln
Parallels (CIB only)	-	RUB 15,600 mln	RUB 20,500 mln	-
J'son & Partners	-	RUB 10,800 mln	RUB 14,700 mln	19,990 million rubles
IDC	$122.8 million	$208.9 million	$313.35 * million	$470.025 million

Data under * - forecast

The estimates of analytical companies regarding the Russian cloud services market were seriously different. This was due to the fact that this or that company means cloud services. So, TAdviser and IDC give comparable figures in volume, based on the classical definition. J'Son and Partners, on the contrary, in addition to the terminology NIST (National Institute of Standarts and Technology), also keeps records of other services where the provider sells a service according to the consumption model and claims that this service is cloud (primarily discrepancies with the NIST methodology appear in the SaaS segment). Therefore, the estimates of J'Son and Partners are an order of magnitude higher.

Interestingly, Parallels (Parallels Software) estimates, which relate only to the cloud services segment for medium and small businesses, relative to the volumes of the market under consideration in 2013, significantly exceed the figures that other analytical companies characterize the entire Russian cloud computing market. The only thing that most analysts agree on is an estimate of the growth rate of the cloud market. As you can see from the table above, according to all the companies represented, growth in 2012-2013 and beyond is at least 30% annually and more.

Market participants interviewed by TAdviser noted an increase in the number of requests not only for IaaS, but also for hybrid solutions and SaaS. We add that at the end of 2013, the Association of Participants in the Russian Data Center Market was created, one of the tasks of which is the development of domestic "cloud" standards.

The cloud services market is still "actually in its infancy" when it comes to corporate services, experts at Open Technologies say. However, the active penetration of cloud services into the mass market will ultimately lead to the fact that users will be ready to transfer their cloud experience to the workplace. "There is no doubt that cloud services will soon develop and, most likely, will become the basis that will provide a new impetus for the entire IT industry," the company's experts noted in 2014.

In the own database of TAdviser projects, the number of cloud computing projects as of June 1, 2014 was more than 200. However, based on the available data, it is possible to draw conclusions that the most common "cloud" services among Russian enterprises are chosen by financial organizations, organizations of the medical and healthcare industries, IT companies and trading companies, in addition, the activity of the public sector and educational institutions is noticeable.

As of May 2014, Microsoft, ESET, Google, Copiny, ActiveCloud (Softline), HP, IBM and the narrowly specialized company Complex Medical Information Systems - K-MIS stood out in the TAdviser database by the number of implemented cloud computing solutions .

SaaS and IaaS led the cloud services market structure, PaaS's share remained small. For example, according to J'son & Partners estimates, in 2012 almost 88% of the cloud services market fell on SaaS, in 2013 (forecast data) - almost 80% on SaaS and another 18.8% on IaaS (this segment began to grow rapidly, so in 2014 it will already account for more than 24% of the cloud computing market, according to J'son forecasts). IT companies also agreed with such forecasts: in their opinion, it was IaaS that became the locomotive of the entire cloud computing market in Russia.

The use of infrastructure and platforms on demand is very convenient, since there is no need to purchase physical equipment and then maintain it. With SaaS, the situation is less positive, but, for example, the CROC believes that this is a matter of time. Many companies have previously created systems, there is no need for new ones yet. But as they become obsolete, interest in SaaS will grow. Already, some companies are seriously considering switching to VDI from the cloud instead of migrating, for example, from Windows XP. This allows them, in addition to optimizing support, not to worry about updating the software, the company noted.

Requests for PaaS are infrequent in real practice, primarily because these services imply quite a few restrictions. For example, when purchasing SQL as a service, it is necessary that the service consumer of the service meets a large number of requirements, which is not always possible. At the moment, it is much easier to deploy your own infrastructure, separately configure SQL and integrate with it without any restrictions.

Nevertheless, over time, PaaS solutions may become more in demand as standardization of solutions develops, and the number of specialized platforms developed for specific solutions will increase, according to KORUS Consulting.

Borlas reported that difficulties with PaaS also arise due to the presence of a border zone between the operating system and applications - it is not always possible to clearly and simply determine who is guilty of system instability, failures and errors. Deutsche Telekom IT Solutions (formerly T-Systems CIS, T-Systems SiIS) notes that PaaS solutions are offered less often, since the provision of such services requires integrators to automate at the equipment and virtualization level, as well as established and clearly working processes. For foreign companies, they have already been rebuilt and tested for years, and domestic providers have to go this way.

Data from J'son & Partners Consulting

J'son & Partners Consulting uses both the NIST (National Institute of Standarts and Technology) methodology to assess the cloud computing market in Russia, and maintains records of other services where the company sells a service according to the consumption model and claims that this service is cloud (primarily discrepancies with the NIST methodology appear in the SaaS segment). According to the company's estimates, the cloud services market in 2013 amounted to about 14.7 billion rubles, showing an increase of 38% compared to 2012. The average annual growth rate of the cloud services market was 24.5%. At the same time, IaaS is considered the fastest growing and promising segment, the average annual growth rate of which (CAGR) for the period 2012-2017. will be 45%.

SMB Solutions Segment

Parallels (Parallels Software) published in November 2013 the second annual study of the cloud services market in demand among small and medium-sized businesses (SMBs) in Russia. According to the company, over the year, the total volume of consumed cloud applications and infrastructure increased by 32% and amounted to 20.5 billion rubles. ($633 million). The most popular services were IaaS (7.8 billion rubles), SaaS (7.4 billion rubles) and solutions for web presence and web applications (4.2 billion rubles). Solutions for organizing collaboration and communications (1.1 billion rubles) are noticeably lagging behind in popularity, but at the same time they have the largest growth potential among all cloud services. By 2016, the market size will increase almost 2.2 times and reach 55.6 billion rubles. ($1.7 billion UNITED STATES).

According to J'son & Partners Consulting forecasts, the Russian cloud service market may amount to 19.9 billion rubles in 2014, 25 billion rubles in 2015.

Russian XaaS market in 2012-2017 (forecast)

J'son & Partners Consulting, 2012

SMB Solutions Segment

At the same time, 2012-2015, the growth of the Russian cloud services market for medium and small businesses (SMB) will amount to 34%, and by 2015 the market will reach 37.7 billion rubles. ($1.1 billion), analysts at Parallels (Parallels Software) calculated in 2012. In 2013, they raised their forecast, saying that by 2016 the market size would increase 2.2 times and reach 55.6 billion rubles. ($1.7 billion).

SAP: By 2016, more than 75% of all new IT spending will be cloud-related

By 2016, more than 75% of all new IT expenses will be associated with cloud services, more than 70% CIO will consider the transition to cloud solutions as strategic goal No. 1, and more than 80% of IT decisions will be made jointly with business leaders - these are the prospects for the development of the cloud services market (data SAP from December 2013).

2012

IDC: Cloud Services Market Size in Russia - $208.9 Million

The IDC Russia Cloud Services Market 2013-2017 Forecast and 2012 Competitive Analysis study reflected the growth of the total cloud services market in 2012 in Russia - it amounted to more than 70% and reached $208.9 million. According to IDC definitions, the market includes operational (by subscription) and project services implemented within public, private, virtual private clouds, their combinations.

The growth dynamics of operating SaaS services from the public cloud is stable. Many new companies and services, both foreign and Russian, have entered the market. The market for private and virtual private cloud services continued to develop.

The absolute leader in the Russian cloud services market in 2012 is IBM. It is significantly ahead of competitors. Salesforce in this period led the SaaS segment in the public "cloud," Microsoft leads the PaaS segment in the public "cloud," Amazon - in the IaaS category in the public "cloud." HP took the lead in the IaaS service category based on virtual private clouds. Asteros is a leading company in the category "provision of design services for building a private cloud at the customer."

The largest consumer of public cloud services is the retail and wholesale sector. The telecommunications and media sector is in second place. The third is for the service sector for IT market professionals. The vertical structure of the private cloud-based services market was different: in the first place are financial services, trade and telecom - the second and third places, respectively.

Interestingly, J'son & Partners Consulting uses both the NIST4 methodology (National Institute of Standarts and Technology) and other services to assess the cloud computing market in Russia, where the company sells a service according to the consumption model and claims that this service is cloud (primarily discrepancies with the NIST methodology appear in the SaaS segment). According to J'son & Partners Consulting (Chart 2), the Russian cloud services market in 2012 amounted to RUB 10.8 billion (according to the NIST methodology - RUB 2.2 billion). Most of the market is occupied by SaaS - 88.0%, IaaS occupies 11.7%, and PaaS - only 0.3% of the market.

SMB Solutions Segment

In 2012, according to Parallels (Parallels Software), the volume of the SMB market for cloud services in Russia amounted to 15.6 billion rubles. ($466 million). At the same time, infrastructure hosting in this volume accounts for 5.8 billion rubles. ($174 million), web presence services - 3.4 billion rubles. ($101 million), the share of hosting solutions for communications and collaboration - 0.6 billion rubles. ($17 million), and business applications - the remaining 5.8 billion rubles. ($174 million).

Orange: Sales of cloud services for business in the Russian Federation - 19 billion rubles

According to an analytical study by Orange Business Services (Orange Business Services, Equant), the market for cloud services for business in Russia will grow from 4.5 billion rubles in 2012 to 19 billion rubles by 2016. At the same time, the market for cloud infrastructure services will amount to an additional 20 billion rubles.

Customers will be most interested in IaaS (infrastructure as a service) and SaaS (software as a service) solutions. According to the forecast, the average annual growth of these market segments will be about 40% and 50%, respectively, they will continue to dominate the market. The demand for PaaS (platform as a service) and BPaaS (business processes as a service) solutions, which are still developing only in foreign markets, is gradually increasing.

The emerging market for services related to the construction of cloud infrastructure will develop no less actively and by 2016 will exceed the volume of the market for directly cloud services. This will happen mainly due to the growth of cloud construction services, their integration and customization, as well as migration from traditional infrastructure to the cloud.

In total, the share of cloud services and related related services will reach 13% of the Russian IT services market.

2011

According to IDC research, the size of the Russian market for public and private cloud services grew in 2011 by 417.3% to $59.38 million. Spending on public cloud services reached $27.35 million, including $3.1 million for services provided under the virtual private cloud model.

In 2011, there was a sharp increase in IaaS services. The IaaS category accounted for the largest share (49.6%) of public cloud services, the SaaS share - 46.8%, PaaS - 3.6%. The private cloud segment showed impressive growth. Expenses for this type of service amounted to $32.03 million. More than 75% of this amount fell on the IaaS category.

Among the products on the basis of which the most popular Russia SaaS Solution SaaS were built, the products of the companies,, were noted. Microsoft Salesforce Google Among domestic suppliers mentioned companies,,,, Megaplan KORUS Consulting"." Softline CT Consulting Among MyWayhouse (Internet service) the most successful IaaS suppliers in the public cloud are named companies ",," CROC Parking.ru Softline; in a private cloud -, ",". HPI-Teco IBM

2010

On September 13, 2011, IDC published data on the cloud services market in Russia - Russia Cloud Services Market 2011-2015 Forecast and 2010 Competitive Analysis. According to the document, the volume of the Russian cloud services market (public and private) in 2010 amounted to $35.08 million.

In 2010, the volume of the public cloud services market in Russia amounted to $13 million (of which project services − 38%), while the volume of the private cloud services market reached $22.08 million (of which project services − 73%).

Among the products on the basis of which the most popular Solution SaaS in Russia was built, products from Microsoft, Salesforce, Google and Oracle were noted.

Among the distribution providers mentioned are the Russian companies CT Consulting, Softline, Megaplan, Technoserv Consulting. Among the most successful suppliers of IaaS solutions, the report named companies such as Parking.ru, Oversun Scalaxy, IT-GRAD and Softline.

HP, IBM, CROC, I-Teco and Asteros topped the list of leading private cloud service providers.

2009

According to the IDC agency, in 2009 the market volume of public Cloud services in Russia was only $4.8 million. Then it was expected that by the end of 2014, the cloud market would grow more than 30 times - about $162 million. At the same time, SaaS services in 2009 were in the greatest demand among Russian users - this segment occupied 94% of the market ($4.5 million).

Regulatory

2013: The Ministry of Digital Development, Communications and Mass Media will prepare the law on use of clouds in state structures

On April 29, 2013, the Ministry of Communications and Mass Media published the terms of reference for the implementation of the research and development program on the topic "Regulatory and legal provision of the possibility of using cloud technologies by state and local authorities."

The document notes the growing popularity of cloud computing technologies and its advantages, and the department calls the transition of government agencies and local governments to clouds promising. Insufficient regulatory regulation of the use of cloud technologies in the Ministry of Communications is called the main deterrent to their use in government agencies.

"First of all, at present, the issues of ensuring the security and confidentiality of information transmitted to the cloud service provider are not properly regulated," the Ministry of Communications said in its terms of reference. "In addition, there are no norms clearly defining the administrative, civil and legal liability of a cloud service provider, as well as criminal liability of managers and employees of organizations providing cloud services."

The Ministry of Communications summarizes that in general there is no regulatory act establishing the basic rules for the use of clouds, including requirements for service level agreements, etc. In this regard, the department sees it as a necessary task to prepare proposals and legal acts on the use of clouds in government agencies. To solve it, the NID executor will have to analyze the benefits of using cloud technologies in the activities of government agencies, including budget savings by reducing equipment costs and increasing the efficiency of using the organization's computing resources, comparative analysis of existing cloud service models - SaaS, IaaS and PaaS and cloud deployment models - private and public, taking into account the strengths and weaknesses of each of them.

Particular attention will be paid to the analysis of the shortcomings and risks of using cloud technologies. In particular, during the research, it is planned to analyze the current problems of ensuring the confidentiality and security of user data by a cloud service provider, to which the Ministry of Communications refers, first of all, the lack of regulated standards for the use of cryptographic protection tools and the lack of clear norms of responsibility of the cloud service provider.

It is also necessary to analyze the risks of creating "uncontrolled data" and issues of cross-border transfer of personal data, since "many cloud services are physically located on servers in other countries, including Europe and America," the Ministry of Communications said in its terms of reference. In addition to analyzing the shortcomings and risks of using clouds, the R&D executor will also need to develop proposals for their elimination.

As a result of the research and development program, the department expects to receive draft federal legal acts necessary for the use of clouds in government agencies, proposals for amending existing regulatory legal acts and for the development of new ones regulating the use of cloud technologies, as well as a roadmap for measures necessary to implement the proposed model of using cloud technologies in the activities of government agencies.

2012: The influence of state policy on the development of cloud computing

The Association of Software Manufacturers (BSA) on February 22, 2012 announced that Russia ranks 16th among 24 countries in the new ranking of government regulation affecting the growth of cloud computing.

File:BSA GlobalCloudScorecard.pdf

Russia was ahead of India in the ranking, known for its high level of investment in the IT sector, as well as the dynamically developing markets of China and Brazil. According to experts from the IDC research group, the volume of the Russian cloud computing market will grow annually and reach $1.2 billion in 2015.

The top five countries with the most advanced cloud computing policies included Japan, Australia, Germany, the United States and France. There is a tangible gap between advanced and emerging economies in cloud readiness, the report said. In Japan, the United States and the European Union, a fundamental legal framework has been created to support the growth of cloud computing, while developing countries such as China, India and Brazil must carry out significant work to integrate into the global cloud computing market, according to the BSA.

BSA, 2012

An unexpected discovery during the study was that some of the successful countries fenced themselves with laws and rules that contradict the legislation of other states. So, for example, the legislation proposed by the European Union in the field of data protection can undermine the potential development of the influence of cloud technologies and their impact on the economy.

As Andrey Garkanov, an expert at Softline, commented on TAdviser, the lack of international legal norms really affects the development of the cloud direction as a whole, "although this is more reflected in the segment of public clouds." "The adoption at the state level, and even better at the international level, of the necessary regulatory legislation would eliminate information borders. Non-profit organizations that try to develop uniform standards for cloud service providers must be maintained at the state level, "he said.

In Russia, there are problems in ensuring compliance with intellectual property rights on the Internet, researchers admit. The country is not yet a member of the TRIPS agreement, and Russian legislation in the field of copyright protection on the Internet has a number of gaps. Broadband penetration in Russia remains at a low level. At the same time, there is no detailed plan or funding for the development of national broadband infrastructure.

Georgy Hajiyev, an expert in the field of computing systems and DSS "Microtest," said in an interview with TAdviser that in our country there are many obstacles to the spread of clouds. "For example, the national trouble of the cloud computing market in Russia is the obligation of cloud owners to certify them at the FSTEC and the FSB. This stops many companies that operate on personal data from using clouds, "he shared. In addition, according to Georgy Hajiyev, the distribution of cloud services in large Russian companies is small, since large companies in particular do not like to give the subject of their ownership to anyone outside.

The BSA Global Cloud Scorecard is the first such rating on the readiness of countries to stimulate the development of a globally integrated cloud computing market. The rating assesses legislative norms in those countries that together account for 80% of the global information and communication technology market.

Notes

See also

• Infrastructure as a Service, IaaS (Russian market)
• SaaS (Russian market)
• Cloud computing: top definitions
• Public clouds vs Private clouds
• Creation of private clouds (Russian market)
• Main trends in the private cloud market in Russia
• Private Clouds - Typical Customers
• Russian IT Services Market
• Private clouds in the public sector
• Private clouds in the banking sector
• Cloud Solutions for SMB
• How do I choose an IT service provider?
• Service companies: Western vs domestic
• Cloud Services Economics
• Cloud Data Security
• Global Cloud Services Market
• Top Trends in the Global Private Cloud Market

• TAdviser Overview: Commercial Data Centers
• Data Center (Data Center)
• Key Data Center-Based Services
• Colocation
• Russian Data Center Market
• Trends in the Russian data center market
• Russian IaaS market
• What is a "green" data center?
• Data Center Economy Measurement
• Container Data Centers
• Data Center Technologies: Solid State Drives (SSDs)
• Global Data Center Market
• Top Trends in the Global Data Center Market