TAdviser audience exceeded 1.09 million people per month

Audience growth by 8% to 1.09 million people per month

In the period from November 24 to December 23, 2021, the audience of TAdviser.ru, according to Yandex.Metric, reached 1.09 million people, which is 8% higher than the previous record recorded in the spring of 2020. The number of page displays during this period increased by 17% to 2.16 million.

The increase in the number of readers is primarily due to the growth of the TAdviser knowledge base, which reached 282 thousand encyclopedic articles on IT solutions, companies and IT projects. Many of them occupy the first lines in the issuance of search engines Google and Yandex.

The number of registered subscribers exceeded the mark of 22.3 thousand people.

The quality of TAdviser materials is evidenced by regular references to them by leading business publications in Russia (see media about TAdviser).

Comparison of audiences with other similar publications

To implicitly overstate their audience, other sites often provide statistics on the number of visits, and not unique readers. Below is a comparison of similar sites by the number of visits in December 2021, according to SimilarWeb.

Audience of sites covering corporate digitalization, IT-Business, telecom market, information security, as well as one business media for comparison

Audience geography

For the 12 months of 2021, 84.7% of the TAdviser audience was in the territory. Russia The share, and Kazakhstan Ukraine Belarus accounts for 6.6% of the number of readers, USA is 1.45%.

Most of the audience falls on the Central, Volga and Northwest federal districts.

Audience Age

According to data for 2021, more than 56% of the TAdviser audience are at the age of the greatest business activity from 25 to 44 years. The share of executives who have been reading TAdviser for many years is gradually growing.

Rich Business Audience: Commercial Interests

Yandex, analyzing the audience of the TAdviser portal, determines the commercial interests of visitors, through the so-called affinity index - the ratio of the share of visitors with a given interest on this site to the average share of visitors with the same interest on all Internet sites.

According to Yandex.Metrics, the TAdviser portal is greatly superior to other sites in attracting people who are interested in:

• business opening (+ 491% by average)
• Smart Home systems (+ 304%)

• investment (+ 289%)
• travel insurance (+ 259%)
• finance as a whole (+ 234%)
• legal support (+ 234%)
• monitors (+ 234%)
• laptops (+ 224%)
• desktop computers (+ 218%)

• security and alarm systems (+ 199%)
• accounting services (+ 193%)
• sailing (+ 188%)
• snowboarding (+ 187%)
• computer technology (+ 186%)
• printers and MFIs (+ 186%)
• financial services for business (+ 164%)
• ski recreation (+ 162%)
• commercial real estate (+ 159 per cent)
• smartphones from 50 thousand rubles (+ 154%)
• tablets (+ 153%)
• additional education and courses (+ 150 per cent)
• Smart watch and bracelets (+ 148%)
• hours (+ 127 per cent)
• electronics (+ 127 per cent)
• premium residential property (+ 123%)

According to statistics for 2021, the TAdviser website belongs to business publications.

According to SimilarWeb, in December, more than 30% of TAdviser visitors, after reading the materials they needed, went to the Kommersant website, and more than 6% to the website of the Russian Government regulation.gov.ru

Popular portal topics

The most popular TAdviser articles in 2021, according to Yandex.Metric, included (in descending order of reading by topic):

Digitalization

• Artificial intelligence
• Ranking TAdviser100: The largest IT companies in Russia 2021
• Global IT Market Trends
• End-to-end digital economy technologies
• Electronic Signature (EDS)
• Drones
• Russian IT Market
• Facial recognition systems
• Fourth Industrial Revolution (Industry 4.0)
• Spring Law
• BBO - Remote Banking Systems (Russian Market)
• Smart cities
• Geographic Information System
• Big Data
• National program Digital Economy of the Russian Federation
• Blockchain
• Chat bots
• Virtual Reality (VR)
• Business Informatization Map
• VPN and privacy (anonymity, anonymizers)
• Digital Economy of Russia
• BIM technologies (Russian market)
• Trends of banking informatization
• EDMS
• Pre-installation of Russian software on smartphones and computers
• Top500 World Supercomputer Rating
• Import substitution of software in the public sector
• CAD Computer-aided Design Systems
• Information technology in Russian Railways
• ERP
• Cloud services (Russian market)
• Import substitution of computers and microelectronics
• IT Services (Russian Market)
• BI
• National Strategy for the Development of Artificial Intelligence
• Computer vision: technology, market, prospects
• Information technology in Alrosa
• Neural networks (neural networks)
• Quantum Computer and Quantum Communication
• Register of domestic software
• Criminal cases in the information technology market of Russia
• IT in the agro-industrial complex of Russia
• IT (Global Market)
• Business Intelligence (Russian market)
• Russian Software (Domestic Software)
• IT outsourcing
• Virtual and Augmented Reality Market
• Electronic Government of Russia
• SED (Russian market)
• Industrial Internet of Things, IIoT
• Smart home systems (Russian market)
• Artificial Intelligence (Global Market)
• Big Data in Russia

Interviews and speeches at TAdviser conferences

• Stop building marketplaces and turn away directors who need CDTO - founder of 220 Volt at TAdviser conference
• TAdviser interview: Head of the Ministry of Digital Affairs Maksut Shadayev - on new approaches to digitalization of the state

Large IT Systems and Developments

• Social rating in China
• Electronic passport of a citizen of Russia
• Guest (IT platform created by Sberbank for the state)
• Feedback Platform (PIC)
• ISOD MINISTRY OF INTERNAL AFFAIRS
• State Single Cloud Platform (GEOP)
• Sberbank Business Online (SBBOL)
• Intelligent Transport Infrastructure (ITS) Russia
• Rosreestr Unified State Register of Real Estate Objects EGRON USRN
• Interagency Electronic Interaction System (SMEV)

Information Protection

• Cyber attacks
• Personal Data Act No. 152-FZ
• Map of the Russian information security market
• Information security (Russian market)
• Information security in banks
• Ransomware Viruses
• Cybercrime in the world
• Information security in the company
• Top trends in information protection
• Cybercrime and cyber conflict: Russia

Telecommunications

• Smartphones (global market)
• Smartphones (Russian market)
• Cellular (Russian market)
• Development of 5G networks in Russia
• 5G (fifth generation of mobile communications)
• Internet access (Russian market)
• Development of 5G networks in the world
• Frequencies for 5G in Russia
• Program to eliminate digital inequality in Russia

Finance and investment

• Cryptocurrencies in Russia
• Electronic payment systems in Russia
• Bitcoin
• Salaries in Russia
• Gram (cryptocurrency)
• Billionaires in Russia
• Digital Yuan (DCEP)
• Foreign direct investment in Russia
• Lending in Russia
• Legislation On Digital Financial Assets and Digital Currency in Russia
• Sbercoin (Sberbank cryptocurrency)
• Card payment systems
• Cryptocurrency exchanges
• Cashless payments in Russia
• Salaries in the United States
• Venture capital investments in Russia

Electric vehicles and unmanned vehicles

• Electric vehicles (Russian market)
• Electric vehicles (global market)
• Lithium Polymer Batteries
• Unmanned vehicles (global market)
• Cars (world market)
• Batteries for electric vehicles (global market)
• Autopilot (unmanned vehicle)

Market analytics

• Internet trading (Russian market)
• Semiconductors (global market)
• Labor market in Russia (IT and telecom)
• Small business of Russia
• The World‘s 100 Best Cities
• Effects of COVID-19 coronavirus on world economies
• GDP of Russia
• Russia
• Benefits for IT companies in Russia
• Economy of Japan
• Crime in Russia
• Online education (Russian market)
• Online video (Russian market)
• Restaurant market of Russia
• Alternative energy
• Remote work in Russia
• Oil production in Russia
• Tourism (global market)
• Gas exports from Russia
• Retail (Russian market)
• Oil exports from Russia

Companies

• Apple Financial Performance
• Merlion
• Ai Teco
• Wildberries
• Commission on Narcotic Drugs Group (Yadro)
• Coinbase
• Rostec
• Binance
• Sibintek
• Softline

Persons

• Marina Nikolaevna Rakova
• Markus Larisa Ivanovna
• Antipkin Mikhail Sergeevich
• Bakalchuk Vladislav Sergeevich
• Klyachin Alexander Ilyich
• Polunin Mikhail Valerievich
• Ilya Dmitrievich Medvedev
• Elon Musk
• Avdeev Roman Ivanovich

IT Solutions

• Kyocera Smart Information Management

Top Numbers

• Monthly audience: 1.09 million people
• Daily audience on weekdays: 40-50 thousand people
• Number of page views per month: 2.16 million
• Number of registered users/subscribers: 22.3 thousand people
• Number of encyclopedic articles on the portal: 282 thousand
• Years on the market: 17 (since 2005)

The English version of the publication is developing on the portal TAdviser.com.

The TAdviser team also manages the Zdrav.Expert website , a medtech portal on healthcare information technologies and new developments in medical technology.

Learn more about TAdviser

Podcast and Video

Users listen to the TAdviser podcast not only on the publication's website (see TAdviser podcast), but also on our channel in YouTube, channel iTunes, Google Podcasts, in Yandex.Music, as well as in the application for mobile devices Castbox, Anchor, RadioPublic, Pocket Casts and RadioPublic.

In 2021, the number of views on the specialized YouTube channel TAdviser exceeded the mark of 247 thousand.

TAdviser Ads

Main article: Advertising on TAdviser

Every year TAdviser publishes hundreds of partners. Key advertisers of the publication are information technology suppliers, banks and large companies in the traditional sector developing products and services for the digital economy. In addition to traditional formats of banner and native advertising, TAdviser successfully produces special projects. Here are some examples:

• The road to the clouds. VK Cloud Solutions Special Project
• Kaspersky: How to protect business from cyber attacks
• Fujitsu: Working at home like in an office is only better
• Video surveillance: calls and solutions. Hikvision Special Project
• Storage Evolution: Past - Present - Future. Supported by Kroc and Dell EMC
• Evolution of IaaS. With the support of Selectel
• Data ecosystem. Hitachi and RRC Special Project
• Special project on modern IT infrastructure together with GKS and IBM
• Seagate: Storage - the basis for working with "new oil"
• Panasonic: Business in communication
• Kyocera: three components of environmental friendliness

Contacts for communication: adv@tadviser.ru

Conferences and TAdviser SummIT

Main article: TAdviser Conferences

In 2021, the TAdviser events department successfully held 20 industry conferences and two major TAdviser forums SummIT with an audience of more than 700 people each. Twice there was a solemn ceremony of awarding TAdviser IT-Prize.

Contacts for communication: conf@tadviser.ru