Обед.ру

"Обед.ру" is a platform launched in 2004 that helps organize the nutrition of employees. By April 2024, it cooperates with more than 700 employers, including SKB Kontur, Glonass JSC, Superjob, Joom, Fabricant, etc.

2024: "Vkusville" bought "Обед.ру"

In early April 2024, Vkusville bought a food delivery service to Обед.ру offices. The financial terms of the transaction were not disclosed.

According to Interfax with reference to the Unified State Register of Legal Entities (USRUL), as a result of the transaction, Vkusville's share in Обед.ру LLC amounted to 95%. The remaining share remained with the Cypriot company Transportation Investments Management.

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The Vkusville press service, commenting on the purchase of the Обед.ру service, said that thanks to this deal, the retailer will be able to strengthen its position in the corporate food market.

We are aimed at developing the company, strengthening the brand, expanding cooperation with partners and finding new solutions in both the V2V and B2C segments, Vkusville said.

The retailer also said that Обед.ру user companies can integrate it into their accounting systems and connect employees with a convenient way of service - vending, delivery of meals to the office or food cards that allow them to pay in any of the partner restaurants. Among the partners of Обед.ру are the networks Syto-Drunk, Subway, Mu-Mu, Niyama, Uryuk, Anderson Catering, Sushi Planet, Chinese News, etc. Meals can be ordered at work and at home.

Vkusville is going to continue the development of the Обед.ру service, as well as strengthen the brand, expand cooperation with partners and look for new solutions both for business and for private clients.

"Обед.ру" is a promising service about benefits, convenience and food for business and users, "said Marina Frolova, leader of the Обед.ру integration project in the Vkusville ecosystem.[1]

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