Rimliane (pizza chain)

History

2024: Pizzeria launch

On March 11, 2024, it became known that Vkusville was launching a new catering chain under the Rimliane brand. We are talking about establishments specializing in Roman pizza and some other dishes.

According to the Vedomosti newspaper, the Project Office company (Vkusville structure) has registered a new legal entity - Romans LLC. His main area of ​ ​ work is the activities of restaurants and cafes with full restaurant service, cafeterias, fast food restaurants and self-service. In addition, food delivery services may be provided. The activities of catering establishments with takeaway services are also indicated. Another area is the activity of catering organizations supplying ready-made food (for transport and construction companies, tourist groups, military personnel, retail enterprises and other consumer groups) under an agreement. As part of the new structure, 80% of the shares belong to the Project Office, the remaining 20% to the General Director of Romans LLC Georgy Korolyov.

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The website of the Rimliane project says that the range of tastes was developed jointly "with the Russian champion in Roman pizza." Pizza is planned to be sold in pieces, which will allow visitors to try various options of their own choice without ordering the whole dish. In addition, the establishments will offer sandwiches on branded dough, desserts and pastries. The first pizzeria under the Rimlyane brand opens in the center of Moscow at 16/2s4 Neglinnaya Street.

According to Mikhail Burmistrov, CEO of Infoline-Analyst, the high level of loyalty of the Vkusville brand among buyers can contribute to the successful development of the new catering network.^[1]

Notes