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2024: Launch of cafe chain
The Vkusville chain of stores, together with the Vladivostok Coffee Machine autocafe chain, launched a new project in early June 2024 - the Bodryu roadside autocafe. This became known from the vacancies of both companies posted on recruiting sites in April-May 2024.
According to a representative of the retailer, the Beaudrew project is aimed at motorists and includes cafes in the to go and drive-thru format, which allow you to pick up the order without leaving the car. The first institution has already opened in the Moscow region, in the rural settlement of Bulatnikovskoye, next to the car wash on the Simferopol highway.
The project is under testing, and the decision to expand it will be made following the results of this stage. According to RBC, the goal of the project is to ensure a comfortable and healthy diet on the road. The Beaudrew autocafe menu features salads, paninis, quesadillas, sautettons and desserts. There is also coffee and tea in the range.
According to RBC, establishments can be implemented in two formats: food trucks and stationary pavilions with windows for pedestrians and motorists. This allows customers to make and pick up an order as quickly and conveniently as possible.
According to Mikhail Burmistrov, general director of Infoline Analytics, the Bodryu project is an interesting format that can become successful in both stationary and mobile versions. In the context of growing consumer interest in ready-made food and catering, food trucks are an attractive, but not yet well-developed niche.
As RBC notes in June 2024, Vkusville is actively developing the catering segment. The company has launched many projects in recent years, including coffee shops and family cafes. In March 2024, Vkusville became a co-owner of Together, which will develop cafes of the same name. In April 2024, the retail chain acquired the corporate catering service "Обед.ру," and at the end of May 2024 opened the first pizzeria "Rimliane."[1]
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