AppDynamics

AppDynamics is an American application performance management company. The company created tools for the world of integrated applications from 2008 to 2017. The amount of investments invested in the company was $206.5 million. AppDynamics was headquartered in San Francisco. By 2016, the company employed 450 people. In 2017, it was absorbed into Cisco and became its Cisco.

2021

Changing the market strategy and updating the international partner program

On September 23, 2021, AppDynamics announced a change in market strategy and an update to the international partner program. The improvements affected not only the sales model, but also the partnership development strategy:

• Customer-centric market strategy: AppDynamics is moving to a fully partner-centric model. This is in line with Cisco's sales strategy and gives partners every opportunity to implement end-to-end IT stack monitoring solutions.
• Different level of partnerships: Changes in the market strategy also affected the partner program. Now it includes three levels: the basic "Alliance," the improved "Titan" and the highest "Elite." The Elite level is designed for the largest international partners and creates the best conditions for using AppDynamics solutions to the maximum.

The partner program changes will provide more personalized support for rapid implementation of digital business transformation projects. The updated model ensures proper sales engineering, marketing support and training for account managers.

AppDynamics partners will also receive additional features aimed at improving client service:

• Improved Profitability System: AppDynamics is moving to an "incremental margin" model, allowing more engaged and active partners to earn increased profits from their collaboration with AppDynamics.
• Advanced Discount Program: Elite and Titan partners will be able to receive additional discounts for each deal.
• Updated FastPath: Elite and Titan partners will now be able to invest more effectively in staff development, case studies, training, and certification with AppDynamics.
• Enhanced MDF Access: Partners will be able to access MDF (Market Development Funds) through the Funds Manager platform, which simplifies access to additional funding to increase customer interest in AppDynamics solutions.
• Updated training program: AppDynamics is investing in advanced training for partners who will now be able to participate in all sales and engineering trainings.

These incentives are designed to reward partners for the additional efforts they make to find customers and make deals. The more closely they work with AppDynamics, the more profit they will receive. Changes will affect all AppDynamics partners.

The AppDynamics Partner Program promises to provide even more opportunities for World Wide Technology to improve and strengthen its relationship with AppDynamics and Cisco. These changes will allow us to provide better solutions for customers and provide even better cooperation terms for both parties, "said Tanner Bechtel, Global Director, AIOPS World Wide Technology.

TAdviser interview with regional director Lyubov Siraya

In August 2021, Liubov Siraya, the regional director of AppDynamics in Russia, gave an interview to TAdviser about the integration of AppDynamics and ThousandEyes solutions. Read more here.

2020: TAdviser interview with Russia and CIS Regional Director Denis Yakovenko

In a digitized business, the services used by customers hide the "universe" invisible to them, where a variety of application systems operate on a complex modern IT infrastructure. It is here that the very connection between IT and business is carried out, which today is in the center of attention of companies that have embarked on the path of digital transformation. Denis Yakovenko, Regional Director of AppDynamics in Russia and the CIS, told TAdviser how modern IT tools provide an opportunity to see and analyze the mutual influence of IT systems and business services. Read the interview.

2017: Cisco buys AppDynamics for $3.7 billion

On January 25, 2017, the American IT corporation Cisco announced the acquisition of AppDynamics. The latter was going to go public, but these plans were destroyed.

Cisco is buying AppDynamics for $3.7 billion, which Reuters notes makes the deal one of the largest for a buyer in years amid the company's search for growth beyond its core business, network equipment.

AppDynamics Office

Cisco Vice President of Corporate Development Rob Salvagno said the purchase of AppDynamics reflects Cisco's long-term plans and a shift in business focus toward software.

Cisco announced the purchase of AppDynamics the day before it was scheduled to go public with the company. She intended to sell 12 million securities at a price of $10 to $12 apiece, as a result of which the market capitalization of AppDynamics would be about $1.5 billion. This is less than $2 billion, which the company was valued at following a funding round in 2015.

The Wall Street Journal writes that Cisco has agreed to overpay for the purchase of AppDynamics, possibly due to the company's rapidly growing sales. In January-September 2016, AppDynamics revenue rose 54%, reaching $158 million.

The fact that the company was in the IPO process represented a period of time during which we needed to make a decision, Rob Salvagno reported.

Cisco intends to close its takeover of AppDynamics in the third quarter of fiscal 2017. After that, AppDynamics will join the Cisco Internet of Things and Applications division under the leadership of Senior Vice President Rowan Trollope. David Wadhwani will remain the head of AppDynamics.^[1]

2016: Revenue growth of 54% in 9 months to $158 million

In January-September 2016, AppDynamics revenue rose 54%, reaching $158 million.

2014: Gartner Magic Quadrant Leadership

AppDynamics in 2014 was the leader in the Gartner magic quadrant among systems that track application performance. With the AppDynamics software platform, capable of collecting data from more than a million infrastructure points about the performance of various applications, servers, databases, and other critical IT systems, AppDynamics helps its customers improve business process manageability, operational efficiency, and end-user satisfaction.

The AppDynamics software platform has tools for proactive monitoring, management and optimization of the most complex IT infrastructures. In case of problems in applications, the platform automatically warns about the need for urgent intervention of technical specialists to fix them. The information provided continuously allows you to correlate software performance parameters with their impact on business. All monitoring is carried out in real time, which increases control over the health of applications, infrastructure components, and the perception of applications by end users.