1 Mainstream

In modern, quickly emerging market of border between the pay TV offering content on a subscription, and independent (over-the-top, OTT) continue to be blurred by stream video services. Operators, suppliers of content, the media companies and broadcasters start own services. The OTT model quickly becomes regulation at which open cloud computing allows to create innovations such rates which did not dream traditional TV-technologies.

Considering it, Cisco announced in October, 2015 intention to purchase private company 1 Mainstream Inc., the developer of the cloud video platform intended for the accelerated start of OTT video services (direct broadcasting and on demand) for different attached devices. Solution 1 Mainstream helps service providers, broadcasters, the media companies and the beginning suppliers of digital content to transfer the content practically to any attached device — from Apple TV to Microsoft Xbox.

And media company 1 Mainstream plays a key role in the OTT industry of paid TV, taking a position between content and attached devices and seamlessly transferring content to attached devices. The platform of the company is widely applied by large suppliers of content and operators of traditional services to content delivery on the majority of widespread platforms of stream video broadcasting.

According to the "Global index of development of cloud computing" (Cisco Global Cloud Index) published on October 28, by the end of 2019 global cloud traffic will grow more than four times. With acquisition of 1 Mainstream the Cisco company will give to the customers the chance to use a cloud for acceleration of delivery of new services and development of own TV-services.

The technology of company 1 Mainstream will fill up a set of cloud solutions Cisco which are intended for service providers, broadcasters and the media companies working in the field of entertaining video and help them to provide using one cloud high quality of perception on a set of screens in any network. The mentioned acquisition of Cisco will give to service providers, broadcasters and the media companies an opportunity to provide to subscribers viewing all the channels and libraries of content via the Internet by means of TV, tablets and other attached devices as at home, and in the movement.

Acquisitions — one of cornerstones of strategy of innovations of Cisco along with creation of own products and technologies, partnership, investment and joint development. Acquisition of 1 Mainstream became the third acquisition of Cisco which is already announced this week, and it shows practical application of our unique approach to innovations for mastering of key segments of the market in such areas as cloud computing (1 Mainstream), analytics (ParStream) and information security (Lancope).

Company 1 Mainstream will join the division of Cisco which is engaged in development of cloud software video solutions for service providers under the leadership of the senior vice president and the general manager Conrad Clemson. It is going to close the deal until the end of February, 2016.