CreativeDrive

CreativeDrive — the American company founded in 2015 specializing in creation of various content, including advertizing filmlets. Also she is engaged in development of strategy for conducting e-commerce and effective use of content. One more area of work of a startup — digital marketing.

History

2020: Accenture purchased CreativeDrive

In August, 2020 Accenture announced CreativeDrive purchase, but did not begin to set the price of the transaction. The consulting giant intends to use the platform of the purchased startup for expansion of the services connected with content, digital marketing, media and commerce.

By August, 2020 CreativeDrive has more than 150 studios worldwide, including in the USA, Latin America, Asia and Europe. The list of clients of the company includes Estée Lauder, Michael Kors, Walmart and some other large corporations. In CreativeDrive more than 700 employees work.

Accenture purchased CreativeDrive

Acquisition of CreativeDrive is an investment into our clients and their future success that gives us even more opportunities to help them to cope with this task and to make the content revolution on creative, cost-efficient flexible manners — the CEO of Accenture Interactive Brian Whipple said.

CreativeDrive will join division of marketing services of Accenture Interactive which, according to information on the official site, helps the companies to create new client experience and to manage it at all stages of interaction with the buyer. This structure develops offers in the field of design, marketing, content management and e-commerce.

As a part of Accenture we will be able to create complete experience for brands - from creation of content before cross-channel activation - and to satisfy considerably changing requirements of brands — the head of CreativeDrive Myles Peacock whose words are cited in the press release reported.[1]

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