Yesler

Yesler — the agency of B2B-marketing founded in 2004. The company offers a complex of the actions and processes including a market research, development of marketing strategy, promotion, data analysis for the purpose of providing a product and obtaining benefit between the companies.

History

2020: Accenture purchased Yesler

At the beginning of April, 2020 Accenture announced Yesler acquisition, but cost and other terms of transaction of the company did not begin to open.

In the press release it is noted that purchase of Yesler will help to strengthen and expand Accenture B2B-marketing services. Especially it concerns such directions as protection of interests of clients, automation of marketing and sales promotion.

Accenture announced Yesler acquisition, but cost and other terms of transaction of the company did not begin to open

Experience of Yesler in the field of B2B gave them unique understanding of how business makes decisions on purchase and also the ideas which allow marketing specialists to influence decisions on purchase at crucial stages, allowing them to reach growth and to adapt the operational models for further success, – the chief executive of the Accenture Operations direction Manish Sharma says.

According to the head of the Accenture Interactive group Brian Whipple, B2B-marketing became extremely difficult, and buyers wait for the same interaction with them, as in Amazon.

The marketing specialists working in B2B segment aim to use the best practices of B2C and also satisfy specialized needs of B2B-clients. Accession of Yesler allows us to improve a full range of B2B-services which we provide to our clients — from strategy and creativity before implementation and permanent management, - he said.

The CEO of Yesler Mike Kichline emphasized that his company, having concluded the bargain with Accenture, will get access to global business, and Accenture — to strengths and sources of revenues of the marketing agency.^[1]

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