Future egg

2019: Announcement

At the Indian summer exhibition which took place from October 9 to October 12, 2019 the Volzhanin company announced use of augmented reality (AR) in the products. For this purpose it is necessary to install the free application for scanning of the Open Source AR AR elements.

The producer of eggs applied on packaging AR elements by means of which it is possible to obtain information on the company or goods and to learn recipes of preparation of eggs. The peculiar "visual story" with hints and the written audiotext or a soundtrack will be projected on any surface.

The Volzhanin company announced use of augmented reality (AR) in the products

When aiming at egg of the camera of the mobile device at its screen virtual chicken a layer and also the complete information about this egg (No. of the hen house, yolk brightness, a feeding diet, average age of chicken of a layer) is brought. The buyer will be able to trace the history of production of a product completely.

Besides, information on the producer in the short video which is also projected virtually is available to buyers. It allows the consumer to visit the enterprise and to make a conscious choice, says Native of the Volga region.

The provided concept "Future egg", according to in Volzhanin company, is unique not only in Russia, but also in the world and allows to use new approach of interaction of the buyer with products.

Also this project implements assigned tasks the Government of the Russian Federation regarding transparency and traceability of the made agricultural products in the Russian market.

"Native of the Volga region" is included into the three of the largest producers of eggs in Russia. The production volume of eggs at the company in 2018 was 1.3 billion pieces. In 2019 Native of the Volga region intends to make over 1.5 billion eggs.

"Native of the Volga region" delivers eggs in shops X5 Retail Group, "Auchan", "OK", "Dixy", "Tape", Billa and other networks.^[1]

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