King James Group

Founded in 1998 with offices in Cape Town and Johannesburg, the King James Group creative agency offers integrated communication solutions for several industries, including financial services, consumer goods, technology and the media. The agency specializes in particular in brand strategy and the provision of digital marketing services. King James Group is consistently among South African award-winning companies in industry and business ratings, and has been awarded such awards as Cannes Lions, D&AD, One Show, Clios, Loerie Awards, PRISMS, Bookmarks and Creative Circle. King James Group customers include Visa, BBC, Siemens, Spotify, Microsoft, Johnson & Johnson.

History

2021: Accenture bought King James Group

In early September 2021, Accenture bought the creative agency King James Group. The financial component of the transaction is not disclosed. It is expected that the acquisition will allow Accenture Interactive to focus on using creativity in transforming business processes to increase the relevance and growth of its customers.

This is the first acquisition of Accenture in Africa. The King James Group team, which consists of 300 highly qualified creative experts and brand specialists, will join Accenture Interactive in South Africa.

To succeed today, our customers must create a single brand experience that will make their lives simpler and more meaningful. King James Group's creativity and strength in promoting marketing and communications, which lead to increased brand capital, will meet the needs of our customers by offering impeccable marketing, commerce and experience solutions, "said Haydn Townsend, Managing Director of Accenture Interactive in South Africa.[1]

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