Market Papa Market Papa

The Market Papa service was founded by Vasily Papagin on November 21, 2022 and specialized in domestic advertising for Wildberries.

History

2023: MPStats bought 100% of Market Papa

At the end of December 2023, it was announced that Market Papa would be sold to Marketplaces analytics service. MPStats The perimeter of the transaction included the program code and the customer base of Market Papa, its cost was 50 million. rubles

As reported on the Market Papa website, as a result of the sale of 100% of the company, it will cease its activities in January 2024, and the founder of Market Papa Vasily Papagin will cooperate with MPStat. He will be an advertising expert and focus on training products in marketing and promotion on marketplaces.

Market Papa sale to Marketplaces analytics service MPStats announced

Until January 1, 2024, all Market Papa users will automatically switch to a new business owner. Unused subscription days will be transferred to the balance in MPStats.

MPStats is developing a platform for analytics and sales management at Wildberries, Ozon and Yandex Market. By the end of December 2023, the service's website indicates that it has more than 430 thousand registered users. MPStats shows users balances, sales, revenue, prices, ratings and more, any item, brand and seller on marketplaces.

As noted in MPStats, by the end of 2023, the Russian market for services and software for Marketplaces suppliers is actively developing. But there have been no previous precedents for mergers and acquisitions of companies. To continue the growing momentum, leaders need to absorb small players. Also, rapidly growing competition among services is making it harder for small companies to maintain their positions, the company added.^[1]

Notes