MPStats

MPSTATS is a marketplace service analysts Wildberries and Ozon is useful for both beginners and advanced sellers with multimillion-dollar turnover. The service helps to analyze goods and sellers, bring the card to the top, manage your business and scale it.

History

2026: Tochka Bank bought Mpstats. The deal was estimated at 2 billion rubles

On February 9, 2026, it became known that Tochka Bank acquired a 100 percent stake in the analytics and automation service for sellers on Mpstats marketplaces. The cost of the purchased asset is estimated at 2 billion rubles.

Mpstats is a system for monitoring prices, sellers and goods on Russian marketplaces. The company officially cooperates with Wildberries, Ozon and Yandex Market. The service extracts and organizes various data from online marketplaces, generates forecasts, provides tools for automating routine processes, etc. The number of users registered in the system exceeds 500 thousand.

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Фото: Freepik

According to the Vedomosti newspaper, after the completion of the deal, Mpstats will enter the Tochka perimeter, while maintaining the brand and team. "Point" forms an ecosystem of banking and non-bank services for sellers, in which "data, money and management solutions are combined in one circuit." In 2023, the bank bought the EcomCom analytics service, in 2024 - a platform for generating images for 21AI sellers. The acquisition of Mpstats is expected to contribute to the consolidation of sellers in the bank's ecosystem, as well as the development of joint product offerings and tools for working on marketplaces. It is emphasized that Mpstats will remain available for customers of other banks.

Market participants believe that the integration of the analytics service into their infrastructure will allow Point to offer customers additional solutions. MarketGuru co-founder Maxim Gralnik notes that the deal will be beneficial to both of its parties. In particular, the bank will have the opportunity to gain a foothold among sellers, despite the development of marketplaces of its own credit institutions. In turn, the analytics service itself will be able to count on additional financial support.^[1]

2023

Purchase and takeover of Market Papa

At the end of December 2023, it was announced that Market Papa would be sold to Marketplaces analytics service. MPStats The perimeter of the transaction included the program code and the customer base of Market Papa, its cost was 50 million. rubles More. here

Agreement with Synergy University to prepare training programs for e-commerce

Synergy University has signed a strategic partnership agreement with MPSTATS. The university announced this on September 4, 2023.

This will allow you to prepare educational materials with a guarantee of relevance and practical focus, as well as get the support of the company's experts to students. The MPSTATS service is focused on marketplace analytics Wildberries and, Ozon therefore, the knowledge gained through the partnership will allow students to start and successfully develop their own business on these sites. More. here