2022/09/07 18:32:58

TAdviser audience exceeded 2 million people per month

The number of TAdviser readers continues to grow rapidly along with the rapid development of the digital economy in Russia.

Content

Audience growth up to 2 million people per month
Audience geography
Audience age
A rich business audience: commercial interests
Popular Portal Topics
Top numbers
English version TAdviser.com
Advertising on TAdviser
Conferences and TAdviser SummIT
Podcast and video

Audience growth up to 2 million people per month

In the period from March 15 to April 15, 2022, the TAdviser.ru audience, according to Yandex.Metrics, exceeded 2 million people, which is 84% higher than the previous record recorded in December 2021. The number of page impressions during the specified period increased by 170% to 5.84 million.

The increase in the number of readers is associated with an increase in requests on the topic of import substitution IT in, Russia as well as with the continuing development of the knowledge base, TAdviser which reached 295 thousand encyclopedic articles on digital technologies, companies and IT projects. Many of these articles occupy the first lines in the results of search engines Google and "."Yandex

The number of registered subscribers exceeded 22.8 thousand people.

The quality of TAdviser materials is evidenced by regular references to them by leading business publications in Russia (see the media about TAdviser).

Audience geography

In the first 8 months of 2022, 84.5% of TAdviser's audience was in the territory. Russia The share,, Kazakhstan, and Belarus Ukraine Uzbekistan Kyrgyzstan accounts for 6.6% of the number of readers, and - Germany USA 1.04% each.

Most of the audience is in the Central, Volga and North-Western federal districts of Russia.

Audience age

According to data for 8 months of 2022, more than 56% of the TAdviser audience is at the age of the most business activity from 25 to 44 years. Gradually, the proportion of executives who have been reading TAdviser for many years is growing.

A rich business audience: commercial interests

Yandex, analyzing the audience of the TAdviser portal, determines the commercial interests of visitors, through the so-called affinity index - the ratio of the share of visitors with a given interest on this site to the average share of visitors with the same interest on all sites. Internet

According to Yandex.Metrics, the TAdviser portal greatly surpasses other sites in attracting people who are interested:

opening a business (+ 383% to average)
business loans (+ 295%)
creation and promotion of sites (+ 268%)
legal support (+ 248%)
franchising (+ 202%)
finance as a whole (+ 197%)
investments (+ 194%)
financial services for business (+ 182%)
accounting services (+ 181%)
commercial real estate (+ 175%)
additional education and courses (+ 149%)
commercial lease (+ 143%)
leasing of cars and special equipment (+ 138%)

Smart Home systems (+ 303%)
security and alarm systems (+ 285%)
laptops (+ 235%)
monitors (+ 225%)
printers and MFPs (+ 202%)
desktops (+ 201%)
computer technology (+ 193%)
smartwatches and bracelets (+ 157%)
tablets (+ 155%)
mobile communication (+ 155%)
smartphones from 50 thousand rubles (+ 151%)
electronics (+ 123%)

snowboarding (+ 257%)
travel insurance (+ 234%)
sailing (+ 175%)
skiing (+ 174%)
water delivery (+ 170%)
food delivery (+ 144%)
open-top cars (+ 138%)
car rental (+ 137%)
premium clothing, shoes and accessories (+ 127%)
sports nutrition (+ 126%)
sports cars (+ 113%)

According to statistics for 2022, the TAdviser website belongs to business publications.

Top numbers

Monthly audience: 2 million people
Daily audience on weekdays: 50-70 thousand people
Number of page views per month: 5.84 million
Number of registered users/subscribers: 22.8 thousand people
The number of encyclopedic articles on the portal: 295 thousand.
Years on the market: 17 (since 2005)

Learn more about TAdviser

English version TAdviser.com

The English version of the publication is developing on the portal TAdviser.com.

The TAdviser team also runs the Zdrav.Expert site , a medical tech portal about healthcare information technology and new developments in medical technology.

Advertising on TAdviser

Main article: Advertising on TAdviser

TAdviser advertises hundreds of partners every year. Key advertisers of the publication are information technology providers, banks and large companies of the traditional sector developing products and services for the digital economy. In addition to traditional banner and native advertising formats, TAdviser successfully releases special projects. Here are some examples:

Contacts for communication: adv@tadviser.ru

Conferences and TAdviser SummIT

Main article: TAdviser Conferences

There are 20 industry conferences and two major TAdviser SummIT forums with an audience of more than 700 people each, as well as a TAdviser IT-Prize ceremony, each year under the TAdviser brand.

Contacts for communication: conf@tadviser.ru

Podcast and video

Users listen to the TAdviser podcast not only on the publication's website (see TAdviser podcast), but also on our YouTube channel, the iTunes channel, Google Podcasts, in Yandex.Music, as well as in the application for mobile devices Castbox, Anchor, RadioPublic, Pocket Casts and RadioPublic.

Источник — «https://tadviser.com/index.php/Article:TAdviser_audience_exceeded_2_million_people_per_month»

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