NetByNet (NBN) Nat Bai Nat Holding (NBNH)

LLC "Net By Net Holding" (brand Wifire) is a subsidiary of PJSC MegaFon"," an operator of broadband access Internet in and digital TV.

Services

As of May 2019, the company serves private and corporate clients in seven federal districts: Central, North-West, North Caucasus, South, Volga, Ural and Far Eastern.

Netbynet offers customers a full range of telecommunication services, including broadband and mobile access in,, Internet telephony digital and cable television (more than 250 channels, including in HD), and rental of communication channels.

In the corporate sector, in addition to typical Internet access and telephony services, Netbynet provides virtual hosting services (NewHost), equipment placement services on the territory of the operator (colocation), system integration.

Performance indicators

2019

As of May 2019, the subscriber base of Net By Net Holding is more than 900 thousand customers.

History

2022: Start of the process of joining MegaFon

Since the beginning of 2021, MegaFon has been preparing to join Net Bay Net Holding LLC and MegaLabs JSC. Officially, this decision was made at the annual general meeting of shareholders at the end of June 2022. Recently, a corresponding record was made in the Unified State Register of Legal Entities on the beginning of the PJSC reorganization procedure.

The team of Net Bay Net Holding LLC (engaged in home Internet) is transferred to MegaFon, which will eliminate duplication of functions. Read more here.

2020

Appointment of Sergei Nazarov as CEO

On September 25, 2020, it became known that Sergei Nazarov became the CEO of Nat By Nat Holding LLC, a subsidiary of MegaFon. He took office on September 22, 2020. Read more here.

Kirill Puzyrev - Executive Director of NetByNet

On April 24, 2020, the departure of NetByNet CEO Andrei Batanov was announced after 10 years of work at the company. His place was taken by Kirill Puzyrev. Read more here.

2019

Launch of Wi-Fi Radar service for business

On September 11, 2019, it became known that Net Bay Net Holding LLC, the main asset of fixed communications MegaFon PJSC "," presented cloudy Wi-Fi the Radar service for corporate clients. The service allows you to use Wi-Fi with router specialized for software solving marketing advertizing and business problems.

This product helps to increase the efficiency of advertising in, Internet as well as evaluate offline conversion of advertising companies by collecting, processing and exporting MAC addresses to advertising platforms MyTarget and. Yandex.Direct Thanks to the Wi-Fi Radar service, the client can set up accurate geo-targeting (selection of the target audience) in order to attract potential customers to his institution, who are often nearby and may be interested in the services of the entrepreneur, but are not aware of them.

The service is presented in three tariff plans: "Start," "Expert" and "Pro," which allow you to use the software product for 1, 6 and 12 months, respectively. The necessary equipment (Wi-Fi router) can be purchased or rented from the operator. The client can also get the Internet access channel necessary to connect the Wi-Fi router to the company's cloud platform, which collects, stores and intelligently processes collected MAC addresses.

The online advertising market is growing rapidly, ahead of classic placement formats on television and in the print press. At the same time, not any advertising in digital brings optimal costs. Accurate targeting solves this problem. The Wi-Fi Radar service allows you to find your "ready" audience on the network by collecting and processing exclusively relevant data. Thus, the client saves the budget for advertising and receives a high-quality audience to promote his product or service,

The launch of "Wi-Fi Radar" is part of the company's marketing strategy aimed at expanding the portfolio of modern cloud services necessary for the efficient operation of our business customers.

Wi-Fi Radar can also be installed on client equipment if it is compatible with the software product. Wi-Fi Radar is compatible with Wi-Fi routers from manufacturers such as Ubiquiti Networks, MikroTik, TP-Link. The client can install the software on his Wi-Fi router himself or use the service for configuring the Wi-Fi router by a qualified specialist of the^[1] operator^[2].

Collaboration with Sitronics

Telecom operator NetByNet (Net Bay Net Holding LLC, a 100% subsidiary of MegaFon PJSC "") and JSC Sitronics"" (part AFK Sistema of) signed a strategic partnership agreement in March 2019. Companies will jointly implement regional national projects in such areas as urban economy, infrastructure, HOUSING AND PUBLIC UTILITIES transport, education, medicine and ecology. As part of the partnership, the company will act as an expert in the digitalization of regions and an aggregator of IT solutions, and NetByNet as a technology partner.

Cooperation with GIT

On January 15, 2019, it became known that the Multidisciplinary Holding in the field of housing and communal services "City Innovative Technologies" ("GIT"), the All-Russian operator of digital capabilities "MegaFon" and its subsidiaries "Cometrika" and Netbynet agreed to work together on technological projects in the field of housing and communal services at the federal level. Read more here.

2018

Start of sales of 4G SIM cards in Pskov and the region

From January 12, 2018, Net By Net Holding (Wifire brand) began providing LTE service on MegaFon PJSC networks in Pskov and the Pskov region.

The Wifire Mobile service is now available in almost all cities of the operator's presence. The operator offers four tariff plans with mobile Internet packages up to 40 GB of traffic at a price of 150 rubles per month. When connecting service packages with digital television or home Internet, subscribers have a discount of up to 30%, depending on the selected package. In addition, Wifire TV digital television within the Wifire network is not charged.

Launch tariff with antivirus

NETBYNET (Wifire brand) has launched a tariff for home Internet "Protected," which includes antivirus.

By connecting the tariff, the subscriber receives home Internet at speeds up to 100 Mbps, as well as ESET antivirus NOD32 on one computer with improved protection technologies against all types of threats, including viruses, encryptors, fraudulent sites and spyware. The price of the tariff plan depends on the region, in Moscow the cost of the "Protected" tariff is from 450 rubles per month.

2017

Launch of LTE from Wifire in St. Petersburg, Surgut and Tver

In 2017, the service LTE from Wifire was officially introduced in several more regions of the country - Tver in and,,, Tver region St. Petersburg Leningrad Region Murmansk Kaliningrad and. The service Surgut operates on the network at MegaFon speeds up to 20 Mbps.

Launch of a content payment service using a QR code

In 2017, Sberbank Moscow Bank, together with NETBYNET (Wifire brand), launched a service for replenishing subscriber accounts and paying for TV content using a QR code using the Sberbank Online application.

The service is already available on the basis of the Wifire TV digital television service and allows you to pay directly at the time of selecting content on the TV screen. Using a QR code reduces the payment time and eliminates the possibility of an error when entering details.

2016

Start of Wifire Mobile service in Cheboksary

On October 26, 2016, NETBYNET began providing LTE service on MegaFon networks in three cities of the Republic of Chuvashia: Cheboksary, Novocheboksarsk and Kanash.

WifireTV launch in Pskov

On October 12, 2016, the presentation of the digital television application Wifire TV took place in Pskov.

Launch of the Wifire Camera service

The fixed-line operator Nat By Nat Holding (NETBYNET) has launched an online video surveillance service for private customers - Wifire Camera. For only 350 rubles a month, taking into account the rental of equipment, the client receives a simple and understandable video monitoring system with storage of the archive in the cloud for up to 7 days.

Acquisitions of companies

In January 2016, the FAS approved NetByNet's petition to buy Zyfra One, Startel and Startelecom Center. In February, the agency allowed the operator to purchase Morton Telecom LLC and Noginsk Telecommunications Company LLC near Moscow.

In March 2016, the Federal Antimonopoly Service (FAS) agreed to the subsidiary of MegaFon, NetByNet, to purchase a 100% stake in Atlant Telecom, which provides digital telephony services in the B2C and B2B sectors. Among the company's clients are Moscow shopping centers and office buildings.

Almost simultaneously with the approval of the Atlant Telecom deal, the FAS approved NetByNet's petition to acquire a 90% stake in the Moscow-based Expanet provider, which also works with private and corporate clients. Among the corporate clients of Expanent are TATNEFT, Guta-Bank, Magnit, Soglasie, 1C, FSUE Russian Broadcasting and Warning Networks (RSVO), etc.

Controversial victory in an auction for equipping WiFi buses in Moscow

In January 2020, Megafon's daughter, Netbainet, won the Mosgortrans auction for equipping the capital's buses with Wi-Fi access. The only competitor of Netbainet in the auction was Megafon itself, while competitors considered the terms of the tender non-market. The chief information officer of Mosgortrans is the brother of one of the top managers of Megafon. Read more here.

2015

NetByNet ditches branch structure

Fixed-line operator NetByNet abandoned the branch structure due to the increased costs of maintaining branches. The company is going to centralize business management throughout Russia in Moscow. According to a ComNews source, at the end of last year, NetByNet headquarters decided to abandon the branch structure and maximize the centralization of all functions at the Moscow level.

"The integration of the company's assets in the Northwestern Federal District has been practically completed - most of the technical, financial, commercial, organizational issues have been resolved," the source cited an example. "The migration of subscribers to a single billing remained." CJSC Stack Soft"," a developer of software products Onyma that NetByNet uses to take into account the services provided, was involved in the migration of subscribers. "Fixed subscribers of OJSC" MegaFon"are still in the automated settlement system of the former CJSC", "PeterStar and in different regions the billing is different - somewhere Peter-Service, and somewhere the solutions that were used by operators even before their acquisition by PeterStary. The operators Veb Place"" and Pskov GTS"" stand separately - both assets are planned to be fully integrated into NetByNet. Both there and there all information systems, including an automated settlement system, are self-described. "

Launch of Wifire Mobile service

At the beginning of 2015, in Moscow and the Moscow Region, on the basis of the infrastructure of MegaFon (MVNO), an unlimited mobile Internet service was launched - Wifire Mobile, and the Wifire TV mobile application for smart TV was developed and launched.

Since mid-2015, the Wifire TV app has become available for mobile devices on iOS and Android platforms. The number of registered active users of Wifire TV at the end of 2015 amounted to 50,000 subscribers.

2014

Subscriber base growth by 20%

The subscriber base of NETBYNET at the end of 2014 amounted to almost 895 thousand customers, which is 20% more than in 2013. NETBYNET's customer base includes more than 853,000 individuals and about 41,000 corporate subscribers. The company shows a stable increase in the subscriber base in all areas of business. In 2014, the number of paid television customers in the mass segment increased by more than one and a half times, telephony doubled, and Internet access by 10%. Corporate customers prefer to buy services in a package, such users are about 38% in the operator's b2b base.

NETBYNET's revenue increased by more than 20% in 2014 to RUB 5.023 billion.

The average increase in traffic in the NETBYNET network was 33.5% compared to last year. This is due to the fact that customers are working more and more with heavy content every year: download and watch online videos in HD, play online games, etc. The most active users of the NETBYNET home Internet are residents of Moscow, Cheboksary, Surgut, Belgorod and Kursk.

As the main platform for consolidation MegaFon BROADBAND ACCESS of assets, the company in 2014 entered new markets in the cities of the Far Eastern, North-West and Central Federal Districts. The most significant acquisitions in 2014 were: Nakhodka Telecom LLC (formerly owned by MegaFon OJSC), Advantage Telecom CJSC, Aston LLC, Express Telecom CJSC, Telemig LLC.

NETBYNET provides fixed-line services (FSPD) in more than 80 cities of Russia in seven federal districts: Central, North-West, North Caucasus, South, Volga, Ural and Far Eastern. In all regions of its presence, NETBYNET provides broadband Internet access, pay-TV, and telephony services.

Launch of the Wifire brand

In 2014, Nat By Nat Holding LLC launched the Wifire brand, which combined home Internet and digital television services.

NetByNet opened a contact center in Cheboksary

The fixed-line operator NetByNet opened a new contact center in Cheboksary. The total investment in the project amounted to about 40 million rubles.

The decision to open a contact center for NETBYNET in Cheboksary was made after a thorough analysis of the business climate, infrastructure, local labor market, the availability of suitable premises and developed communication channels, the number of universities and colleges in several regions of Russia at once. According to the results of the study, the choice was made in favor of the capital of the Chuvash Republic.

The funds invested in the project went to prepare a modern technological office, build modern communications, professionally equip workplaces, as well as provide the center with powerful computer, server and network equipment. The center has created all the conditions for effective work and comfortable rest of people: ventilation and air conditioning systems are provided, there are meeting rooms, classrooms, a food reception area, as well as a specially equipped rest room.

The contact center is already operating around the clock seven days a week. After reaching the design capacity, it will receive about 300 thousand calls from subscribers per month. The center's specialists will serve the operator's clients on the territory of NETBYNET network coverage throughout Russia.

2013

Revenue growth of more than 60%

The operator's subscriber base increased by 47%, and revenue increased by more than 60% to 4.14 billion rubles. Compared to 2012, the subscriber base of NETBYNET, a subsidiary of MegaFon, increased by 47% and amounted to more than 746 thousand subscribers at the end of 2013. NETBYNET's customer base includes 710 thousand individuals and more than 36 thousand corporate subscribers. NETBYNET's revenue increased by 63% in 2013 to RUB 4.14 billion.

Integration of Broadband Access BB assets into the NetByNet platform

In 2013, we began the active process of integrating all MegaFon's broadband access of banking assets into the NETBYNET platform. During the year, integration was carried out with YUGRATEL (Surgut, Khanty-Mansiysk, Pokachi, Yugorsk, Sovetsky, Nyagan) and Sinterra-Yug (Volgodonsk, Rostov-on-Don, Stavropol, Krasnodar). The process of integration of companies in 2013 averaged 3 months. This was achieved through the unification of internal procedures. Also last year, the company actively acquired new assets: the company included LNT (Lobnya) and Ratmir Telecom (Tver). This year, the integration of FSPD assets belonging to the North-West branch of a universal telecom operator, such as WebPlus and Pskov GTS, as well as assets controlled by the Volga, Ural and Far Eastern branches of MegaFon, is next in line.

2012: More than 2x subscriber base growth

Since the purchase by MegaFon in June 2011 of NETBYNET, the subscriber base of the Internet provider has more than doubled and currently amounts to about 700 thousand subscribers. NETBYNET revenue in 2012 amounted to 2.54 billion rubles, an increase of 19% compared to 2011.

2011

Company sold to MegaFon

Since June 10, 2011, NETBYNET has been a subsidiary and the main FShPD asset of MegaFon.

Negotiations on the sale of the company

On March 28, 2011, the Federal Antimonopoly Service (FAS) announced the satisfaction of the applications of Megafon and Mobile Telesystems (MTS) for the purchase of 100% of offshore shares from the British Virgin Islands Fairlie holding & finance. Offshore is the parent structure for the Netbynet group, which unites a number of Internet providers and alternative operators in Moscow and Central Russia. The petition from MTS was filed on behalf of the "daughter" of the operator - cable television holding "Multiregion"^[3]

Netbynet CEO Vadim Kudrin and MTS press secretary Irina Osadchaya noted that filing petitions with the FAS was necessary to start negotiations, but a decision on the deal has not yet been made. Kudrin recalls that the company has long been considering a sale. Megafon did not comment on the progress of the negotiations. Rostelecom is also showing interest in Netbynet, a source in this operator told CNews. However, the representative of Rostelecom says that the petition to the FAS has not yet been sent.

After the purchase of Comstar - United TeleSystems, MTS became the leader of the Moscow Internet market, serving subscribers using ADSL technology under its own brand and under the MGTS trademark. According to IKS-Consulting analyst Konstantin Ankilov, the feasibility of acquiring Netbynet for MTS does not look so obvious: "Of course, you can increase your share from the current 30% to 40%, but it will be difficult to keep it."

Megafon entered the fixed-line market after the purchase of Sinterra in 2010. However, on the broadband access market, Megafon is presented only in the North-West through the former "daughter" of Synterra - the Peterstar company. Ankilov considers Megafon a more logical contender for Netbynet. 'The acquisition of this provider is almost the only opportunity for Megafon to get into the Moscow market, broadband access of the analyst said. - There are no large independent assets left in the capital: next to Netbynet from independent Internet providers - "GorCom" - serves only 70 thousand subscribers'.

The fourth largest Internet provider in Moscow

According to IKS-Consulting, Netbynet is the fourth largest after MTS, Vimpelcom (Beeline brand) and Akado Moscow Internet provider, having about 250 thousand subscribers in the capital (10% of the broadband Internet access market - broadband access). Taking into account the regions, the company's subscriber base is located in the region of 300 thousand (data from March 2011)

NetByNet provides broadband Internet access services using Metro Ethernet technology, as well as a digital television package (more than 100 channels), game portals, digital radio, local user network services, additional service services.

Internet access, virtual hosting (NewHost), co-location, system integration services are available for corporate NetByNet clients. The company's active growth is due to the absorption of small and medium sized Internetoperators, as well as the attraction of new customers.

NETBYNET integrates with OJSC Ugratel, and also enters the market of a new region for itself - Tver. Also at the moment, the merger and integration of the FGPD assets of MegaFon, previously part of the Sinterra Yug group (Volgodonsk, Rostov-on-Don, Stavropol, Krasnodar) continues. The integration of FGPF assets of MegaFon, which are part of the North-West branch of MegaFon, such as WebPlus and the Pskov GTS, as well as assets controlled by the Volga and Ural branches of MegaFon, is next in line.

NetByNet provides communication services in more than 80 cities in the six federal districts of the Russian Federation, including, Moscow,, Tver,, St. Petersburg,, Veliky Novgorod,, Vologda,, Kaliningrad,, Murmansk,, Cherepovets,, Belgorod,, Voronezh, and Kursk, Lipetsk Eagle Krasnodar Rostov-on-Don as well as Stavropol Cheboksary Yekaterinburg New Urengoy Surgut Vladivostok Nakhodka satellite cities.

2009: New investors

In 2009, the company attracted a new round of investments: Aton Capital Partners and media businessman, founder of the TV-3 TV channel Ivan Tavrin bought a 30% stake in Netbynet for $30 million. The proceeds were used by Netbynet to expand beyond the Moscow region, in particular, alternative operators Klin-Telecom and Inetera (in 2010) were acquired. The latter provides telephone communication and Internet access services in Belgorod, Voronezh, Kursk, Lipetsk and Orel under the Puzzle trademark. In addition, Netbynet bought another metropolitan provider - Tesontel.

2006

Gazprombank Parish

In 2006, Gazprombank acquired a 35% stake in Netbynet for $25 million, which made it possible to continue buying up providers. Altair, Sinet, Z-net, Smartlogic, 'Лефортово.нет', 'Realnet', Interwave Communications, Utech, as well as an alternative ORC operator serving corporate clients were acquired.

Creating a Company

Netbynet was created in 2006 to consolidate the capital's home networks. It includes more than a dozen Internet providers from various districts of Moscow: Ornet, Quadranet, Goldnet, Meridian, Goodline, Mpark, SunnyNet, FortunaNet, VesNet, Planet Telecom, Scornet, Izatonnet, Absnet, etc. Now the assets are combined on the basis of No Buy No Holding LLC, which provides Internet access services via Ethernet, pay-TV and telephony technology.

Notes