Raxium

Raxiumu is developing holographic display technology.

History

2022: Google bought Raxium

In mid-March 2022, Google entered into a deal to buy Raxium at a price that companies did not disclose. The startup is developing small LEDs for displays used in augmented and mixed reality devices.

Raxium has not yet released a commercial product, but its work revolves around microsetediodes, which can create such tiny displays as AR devices need. As of March 2022, almost everyone is buying OLED display technology from Samsung, but microsetediodes, as Ars Technica experts expect, will become the next big thing, and there is no clear winner in this market yet. Apple has been investing in this technology for some time and in 2014 bought a startup for the production of microsetediodes, and Meta collaborates with Plessey in the field of microsetediode technology. Samsung is also interested in this market and already sells TVs with microsetediodes.

Google bought the developer of devices for augmented reality

Google's latest wave of AR developments includes job announcements for augmented reality OS, which promises to reach billions of people, and Project Iris's AR headset. The hardware division also bought North, which created AR glasses that look like regular ones. Project Iris headset is due to be released in 2024. The comparison of Google's AR technology with the company's efforts in the field of VR since 2018 is quite fair, especially since VR was headed by the same team with the same leader, Clay Bayvor, who as of March 2022 is vice president of Google Labs. But the result of all this work was a bunch of products that are no longer available.

Ars Technica suggested that if the display is energy efficient, it can be installed on devices that cannot have a large battery, such as wearables. Thus, this acquisition of Google will be aimed at contributing to the efforts of the corporation in the field of virtual and augmented reality headsets.^[1]

Notes