Wildberries Wildberry

The Russian online retailer Wildberries was founded in 2004 by spouses Vladislav and Tatyana Bakalchuk. He is engaged in the sale of clothes, shoes, accessories, cosmetics, children's toys, household goods, books, electronics.

In addition to Russia, Wildberries also works in Belarus, Kazakhstan and Kyrgyzstan. Its head office is located in the village of Milkovo, Moscow Region.

General Director of Vaildberriz LLC - Tatyana Bakalchuk. According to the Картотека.ру service, she also owns 100% of the company's shares.

Financial performance

Main article: Wildberries Financial Performance

Working conditions and number of employees

Main article: Work at Wildberries

Warehouses

Main article: Wildberries Warehouses

Information Technology at Wildberries

Main articleInformation technologies in Wildberries

Global business

Wildberries in Kazakhstan

Main article: Wildberries in Kazakhstan

History

2024

Wildberries paid 3 billion rubles in compensation to sellers after a fire in a warehouse

Wildberries paid 3 billion rubles in compensation to sellers after a fire in a warehouse. The company reported this on February 6, 2024.

Wildberries paid a third compensation to the sellers. The funds have already been credited to sellers on the balance sheet and will be available for withdrawal on February 19 [2024], the marketplace said in a statement quoted by TASS.

Wildberries paid 3 billion rubles in compensation to sellers

The agency clarifies that the first two tranches of partial compensation were listed on January 15 and 29, 2024. Wildberries said that the amount of payment is not final and will be clarified. Sellers don't need to file additional paperwork to get paid.

The calculations are based on information in the Wildberries electronic accounting system. We will inform the sellers as soon as we calculate the total amount of compensation, and in case of additional questions, we will consider each case individually, added to Wildberries.

The general director of the law firm Fox Legal Consulting, Alexander Efimov, in a conversation with Forbes, advised sellers whose goods burned down in the Wildberries warehouse to document reports on the balances of goods in warehouses from internal programs, unload acceptance certificates with an electronic digital signature of the marketplace and save them in order to apply for a refund.

The goods burned in the warehouse were insured, but the warehouse itself was not, RBC writes, citing its sources. The All-Russian Union of Insurers said that property damage from the fire could exceed 10 billion rubles.

Anatoly Kuznetsov, president of the Union of Insurers of St. Petersburg and the North-Western District, said in an interview with Channel Five that the final assessment of damage is carried out using a specialized examination. The amount of insurance payments is determined by the contract concluded between the client and the company. The assessment procedure can take a long time: it depends on both the insurer and the police and the Ministry of Emergency Situations.

According to Kuznetsov, it may take weeks or even months before the payment period, depending on the scale of the fire. Wildberries may not get the money, the expert added.^[1]

Security officials came to the Wildberries office in Moscow

On January 18, 2024, security officials came to the Wildberries office in Moscow. This was told in the press service of the marketplace.

Today, law enforcement agencies are working in the Wildberries office in Moscow in connection with a fire at a warehouse in Shushary. We are interested in the causes of the fire being established as soon as possible. Wildberries cooperates with the investigation and provides the competent authorities with all the necessary information, - said in a message on the retailer's Telegram channel.

According to the source of the RTVI publication, we are talking about an office on Leninskaya Sloboda Street. Investigators on the spot work in civilian clothes.

RBC, citing an informed source, writes that fire safety checks are being carried out at all Wildberries facilities, including in offices. Security systems and documentation for all objects are being checked, the source said.

Wildberries assured that the visit of security officials to the office will not affect the work of the company.

The fire at one of the largest warehouses Wildberries occurred on January 13, 2024 in St. Petersburg. As a result of the incident, two workers were injured. The St. Petersburg Gosstroynadzor announced that Wildberries did not have permission to commission the warehouse. The company claims that it has received a conclusion on compliance (SPM) with all urban planning regulations and safety requirements. However, the ZOS, which was mentioned in Wildberries, is not a document that allows the operation of the facility, explained to Forbes lawyer, head of Saunin Law Practice Andrei Saunin. On the fact of the fire, the TFR opened a case of abuse of authority (part 1 of article 201 of the Criminal Code of the Russian Federation).

TASS, referring to operational services, wrote that the cause of the fire could be a wiring malfunction. The interlocutor of the agency added that the fire alarm at the warehouse "was turned off, as there was a repeated false operation." Wildberries claim that a fire alarm went off at the warehouse, after which "evacuation was carried out."^[2]

2023

Participation in the creation of the Association of Digital Platforms

E-com sellers represented by Wildberries, Ozon, Yandex.Market, SberMarket and Avito decided to create an Association of Digital Platforms. This was announced on December 20, 2023 by the press service of Anton Nemkin. Read more here.

Wildberries began working directly with manufacturers and sellers from China

The Wildberries marketplace began working directly with Chinese manufacturers and sellers. The founder and head of the company Tatyana Bakalchuk spoke about this in mid-December 2023.

Now we are starting to work with manufacturers and sellers from China - they will directly supply their products to us on the site for all countries of our presence, "she said in an interview with RBC.

At the same time, Bakalchuk noted that Russian business remains a priority and entry into the Chinese market will not affect it in any way. By the end of 2023, Russia accounts for a little more than 90% of Wildberries' turnover, and other countries - about 10%.

Wildberries' plans to enter the Chinese market in August 2023 were written "," Sheets citing a source in the marketplace and data from the open register of the Chinese trademark bureau. The newspaper then reported China trademark registration in all 45 classes of the ICTU.

Wildberries may have difficulties in new markets, experts interviewed by Vedomosti warn. China is one of the founders of Marketplaces, it is a highly competitive market, it will be very difficult for a new player on it, says Sergey Sanakoev, president of the Center for Asia-Pacific Studies. In particular, one of the largest international online retailers, Alibaba, works there. According to Sanakoev, Russian environmentally friendly products, as well as alcohol, are in demand from local buyers, but all this can be bought offline.

According to Mikhail Burmistrov, general director of Infoline Analytics, entering new markets, including Chinese, will help Wildberries develop relations with local sellers who are ready to work in the Russian market, the competition in which has greatly decreased amid sanctions.^[3]

Fraudsters received real terms for the theft of 385 million rubles from Wildberries accounts

On December 4, 2023, it became known that the first convictions were passed in the case of embezzlement of 385 million rubles from the Wildberries marketplace. The attackers received real prison sentences; in addition, all of them are obliged to compensate for the damage caused.

The fraudulent scheme was implemented in 2021. The attack on the Wildberries involved a total of about 50 people. The attackers took advantage of the features of the marketplace payment system to withdraw large amounts when paying for fictitious goods.

According to RBC, as of the beginning of December 2023, 14 fraudsters were prosecuted: the verdict was passed against nine criminals who received different sentences, including imprisonment for a period of five years or more. Five more have been charged. The courts in this case are held in different cities and regions: for example, four attackers were convicted in Moscow, three in Kazan and two in Chuvashia.

It is noted that the investigation continues. The identities and connections of everyone who participated in the criminal scheme have been established. However, since the attack on Wildberries, three suspects have died and several others have left Russia. Some legal entities and individual entrepreneurs who were involved in the fraudulent scheme were officially liquidated and deregistered. The investigation established that the organizers of the attack were previously convicted. The group included married couples and close relatives who acted by conspiracy.

Several participants in the fraudulent scheme themselves turned to Wildberries with explanations that they were misled by the attackers, and expressed their readiness to compensate for the damage and cooperate with the investigation, representatives of Wildberries say.[4]

105 Wildberries employees were taken to the military registration and enlistment office after being detained in a warehouse

On November 24, 2023, it became known that 105 Wildberries employees were taken to the military registration and enlistment office immediately after being detained at the company's warehouse in Elektrostal, Moscow Region. Some of them can be sent to military service if it is found that they fall under the autumn draft.

It is reported that riot police raided the Wildberries facility in Elektrostal and handed summons to the military registration and enlistment office to employees of the marketplace. It is noted that the representatives of the Russian Guard were primarily interested in those employees who are illegally on the territory of Russia, as well as those who have recently received Russian citizenship, but have not registered with the military. Wildberries confirmed the fact of the inspection.

Documents are checked by employees of the Elektrostal sorting center. Specialists who have passed the test return to their workplaces. In this regard, interruptions in the shipment and unloading of goods are possible at a number of areas of the logistics center. Wildberries management is assisting the police, the marketplace said in a statement.

In connection with the raid, the work of the Wildberries sorting center was actually paralyzed. More than 8 thousand employees of the warehouse in Elektrostal could not begin to fulfill their duties. The shipment of hundreds of thousands of sellers' goods was suspended: this "threatens billions of dollars in losses for entrepreneurs in the high season," the company said. To normalize the work of the logistics center, it was necessary to attract workers from other branches of the company. As of November 24, 2023, it is not specified what financial losses the marketplace itself suffered as a result of the raid. Wildberries will additionally notify sellers about the complete restoration of work in normal mode.^[5]

Additional Order Confirmation Launch Plan

On October 9, 2023, Wildberries announced a plan to launch an additional order confirmation option to minimize the possibility of "random" orders on other devices, family members or third parties

The company launched the development of a solution in connection with one of the last such situations - the child made an order in the mother's application for 250 thousand rubles. Wildberries, based on an analysis of user behavior, concluded that her last order could indeed have been made by a child.

In order not to embarrass parents in front of a child waiting for an order made by him, we will soon launch the possibility of additional confirmation of the order before payment. With her, parents and children will be able to decide together what to order from us this time, - commented in the press service of Wildberries.

Within a month, Wildberries will launch an option in the application that can be connected as desired. Among the options for additional order confirmation are pin-code, as well as Touch ID technologies Face ID and (and their analogues on) Android

Laboratory launch plan for automation of warehouse processes based on MEPhI

Wildberries has announced the start of cooperation with the MEPhI National Research Nuclear University. Within the framework of cooperation on the basis of the MEPHIUS Microelectronics Design Center, the parties will combine their efforts to create a scientific and applied laboratory, the purpose of which will be automation and improvement of warehouse processes. The university announced this on September 29, 2023. Read more here.

A massive hacking of the accounts of Wildberries sellers was recorded. They are ruined by fines and blackmailed

In mid-September 2023, it became known about the massive hacking of accounts of sellers of the Wildberries marketplace. Cybercriminals blackmail victims and literally ruin them with huge fines.

The criminal campaign scheme boils down to the fact that after hacking the seller's account, attackers create hundreds of non-existent goods at an unrealistically low price. In particular, fraudsters put up for sale inexpensive TVs, refrigerators, cooktops, boats, smartphones and other equipment.

Buyers begin to actively buy non-existent products, leaving applications for millions of rubles. However, the seller cannot fulfill such orders for the reason that all goods are fake. As a result, for canceling buyers' applications, the victim of cybercriminals receives a fine of 50% of the cost of each product from Wildberries.

One of the Wildberries sellers said that after hacking the account, he received 925 orders in about 4 million rubles in five hours. For the cancellation of such applications faces a fine of 2 million rubles. As of mid-September 2023, it has not been established who is behind the criminal scheme described.

Representatives of Wildberries note that some sellers may be to blame for what is happening. They do not comply with the recommendations of the marketplace and independently transfer their authorization data and access codes to third-party services to manage personal accounts. As a result, attackers gain access to their accounts and commit unauthorized actions. At the same time, Wildberries denies reports that account hacks are widespread.

{{quote 'This information is not true. We carefully study every such case, and none of them has been confirmed, "said representatives of the Internet trading platform^[6] }}

Agreement on the construction of a data center in Dubna for 6.5 billion rubles

On September 11, 2023, it became known about the conclusion of an agreement under which Wildberries will build a data processing center in the Dubna special economic zone. The volume of investments under this project is 6.5 billion rubles.

According to the deputy chairman of the government - Minister of Investments, Industry and Science of the Moscow Region Ekaterina Zinovieva, the capacity of the data center will be 8 megawatts. According to her, this is a complex high-tech infrastructure facility on which the most effective engineering solutions will be applied. The launch of the data center in Dubna will also create new jobs for highly qualified specialists, Zinovieva added.

As specified in the press service of the Ministry of Investment, Industry and Science of the Moscow Region, more than 160 residents work in the Dubna SEZ by September 2023, the status of which provides them with tax benefits. So, in addition to zero rates on taxes on property, land and transport, they enjoy a reduced income tax rate, zero customs duty and VAT on imported imported goods necessary for production.

Wildberries is one of the largest marketplaces in Russia. The total area of ​ ​ all logistics centers of the company in all countries of presence at the end of March 2023 amounted to about 2.8 million square meters. m.^[7]

How Wildberries earned 8 billion rubles on fines and quarreled with everyone

In early July 2023, it became known that the Wildberries marketplace earned more than 8 billion rubles on penalties against employees during 2022.

According to Forbes, the Wildberries site has introduced a new system of fines: if the buyer returns a defective or replaced item, then 100% of its value is withheld from the employee of the point of issue of orders (PVZ). The company claims that after analyzing substitutions, damage to goods and returns on marriage, a certain internal algorithm came to the conclusion that in 98% of cases it was the PVZ employee who was to blame. Moreover, it is impossible to challenge such a decision. Some marketplace employees say that the total amount of fines in them can reach 500 thousand rubles.

It is noted that Wildberries has turned everyone against itself - both employees and buyers. Workers complain about harsh working conditions and a lack of a clear understanding of the size of wages. A fixed part of the salary is close to the minimum wage, while the rest is made up of bonuses and allowances, the amount of which is influenced by a percentage of the revenue of the PVZ, subsidies for its maintenance, the speed of laying out goods, personal rating of managers and other parameters. In fact, it is simply impossible to understand how much the employee will receive at the end of the month. In turn, buyers are unhappy with the unpredictable rules for returning goods.

A letter from the Association of E-Commerce Market Participants (AUREC) sent to Deputy Dmitry Gusev says that Wildberries unilaterally makes changes to contracts that "are bondage for sellers and other marketplace partners." One of the sellers of components for office equipment on several online sites notes that the repressive policy of Wildberries significantly hits profitability.

In 2022, Wildberries had a new earnings item - penalties and fines, which brought 8.4 billion rubles. In 2021, there was no such category in the financial statements. This is comparable to the net profit of the company, which in 2022 amounted to 10.1 billion rubles. Wildberries assured Forbes that the company "has no goal of collecting fines as income." At the same time, the creator and CEO of Wildberries Tatyana Bakalchuk, whose fortune is estimated at $8.8 billion, says that the main goal of the company is to become more open.^[8]

Refinement of the mechanism for returning things with marriage

Wildberries has finalized the mechanism for returning things with marriage: the cost of reverse delivery is now not written off. The company announced this on June 26, 2023.

If the buyer noticed that the wrong product was sent to him or he has defects, it is enough to inform the manager of the point of issue. He will check the goods and make an appropriate mark in his working interface. After that, the cost of reverse transportation of goods with marriage, mistakenly delivered items or an undercomplete will not be written off.

Previously, the return fee was returned after confirming the marriage in the warehouse.

Launch of the support program for new partners in the CIS countries

Wildberries The has introduced a preferential program for registering entrepreneurs from a number countries CIS of when opening new business offices on the platform. The preferential warranty fee that can be used to advertizing promote your goods will be 10,000. The rubles company announced this on June 5, 2023.

The international platform prioritizes the development and strengthening of partnerships with local businesses and outside Russia. Wildberries is actively expanding the geography of its presence in the CIS countries, developing the logistics direction and warehouse infrastructure. Thus, local entrepreneurs can enter the online segment through the platform and launch sales in all countries of the company's presence.

According to the analytical service Wildberries, in the period from January to April 2023, the total number of entrepreneurs registered on the platform from Armenia, Belarus, Kazakhstan, Kyrgyzstan and Uzbekistan increased 3 times year-on-year and is 124,000. In monetary terms, the total growth in sales of products produced in these countries in the same period amounted to + 124% year-on-year.

We are in the ranks of strengthening interaction with local entrepreneurs from the CIS countries. Recently, a simplified system for registering new business offices on platforms was also launched, which will speed up the process of launching its own business. Thanks to the emergence of a preferential guarantee fee, now entrepreneurs will have even more opportunities to develop in e-commerce and sell their products through our platform. We are confident that the possibility of using a contribution for advertising promotion will attract the attention of buyers to products and will have a positive effect on sales growth, the press service comments.

Appointment of Dmitry Kolesnikov as the head of the fintech direction

On June 5, 2023, the online retailer Wildberries announced the appointment of Dmitry Kolesnikov as director for the development of financial and payment services. The former top manager of the National Payment Card System (NSPK) will develop fintech to improve customer experience, develop and implement services for partners and buyers of an online platform based on the capabilities of the marketplace and the bank, the Wildberries press service noted. Read more here.

Loss of 650m due to fraudulent scheme related to advertising promotion on the site

The Wildberries security service has identified illegal ways to promote on the marketplace using external services. According to preliminary data, the amount of damage is about 650 million rubles, the company said on May 11, 2023.

As told in the company "RIA Novosti," sellers with the help of a bot in Telegram set up advertising campaigns on the site, but did not pay them. According to the retailer, about 300 sellers used these services. They will be obliged to pay the full cost of advertising on the site. Representatives of Wildberries filed a complaint with law enforcement agencies to initiate a criminal case of fraud on an especially large scale. The company reminded partners that the use of third-party services "can lead not only to the loss of personal account management and losses, but also to a violation of the law."

On May 11, 2023, the Mash Telegram channel reported that the company had contacted law enforcement agencies because of malicious software (software) that appeared on computers. According to the channel, it appeared back in January 2022.

Also, the Telegram channel Shot reported about the fraudulent scheme. According to him, the price for the goods was reduced several times to promote it in search and ratings. According to Baza, a Wildberries employee could have been involved in the hack, who set up "internal systems so that the services provided by the company passed according to the" zero coefficient, "he himself received thanks to the" large amounts "scheme. The company denied the information about the hack.

At the end of April 2023, Wildberries revealed a scam in which the owners of two partner points of issue of orders (PVZ) in Moscow replaced gold products with cheap jewelry when returning goods to the warehouse. The damage exceeded several million rubles.^[9]

Increased control over the circulation of jewelry

Wildberries is strengthening control over the turnover of jewelry on the site. The company announced this on March 28, 2023.

The online platform introduces additional measures to protect Russians from low-quality or non-original products. Wildberries ceases to accept jewelry without confirming documents for them in the State Integrated Information System of Precious Metals and Precious Stones (GIIS DMDK). This rule is entered in all warehouses in your company.

Wildberries advocates transparent and secure shopping in the online segment. We cooperate in this direction with, Federal Accreditation Service, and Roskachestvo Rospotrebnadzor other organizations to offer Russians high-quality and proven goods at affordable prices. Jewelry is our next big project, - said the press service of Wildberries.

The company is strengthening control over the quality of products on the site and the protection of entrepreneurs from violations of their copyright by other market participants: the Wildberries Digital Arbitration service has been launched, integration with the Roskachestvo and Rosaccreditation registers has been carried out, as well as state registration certificates for dietary supplements from the EAEC for additional verification of goods on the site. Together with other marketplaces, a single information system "Anti-Counterfeit" was created.

In addition, since February 7, the online platform has completely banned the sale of vapes, concomitant liquids and smoking mixtures, even nicotine-free ones. The company said that they consider this product to be potentially dangerous for customers, especially for the younger generation, as it promotes smoking, which ultimately leads to the consumption of nicotine vapes. Often unscrupulous sellers used this "loophole" to sell nicotine products, which is prohibited by the rules of the marketplace.

Revealed a scheme for cashing money by legal entities through Wildberries

In early March 2023, it became known about the alleged scheme of cashing money by legal entities through Wildberries. Its essence is that the client orders expensive goods, but refuses to receive them, after which the money is returned to the internal account of the marketplace, and not to the card with which the purchase was made. Then the funds can allegedly be withdrawn anywhere. It is argued that in this way credit cards are cashed out, and money is also debited from the accounts of legal entities in order to avoid taxes.

According to the Telegram channel Baza, such a scheme leaves the points of issue themselves extreme. If the customer refuses the goods as defective, 20 percent of the order value is written off from them. At the same time, they cannot check the condition of goods, since they have no right to open the contents of parcels.

Profile experts explained that customers for such purposes choose expensive branded things, for example, fur coats or smartphones worth about 100 thousand rubles or more. Moreover, the scheme often includes payment from the accounts of legal entities, and in fact the money is returned to the account of an individual. At the same time, Wildberries itself denies the existence of such a scheme.

We do not work with legal entities, they cannot make purchases through Wildberries, and even more so 'evade taxes'. For a large amount of returns, the user pays for return delivery, so "cashing out" credit cards cannot be beneficial for them, "the company explained to RBC, stressing that marketplace IT systems quickly detect fraudulent activity and block suspicious mass purchases.

Also in Wildberries indicated that when refusing the goods upon receipt, the owners do not pay the charges for marriage. Representatives of the marketplace say that all users are aware that the procedure for returning goods for marriage is different: through a mobile application and only when confirming the marriage by the seller.^[10]

Employees massively complain about reduced payments

At the end of February 2023, it became known about a decrease in payments to Wildberries employees after the online retailer changed the working conditions for points of issue of orders (PVZ) and couriers. Interviewed by Forbes, PVZ workers in Moscow and the Moscow region, the Republic of Crimea, the Kirov region and the Trans-Baikal Territory said that the innovations reduced their monthly income by about a third.

According to Wildberries employees, since February 13, 2023, the marketplace has significantly reduced the amount of subsidies for the economic needs of points of issue and reduced tariffs for operations in PVZ, which partly account for employee income. And since February 18, according to employees, payments to couriers have also decreased.

According to all the interlocutors of the magazine from among the surveyed employees of PVZ, the key indicator is the percentage of revenue, it is on it that the employees will earn the most. Previously, this value was 0.0071, but the new calculation will be based on the 0.0059 indicator.

We were told it was such a new motivation. Visually, the difference is small, but the employee's monthly earnings will be significantly affected, we eventually lose about 30% of the amount, - adds the Forbes interlocutor in the PVZ of the Kirov region.

PVZ employees in Moscow and the Moscow region began to earn 20-30% less. Here is what one of the Wildberries workers in the region told the publication:

At the same time, if on my PVZ until February 13 there were household needs accruals in the amount of 400 to 800 rubles a day, today there are no more than 120 rubles a day. But the requirements for all consumables remained. Lowering tariffs for operations is still minus about 30% of monthly income.

An employee of the PVZ in Crimea said that earlier for 15 shifts a month with a 13-hour working day, he earned about 30,000 rubles, and from February 2023 this amount will decrease by 8,000-9,000 rubles.^[11]

New scheme of deceiving sellers - swindlers are presented by analysts

At the end of January 2023, it became known about a new fraud scheme faced by entrepreneurs selling goods on Wildberries. The essence of the scam is that the attackers appear to be analysts and promise an increase in sales, thus gaining access to a personal account and buying the goods at a minimum price. As a result, sellers lose both money and goods.

We note an increase in the number of seller requests due to fraud with their personal accounts. All victims transmitted data from their personal accounts to third-party services, the Wildberries press service told Izvestia.

The services of analysts are in great demand by firms that trade on marketplaces. They collect information about how effectively certain goods are sold, build a sales strategy, and find the most profitable niches. As a result, they help entrepreneurs increase profits. Criminals play on the popularity of this service.

Scammers came out on my own when I was optimizing the cards of my goods. A girl named Alyona offered her services in analytics, showed a resume and a diploma. In addition, she spoke about her previous places of work, - the seller Ilya Zarozenko told the newspaper.

To make sure that the specialist was competent, the entrepreneur entrusted her with the test optimization of the product card, and for this he gave access to his personal account.

And then I saw that 250 jackets were bought out at a price of 100 rubles apiece. It's good that the entire assortment - 500 pieces - fraudsters could not take, - added the seller.

He tried to return the goods through the technical support of the marketplace, asking to cancel the order or not issue it, but he was refused, citing the lack of such an opportunity.^[12]

2022

Sellers from the regions increased sales by 116%. Revenue in the Moscow region - 166 billion rubles

Sales of regional Wildberries sellers in 2022 increased by 116% compared to 2021. The Russian retailer itself announced this on February 6, 2023. Leading regions in terms of turnover of local entrepreneurs (excluding Moscow):

• Moscow region (166 billion rubles, an increase of 88% year-on-year);
• St. Petersburg (81.8 billion rubles, + 64%);
• Ivanovo region (41.7 billion rubles, + 122%);
• Krasnodar Territory (30 billion rubles, + 191%);
• Sverdlovsk region (27.9 billion rubles, + 112%);
• Novosibirsk region (24.7 billion rubles, + 113%);
• Rostov region (24.6 billion rubles, + 105%);
• Tatarstan (24.2 billion rubles, + 180%);
• Nizhny Novgorod region (18.6 billion rubles, + 124%);
• Chuvash Republic (18.6 billion rubles, + 155%).

The largest income to entrepreneurs from the regions of Russia on Wildberries in 2022 was brought by the sale of fashion goods (clothes, shoes and accessories), cosmetics and perfumes, products for home improvement (interior items, furniture, dishes and kitchen utensils) and products. At the same dynamic pace, sellers of plumbing (+ 336% year-on-year), garden equipment (+ 310%), products for arranging a garden and garden (+ 269%), sports equipment (+ 243%) and jewelry jewelry jewelry (+ 212%) managed to increase their sales on the platform.

Most of all, entrepreneurs of the Krasnodar Territory have increased their positions, which have risen in the ranking by three positions compared to 2021. As noted in Wildberries, the reason for this breakthrough was the launch of an additional logistics facility in the region, which reduced their costs for transporting products to the main logocenters of the company. The debutants of the list of leader were entrepreneurs from Chuvashia, where in 2022 the regional point of acceptance of supplies was also launched.

Investment of 249 billion rubles. in discounts for buyers

Wildberries invested 249 billion rubles in discounts for buyers in 2022. The company announced this on January 30, 2023.

The company develops its own loyalty program for customers, providing additional discounts on goods at its own expense. It also allows you to provide support to entrepreneurs selling their goods through the online platform

At the end of 2022, Wildberries' own investments in providing discounts for buyers amounted to 249 billion rubles, which is 38% more than in 2021.

The largest volume of the company's investments fell on December 2022: 46.6 billion rubles. (+ 171% year-on-year) - this allowed entrepreneurs selling their goods on the online platform to further reduce prices for buyers, and Russians to gain access to an even greater range of goods at the most attractive prices on the eve of the New Year holidays.

We continue to develop our loyalty program for buyers: in addition to the discount provided by entrepreneurs on our goods, we set an additional discount, which can reach 33%. This allows you to support Russian business and reduce prices for Russians, - commented in the press service of Wildberries.

Launch of direct sales of goods from Armenia

On December 19, 2022, Wildberries opened the opportunity for entrepreneurs from Armenia to directly sell goods to other countries of the site's presence, Russia became the first country. Thanks to this, manufacturers from Armenia will be able to expand the range of their products on the online platform and increase revenues.

The sale of goods from Armenia is carried out according to the Marketplace model: after receiving orders, sellers bring them to the company's warehouse in Yerevan, after which the logistics service of the site delivers them to buyers. Merchant fees range from 3% depending on the product category.

We continue to develop Wildberries as an online platform for small businesses, making it even more convenient and technological for entrepreneurs from different countries. A successful 5-year history of cooperation and friendship connects us with representatives of Armenian business: Wildberries opened in 2018, partner points for issuing orders began to appear in 2021, and a logistics center was opened in 2022, the Wildberries press service said.

Products from Armenia are in high demand for Wildberries: for 11 months. in 2022, its sales increased by 71% year-on-year to 290 million rubles. The most dynamic demand is growing for accessories (+ 958%), cosmetics and perfumes (+ 449%), home products (+ 312%), food (+ 276%) and clothing for newborns (+ 267%).

Launch of the service marketplace

On December 14, 2022, Wildberries launched a service marketplace. They are available to users both when purchasing large goods on Wildberries and as part of a separate service.

When ordering a dresser, sink, refrigerator, washing machine and other large and complex technical goods, customers can use the services for their assembly, installation and connection. Offers of additional services began to be displayed in product cards in the recommendations section on the online platform.

The first major partners were the Hands service and the A-iceberg service center. At the first stage, the service is available on the Wildberries client website, and later offers will appear in mobile applications on Android and iOS.

The minimum cost of the master's services is 1.5 thousand rubles. for assembling a desktop and up to 9 thousand rubles. for more complex work - installing and connecting a shower cabin. Also, buyers can assemble body and soft furniture, connect plumbing, electrics, household and climatic equipment - over 80 offers in total. In addition, services are also provided for their repair.

By mid-December 2022, Moscow St. Petersburg Novosibirsk Yekaterinburg Kazan the service is available to residents of large cities:,,,, - only about 40 settlements. In the future, the online platform plans to expand the geography of the service by attracting new partners and performers.

We see a high interest of buyers in household goods and repairs: for 11 months. 2022, sales of furniture and various interior items increased by 129% year-on-year, DIY goods - by 178%, and household appliances - by 86%. Along with purchases, service services are also in demand: it is convenient for users that large-sized goods can be ordered on one site and connected or assembled. We expect that additional services will increase interest in these categories of goods - this will support the sales of our entrepreneurs, - noted in the press service of Wildberries.

Fighting fake "discounts"

Wildberries artificial intelligence will fight fake "discounts." The company announced this on October 13, 2022.

Online platform strengthens the fight against fake "discounts" and cheating of items in search results, which some unscrupulous market participants use to deceive users

Wildberries has launched an IT solution that allows users to present offers with real discounts on goods. The system analyzes the history of prices for goods and issues goods with real, not "nominal" discounts to the first places in search results.

In order to use the option, users just need to enable the "First profitable" filter. It is already activated on the Wildberries website and mobile applications.

This is a special tool. It will allow consumers to receive information about real discounts, and will also protect entrepreneurs from unfair competition from other market participants who are trying to manipulate prices to improve their positions in search results, the Wildberries press service said.

Reduce logistics tariffs by up to 1.5 times

Wildberries on October 10, 2022 proposed updated conditions for the marketplace model.

The company reduced tariffs for logistics to 1.5 times, and also released a major software update that will allow entrepreneurs to significantly increase their own turnover on the site and improve the service for buyers

Thanks to the updated functionality, entrepreneurs selling products from their own warehouses at Wildberries were able to create several supplies of goods at once, which will allow them to increase their own turnover on the site and, as a result, increase their sales. In addition, when managing supplies through a remote portal for sellers, it became possible to transfer goods between different deliveries and track the status of fulfillment of each of them, which will reduce the time of assembly of orders, speed up their delivery and improve the service for buyers.

The functionality has already become available in test mode for more than 25 thousand entrepreneurs, and in the near future it will work for all sellers.

In accordance with the updated tariffs, the basic cost of logistics for goods up to 5 liters will be 55 rubles. per unit of goods, and if the basic volume of additional payment for 1 additional liter is exceeded, it will be 5.5 rubles. Reducing tariffs will reduce the costs of entrepreneurs for the transportation of goods and redirect funds to the development of the product for buyers.

Launch of Partner Point Grant Program

Wildberries on August 26, 2022 announced the launch of a program for subsidizing partner points of issue of orders (PVZ).

Thanks to support measures, entrepreneurs will be able to quickly open new points of issue in the regions of the country, where their shortage is most acute for the population, including Kamchatka and Chukotka, and receive the maximum income in the high sales season

Under the program, owners of PVZ after the launch of the facility will receive bonuses in the form of an increased percentage of payments from PVZ turnover: in the first month of work, the additional payment will be up to 3% of the PVZ turnover, in the second - up to 1.6%, in the third - up to 0.8%. Thus, the total amount of income in the first month of operation of the point of issue will be up to 7.3% of the turnover. From the fourth month, PVZ owners will receive standard income in the amount of 2 to 4% of turnover.

The amount of remuneration depends on the location of the object: on the interactive Wildberries map, "green zones" with an increased tariff are marked, in other areas there is a standard tariff.

The subsidy program will make it possible to quickly recoup the investments of entrepreneurs in the opening of the point of issue, as well as provide residents of remote regions of our country with points of issue within walking distance. The most promising locations are Kamchatka (Petropavlovsk-Kamchatsky, Elizovo and Vilyuchinsk), Chukotka (Anadyr, Bilibino), Magadan Region, as well as the Moscow Region and St. Petersburg, where the number of online purchases is actively growing, the Wildberries press service noted.

Requirements for premises: area from 30 sq. m, can be both street retail format and located in shopping centers.

At the end of August 2022, the total number of own and partner points for issuing Wildberries orders exceeded 24.4 thousand points.

From January 2022 to July 2022, the turnover of partner points for issuing Wildberries orders in the country increased by 595%.

The largest turnover in July was noted in PVZ:

• Severobaikalsk (Rep. Buryatia) - 23.4 million rubles.
• Yakovlevskoye village (Moscow region) - 18.7 million rubles.
• Khasavyurt (Rep. Dagestan) - 17.8 million rubles.
• year Sochi - 15.5 million rubles.
• Partizansk (Primorsky Territory) - 13.3 million rubles.

The turnover of partner pick-up points located in Khabarovsk (+ 1237% compared to January 2022) and Kamchatka (+ 579%) regions , Sakhalin (+ 671%) and Amur (+ 386%) regions, as well as the Karachay-Cherkess Republic (+ 408%).

Increase in the volume of sales by entrepreneurs from foreign countries

The press service of Wildberries on August 19, 2022 reported that the number of business representatives from neighboring countries increased 12 times. In the 1 half of 2022, representatives of foreign business from Belarus, Kazakhstan, Armenia, Kyrgyzstan and Uzbekistan increased sales of products through Wildberries by 441% year to 5.1 billion rubles. Their income grew most significantly in the segment of socially significant products: food (sales growth 58 times year-on-year), health products (28 times), personal protective equipment (masks, gloves and antiseptics) (10 times), stationery (9 times) and toys (9 times).

We are strengthening the logistics infrastructure: we launched a distribution center in Armenia, thanks to which direct sales became available to entrepreneurs of the country, expanded the logistics center in Kazakhstan 2.5 times to 10,000 square meters. m. This entailed an even more active transition of representatives of local business to e-commerce, - said the press service of Wildberries.

The active transition of entrepreneurs from Belarus, Kazakhstan, Armenia, Kyrgyzstan and Uzbekistan was the result of a dynamic growth in demand for production products from the EAEU countries: its sales to Wildberries increased by 96% year-on-year to 18.5 billion rubles. for the 1 half of 2022

Among the most popular products from Belarus are mascara, underwear and wallpaper. Of all the products produced in Kazakhstan, most of all in pieces on Wildberries purchased tea, sweets and cosmetic soap. Popular products from Armenia are canned vegetables, preserves and dried fruits. From Kyrgyzstan, buyers most often order blouses, pyjamas and animal food, and from Uzbekistan - T-shirts, dresses and longslives.

Changing the name of the site to "Berries" when saving the domain wildberries.ru

On August 15, 2022, the Wildberries online marketplace changed its name to Yagodki. Now on the main page of the site there is a new name, while the link leading to it remains the same. At the same time, instead of abstract pink and purple circles, images of real berries appeared - blackberries, blueberries, raspberries and strawberries. The press service of the company by August 15, 2022 does not comment on the rebranding.

Earlier in 2022, the Minister of Industry and Trade of the Russian Federation Denis Manturov said that there is a dominance of foreign names in Russian retail and industry. He explained that this also applies to Wildberries, since the marketplace is not called Wild Berries. In turn, business representatives then explained that foreign names are already on the hearing of buyers, as well as their use contributes to sales growth.

In early June 2022, the founder and main owner of Wildberries Tatyana Bakalchuk announced an early name change, but did not specify what the new option would be. The entrepreneur only noted that the new name can be in Russian.

I can't promise that we will rebrand. Let's think, - said Bakalchuk.

According to Kommersant, against the background of the start of a Russian military special operation in Ukraine, the departure of Western brands from Russia and the rebranding of international companies remaining on the Russian market, a tendency to "Russification" of corporate symbols is recorded. In June 2022, State Duma Speaker Vyacheslav Volodin announced a bill banning advertising signs in a foreign language. The initiative was opposed by many entrepreneurs, according to whom the transition to Russian-language signs could result in multimillion-dollar costs for Russian business.^[13]

Wildberries - the new sponsor of Spartak

On July 27, 2022, the Moscow football club Spartak announced the conclusion of a sponsorship contract with Wildberries. Under the terms of the agreement, from the season 2023/2024. online retailer will supply equipment to all club teams. The contract is designed for three years. Read more here.

Transition to local currency settlements with international partners

On June 8, 2022, Wildberries announced the transition to settlements in local currencies with international partners. For example, entrepreneurs of Belarus will receive transfers in Belarusian rubles, Kazakhstan - in tenge, Armenia - in dramas, Kyrgyzstan - in somas, Uzbekistan - in somas.

According to RIA Novosti in Wildberries, the new financial policy applies to both sellers and owners of partner points of issue of orders and partner sorting centers. At the same time, it will allow the company to support representatives of local business in foreign markets.

According to company representatives, the new financial policy will make mutual settlements even more transparent, strengthen regional currencies, and help entrepreneurs minimize possible losses due to fluctuations in exchange rates and the need to convert them.

The marketplace explained that the company seeks to offer foreign partners the most favorable terms of cooperation, "therefore, they came up with an initiative to switch to settlements in national currencies, which was supported by local business."

In 2022, the retailer opened new logistics facilities in Kyrgyzstan and Armenia, and also launched sales in Uzbekistan. In mid-April, online retailer Wildberries launched a special section to support domestic brands - "Made in Russia." According to the marketplace, the assortment of Russian-made goods in April 2022 on the platform increased by 34% compared to the same period in 2021.

In June 2022, the CEO and founder of Wildberries, Tatyana Bakalchuk, said that the company would "think" about rebranding and translating the name into Russian. She announced this after the head of the Ministry of Industry and Trade of Russia Denis Manturov expressed dissatisfaction with the fact that many companies that produce all their products in Russia choose foreign names.

Signing a self-regulatory agreement with Marketplaces sellers

Russian marketplaces signed an agreement with sellers on self-regulation, including to combat counterfeit goods. This was announced by the Association of Internet Trade Companies (AKIT) on June 7, 2022. Read more here.

Launch Instant Merchandise Refund Service

The Russian online platform Wildberries announced on June 1, 2022, the launch of an instant refund service for goods. Receipt of funds is available after the return of goods at the points of issue, which are reflected on the user's personal balance in his personal account. The buyer decides for himself whether to withdraw funds to any own bank account or pay for other purchases with them.

We are testing this service, which will significantly increase the convenience of using the online platform: users will be able to receive instant transfers to the balance sheet, which will allow them not to "freeze" funds until they are actually received from the bank, but immediately spend on new purchases. In addition, we have opened the possibility for users to independently transfer returns from the balance to any bank accounts, and not just those from which payment was made, told in the press service of Wildberries.

At the beginning of June 2022, testing is carried out on a limited sample of users, in the future the company plans to expand it.

Start auto parts and auto goods search service

Wildberries has implemented for buyers a service for searching for spare parts via VIN/FRAME, models of cars, motorcycles and commercial vehicles - this will allow attracting sellers of a specialized assortment to the online platform and significantly expand it, including through the sale of parallel imports. The company announced this on May 30, 2022. In the future online platform , it will also add to the catalog spare parts for cargo and commercial. transport

Along with the launch of this service, the range of auto goods itself was significantly increased by 1 million SKU - and there are already over 2.2 million of them. The company plans to expand it 2 times more in 2022.

We launched sales of auto goods in 2020 and see that the interest of buyers in them is growing dynamically. In 2021, the turnover of this category on Wildberries increased by 205% year-on-year, and in the 1st quarter of 2022 - by 223% year-on-year. Thanks to the emergence of an assortment of spare parts, as well as a convenient product search service, buyers will be able to quickly and easily order the necessary parts for cars and motorcycles, and entrepreneurs will be able to expand their offer on the marketplace and increase sales in the e-commerce segment. commented in the press service of Wildberries

The order and delivery of spare parts is carried out by the logistics and courier service Wildberries not only in Russia, but also in Belarus, Kazakhstan, Armenia and Kyrgyzstan. All entrepreneurs can sell spare parts and auto goods on Wildberries: the trade commission of the online platform will be from 6%.

Refutation of the introduction of "mass fines" for refusal of goods

Wildberries on May 24, 2022 denied the introduction of "massive fines" for refusing goods.

The company did not introduce any penalties for buyers. Wildberries applies payment for the return delivery service only for customers with a high share of returns and/or a low amount of repurchase - claims that this "massive fine" is inaccurate information. This tariff affects only about 10% of customers. At the same time, the payment for the delivery service may change downward depending on the region.

The claims that Wildberries charges for returning defective items are not true. As before, buyers can return them if there is a production defect at no additional cost.

It is also unreliable that a warning about the payment of reverse logistics appears after the formation of the order: all the necessary information is communicated to the buyer in advance and before the purchase is made.

In addition, payment for the return service of unclaimed goods is also charged for new personal accounts - this allows you to reduce the risks of unfair competition from other market participants: for example, to exclude the creation of fake accounts from which large consignments of goods are ordered, but not redeemed, which leads to losses entrepreneurs.

The goal of the company is to motivate buyers to more consciously order goods on the marketplace, which allows them to receive things with a minimum number of fittings, improves their appearance, reduces the amount of scrap due to a large number of fittings, and reduces the volume of transportation packaging that pollutes the environment.

For its part, Wildberries continues to reduce its commission on goods, which makes them even cheaper and more affordable for buyers, retains free delivery and expands the share of post-paid sales.

Launch of direct sales from entrepreneurs of Armenia

On May 16, 2022, Wildberries announced the opening of the company's first logistics center in Armenia: this made it possible to launch direct sales of goods from local business representatives on the online platform.

The Wildberries logistics center in the country was launched in Yerevan, thanks to which Armenian business representatives got the opportunity to sell their goods on the online platform using the Marketplace model (from their own sellers' warehouses). In real time, entrepreneurs receive information about orders and deliver goods to the sorting center, from where they are sent to customers. In addition, orders entering the country are also sorted in the logistics facility.

At the first stage, work on the Marketplace sales model for Armenian entrepreneurs is available only domestically, but in the future the geography will be expanded to other countries, including Russia.

For entrepreneurs of the Republic, there is now a simplified registration procedure on the seller.wildberries.ru portal: to start sales, it is enough to go through a short registration and post information about goods.

We continue to develop our partnership and friendship with Armenia: in 2018 our online store was launched here, in 2021 we launched a franchise to open points of issue together with local business, and now we are taking the next important step - we are opening a sorting center and launching direct sales from entrepreneurs of the country. We are confident that this will bring our partnership to a new level, support local business and increase its representation in the online segment, the Wildberries press service commented.

Freezing funds in Poland

In April 2022, Poland froze the money of the local branch of Wildberries. Warsaw believes that the marketplace is associated with VTB, sells Russian military uniforms and anti-Ukrainian literature. Also, the company is a large taxpayer, sanctions will reduce its revenues, which means that indirectly the revenues of the Russian budget, from which the "aggression against Ukraine" is financed, are indicated in the document.

All money and other resources of Wildberries, which earned in Poland two years ago, should be frozen from April 26, the company is prohibited from participating in public procurement and any way to bypass sanctions.

The owner of the company, billionaire Tatyana Bakalchuk, is also on the black list.

Ozon and Wildberries: We are IT companies like Amazon. Retailers ask government to extend IT industry support benefits to them

Ozon and Wildberries believe that as part of providing measures to support the IT industry, companies like theirs should also be able to receive some benefits on a par with IT companies. This follows from the speeches of representatives of these companies on March 26 at a meeting with Deputy Prime Minister Dmitry Chernyshenko, dedicated to the discussion of the upcoming third package of measures to support the IT industry. Read more here.

Cancellation of storage fees for goods for a month

On March 7, 2022, Wildberries announced the abolition of storage fees for goods to support Russian entrepreneurs.

Thus, Russian entrepreneurs can significantly optimize their logistics costs, as well as restrain the rise in prices for goods.

This support measure will be valid for at least one calendar month, after which it can be extended by decision of the company.

As of March 2022, the online retailer has over 1 million square meters. m of warehouse space, the largest of which are located in the Moscow region, St. Petersburg, Tatarstan, Krasnodar.

In addition, the previously introduced seller support package continues to operate:

• Possibility of receiving early payments according to the updated payment schedule. Weekly payments to sellers without additional fees
• The online retailer will invest 7.2 billion rubles in providing discounts at the expense of Wildberries during the promotion by March 8 and its promotion (the promotion runs from March 1 to 10). For non-eligible sellers, the fee change has been canceled.
• The payment for the acceptance of goods in warehouses in Koledino and Podolsk has been canceled
• There is a 20% reduced tariff for logistics from a warehouse in Elektrostal, as well as discounts on logistics in warehouses in Krasnodar, St. Petersburg, Novosibirsk and Khabarovsk
• Discounts are saved for faster delivery of orders to logistics centers under the Marketplace model

2021

Entering Britain's market

In December 2021, Wildberries entered the British market. This country became the 19th in the list of states in which the Russian Internet marketplace operates.

Buyers of the United Kingdom can place orders both in a separate online store uk.wildberries.ru and using mobile applications based on iOS and Android, which work in English and Russian. Delivery will be carried out through international and local courier services.

5.5 million items of goods from 164 thousand international brands are available to residents of the UK: women's, men's and children's clothing, shoes and accessories, beauty goods, toys, children's goods, electronics, books, zoo products, household goods and much more.

The retailer's press service noted that Wildberries offers new buyers a wide range of goods from various manufacturers - both well-known world brands and small local enterprises.

As Bloomberg previously wrote, Wildberries' entry into European markets will lead to direct competition with the world's largest online retailer Amazon.

The owner  of Wildberries Tatyana Bakalchuk in an interview with the agency said that she was amazed when she found out two years ago that the cosmetic brand L'Oreal, one of the leading sellers on Wildberries, sells 400 times more of its products through Amazon than through the Russian site.

I knew that we were working on a different scale, but when I saw these numbers, I realized that we were simply no one, "Bakalchuk recalls. The gap between the companies has since narrowed to 70 times, she said.

At the end of January-September 2021, the site's turnover increased by 89%, to 538.9 billion rubles.

Turkey Market Entry

On December 2, 2021, Wildberries announced its entry into the Turkish market. In this country, the Russian Internet retailer began to offer about 5.6 million items of goods of 163 thousand international brands, including women's, men's and children's clothing, shoes and accessories, electronics, books, pet products and various household products. In the future, the range will expand, the company will offer even more different goods at affordable prices, the press release says.

You can place an order on the tr.wildberries.ru website or using mobile applications on iOS and Android platforms that work in English and Russian.

Delivery of goods will be carried out by international logistics partners. Orders to buyers courier services will deliver to the door of the house or office.

The international development of Wildberries means the emergence of new opportunities for Russian and international entrepreneurs, especially representatives of small and medium-sized businesses, who through our online platform will be able to scale their sales in 18 countries of the company's presence, the retailer's press service reports.

Turkey became the 18th foreign market for the presence of Wildberries. This list also includes, USA,, Germany,, France, and Italy Latvia- in Lithuania Estonia Moldova these states, the marketplace was launched in 2021. The launch in Turkey allows us to further expand export opportunities for the sale of goods by Russian and foreign entrepreneurs, Wildberries emphasized.

According to Wildberries' own data, the company's turnover abroad in January-October 2021 reached 24.7 billion rubles, an increase of 43% compared to the same period in 2020. The company did not disclose information about how much it costs to start work in a new country.

Franchise launch in Belarus, Kazakhstan and Armenia

Wildberries - online retailer November 1, 2021 announced the launch of a program for the opening of branded partner points for issuing orders (PPVZ) in Belarus, Kazakhstan and Armenia. Now entrepreneurs in these countries can independently open pickup points and receive income for issuing orders: their average turnover over the year has grown 1.5 times to 4-5 million rubles a month, and the subsidy program from Wildberries will quickly recoup investments.

Anyone can open a partner point of issue with Wildberries if they have a legal entity. To do this, just register in the WB Point mobile application based on iOS or Android and provide information about the room.

PPVZ management is carried out using the WBPoint mobile application, where entrepreneurs have access to all the necessary functionality to work with orders and buyers. The partner does not even need a cash register, since all settlements between buyers and sellers are carried out online. In the updated version, registration of several legal entities for one owner's phone number has also become available.

Wildberries launched sales in Belarus in 2012, in 2014 - entered the market of Kazakhstan, and in 2018 - the market of Armenia. We see that the popularity of online shopping in these countries continues to grow at a rapid pace, so we plan to significantly increase the Wildberries chain of ordering points in conjunction with local businesses. By becoming the owner of a partner point for issuing orders, entrepreneurs receive a stable income thanks to the large consumer traffic of Wildberries. Every day we have over 2.3 million orders and purchasing activity continues to grow, - said the press service of Wildberries.

As support for its future partners - PPVZ owners, Wildberries provides subsidies in the form of increased remuneration from the turnover of the point of issue of orders in the first 4 months of operation. Also, entrepreneurs will be able to purchase furniture in installments at Wildberries for the improvement of their premises.

The company hopes that such a subsidy program will allow entrepreneurs to quickly recoup investments in the opening of the point of issue, the average payback period of which is about 3 months.

Wildberries implemented the possibility of opening partner points for issuing orders in September 2020. At the beginning of November 2021, their total number in Russia exceeds 8.5 thousand points. In October 2021, the average turnover of PPVZ increased 1.5 times compared to September and reached about 4-5 million rubles.

Start delivering orders by drones

Online retailer Wildberries at the end of October 2021 began using unmanned aerial vehicles (UAVs) to deliver orders. Residents of the Moscow region can be the first to use this service . It will then be available in Innopolis.

The drones that Wildberries is using in the pilot project are capable of flying 300 km without recharging and carrying a cargo of 200 kg. The company said that depending on the model, drones work both on a gasoline engine and using a rechargeable battery. At the same time, the use of devices operating from batteries allows to reduce the carbon footprint in contrast to vehicles operating on combustible fuel.

In addition, the delivery of orders by drones makes it possible to reduce the volume of packaging that is used when transporting goods over long distances, Wildberries emphasized. It is expected that the priority direction of the use of drones may be the delivery of goods in remote parts of the Russian Federation.

Russia is a very large country, while some of the settlements are extremely difficult to reach due to difficult delivery conditions. Therefore, we began to study the use of drones for order delivery, - the press service of the Internet retailer reports.

{{# https://www.tadviser.ru/images/8/85/Wildberries started testing drones.mp4|100%|auto 'https://www.tadviser.ru/images/thumb/c/cf/Screedsadasnshot 3.png/800px-Screedsadasnshot 3.png}}

Drone delivery services have long been developing in the United States and Europe. Thus, the logistics company DHL launched drone delivery of mail weighing up to 1.2 kg. Drones have long tested Amazon, and in September 2020 received permission from the American aviation regulator to deliver orders with drones. Uber in 2018 was going to launch a drone delivery of food in three years.

Russian Post began testing drones in April 2018, when it first launched, the drone crashed into a house and crashed seconds after takeoff.^[14]

Agreement with FinCERT on cooperation on countering cyber attacks

Russian online retailer Wildberries on September 24, 2021 announced that he had joined the information exchange with, FinCERT Bank of Russia concluding an agreement on counteraction issues, computer attacks as well as online fraud. Internet

In accordance with the agreements, the parties will exchange information on recorded cases of computer attacks, provide mutual support in terms of responding to identified threats, as well as Internet violations related to phishing and distribution of malicious software.

The number cybercrimes around the world is actively growing, so we pay special attention to safety online payments our users. Thanks to the agreement, we can expand our cooperation Bank Russia with and organize joint work to create a safe environment for online shopping, - said the press service of Wildberries.

As noted in Wildberries, for their part, the company will also share expertise and inform the banking community about new cases to prevent their spread among consumers and market participants. ​

Access to Baltic markets

On September 22, 2021, the online retailer Wildberries announced its entry into the Baltic market. The company has opened online stores in Latvia, Lithuania and Estonia. By expanding the geography of its presence in this way, Wildberries will help Russian sellers reach the foreign level, the press release said.

Buyers from the Baltic countries can place an order on separate sites in English and Russian, and mobile applications on iOS and Android will be available in the near future.

Delivery of goods to customers is carried out using international logistics operators. Customers of the online store will be able to receive their orders at 270 partner points of issue in Estonia, 210 in Latvia and 300 in Lithuania, as well as by courier delivery to the house or office if the point of issue is far from the buyer.

Delivery of goods to the points of issue of orders is carried out within 8-10 days and costs 7 euros. The cost of express delivery by courier depends on the number of goods in the basket, the minimum price is 20 euros, the delivery time is 2-4 working days. For more information on the terms of delivery of orders, see the "Terms of delivery" section on the Wildberries website or mobile application.

As noted in the press service of the retailer, the launch of online stores in the Baltic countries will expand export opportunities for the sale of goods from Russian business.

Many of our compatriots and Russian-speaking citizens permanently live and work on the territory of these countries. It is likely that many of them miss the usual Russian goods, which can be difficult to find in foreign stores, so we hope that they will like shopping on Wildberries, they added.

By September 22, 2021, the geography of Wildberries has 17 countries.

Launch of sales of over-the-counter drugs

On September 6, 2021, Wildberries announced the start of sales of over-the-counter medicines, including antihistamines, painkillers, dermatological, etc. The first partners of the marketplace for this project were the pharmacy chains Samson Pharma and монастырев.рф. Read more here.

Founders of Wildberries Tatyana Bakalchuk and Vladislav Bakalchuk are the richest family in Russia

Co-owners of Wildberries Tatyana Bakalchuk and Vladislav Bakalchuk became the richest family in Russia. This was reported by Forbes magazine with reference to its updated rating, which was published at the end of August 2021. Read more here.

Launch of express delivery service in St. Petersburg

Wildberries - Russian online retailer - August 27, 2021 announced the launch of an express delivery service in the northern capital.

Thus, residents of St. Petersburg are already available for order on Wildberries bouquets of flowers and gift sets of food products, including cakes and balls.

On sale there are both simple laconic bouquets costing from 970 rubles, and expensive author's compositions of flowers, the cost of which reaches 142 thousand rubles.

Delivery is carried out by sellers on their own - in real time they receive information about orders and deliver them to customers within a few hours.

The range of the service will be actively expanded through cooperation with entrepreneurs in St. Petersburg. Food and ready meals from restaurants will soon also be available for express delivery. Thus, the service will provide support to local entrepreneurs who will be able to sell their products through Wildberries.

Regardless of the scale of the business, the trading commission for sellers of this category will be 5%.

In addition to supporting entrepreneurs, the express delivery service will also help residents of St. Petersburg get ready for school quickly and without hassle. Now Wildberries can purchase not only familiar clothes and shoes, but also bouquets of flowers - and save time, - said the press service of Wildberries.

Statement on illegal pressure of foreign payment systems on Russian banks

On August 20, 2021, the Russian online retailer Wildberries issued a statement in which it announced the pressure of foreign payment systems on Russian banks that had begun due to the company's decision to provide discounts when paying with MIR cards, the Fast Payments System and through SberPay and the publication of foreign system commissions.

We became aware of the receipt of official letters from foreign payment systems to the Russian banks with threats of penalties. sanctions We consider these incidents as attempts to put pressure on domestic financial organizations, restrictions on their independent work, - emphasized in Wildberries.

We also consider such intimidation to be a manifestation of unfair competition from foreign payment systems and an attempt to take advantage of our dominant position in the Russian market, the online retailer noted.

Wildberries recalled that these manipulations are illegal, since the recipients of such letters did not violate either Russian legislation or the international rules of the payment systems themselves - and advised their compilers to re-read them carefully again.

Let us emphasize that we did not introduce any additional commissions, since tariffs are formed by payment systems, and not by us. On August 16, 2021, we at Wildberries reduced prices for goods, taking into account the tariffs of payment systems, and invited the Russians to choose for themselves which payment system is more convenient and profitable for them to use. Now our buyers see how the price of the goods adds up, and what discounts they can receive by paying them using various payment systems, - said the press service of Wildberries.

The company regrets that despite the fact that foreign payment systems previously expressed their readiness for negotiations, which was also supported by Wildberries, but preferred the language of threats and ultimatums.

The online retailer also said that in foreign countries such commissions are significantly lower, which is an obvious fact of discrimination against Russian businesses, in particular, small and medium-sized businesses, which suffer most from inflated tariffs.

The idea among experts has repeatedly sounded that Western payment systems, in fact, have established a "tax" for Russians - since their similar tariffs in Europe, the United States and Asia are several times lower than domestic ones. At a minimum, buyers have the right to know about the size of this "scrap" and that they really have a choice not to pay it, concluded in Wildberries.

Introduction of discounts when paying for orders using SberPay, "Mir," SBP

On August 17, 2021, Wildberries announced the introduction of discounts when paying orders using Russian payment systems. The retailer estimates the savings of Russians from the innovation at tens of millions of rubles a day.

From August 16, 2021, prices for goods placed in the Wildberries marketplace have become lower if you pay for a purchase with a Mir card or through the Fast Payment System (FPS) and SberPay, compared with payment using Visa, Mastercard, etc.

Now, when ordering Wildberries, the buyer is informed how much he will have to pay in rubles when paying with foreign payment systems, and is invited to choose payment without commission using the Russian service.

It is noted that the difference in the cost of goods is achieved due to significantly lower commissions when processing transactions by domestic payment systems, while commissions of international payment systems reach 2%.

The Wildberries press service noted that thanks to the emergence of new functionality, the formation of the price of goods has become even more transparent for buyers: it takes into account not only existing promotions and personal discounts under the loyalty program, but also commissions of payment systems. Users now see how the price of an item adds up and how they can save extra on purchases.

According to Wildberries' own data, by mid-August 2021, about 2.3 million orders are issued at the site every day, about the same number of transactions are made by Russians when paying orders in the amount of about 2 billion rubles. Thus, thanks to the new option, Russians can save about 40 million rubles daily, which corresponds to the commissions of Western payment systems, the online retailer explained.

More than 260,000 Russian entrepreneurs and companies sell their goods through the trading platform, most of which, according to Wildberries, belong to small and medium-sized businesses.

Ukraine imposes sanctions against the company

In July 2021, President of Ukraine Zelensky imposed sanctions against the Russian company Wildberries and its founder Tatyana Bakalchuk, as well as its divisions at, in To Ukraine Poland,,, and Armenia Belarus. Kyrgyzstan Kazakhstan

Launch direct delivery from electronics sellers

On July 19, 2021, Wildberries announced the launch of direct delivery from electronics sellers directly from sellers. The first partner was the Internet hypermarket Holodilnik.ru

At the first stage of cooperation, the range of Holodilnik.ru will include 1500 SKU, and delivery will be carried out in Moscow within the Moscow Ring Road the next day. Later, the range of Holodilnik.ru presented on the Russian marketplace will be increased 10 times, and the delivery geography will be expanded to all regions of Holodilnik.ru presence, including St. Petersburg, Novosibirsk, Yekaterinburg, Krasnodar, Nizhny Novgorod and many others.

This delivery model directly from sellers will allow sellers to expand the range placed on Wildberries, optimize operating costs, and also reduce the logistics leverage between the seller and the buyer, which will speed up delivery times, the Wildberries press service commented.

The store has developed an omnichannel business model over the years, focusing on expanding its presence in third-party storefronts, which opens us up to a new audience. By the end of 2021, we intend to increase sales through Wildberries to 500 million rubles, explains Alexey Khnykov, head of the department for work with partner networks of the Holodilnik.ru.

The electronics and home appliances segment is one of the most dynamically growing at Wildberries, including due to the growing popularity of telecommuting in the country. The turnover of sellers in these categories for the 1 half of 2021 amounted to 28.6 billion rubles, and the most dynamically growing was large household appliances, sales of which increased by 893%.

Wildberries will offer sellers who deliver independently using such a model a low trading commission of 5%, as well as a large base of loyal buyers, numbering over 46 million registered users as of July 2021.

Launch of delivery from restaurants in Moscow

Wildberries July 12, 2021 announced the opening of a delivery service from Moscow restaurants.

The company hopes that this service will support restaurants that have faced a decrease in demand due to the growth of diseases. coronavirus

The service for July 2021 became available to residents of Moscow, within the Moscow Ring Road, at the first stage, delivery is carried out from the Baku Boulevard restaurant chain.

In the future, the number of restaurants and the geography of delivery will actively expand due to the accession of other partners.

We see what a difficult situation has developed in the catering segment due to the increase in the number of coronavirus diseases. Therefore, we decided to speed up the launch of our joint project with restaurants, including many representatives of small businesses, in order to support them. We will offer entrepreneurs our largest base of loyal buyers, as well as a low trading commission, - said the press service of Wildberries.

Delivery is carried out by the service services of restaurants independently. In real time, they receive information about orders, after which they organize their logistics to buyers within a pre-selected territorial zone.

Express delivery of perishable, frozen food and flowers to Wildberries started in the second half of May 2021. Since July, food delivery from the Usachevsky Market gastronomic cluster has also opened.

Regardless of the scale of the business, the trading commission for sellers of these categories will be only 5%.

Launch of sales in Moldova

On July 6, 2021, Wildberries announced the launch of sales in Moldova, which became the 15th country of presence of the Internet retailer.

At the time of the start of work in Moldova, Wildberries offers local buyers about 5.5 million items of goods from 43 thousand brands: clothing, shoes and accessories for adults and children, beauty products and toys to electronics, books, stationery and household goods.

Buyers can place an order on the md.wildberries.ru website, as well as using mobile applications based on iOS and Android.

We are pleased to offer our customers from Moldova a large assortment of goods from local and international manufacturers that were not previously available in the country. All goods can be selected online and received simultaneously at one of the points of issue of orders or by issuing delivery home or to the office. Thanks to the functional mobile applications Wildberries, you can shop literally on the go - while walking, on the way to work or even standing in line, the Wildberries press service commented.

By the beginning of July 2021, goods will be delivered with the help of logistics partners. Customers of the online store will be able to receive their orders at 1200 partner points of issue in Moldova or by courier delivery to their homes if the point of issue is far from the place of residence of the buyer.

As noted in Wildberries, the company's annual export sales amount to 23.7 billion rubles, and clothing, shoes, cosmetics, perfumes and books are the most in demand among foreign buyers. Earlier, the Russian Export Center and Wildberries signed an agreement on strategic cooperation, under which the partners agreed to support Russian manufacturers in exporting.

Fraudsters withdrew 350 million rubles from Wildberries through dummy sellers and buyers

In June 2021, it became known that fraudsters withdrew 350 million rubles from Wildberries through dummy sellers and buyers. The new scheme was reported by TASS with reference to its informant.

Front sellers placed non-existent goods on the marketplace, and front buyers paid for it. During the payment process, they deliberately made a mistake, and the payment was rejected. Wildberries transfers money to the seller as for a successful sale, the bank blocks the operation from false buyers, but Wildberries money goes to false sellers.

It is reported that the first suspects in the fraudulent scheme have already been detained, and some of the funds received by the swindlers have been blocked.

Wildberries clarified that the new fraudulent scheme was first applied on the site in early April 2021 - then fictitious purchases were made in an amount not exceeding several thousand rubles. A massive attack on the marketplace was prepared and carried out by fraudsters in the last week of May 2021 - the scheme was immediately identified.

The company immediately appealed to law enforcement agencies, as well as to relevant supervisory authorities in order to inform the market about the existence of new fraudulent schemes and so that other participants in online retail would not suffer from them, the press service of the online retailer said.

Earlier, a law enforcement source told TASS that a criminal case had been opened on the fact of fraud against the Wildberries online store. A TASS source noted that Wildberry LLC entered into offer agreements with various individuals and legal entities through which attackers fictitiously purchased goods in an online store. Considering that the contracts were executed, representatives of Wildberry LLC paid the necessary amount to the attackers. According to the source, it was about damage of 1 million rubles.^[15]

Entering the US market

On April 12, 2021, Wildberries announced its entry into the American market. Delivery of goods ordered from the online retailer's website to the home or office in the United States will be handled by its logistics partners.

By the time Wildberries began working in the United States, about 5.5 million items of goods from 40.5 thousand manufacturers were available in the marketplace to residents of the country. Among the products presented are clothing, shoes and accessories, beauty products, toys, electronics, books and stationery, sports goods, as well as household goods. All goods come from Russian warehouses. So far, the assortment from American suppliers will not be presented at the site.

Ordering is available in a separate online store or using a mobile application that works in English and Russian. Wildberries promises to deliver orders from $50 for free.

We are open to expanding cooperation with American entrepreneurs, including small and medium-sized businesses, whose products are already represented in many countries of the Wildberries presence, "said Wildberries Development Director Vyacheslav Ivashchenko, whose words are quoted by Interfax.

The United States became the 14th country of Wildberries presence. Sales of Wildberries outside Russia, according to the company's own data, by the end of 2020 increased by 95%, to 23.7 billion rubles.

Wildberries entry into the American market will lead to direct competition with the world's largest online retailer Amazon. In an interview with Bloomberg in February 2021, the founder and co-owner of Wildberries Tatyana Bakalchuk said that she was amazed that the perfume and cosmetics company L'Oreal - one of the leading sellers on Wildberries - sells 400 times more products on Amazon. However, according to her, in two years the gap has been reduced to 70 times.^[16]

Entering the markets of France, Italy and Spain

On February 24, 2021, Wildberries announced its entry into the markets of France, Italy and Spain. Logistics partners of the largest Internet retailer in Russia will be engaged in the delivery of goods in these European countries, it said.

Residents of France, Italy and Spain can receive goods ordered from Wildberries both with home delivery and at one of the partner points of issue: 2500 points are located in France and 1900 in Spain (only courier delivery is available in Italy by February 24).

Customers in France, Italy and Spain can place an order in separate online stores and using mobile applications that work in the national languages ​ ​ of these countries.

Taking into account the start of sales in France, Italy and Spain, the geography of the presence of the Wildberries marketplace has grown to 13 countries (by February 24, 2021). The retailer offers foreign buyers about 4 million items of goods from 40 thousand brands (in Russia, the Wildberries range has over 5 million items): clothing, shoes and accessories, beauty goods, toys, electronics, books and stationery, sports goods, as well as household goods. The company expressed its readiness to cooperate with local small businesses, entrepreneurs of all countries. Wildberries does not disclose investments in international expansion.

Infoline CEO Ivan Fedyakov believes that the example of Chinese Alibaba has proven the effectiveness of online stores entering markets in other regions. In a conversation with Forbes, the expert noted that local and multinational companies in many countries have weakened due to the COVID-19 coronavirus pandemic and restrictions imposed, and the difference in exchange rates and other advantages form significant competitive advantages for Wildberries.^[17]

The head of Wildberries Tatyana Bakalchuk is the new owner of Standard-Credit Bank

On February 12, 2021, it became known about the change of owners of Standard Credit Bank. 100 percent share in it passed to the general director of Wildberries Tatyana Bakalchuk. Read more here.

Entry into the German market

On January 14, 2021, Wildberries announced the start of work in Germany. This country has become the tenth market for the presence of a Russian online retailer.

In Germany, customers can order goods in a separate de.wildberries.eu online store, as well as through mobile applications for iOS and Android operating systems. The programs work in German, English and Russian.

A wide range of goods will be available to our new buyers both at affordable prices and in the premium segment, - said Wildberries Development Director Vyacheslav Ivashchenko, commenting on the company's entry into the German market.

According to Wildberries, about 4 million items of goods from 40 thousand brands will be available to residents of Germany, they will be able to receive their orders at 40 thousand partner points of issue or through courier delivery.

Infoline CEO Ivan Fedyakov, in a conversation with Forbes, noted that the adaptation of the Wildberries project to Germany will be easier, since the mentality and consumer preferences of Russians and Germans are similar. And they make a choice in favor of the best offer for price and quality, while the brand factor is not so significant for them, he added.

According to Wildberries, by January 14, 2021, the retailer is preparing to start sales in,, and France Italy. Spain At the same time, the exact launch dates in these markets are not called.

By January 14, 2021, Wildberries operates in the markets of Russia, Belarus, Kazakhstan, Kyrgyzstan, Armenia, Ukraine, Poland, Slovakia, Israel and Germany. The company has been expanding in the European market since 2019.^[18][19]

2020

Entering the Israeli market

On December 8, 2020, online retailer Wildberries announced its entry into the Israeli market. For the marketplace, this is the ninth country of presence and the fourth in 2020.

Customers in Israel can order goods with delivery in a separate online store wildberries.co.il, as well as through mobile applications on iOS and Android.

Wildberries offers buyers in Israel about 5 million items of goods from 39 thousand brands: women's, men's and children's clothing, shoes and accessories, beauty goods, toys, electronics and household appliances, books and stationery, sports goods, pet goods, as well as household goods and summer cottages. The range is planned to expand.

Delivery of goods will be carried out with the help of logistics partners. Customers of the online store will be able to receive their orders at 600 partner points of issue or using courier delivery at home.

The launch of sales in Israel was the next step in the company's international strategy, says Wildberries Development Director Vyacheslav Ivashchenko. - We are confident in the high potential of development in the country: Internet trade in Israel is actively developing, and local residents are increasingly making purchases online. Thanks to Wildberries' collaboration with international logistics companies, millions of products from dozens of brands will be delivered to customers across the country.

According to Ivashchenko, by December 8, 2020, more than 24 thousand entrepreneurs and companies sell their products for export through Wildberries. Thanks to the expansion of the retailer's geography, Russian businessmen are able to enter new markets and further scale their sales, he said.

In addition to Israel and Russia, Wildberries is also operating in Poland, Slovakia and Ukraine, Belarus, Kazakhstan, Kyrgyzstan and Armenia by December 8, 2020 .^[20]

Entry into the Ukrainian market

On September 21, 2020, the online retailer Wildberries announced its entry into the Ukrainian market. Local residents were able to order goods with free delivery in the wildberries.ua online store, as well as through mobile applications on iOS. The Android program is also expected to launch.

Wildberries offers customers in Ukraine 3 million items of goods: women's, men's and children's clothing, shoes and accessories, toys, sports goods, stationery, pet goods, as well as household goods and summer cottages. In the future, the online retailer plans to expand the range.

By the time Wildberries starts operating in Ukraine, the company is delivering with the help of logistics partners, including at 8 thousand partner points of issue.

The opening of an online store in Ukraine was the next step in the implementation of our international strategy, "says Wildberries Development Director Vyacheslav Ivashchenko, whose words are quoted in a press release. - We see high potential for development in the country: its residents are increasingly shopping in online stores, and the growth rate of e-commerce continues to grow.

Thus, the total number of Wildberries countries of presence reached eight:, Russia,, Ukraine,, Belarus,, and Kazakhstan. Armenia Kyrgyzstan Poland Slovakia

Infoline Analytics General Director Mikhail Burmistrov, in a conversation with Kommersant, estimated Wildberries' expenses for launching a business in Ukraine at $7 million, taking into account the opening of a sorting center, the organization of an office and a local contact center.

Ukraine is the second market after Russia in terms of the number of potential consumers in the former Union, said Boris Ovchinnikov, co-founder of Data Insight. Online retailer Lamoda also operates on the Ukrainian market.^[21]

Partnership with CSKA

On August 10, 2020, Wildberries announced that it had become - Internetretailer who signed a sponsorship contract with the football team. At the same time, the company received the status of a premium partner not only of the main composition of the club, but also of youth and women's teams. PFC CSKA More. here

Opening of examination centers in Moscow, Tambov, Ryazan and Irkutsk regions

On May 26, 2020, Wildberries announced the opening of Centers of Expertise in, To Moscow, and Tambovskaya Ryazan Irkutsk areas.

With the advent of the Centers, regional entrepreneurs are optimizing their own logistics costs. Now manufacturers can supply goods in the nearest Wildberries Center, all centers work 24/7.

• 1 XLIFFService: Error in XliffFile2XliffString method.

As of May 26, 2020, training events are broadcast online on the supplier portal suppliers.wildberries.ru. For emerging partners, the broadcast grid is available at partners.wildberries.ru.-- >

The Wildberries Examination Center opened in New Moscow at the address: Sosenskoye settlement, Nikolo-Khovanskoye village, 1031 property. Its area was 3800 m2. The center in Tambov is located at: Tambov, st. Main, 45 building 1. The area of ​ ​ the object is 1058 m2. The center in Ryazan with an area of ​ ​ 1195 m2 is located at: Ryazan, st. Novoselkovskaya d.17. In Irkutsk, the Center for Expertise, which has an area of ​ ​ 1144 m2, operates on 220 Rosa Luxemburg Street.

In total, as of May 26, 2020, Wildberries has 24 Wildberries Examination Centers, which operate in Moscow, St. Petersburg, Ufa, Krasnodar, Nizhny Novgorod, Yekaterinburg, Novosibirsk, Krasnoyarsk and other cities of Russia.

Since the opening of the first Wildberries Expertise Center in July 2019, more than 19 thousand representatives of the company's suppliers have been trained.

Opening of sales in Slovakia

On May 12, 2020, Wildberries announced the launch of sales in Slovakia. Buyers can order goods with delivery on the website wildberries.sk. The online store operates in Slovak and English.

Wildberries offers more than 1.7 million SKU products from 18 thousand brands to buyers from Slovakia. The assortment of the online store includes women's, men's and children's clothes, shoes, accessories, toys. In the future, Wildberries will offer customers even more different products at affordable prices.

{{quote "We continue to expand the geography of our presence: the online store for May 2020 is already operating in 7 countries, which opens up wide opportunities for Russian manufacturers to enter other markets and grow the export of their products. In April 2020, we continued to develop partnerships with domestic manufacturers: the share of Russian-made goods on the online platform increased from 40 to 45%, and the influx of suppliers increased 7 times compared to April 2019, - said Vyacheslav Ivashchenko, Development Director of Wildberries. }}

Customers will be able to order goods at home using free courier delivery or receive them at the company point of issue of orders. At the points of issue of orders, you can familiarize yourself with goods before buying, try on clothes and shoes, using comfortable fitting cabins with mirrors. If things do not fit or do not like - you can refuse them for free.

The first point of issue of orders in Slovakia was launched at the address: Bratislava, st. Tomashikova, 5724/7. The company plans to further increase the number of points of issue in the country. For May 2020, courier delivery covers Bratislava and an area 100 km from the capital of the country, but Wildberries plans to quickly expand the geography of customer service.

In Slovakia, Wildberries is also considering the construction of its large distribution center, which will become one of the company's most important logistics hubs in the European Union. Thanks to its appearance in the country, 15 thousand jobs can be created, and the size of investments can be about 200 million euros.

Earlier, in January 2020, Wildberries launched sales in Poland. For 5 months, the online retailer opened 24 branded points of issue of orders in 18 settlements of the country. Namai 2020 courier delivery Wildberries covers the entire territory of Poland.

Thus, as of May 12, the online retailer operates in 7 countries: Russia, Slovakia, Poland, Belarus, Kazakhstan, Armenia and Kyrgyzstan.

Opening of the Center of Expertise for Manufacturers and Suppliers in the Stavropol Territory

Wildberries March 12, 2020 announced the opening of the Center for Expertise in the Stavropol Territory.

The Wildberries Centers have organized round-the-clock delivery points from manufacturers and suppliers from the region. The Wildberries representative will check the delivery and, if necessary, help correct errors and advise on further work with the supplier portal partners.wb.ru. Wildberries' own logistics service will deliver goods to the company's distribution complexes for free, which will allow entrepreneurs to reduce their own logistics costs.

On the basis of the Centers for Expertise, entrepreneurs can also get advice on interaction with the Wildberries online platform and the peculiarities of doing business in the field of Internet commerce, take part in training seminars that the company's employees conduct together with invited experts from the retail sector. Thanks to this, manufacturers and suppliers of the region will have the opportunity to develop their competencies in the field of e-commerce, which will allow them to scale their own business faster and increase sales on Wildberries.

Wildberries Press Office:

{{quote "We are confident that the launch of the new Wildberries Center will allow manufacturers of the Stavropol Territory to increase sales in the e-commerce segment, open up quick access to regional suppliers to a wide audience of 25 million buyers from Russia,, Poland,, and Belarus Kazakhstan. Kyrgyzstan Armenia }}

The Wildberries Examination Center opened at the address: Stavropol Territory, Predgorny District, Etoka Village, Highway-Georgievsk, Pyatigorsk 3rd km, building 2. Its area was 1000 square meters. m.

Taking into account this object, the company as of March 2020 has 18 Centers of Expertise. Centers for suppliers also operate in Moscow, St. Petersburg, Ufa, Krasnodar, Nizhny Novgorod, Yekaterinburg, Novosibirsk, Krasnoyarsk and other cities.

Since the opening of the first Wildberries Expertise Center in July 2019, more than 10 thousand representatives of the company's suppliers have been trained.

Opening of the Center for e-commerce expertise in Ufa

Wildberries on February 7, 2020 announced the opening of the Center for Expertise e-commerce in, To Ufa which became the seventeenth in a row.

The newly opened Wildberries E-Commerce Expertise Center has been launched for manufacturers and suppliers of the Republic of Bashkortostan who plan to sell their products online or are already cooperating with the company.

On the basis of the Centers of Expertise, Wildberries employees, together with invited experts from the field of retail and online commerce, conduct training workshops, seminars and trainings on e-commerce for manufacturers and suppliers in the region, which will allow them to develop the competencies necessary to increase their own sales online. Here, the company's partners can get advice on working with the wildberries.ru online store and learn about its export opportunities in the countries of Poland, Belarus, Kazakhstan, Kyrgyzstan and Armenia.

In addition, Wildberries Centers provide round-the-clock acceptance of supplies from regional manufacturers and partners. From here, the company's own logistics service will independently deliver goods to the main distribution centers of Wildberries. Thanks to this, entrepreneurs in the region will have the opportunity to reduce their own logistics costs.

Wildberries Press Office:

At the end of 2019, the turnover of manufacturers in the region on Wildberries reached 195 million rubles, which is more than 1.5 times higher than in 2018. The number of suppliers of the company from the Republic of Bashkortostan has more than tripled over the past two years. We are confident that the opening of the Center in the capital of the Republic will allow local entrepreneurs to accelerate the growth of their financial indicators,

The Wildberries Center in the Republic of Bashkortostan opened at: st. Ufa Guards 39A. Its area is 1400 sq. m.

As of February 2020, the company has 17 Centers of Expertise in Russia.

In just six months since the opening of the first Center for Expertise Wildberries, about 8 thousand entrepreneurs and representatives of the company's suppliers have been trained.

Opening of e-commerce expertise centers in Belgorod and Yaroslavl

On January 21, 2020, Wildberries announced the opening of the Centers for Expertise e-commerce Belgorod in and. Yaroslavl

The opening of the Centers will allow entrepreneurs of the Belgorod and Yaroslavl regions to expand their competencies in the field of e-commerce, increase sales at Wildberries, as well as reduce logistics costs.

Suppliers will be able to take part in trainings and seminars on e-commerce, which are conducted by the company's employees together with invited experts from the retail and online commerce sectors. Here, the company's partners will receive advice on working with the wildberries.ru online platform and learn about its export opportunities in the countries of Poland, Belarus, Kazakhstan, Kyrgyzstan and Armenia.

The Centers of Expertise also carry out round-the-clock acceptance of supplies from regional manufacturers and partners. From here, the company's own logistics service will independently deliver goods to large distribution centers Wildberries. Thanks to this, entrepreneurs in the region will have the opportunity to reduce their own logistics costs.

Wildberries is opening E-Commerce Expertise Centers for manufacturers and suppliers of regions that plan to sell their products online or are already cooperating with us. We are confident that the emergence of Centers of Expertise will allow local manufacturers to increase sales in the e-commerce segment, as well as help novice entrepreneurs start their business in the e-commerce segment and scale it faster. Wildberries Press Office

The Wildberries Center in Belgorod opened at the address: Belgorod, st. Communal, 18. Its area is 1300 sq. m. In Yaroslavl - at the address: st. Pozharsky, d.70, its area is 1400 square meters. m.

As of January 21, 2020, the company has 16 Centers of Expertise in. Wildberries Russia centers also operate,, Krasnoyarsk,, Lipetsk,, and Bryansk Volgograd Arkhangelsk To Moscow St. Petersburg other cities of the country.

Since the opening of the first Wildberries Expertise Center in July 2019, about 7,000 representatives of the company's suppliers have been trained.

Entering the Polish market

On January 9, 2020, Wildberries announced its entry into the European market. The Russian Internet retailer has opened a platform in Poland, where 13.5 thousand brands of clothing, shoes, accessories and toys are available at the time of launch.

Buyers can order goods on a separate website. For the convenience of customers, the site works in both Polish and English.

Buyers will be able to receive goods using free courier delivery and at order points equipped with fitting cabins with mirrors. If any product did not fit or did not like it, you can return it for free.

In accordance with the company's plans, about 100 Wildberries branded points of delivery will open in Poland. The first PVZ was launched in Warsaw.

Wildberries is actively expanding the geography of its presence: today we work not only in the EAEU countries, but also in the European Union. The opening of sales in Poland was the next stage in the implementation of our international strategy. Russian manufacturers with whom we cooperate have gained access to a new large market through Wildberries, - said Vyacheslav Ivashchenko, Development Director of Wildberries.

In addition to Poland, Wildberries by the beginning of 2020 works in five more countries: Russia, Belarus, Kazakhstan, Armenia, Kyrgyzstan.

Experts interviewed by Kommersant associated the choice with the convenience of the country's location in terms of logistics and the country's neighborhood with Belarus, where the retailer already has experience. At the same time, for the company, Poland can become a springboard for further expansion into at least the countries of Central and Eastern Europe.

According to Ecommerce Europe, in 2018, the turnover of the Polish online trading market reached €7.4 billion against €6.67 billion a year earlier. The most profitable segment of the Polish online retail market is clothing.^[22]

2019

Opening of the Center for e-commerce expertise for entrepreneurs of the Kursk region

On December 25, 2019, Wildberries announced the opening of the Center for E-Commerce Expertise for Entrepreneurs of the Kursk Region.

According to the company, V2V - Wildberries Centers of Expertise are opening for manufacturers and suppliers of regions that plan to sell their products online or are already cooperating with the Wildberries online store.

In these Centers, manufacturers and suppliers of the Kursk region can undergo training, as well as receive advice on interaction with the online platform Wildberries and the peculiarities of doing business in the field of Internet commerce. Training courses, seminars and trainings on e-commerce, which the company's employees conduct on the basis of the Centers of Expertise together with invited experts from the field of retail and Internet commerce, allow entrepreneurs to develop their competencies in the field of e-commerce and increase their own sales on Wildberries.

On the basis of the Centers of Expertise, the acceptance of supplies from regional manufacturers and partners is also carried out. Wildberries' own logistics service will independently deliver goods to the company's large distribution complexes, thanks to which entrepreneurs will have the opportunity to reduce their own logistics costs.

The Wildberries Center in the Kursk Region opened at the address: Kursk District, Voroshnevsky Village Council, village of Voroshnevo. Its area was 1300 square meters. m.

Taking into account this object, the company has a total of 13 Centers of Expertise. Supplier centers also operate in, To Moscow,, St. Petersburg,, Krasnodar,, Nizhny Novgorod,, Yekaterinburg,,,, and Novosibirsk. Krasnoyarsk Lipetsk Bryansk Volgograd Arkhangelsk Ulyanovsk

Since the opening of the first Wildberries Expertise Center in July 2019, more than 6 thousand representatives of the company's suppliers have been trained.

Opening of the B2B Center for E-Commerce Expertise in Ulyanovsk

Governor of the Ulyanovsk Region Sergei Morozov and General Director of Wildberries Tatyana Bakalchuk signed an agreement on cooperation in the development of Internet trade in the region on December 6, 2019. The agreement provides for the provision of assistance to manufacturers in the region in the growth of their sales in the e-commerce segment, including in the export of products from Ulyanovsk producers and their entry into new markets.

The first step that will allow entrepreneurs to increase their sales in e-commerce was the opening of the B2B Center for E-Commerce Expertise in Ulyanovsk on December 6. It will organize training workshops and seminars on e-commerce for the company's partners, and employees of the online retailer will conduct consultations on doing business on Wildberries. Here, around the clock, direct acceptance of goods from local suppliers will be carried out.

It is expected that thanks to the emergence of the Center for Expertise in Ulyanovsk, entrepreneurs of the region will be able to master the new competencies necessary for doing business in the e-commerce segment, as well as reduce their own logistics costs, which in the future may lead to an expansion of the range of regional production goods at Wildberries.

Wildberries will also continue to develop its own network of points of issue of orders with comfortable fitting cabins in the Ulyanovsk region. As of December 2019, Wildberries has 22 such points in the Ulyanovsk region; by the end of the year, the company plans to open 20 more new pickup points in the region. For all residents of the region, this will allow you to make purchases on Wildberries even more affordable.

In the Ulyanovsk region, we are actively cooperating with local entrepreneurs: according to the results of nine months of 2019, their turnover at Wildberries increased by 128% to 357 million rubles compared to the same period last year. We hope that our investments in the region will contribute not only to the scaling of sales of local manufacturers in the e-commerce segment in all five countries of the company's presence, but also help future entrepreneurs start their business, - commented on the event CEO of Wildberries Tatyana Bakalchuk.

Opening of the Center for Expertise in Arkhangelsk

On November 6, 2019, Wildberries announced the launch of the next Center for Expertise. e-commerce

Wildberries examination centers combine educational and logistical functions. On the basis of the Centers, the company's employees, together with invited experts from the field of retail and online commerce, conduct training courses, seminars and trainings on e-commerce. Here, Wildberries representatives advise the company's partners on interaction with the online platform, the peculiarities of doing business in the field of Internet commerce, the opening up opportunities for international trade on the basis of wildberries.ru.

In Wildberries Centers, direct acceptance of deliveries from local partners is also carried out and further goods are sent to the main warehouse complexes of the company.

{{quote 'author = Wildberries press service' Developing interaction with small and medium-sized businesses is one of the company's priorities. We are confident that the opening of Wildberries Centers in most constituent entities of the Russian Federation will allow suppliers from remote regions of the country to significantly reduce logistics costs to the main distribution hubs of the company and increase their own sales in the field of online commerce, }}

The eleventh Wildberries Center was launched in Arkhangelsk at the address: Talazhskoye shosse, 22, p. 3. Its area is 1000 sq. m. E-commerce expertise centers also operate in Moscow, St. Petersburg, Krasnodar, Nizhny Novgorod, Yekaterinburg, Novosibirsk, Krasnoyarsk, Lipetsk, Bryansk and Volgograd. Since the opening of the first Wildberries Center of Expertise in July 2019, more than 3.5 thousand representatives of the company's suppliers have been trained.

Transition to ongoing tax monitoring

Wildberries on October 17, 2019 announced that it is switching to constant tax monitoring from January 1, 2020. Wildberries became the first participant in tax monitoring from retail companies, the company said.

In 2.5 months, Wildberries will open direct access to the tax authorities to the accounting and tax system. account This decision will reduce the amount of administrative work, reduce labor costs for supporting tax audits, and increase the effectiveness of bilateral cooperation.

As Wildberries emphasized, the experience of using the tax monitoring system is effective for all parties. In particular, for companies, monitoring allows you to reduce administrative burden and costs, demonstrate your openness and transparency, gain access to the expertise of tax authorities on issues relevant to them, which increases the speed of business decision-making.

The integration of Wildberries information systems and the Federal Tax Service will also allow replacing field and office inspections with tax monitoring, and reduce the closing time of the tax period from 3-5 years to 6 months after filing a tax return.

Opening of the E-Commerce Expertise Center in Krasnoyarsk

On October 16, 2019, Wildberries announced the opening of the Center for Expertise e-commerce in the large and Krasnoyarsk Territory logistic industrial center of Eastern and Central Siberia. It is expected that this will allow suppliers from remote settlements in the region to reduce the distance to the company's main warehouse complexes and optimize their own logistics costs.

The opening of the center became possible thanks to the direct acceptance of supplies from local partners in the Centers of Expertise Wilberries, from where goods are sent to the main logistics hubs of the company.

The Wildberries Centers also organized training courses for the company's partners: seminars and trainings on e-commerce, webinars with the participation of company employees, as well as invited experts from the retail and online commerce sectors. In the Centers of Expertise, suppliers of the company can receive consulting support on interaction with the site, the peculiarities of doing business in the field of e-commerce, as well as the opening export opportunities in cooperation with Wildberries.

We see a high potential for the development of entrepreneurship in the Krasnoyarsk Territory. The dynamics of sales of manufacturers in the region at the end of 2018 amounted to 72%, the total turnover exceeded 131 million rubles. We are convinced that the opening of the Center for E-Commerce Expertise will allow local manufacturers to increase their sales at Wildberries, and companies to increase the number of suppliers and expand the range of products presented, commented on the event in Wildberries.

The Wildberries Center in Krasnoyarsk has become the easternmost Center for Expertise of the company, which is located at: st. Kutuzova d. 1, p. 100. E-commerce expertise centers also operate in Moscow, St. Petersburg, Krasnodar, Nizhny Novgorod, Yekaterinburg, Novosibirsk, Lipetsk and Volgograd. Since the opening of the first Center for e-commerce expertise in July 2019, more than 3 thousand representatives of the company's suppliers have been trained.

Start of cooperation with self-employed

On October 2, 2019, Wildberries announced the start of cooperation with the self-employed. Thanks to this step, the company plans to attract 2,000 partners every month and continue to actively expand the range.

Self-employed, conducting their activities in 2019 as part of a pilot project in, To Moscow, and Moscow Kaluzhskaya regions the Republic, Tatarstan can now sell their products on Wildberries.

{{quote 'author = said Vyacheslav Ivashchenko, Development Director of Wildberries' Self-employment format allows you to quickly start your business without unnecessary formalities. We at Wildberries also strive to make working with us as simple and convenient as possible: all trading processes are carried out in electronic form on a special portal for suppliers and a mobile application. Today, thanks to public and private initiatives, significant investments are not required to promote their business, you can become an entrepreneur even with minimal investments, }}

In the segment of self-employed, novice designers of clothing, shoes, manufacturers of accessories, souvenirs, who can take the first step together with Wildberries and launch their own business, are actively working.

Expanding partnerships with small and medium-sized businesses is a key aspect of the company's business strategy in 2019. Working with the self-employed is a step that will attract novice entrepreneurs to the electronic platform. According to experts, as of October 2, 2019, the number of self-employed citizens exceeds 160 thousand, and by 2024 their number may reach 2.4 million people.

Opening of e-commerce expertise centers in Lipetsk and Volgograd

Wildberries on September 18, 2019 announced the launch of the Centers for Expertise e-commerce Lipetsk in and. Volgograd

The Wildberries Centers combine logistics and training functions. Here, around the clock, goods are received from local suppliers, from where they are redirected to the main distribution centers of the company. The Centers of Expertise also organized training courses on working with the wildberries.ru electronic platform, seminars on Internet trade, webinars with the participation of company employees, as well as invited experts from the retail and Internet trade sectors.

According to Wildberries representatives, the opening of Wildberries Centers in most regions of Russia not only allows you to optimize the interaction of the company's partners with the electronic platform, but also reduces the costs of suppliers for the delivery of goods to distribution centers.

In the first half of 2019, the dynamics of sales of manufacturers in the Lipetsk region amounted to 454%, Volgograd - 93%. We are confident that thanks to the launch of the Wildberries Centers of Expertise, the company's suppliers will be able to accelerate the growth of their own financial indicators. We are glad that we are getting even closer to our suppliers, we can share our accumulated expertise with them and help develop our business with Wildberries, "said Wildberries.

The e-commerce expertise center in Lipetsk opened at the address: Industrial passage, ol. 1., In Volgograd - st. Auto repair, 11v. The centers accept suppliers 24/7. In total, eight such points were launched on September 18. Since the opening of the first Center, more than 1.5 thousand company suppliers have been trained.

Opening of e-commerce expertise centers in Yekaterinburg, Novosibirsk and St. Petersburg

On September 4, 2019, Wildberries announced the opening of the Centers for E-Commerce Expertise (CEEC) in Yekaterinburg, Novosibirsk and St. Petersburg.

Now suppliers from, and Sverdlovsk Novosibirsk Leningrad Oblast will be able to take part in training courses and seminars with the to Internet trade participation of company employees and invited experts from the field and -, retail Internettrade get all the necessary information about working with the electronic platform wildberries.ru. The Wildberries Centers also organized direct acceptance of goods from local suppliers, from where they are redirected to the company's distribution complexes.

Taking into account the newly opened CEEC, the network of Centers of Expertise Wildberries has six points. In the summer of 2019, classrooms were launched in Moscow, as well as e-commerce expertise centers in Nizhny Novgorod and Krasnodar.

The Wildberries Expertise Center in Yekaterinburg is located at Yekaterinburg, st. Gornistov passage, p. 1A. Wildberries Center in Novosibirsk - at Novosibirsk, st. Petukhova, d.71. TsEEK in St. Petersburg opened at Leningrad Region, Vsevolozhsky District, Sverdlovsk, Novosaratovka, plot number 1. All three Centers accept suppliers 24/7.

Agreement with the Monotown Development Fund on the joint promotion of goods from monotowns

Моногорода.РФ and Russian online retailer Wildberries signed a cooperation agreement on August 28, 2019. Now products from single-industry towns can be presented on the electronic trading platform of the online retailer under the# MadeVmono brand. The corresponding document was signed by the general director of the Monotown Development Fund Irina Makieva and the general director of Wildberries Tatyana Bakalchuk. Read more here.

Opening of the Center for e-commerce expertise in Nizhny Novgorod

On July 29, 2019, Wildberries announced the start of the first Center for Expertise e-commerce Nizhny Novgorod at ul. Kashchenko, 4b with an area of ​ ​ 2800 sq.m. The center receives suppliers 24/7. Its opening is expected to allow manufacturers in the region to increase their sales in the online segment.

The launch of the Wildberries E-Commerce Expertise Centers is one of the key areas of the company's supplier strategy, the first stage of which was to halve the company's commission from 38% to 19% in March 2019. For the first time, the details of this strategy were presented to Wildberries in June 2019, and a month later the company opened the first E-Commerce Expertise Center.

The Centers have organized training courses on working with the wildberries.ru electronic platform, seminars on Internetto trade-, webinars with the participation of company employees, invited experts from the field retail and online commerce. There are also studios for taking photos and videos of goods. In addition, the Centers directly accept goods from local partners, from where they are redirected to the distribution complexes of the company, which significantly reduces the costs of suppliers for their own logistics.

Our key partners are representatives of small and medium-sized businesses, so we are interested in developing joint cooperation. We believe that our investments in the e-Commerce Expertise Centers will increase the number of small and medium-sized businesses in the country in the future, increase their digitalization, accelerate the penetration of online commerce in the regions, create new jobs, and also lead to an increase in the volume of non-resource exports of the country thanks to the active work of Wildberries in all countries of its presence. In the coming years, the company plans to open the Wildberries E-Commerce Expertise Center in most regions of Russia, Wildberries said.

As of July 2019, over 60 suppliers from the Nizhny Novgorod region have successfully collaborated with the Wildberries online store.

2017

1.5 million goods, daily site traffic 2 million people, 15 thousand employees

More than 1.5 million products from 10.5 thousand brands are available on the company's website. The daily attendance of the site is about 2 million people. The average number of orders is 120-150 thousand per day. The company has about 1 thousand points of issue of goods.

The retailer's staff is about 15 thousand people, the fleet is 150 cars. Revenue in 2017 - 69.1 billion rubles. (an increase of 35% compared to 2016). Net profit for 2016 - 318 million rubles.

Courts with suppliers and the launch of a PR campaign about Bakalchuk's success story

In 2017, Wildberries had a conflict with suppliers. In less than a year, the company received more than two dozen lawsuits from partners.

The owner of the Prime Jeans brand was desperate to receive 6 million rubles of debt - and filed a bankruptcy lawsuit against Wildberries. United Fashion Group (UFG) demanded the return of 31 million rubles for the delivered goods. According to a UFG representative, Wildberries demanded an 80 million rubles trade premium for promoting the goods, then asked to introduce discounts, and after the refusal threatened to return the seasonal goods for a comparable amount.

The Department stated that Wildberries wanted to issue a return for all unsold goods worth about 5-7 million rubles, and after the refusal they put forward an ultimatum: either the supplier receives money for the sold goods and takes the balances - or does not receive anything and takes all the goods.

Wildberries managed to win such courts. On a business scale (Wildberries turnover in 2017 amounted to almost 47.5 billion rubles, profit - 1.5 billion), the amount of claims was generally insignificant. But due to the closure of the company in the market, rumors of financial problems spread.

Managers complained to Tatyana Bakalchuk and her husband about difficulties in negotiations with suppliers, recalls a former Wildberries employee. The company wanted to work with expensive brands, and they first asked: "Don't you go bankrupt?"

Then the Bakalchuk first decided to hire professional PR specialists, several interlocutors in this market told The Bell in 2020. ^[23]. The search was entrusted to Yegor Pchelintsev, one of the oldest employees of Wildberries. He is now the director of advertising and PR. Pchelintsev chose the small PR agency "Lamp."

A former Wildberries employee recalls that the partnership with PR people turned out to be difficult: it was not possible to pull out information reports, the company's employees ignored the questions of external PR people in their work correspondence. But they did not despair. Having put on stream the production of press releases about quarterly indicators and the launch of new product categories, they began to persuade Tatyana Bakalchuk to become the heroine of a large material in one of the leading business publications. A few months later, she agreed.

PR consultants decided that it was most profitable to position the company through the story of self-made woman, a former English teacher who launched a business shortly after the birth of her child.

The material was published in Forbes magazine. He largely repeated the article in the same edition, published in 2012. But since no one has told about Wildberries in detail since then, the publication worked exactly as it was intended. Suppliers became more loyal, seeing in Bakalchuk "businesswoman from the plow," there was no end to journalists. Gradually, Tatyana got involved, began to participate in social life.

2014: Refusal of self-procurement of goods and transition to a commission model

During the 2014 crisis, Wildberries management made another important decision that rebuilt it from competitors: the company refused to independently purchase goods. Most of the assortment is added to the site by the suppliers themselves, they also answer customer questions. It works according to such a model. As a Amazon result, large suppliers have employees who only manage the company's catalog on Wildberries.

The Bell interlocutor calls this model "commission." Most marketplaces are moving in this direction. The commission agreement assumes that the supplier is registered on the marketplace, decides for himself what goods and in what volume to start, at what price, at the stock or without it, and remains the owner of these goods, and after their sale, about once a month, receives payments minus the marketplace commission.

The classic e-commerce worked according to a different model: the marketplace bought the goods, choosing for itself what and at what price to purchase, as well as at what price to sell. So worked in Wildberries until the beginning of the 2010s, and the selection of goods was such that in social networks the marketplace received the nickname "online Cherkizon."

If the goods are stored in the seller's warehouse, marketplaces take a commission a few percent lower, in the marketplace's own warehouse - higher. But Wildberries until recently forbade trading from its warehouse. Marketplace commission averages 19%, suppliers say.

But there is one important nuance that many suppliers do not like: the prices are set not by them, but by Wildberries. "According to Russian law, the transfer of goods takes place on invoices. They include the so-called liability price, which roughly corresponds to the wholesale price. On average, the market is 40-50% of the recommended retail price (RRC), which the FAS does not like very much, - says the interlocutor of The Bell. - As a rule, all sites adhere to the RRC. Discounts and promotions are agreed with suppliers. Wildberries is an exception. They say: do not want - we remove your product from the site. And it's a double-edged sword. On the one hand, Wildberries is a powerful machine that can sell as much product as you like. On the other hand, if you only work with Wildberries, you can easily ruin the rest of the market for yourself and even go into the red. "

2009: Purchase of a large batch of Adidas clothing and start of partnership with Sergey Anufriev

In the Dynamite shopping center, Vladislav Bakalchuk could get acquainted with future business partner Sergei Anufriev, at that time - an employee of the Universal Gym fitness club located in this shopping center. It was founded by popular stripper and bodybuilder Sergey Glushko (Tarzan). He told The Bell that he remembers Anufriev, but did not communicate closely with him.

Several interlocutors of The Bell (in particular, an acquaintance of Alexei Fadeev and a former employee of Wildberries) say that Anufriev offered new acquaintances to buy a large batch of Adidas things, which several wholesale buyers had previously abandoned. Why exactly they refused, they do not know.

The Bell interlocutor, who ran one of the largest online clothing stores in the mid-2010s, says that a large share of goods in his business then, like Wildberries, were the so-called "liquidation purchases." For example, a brand has accumulated large product balances. Or he has a party that, for some reason, does not want to put in ordinary retail. Pioneers of the Russian e-commerce specially traveled to Europe for such sales. In addition, gray imports were common in those years - in 2005 the Central Bank estimated its share at more than 20%, then there was a drop to 8%, but after the 2008 crisis it grew again.

Wildberries Development Director Vyacheslav Ivashchenko did not answer The Bell's question about how Bakalchuki and Anufriev became partners, confirming only that "Adidas was one of the first companies with which they began to cooperate as a supplier of goods." Adidas did not respond to The Bell's request. Things were set at a discount of 45-50% to prices in brand stores, recall the interlocutors of The Bell, who watched Wildberries at that time.

The Bell interlocutors say that the fateful party cost from $1 to $5 million. Whether Anufriev invested his money is unknown. It was not possible to establish whether he was engaged in business before Wildberries, and he himself refused to communicate after much thought.

One way or another, a few years later, the media already represented Anufriev as a co-owner of Wildberries. "Parity owns the company with the spouses Bakalchuk," wrote about him, for example, the RBC newspaper. "The founder and owner of the company is Tatyana Bakalchuk. The company did not work with the media, so we did not pay much attention to positions in the press, "Ivashchenko commented on this circumstance. - Having joined the company, Sergey [Anufriev] actively developed and develops important areas of our business: logistics, delivery service. "

Several interlocutors of The Bell say that Anufriev also built the Wildberries security service, and also participated in problematic negotiations with partners. In 2020, he is a co-founder of the courier firms Parsena, Kronstadt, Vallar and the subsidiary of Wildberries WB Technologies working with Wildberries. Through Wildberries, Inferno clothing is sold by the owner of the eponymous gym Ivan Vodyanov, who runs a YouTube channel with Anufriev. "Anufriev is a bodybuilder and sees his self-realization in this," a former Wildberries employee told The Bell.

For about a year, Adidas items formed the basis of the assortment, then products from brands such as Esprit, S.Oliver, Tommy Hilfiger, LTB, Nike, Puma, Levi's, Mustang, Mexx, Geox and others were added to them. But in 2009-2010, Wildberries remained an ordinary online store, a team solyanka, follows from the consumer reviews of that period. Some buyers complained that in reality things do not look like in the photo, noted delays in delivery, and praised Wildberries for a good call center.

Bakalchuka's first profit was rented an office in the village of Milkovo, Moscow Region, where the company's legal address is still registered. This makes her a regional taxpayer. "Move" to Moscow and in 2020 the company is not going to.

In 2010, without Anufriev's participation in Wildberries, not a single financial issue was resolved, a former employee of the company recalls in a conversation with The Bell: "Tatiana [Bakalchuk] was engaged in fluid flow, she did not even have a separate office. If she objected to Anufriev, he could answer: 'I said: we are doing this'. And no one argued anymore. He could indicate which suppliers to take, how to conduct marketing, anything. He established, on the advice of acquaintances from the police, a polygraph, ordered to drive all employees through it... " This interlocutor of The Bell asked for anonymity, explaining that Anufriev was previously very dissatisfied with learning that after his dismissal, someone discussed working at Wildberries with colleagues in the workshop.

Tatyana Bakalchuk recalls this period as follows: "We felt that people began to consider online trading as a real alternative to going to the store, but it was necessary to achieve 100% fulfillment of orders, and working with catalogs did not give such a guarantee. We started looking, turned to distributors of well-known European brands, which at that time were sold in Russia. "

Neither Bakalchukov nor Anufriev at that time had a clear idea of ​ ​ how to develop a business, a former employee shares his observations. One of the ideas that were never fully implemented was the launch of its own trademark.

In the early years, the company faced many typical problems for this business - most of the goods were purchased from suppliers without a minimum delay in payment, and Russian Post systematically lost, delayed or delivered damaged parcels, buyers complained about marriage and counterfeiting.

2004: Tatiana and Vladislav Bakalchuki sell clothes and launch the Wildberries website

Since 2004, together with spouses Tatyana Bakalchuk and Vladislav Bakalchuk, they launched the Wildberries online store.

It is believed that in the first few years Tatyana Bakalchuk's business consisted of reselling clothes and shoes from German catalogs. In the early 2000s, this was really a very popular activity. Against the background of numerous competitors, the novice entrepreneur, according to her memoirs, stood out by the fact that:

• established a single mark-up for buyers from all over the country: 10% (other agents took 15% from Muscovites and up to 30% from residents of other regions);
• did not ask for an advance payment.

This turned out to be enough for "Wildberries to expand, develop faster and faster." Bakalchuk had the first subordinates: "I called my younger sister, then - the employee of [husband] Vlad. But there were more and more orders, we could not cope and threw a cry at friends and relatives. My dad has already issued a pension, but returned to work when we registered an LLC. Aunt became an accountant. Almost all relatives came to the rescue. "

Tatiana Bakalchuk's sister Marina Andreyeva (Kim) worked at Wildberries. She oversaw the launch of her own brand, a former employee of the company told The Bell.

In social networks, Andreeva also points out a relative - Albina Tsoi. She is the sister of Yuri Tsoi, the nephew of Rosneft vice president Sergei Tsoi, who in the past headed the press service of Yuri Luzhkov.

Tsoi's wife Anna Kim, known under the creative pseudonym Anita Tsoi, is called by journalists "a family friend of the head of Rosneft Igor Sechin" (Wildberries said in 2020 that Sergei Tsoi and Anna Kim did not participate in the development of the company).

Yuri Tsoi's younger sister, Ekaterina, supported the Wildberries partner project, the Talent Land children's competition. The competition is held by ANO "LeaderPro," which received 150 million rubles from the Ministry of Labor in 2018-2020. This ANO is headed by another relative of Tatyana Bakalchuk - Nadezhda Vorontsova (Tsoi).

Also, a relative of Tatyana Bakalchuk Maxim Kim worked at Wildberries (kinship and work at Wildberries are noted on the Odnoklassniki network).

His wife Nadezhda Koreba (Kim) heads Vasilisa LLC, which produces clothes and textiles under the Wildberries trademarks. LLC owns the trademarks of Trikke and Crespino children's clothing, female - Too.U and Itara since 2018, as well as Colambetta since 2013. Vasilisa is the only legal entity from the Wildberries structure where the position of CEO is not occupied by the founders.

Another interlocutor of The Bell, who oversaw the formation of Wildberries, claims that Bakalchuki from the very beginning did not only deal with things from catalogs like Otto or Quelle. According to him, they sold clothes in second hand in the Dynamite shopping center in the Vykhino-Zhulebino area. It was positioned as a dot with 1,000 models of wearable clothing purchased in Europe. Some of the things were distributed through the site. In 2003, the address of the shopping center was indicated in the contacts of the D-Luxe catalog made by UT Design studio Bakalchuk and Fadeev. Wildberries claims that this store was not related to the company.

Notes