Poster

Poster is a Russian outdoor advertising operator. The main areas of activity are the placement of outdoor advertising, as well as the design and production of souvenirs. The group was founded in 1993.

History

2023: Russ bought "Poster"

October 19, 2023 it became known about the sale of GK "Poster" to the largest outdoor advertising operator in. Russia Russ The transaction is closed, its value is not disclosed.

According to Vedomosti, Russ executive director Robert Mirzoyan sent a letter to advertising groups and agencies on October 16, 2023 stating that the company he heads "is starting centralized sales of placement on advertising structures of the Poster group." Contractual obligations for advertising from October 1 to October 31, 2023 remain in force and will be implemented, also indicated in the document, excerpts from which the publication cites.

It became known about the sale of the GC "Poster"

After the deal with Poster, Russ' total share in the outdoor advertising market will reach 44%. Total revenue of outdoor advertising operators in 2022, according to All-billboards. ru, exceeded 63.9 billion rubles.^[1]

2015

At the beginning of 2015, Premium Outdor Media joined the Poster Group of Companies, adding a new format - pillar to the client offer.

In mid-2015, the outdoor advertising operator Elvis joined Poster, which made it possible to place on advertising structures in the Leningrad Region.

2003

In 2003, the Fort Media company became part of the Poster Group of Companies, thanks to which the geography in the regions was expanded. Advertising networks were installed in cities such as Saratov, Kirov, Perm, Chelyabinsk, Yekaterinburg, Omsk and Novosibirsk. At the same time, the advertising network was expanded in the North-West: Pskov, Vologda and Arkhangelsk.

1999-2000

In 1999, a branch was opened in Moscow.

2000 - The opening of the production of large-format printing.

Notes