Dron.Digital

History

2025: Dron.Digital became part of the Russ Group

At the end of January 2025, it became known that the online service for placing outdoor advertising on digital screens Dron. Digital became part of the Russ group. This solution will allow the company to significantly expand the geography of Digital Signage services and cover almost the entire territory of Russia. The integration of Dron.Digital into the Russ structure opens up new opportunities for the development of small and medium-sized businesses in the regions.

According to the press service of Russ, previously Dron.Digital provided services in more than 50 cities of Russia. After the integration is completed, the service will become available in all cities where the company's advertising network operates. Boris Peshnyak, Managing Director of the Wildberries & Russ Media Department, stressed that combining resources will help make the platform more convenient and effective for users, as well as allow representatives of small and medium-sized businesses to take advantage of the largest network of advertising structures in the country.

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Фото: Freepik

Dron.Digital will continue to function as an independent brand within the Russ Group. It plans to develop new tools for targeted advertising and retargeting, which, according to the company, will increase the effectiveness of advertising campaigns. In the future, Dron.Digital will offer customers improved ad customization capabilities, including temporary targeting and flexible placement formats.

As part of the merger, Russ plans to modernize the Dron.Digital platform, including the development of analytical tools, improving the functionality for managing campaigns and launching new formats of digital outdoor Signage. One of the priority areas will be the introduction of artificial intelligence technologies for data analysis and advertising optimization.

The Russ Group confirmed that the service will remain focused on small and medium-sized businesses, providing flexible conditions for launching advertising campaigns. Among the key tasks is to improve the quality of customer service and the availability of services throughout Russia.^[1]

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