Google Inc.

History

Main article: Google History

The history of the American corporation Google has become a model of success for the Internet company for millions of entrepreneurs of the new economy around the world.

Relations with governments and special services of the countries of the world

• Google's relationship with governments and intelligence agencies around the world

Business model

At first glance, it is easy to distinguish an Internet company from an IT company: an IT company develops, promotes and sells IT, "Philippe Carnelli, chief software analyst at PAC UK, writes in his blog. But which of the directions is Google.

It seems that everything is clear here:

• 94% of Google's 32 billion dollars revenue comes from the sale of advertising on the Internet;
• operating system Android is open-source and free for phone manufacturers;
• Chrome browser, search engine, maps and mail client are all free too.

However, if you look from a different angle, then Google is certainly an IT company. According to PAC estimates, up to 20% of all servers in the world work with certain products of the giant. About 40% of the total staff of the company have diplomas in the course of computer science. Another sign of the IT company, Mr. Carnelli considers the high share of sales of IT services for business and government organizations: device search, web mail, scalable platforms, web development, object mapping, web analytics and scalable cloud computing. One striking example that Google is an IT company could be a deal to switch Spanish bank BBVA to Google Apps.

In August 2012, PAC decided to analyze Google's IT-Business structure. Analysts concluded that Google had evolved from both epostases. According to PAC expectations, the giant will continue to expand its commercial part, but at the same time a global network of public information will be created, which anyone can use.

PAC cites Google-created email for business in the cloud as an example. If earlier the cloud was based on mail, then Google reversed this. PAC analysts expect that in the next few years, most organizations, large and small, will abandon mail servers and switch to cloud applications, and most of them will run Google.

The PAC believes the model is likely to be presented as collaborations and social offerings, such as Google +. At the beginning of 2012, there were about 250 million users of this social network. These are potential users of other products of the giant.

And if Google can find a solution for the best use of the social network, mail client and other products for commercial purposes, then this will be a classic IT company.

The PAC believes that Google will be one of the key players in three main areas of IT development over the next five years: big data, social entrepreneurship, cloud application development ("platform as a service," or PaaS).

Performance indicators

Main article: Google's financial performance

Google Ukraine

Main article: Google Ukraine

Google Russia

Main article: Google Russia

The company's business in Russia is conducted by Google LLC.

Aktivs

Acquisitions and divestment

Main article: Acquisitions and sale of Google assets

Over its history, Google has acquired many dozens of companies from small startups to giant corporations. These deals have not always been successful. A chronicle of takeovers is here.

Google Data Centers and Power Generation

Main article: Data centers and power generation Google

Services and Products

2020: In the top 50 largest Internet sites in the world

The number of active users in 2020 amounted to 4.54 billion people, which is approximately 56% of the planet's inhabitants. In this obra­zom, today every six out of ten people actively use the World Wide Web. Google's search engine accounts for 76% of all searches in the world. Every second, the most popular search siste­ma responds to more than 40 thousand search queries. Google's products and services number more than 1 billion users worldwide, and the number continues to grow. Google sites have the largest customer base with more than chetvert­milliardnoy user audience. As the leading domain of Google contains 74 billion visits a month, it is followed by the YouTube platform acquired in 2006 by a campaign Google from 27 billion visits [^[1])..

2018: Top 20 internet giants by size of internet audience

At the end of 2018, Google is the world's largest Internet company in terms of audience size.

As of March 2015, Google's assets included:

• Android.com,
• Blogspot.com,
• Chromium.org,
• Google.com,
• Panoramio.com,
• Youtube.com

Advertising business

On June 27, 2018, Google announced the largest rebranding in its advertising business. The company refused to use the names DoubleClick and AdWords, preferring to split its products into three main areas:

• Google Ads ("Google Ads");
• Google Ads Manager;
• Google Marketing Platform.

Search engine

• Google Search

The leader of Internet search engines, Google occupies more than 60% of the global market, which means that six out of ten people on the network turn to its page in search of information on the Internet. Now it registers about 50 million searches daily and indexes more than 8 billion web pages. Google can find information in more than a hundred languages.

The Google interface contains a rather complex query language that allows you to limit the search scope to individual domains, languages, file types, etc. For example, the search "intitle: Google site: itpedia.ru" will give all the articles of Aitipedia, in the title of which the word [1]Google appears. The full reference book on the language of Google requests in Russian is here, the official reference book in English  is here.

Android operating system

• Google Android - Chronicle of the development of the operating system.

• Google's Android revenue - How Google makes billions from a free operating system for users.

Other services

In addition to the search engine, the site google.com provides many other free services, in particular the popular mail service Google Mail, Google Talk. The most popular among third-party app creators is the Google Maps service. It is this service that leads the way as the basis for integrated applications. While Google charges for access to its services through the API, Google Maps has free service if the hybrid app's site is public and does not charge for services based on Google Maps. Enterprise users can use this service in their intranets or commercial applications.

As part of other Google services, in particular Google Search, you can access Google data through an open API, but subject to payment for every 1000 calls to Google servers.

On June 28, 2007, Google resumed the Q&A service^[2] Russia was the first country in the world where Google launched its version of such a service.^[3]

On April 8, 2008, Google introduced its new platform for scalable web applications , the Google App Engine. Up until that point, plenty of tech analysts had predicted Google would eventually enter this market, following giants like Amazon. Due to the fact that the basic version of the service (including about 5 million page impressions) is provided to all developers for free, a boom in applications for this platform is predicted soon.

• Google Arts and Culture - online access to exhibits from 1200 museums, galleries, etc.
• Google Blog Search™ - service
• Google Book Search™ - service
• Google Catalogs™ - Directory Search
• Google Image Search™ - picture search service
• Google Desktop™ - search software

• Google.org™ is a non-profit organization

• Google AdSense™ - advertising program
• Google Advertising Professionals™ - program
• Google AdWords™ - advertising program

• Google Alerts™ - Email Alert Service
• Google Answers™ - Research Service
• Google Analytics™ - Web Analytics Service
• Google Base™ - Information Service
• Google Blog™ - web magazine
• Google Calendar™ - calendar service

• Google Code™ - Open Source Developer Site
• Google Compute™ - function
• Google Dashboard Widgets™ - for Macintosh software

• Google Desktop Search™ - search tool
• Google Deskbar™ - Software
• Google Directory™ - web directory
• Google Earth™ - mapping service
• Google Extensions™ - for Firefox software
• Google Finance™ - Financial Information Service
• Google Foundation™ is a non-profit organization
• Google Free™ - search services
• Google Gadgets™ - software tools
• Google Glossary™ - dictionary service
• Google Grants™ - program
• Google Groups™ - Usenet Discussion Forums

• Google Images™ - picture search service
• Google Labs™ - Research Unit
• Google Mail™ - mail service
• Google Maps™ - mapping service
• Google Mars™ - mapping service
• Google Mini™ - Hardware
• Google Mobile™ - Wireless Service
• Google Music Search™ - service
• Google News™ - news service
• Google News Alerts™ - News Alert Service
• Google Pack™ - software download service
• Google Page Creator™ - Web Page Creation Service
• Google Personalized Home™ - personal homepage service
• Google Personalized Search™ - personal search service
• Google Q&A™ - search service
• Google Reader™ - a program for reading channels
• Google Related Links™ - service
• Google Ride Finder™ - taxi search
• Google SafeSearch™ - filtering
• Google Scholar™ - search for scientific texts
• Google Search Appliance™ - Hardware
• Google Sets™ - forecast service
• Google Sidebar™ - Software
• Google Sitemaps™ - service
• Google Site Search™ - service
• Google SMS™ - SMS messaging service
• Google Store™ - Online Store
• Google Suggest™ - Offer Service
• Google Talk™ Instant Messaging
• Google Toolbar™ - Search Bar
• Google Transit™ - Travel Planning Service
• Google Translate - Translation Service
• Google Video - Video Search
• Google Wave - Internet communications platform
• Google Web Accelerator™ - Software
• Google Web Alerts™ - Alert Service
• Google Web Search™ - Features
• Google Zeitgeist™ - report

• AdWords™ - advertising service
• AdSense™ - advertising service
• Blogger™ - service for web publishers
• Blog*Spot™ - hosting service
• Froogle™ - search for goods
• Gmail™ - Postal Service
• I'm Feeling Lucky™ - search service
• Orkut™ - Online Community
• PageRank™ - algorithm
• Picasa™ - a program for working with photos
• Hello™ - instant messaging and photo service
• Dodgeball™ - a service for communication on the Internet
• Joga™ - Online Community
• Keyhole™ - cartographic service
• Urchin™ - Web Analytics Service
• Oingo™ - advertising service
• Quantified™ - Web Analytics Service
• Writely™ - text processing software
• dMarc™ - advertising services
• Scott Studios™ - audio systems
• Maestro™ - audio systems
• Sketchup™ - sketching software
• Measure Map™ - Web Analytics Service
• Trustrank™ - algorithm

Office 365 Confrontation - Google Apps

Main article: Office 365 Confrontation - Google Apps

• Google Docs is an editor of texts, tables and presentations.

Collecting user data on Google

Main article: Collecting user data on Google

Employees and work at Google

Main article: Employees and work at Google

Company offices

• Google Offices

Google management is famous for its progressive liberalism and loyalty to the expression and individual characteristics of its employees. Therefore, every office, every workplace, every room is decorated in such a way that a person held captive by corporate foundations, plastic partitions and costumed rigor involuntarily has the thought: "How can you work like this?" Google employees are confident that effective work is possible only in the room that is closest to you in spirit. The company's offices have been turned into small lounges. Worked as much as you need - rest as much as you need. The main thing is the result and creative approach to your work. That is why IT specialists from all over the world dream of getting into this even formalized, but still small corner of bliss and joy, where everyone can be themselves. And at the same time receive a decent salary.

• Google's Zurich office

Actions

Main article: Google Shares

On August 19, 2004, she began selling her shares on the stock market, that is, she became a public company Шаблон:Nasdaq 'GOOGL. Read more here.

Google Partner Program

Main article: Google For Work and Education (Google Partner Program)

Interesting facts about Google

• 1996: At the time of Google's creation, its founders were not familiar with the principles of site design, which is why this search engine has the cleanest and most enjoyable interface. Due to the main page having little to no design, many users wait for the page to finally load after it is already loaded. To avoid this, the company's management decided to place a copyright at the end of the page.

• 1990s: Having developed PR ranking technology, the founders of the company decided to sell Google to the search engine company AltaVista, the deal cost $1 million, but the buyer refused, and soon he had to compete with Google. PR ranking technology includes five hundred million variables and more than two billion logic conditions.

• 2003: In one of the episodes of the popular Japanese anime series Death ^[4], the main character Yagami Light uses the Gentle search engine, the design of which completely repeats the design of Google.

• 2005: A species of Madagascar ants Proceratium google was named after the Google Earth service, which helped the discoverer in his research.

• 2007: The share of plagiarism in the total volume of theses and dissertations that are defended at universities in Western Europe reaches 30%. This figure is given in his study "Google Copy-Paste Syndrome" by the Austrian scientist Stefan Weber. He defines this phenomenon as "a brainless text culture without brains ^[5]

• March 2009: Using the Google Earth service in March 2009, Swiss police discovered a huge hemp plantation disguised as a cornfield. And in Canada, with the help of Google Earth, the police found a whole parking lot of stolen cars - there were more than 700 cars on it, listed in the theft. The area where the attackers were holding the cars was discovered when viewing satellite images of the urban area.

• May 2010: The current official Google logo was designed by Ruth Kedar and has been in effect since May 6, 2010. On the occasion of a holiday or round date of some well-known personality, the standard Google logo for some or, less often, for all regional domains may change to a holiday that has a certain theme, meaning, but in the style of Google (English Holiday and Events - Google style!). For example, on the occasion of Napoleon Horde's birthday on February 11, 2010, watercolors of this famous artist appeared on the logo of the Belarusian domain Google, on July 6 they congratulated Mark Chagall on the 121st anniversary (the logo was in the form of a collage of fragments of his works). After a ten-year wait, Google won a patent for "Google Doodle" on March 22, 2011.

• 2010s: The chief engineer of Google, which runs the entire server network, is a former neurosurgeon. The company pays great attention to the office kitchen and even hired a special cook. Employees of the company can devote a fifth of their working time to their own projects. Services such as Google News, Orkut and many others owe their appearance to this innovation.

• 2012: In 2012, Google became the third most capitalized brand in the world (in 2011 - the first place), according to the annual Millward Brown Optimor study ^[6]. Experts estimated the value of the company's brand at $107.85 million, in the first and second places were Apple (182.95 million) and IBM (115.98 million).

• 2012: As of May 2012, the number of Google data centers in the United States was 12, and another 3 were under construction in Europe ^[7] Outside the United States, the company's data centers are located in dozens of countries, which allows you to support more than 30 local versions of the search engine. Among them, in particular, data centers in Canada, Germany, Belgium, the Netherlands, France, Russia, Italy, Brazil, Japan, China and Gon Kong.

Notes

Links

• Website about Google programs and technologies in Russian
• Interesting moments in Google history