AI Music

AI Music helps brands create "adaptive music without licensing fees." A key advantage of AI Music, according to the developers, is the Infinite Music Engine, which uses artificial intelligence to automatically "shift" songs depending on certain conditions, time and other things. In other words, it can automatically create new variations of songs to present completely different music.

The idea is also to create dynamic soundtracks that change depending on the interaction with the user. For example, a song in a video game may vary depending on the mood, or music during a workout may adapt to the intensity of the user.

History

2022: Apple bought AI Music

February 7, 2022 it became known about the sale of AI Music to Apple. A startup known for its song conversion technology, which can collect a song from music without royalties using AI, has been sold at an unnamed price.

This is the idea of ​ ​ contextual AI. You might be listening to a song, and it might be a little more acoustic in the morning. Maybe the same song when you listen to it, going to the gym, will be in the style of deep-house or drum'n 'bass. She'll be a little jazzier tonight. A song can change on its own. The whole genre or tonality in which it is performed may change, "said Siavash Mahdavi, chief executive officer of the company, in an interview with Music Ally.

Apple acquired AI Music

A more commercial application of this concept would allow marketers to dynamically change music depending on the user's mood.

AI Music reported that the company's technology "allows brands, developers and audio adventure seekers to access an intelligent music library. The goal is to allow consumers to choose the music they want, edit it smoothly to suit their needs, or create dynamic solutions that adapt to their audience. " The startup has already had to make deals with advertising companies to create more attractive ads that would play different music depending on the audience.

The music engine may also allow you to choose different versions of the song by swiping left or right to hear a new version.

For Apple, this can allow the manufacturer to iPhone create soundtracks for several applications and services, including Apple Fitness +, Apple TV or even the Apple Photos application, which uses music without royalties to create slideshows from photos^[1]

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