DemandTec

IBM company, implementing plans of creation of the line of the software of e-commerce, buys vendor of analytics – DemandTec company for $440 million. Announced this solution of the company on December 8, 2011. Completion of the transaction is expected in the first quarter 2012.

Cloud applicaions of DemandTec are used by retailers for sharpening of strategy of pricing and product offerings for the purpose of business improvement. As stated in the description on the website of vendor, using this software, applying different methods of measurements, it is possible to approach this general subject differently.

Some modules of programs allow the companies to define the best range of products at the local level in the way "studying and acceptances in attention of the sales demand, trade space, performance and profitability", says descriptions of solutions. Some help to determine the best price of a specific product for its lifecycle while others are concentrated on holding targeted marketing campaigns.

DemandTec also offers a number of partner services: one of the latest services – long-term forecasts of state-of-health data of climate from Weather Trends International.

The solutions DemandTec will be built in Smarter Commerce product family from IBM which include also technology of integration "business for - business" which the company received by means of acquisition of Sterling Commerce in 2010 for $1.4 billion according to the general manager of division of industry solutions of IBM Craig Hayman, the company "reviews ways by means of which brands buy, sell, create the market and service the clients as their clients want". "Scientific technologies in art of pricing and promotion are a considerable part of this strategy", - he emphasized.

Together with purchase of DemandTec to IBM 450 clients among whom there are largest retailers of the world, including Target and Walmart will come.

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