Duracell

Duracell is a brand of premium alkaline batteries that have a long life and are produced in factories around the world. Duracell produces batteries of basic sizes, such as AAA, AA, C, D and others. It produces a wide range of miniature power elements - for calculators, wristwatches, hearing aids and other miniature (mainly medical) devices. Duracell also produces high-tech chargers and batteries, including pre-charged (already charged and ready for use).

2023: Plan to exit the Russian market

Battery manufacturer Duracell announced in April 2023 that it would leave the Russian market amid the conflict in Ukraine. The company will terminate all commercial contracts and stop deliveries in the coming weeks, and "will fulfill any current/new orders" until the existing inventory runs out.

2016: Control of the company goes from P&G to Berkshire Hathaway

From March 1, 2016, Duracell separated from P&G and became part of Berkshire Hathaway.

20-70s of the twentieth century

The history of the company began in the 1920s, with the names of inventive scientist Samuel Reuben and tungsten thread manufacturer Filip Rogers Mallory. Ruben joined F.R. Mallory in search of the equipment he needed for scientific experience. But Reuben and Mallory saw a good opportunity in combining Reuben's inventive genius with Mallory's production facilities. Their partnership, which lasted until Mallory's death in 1975, became the cradle of Duracell International.

Samuel Reuben's inventions revolutionized battery technology. In the 50s of the twentieth century, Samuel Ruben improved the manganese-alkaline battery, making it more compact, durable and long serving like no other battery before.

The demand for cells associated with the development of photography made alkaline batteries a sought-after commodity, and the Duracell brand was created in 1964. Soon the consumer market for our batteries grew, and in the 70s. The twentieth century had to ration supplies so that production facilities could cope with tasks.