Spinning top UK

The spinning top is service of declarations on the basis of a geolocation and the interests of users. It is based in Mail.ru Group in 2015.

History

2020

Confirmation of profiles using VKontakte

Eula announced on October 26, 2020 start of confirmation of profiles using VKontakte.

Users of service of declarations can undergo testing using a uniform account of VK Connect now, having tied to a profile on Yul the account from social network. Except confirmation of existence of the account of VKontakte of Yul will also show in a user profile the number of friends on social network, but the account of VK at the same time will be hidden from a public access.

For users of services of declarations existence of trust between participants of the transaction is one of key factors. Studying of a profile of the seller or buyer, his responses and the closed deals – all this an integral part of process of purchase and sale. Therefore an opportunity to confirm the profile will increase trust of our users to each other and will help them to make the transaction quicker, – Egor Danilov, the director of a product of service Eula commented on start.

To undergo confirmation, Eula's user should come into the profile and to bind using VK Connect the account of VKontakte. If it will be several such accounts, a system will suggest to select one of available. After authorization passing The Confirmed Profile icon will appear in a user profile on Yul and in his declarations.

Start of service for business Shop

The service of declarations of Yul announced on July 30, 2020 the next service for business using which entrepreneurs will be able to open the shop. Thanks to Shops business will receive the tool for sales on the Internet and access to solvent audience on Yul.

With start of Shops we are going to attract first of all on service of representatives small and medium businesses for which transfer of sales to online became an essential task recently. Unlike the available alternatives, opening of Shop on Yul will not involve from them essential time and finance costs on development of the website and immersion in settings of advertizing offices, – Egor Danilov, the director of a product of service of declarations Eula commented.

In Shop business has opportunities of additional branding, and his visitors will be able to select goods on categories, to filter and sort by the price and novelty and to find goods in a search line. Besides, they will be able to subscribe for the pleasant shop and to receive notifications on goods.

The service is available to all users of service. For its connection it is necessary to come into a profile, to select paid services and to connect a rate with shop then the profile of the seller will automatically turn into Shop. Connection cost for July, 2020 is from 949 rubles a month.

These 600 thousand users of Avito and Spinning top got to free access

On July 23, 2020 it became known of emergence of these 600 thousand users of Avito and Spinning top in free access. Malefactors can use this information for spam sending and attempts to steal money from bank cards. Read more here.

Start of requests in services

The spinning top announced on July 21, 2020 start of the next service within which users will be able to leave requests for desirable services and to select then among the responded contractors. The number of requests from one user for services will be unlimited, and contractors will be able to respond free of charge to 50 requests a day.

To leave the request, it will be necessary just to click 'Order service' in appropriate section on Yul and select suitable category (for example, 'repair and construction ',' the master for an hour' or 'training'). Except the description in the request it will also be necessary to fill an upper limit of desirable cost of service or to leave it empty that in the field the price it was displayed 'by agreement'. After moderation passing the request will be visible and available to a response in the section of 'The request for services'.

Use of an application system considerably will simplify for our users search of contractors in services. Now instead of independent search of masters it will only be necessary to place the request and then to select the most pleasant response.

Eula's users will be able to leave free of charge unlimited number of requests for services and to make up to 50 responses a day. The special rate from 95 rubles for unlimited responses depending on the region of placement will be available to professional contractors who will want to respond to the bigger number of requests.

Availability of vacancies of Worki

The vacancies placed on service for quick search of work and the staff of Worki will automatically appear also on service of declarations of Yul. Announced this Worki on July 9, 2020. Employers will be able to expand a scope of the vacancies due to access to Eula's audience, and at the same time to receive all necessary statistics on viewings and responses on all platforms in the interface of the personal account, usual for them, in Worki.

Placement of vacancies on Worki and on Yul is available in the Premium and Advanced Vacancy rates. Using additional promotions and publications on both services the number of viewings such declarations will be increased up to 14 times. Rate cost — from 514 rubles for one vacancy depending on the region, quantity and type of placements. On Yul there will be well complete description of a vacancy and phone of the employer.

We continue to develop synergy of Worki with Mail.ru Group services. In addition to VKontakte and the Mail.ru Mail, Worki vacancy are available also on Yul now. At the expense of it we can provide to our clients access to large platforms of Runet, providing a scope and a fast response to their vacancies — Alla Arshevskaya, the director of a product of Worki service comments.

Adding of an opportunity to advance goods using video

The spinning top gave to users an opportunity to load directly on a resource video content about goods and services which they sell and reported about it on June 25, 2020.

Through short videos in the "stories" working based on technologies of the video platform of social network Odnoklassniki, sellers and masters will be able to advance the declarations and profiles free of charge. For example, manicurists or hairdressers will be able to publish videos of the works, and the users selling gadgets — to photograph their working capacity. All content will undergo moderation, and video can be filmed with the camera or to add from already available media files. An opportunity to place content directly from the device considerably will simplify process of promotion of declarations and will allow users not to spend time for loading of the content for third-party video hostings only then to add the reference in the declaration.

"Stories" in which it was possible to place only photos earlier on Yul serve as the addition to declarations, allowing to attach to them the link to the declaration or a user profile. Unlike social networks on Yul "stories" are visible within a week and are shown not only to subscribers of the seller, but also other users of service. High on the list "stories" the user sees content from sellers on whom it is signed, and then from those who are nearby.

Emergence of the Bargain button

On April 21, 2020 Eula reported that in her declarations the Bargain button appeared: when clicking between the seller and the buyer dialog where the buyer can offer the price is started, and the seller — to accept it or to reject. Besides, the seller can change the price of goods, having made it is higher or lower the offered buyer.

After the seller and the buyer agreed about the price, the deal can be closed using "The safe transaction" or at a personal meeting. In addition within bidding the seller can offer several goods at once and sell them during one transaction for the total agreed sum.

"Biddings" — an optional opportunity for Eula's users: authors of declarations can configure an opportunity to bargain in a personal account. This option is available in mobile application and on the website and extends to all types of goods, except services, vacancies, Car and Real estate.

"Biddings — continuation of development of Eula as platforms of social e-commerce where the buyer and the seller need convenient and clear tools for transaction including to agree about the price. This tool will be demanded also at sellers who do not want to bargain, and now can specify it in one click,

Free placement up to 200 declarations a month for medium and small business

On March 26, 2020 Mail.ru Group announced selection of one billion rubles on support of medium and small business. The spinning top opens free placement to 200 declarations a month. Read more here.

2019

Monthly audience of Eula of 27 million people

At the end of 2019 the monthly audience of Eula made 27 million people, and the base of declarations exceeded 32 million goods. The technology leader of category in Russia, the first implemented safe eskrou-payments, free audio-and video calls in the application.

Start of the fast publication of declarations through recognition of goods on a photo for Android

On December 27, 2019 the service of declarations of Yul announced adding of a format of the fast publication of declarations through recognition of goods on a photo. It is enough to user to photograph an object through the application then the neuronet will recognize type of goods and will suggest to specify its main characteristics.

On the basis of these data and machine learning on results of millions of real transactions forecasting of the price and term of sale of the specified goods will be started. By means of the toddler the user will be able to estimate, how fast he will be able to sell goods at the different prices.

For example, if to photograph the smartphone in the application, a system will suggest to specify its brand and amount of an internal memory. Further the user will see price options in a sheaf with sale term — if to expose the price above, sale will be more profitable, but the buyer can be not at once and if it is necessary to sell urgently, it is possible to reduce cost considerably.

At the publication of declarations users always need to specify the goods price — usually they calculate it independently, studying similar declarations. This pricing in the conditions of incompleteness of information — is unknown how goods at such prices quickly are on sale. The large shops which are independently regulating the prices of the goods use large-scale data models for pricing mechanisms. We make such mechanism available to each seller, told Egor Danilov, the director of the Spinning top product

The neuronet distinguishing objects on a photo was trained at pictures of the goods placed on Yul. Results of testing of an algorithm based on from 38 thousand photos of goods in 178 categories 86% showed strike accuracy in one of five offered categories.

Function of recognition on a photo and forecasting of the price and term of sale is available since December 27 in the application of the Spinning top to Android. At first access to it will be got by a part of users.

Start of video calls

In service of declarations of Yul video calls appeared. They work in the latests version of mobile applications at iOS and Android and are intended in order that buyers could estimate goods quality at once, without spending time for departure for a meeting with the seller. About it Eula reported on November 28, 2019.

To look at goods by video conference, the buyer at first needs to begin an audiocall and to ask the seller to include video, or that can turn on video independently. For security the video flow will be shaded until the buyer agrees to pass to a video call. If everything arranges, it is optional to leave to a meeting — simpler to purchase goods with delivery, especially if the seller is in other city.

Video calls are implemented based on technologies of social network Odnoklassniki. For implementation of calls the neural network which automatically configures settings of the network protocol both at a dialing stage, and during a call is used. At the expense of it installation time of connection is significantly reduced and the communication quality even improves at bad connection.

Video calls within service of declarations can be used for the different purposes: be convinced that really the seller has goods and it is this, to estimate quality of material and appearance, to perform primary inspection of the apartment or the machine. All this will help to make quicker the decision on purchase and by that to increase the number of successful transactions on service and also to save security of the transaction.

Users often do not even think that video conference can be applied to goods demonstration. We embedded them in our applications that users had not to leave in external messengers — in Eula it is safer to make transactions, told Egor Danilov, the director of the Spinning top product

Further on Yul flexible configuration of use of calls will appear. For example, the user will be able to hide completely the phone number and to leave an opportunity to call him only through the Spinning top that will reduce the probability of receiving spam further. If it is inconvenient to tell and show goods, it will be possible to remove completely a possibility of a call and to communicate only via the messenger. And still calls can be limited on time, for example, not to receive them during sleep or works.

Start of "stories" for promotion of goods and services

On September 26, 2019 the Yula company announced start in a tape of declarations of service of "stories". The vertical format used in social networks for time publications on Yul will help sellers and masters to advance the goods and services.

As noted "stories" serve as the addition to declarations in Yul. For example, the dressmaking specialist can publish examples of recently sewed dresses, the manicurist — a photo of works, and the builder — pictures of recently built cottages from a bar. All this will allow them to be selected among other sellers on the platform.

Unlike classical social networks, on Yul "stories" remain available within a week and are shown not only to subscribers, but also new audience. The first in the list of "stories" the user will see content from those sellers on whom it is signed, and then from those who are nearby.

Directly from "stories" it is possible to subscribe for interesting sellers, for example, to do not miss new declarations and to use their services in the future. Testing of function showed that it is profitable to take subscribers: according to the statistics Eula, conversion from viewings in sales of goods at sellers with subscribers is 17% higher, than at sellers without.

According to the developer, the service is directed first of all to sales professionals and masters, its cost as of September, 2019 will be 99 rubles a month for unlimited quantity of "stories". Function is already available to users of mobile application of Eula on Android and in the nearest future will appear on iOS.

According to the statement of the developer, start of "stories" — the next stage in Eula's development as service of declarations with functions of social network and transformation into the full-fledged platform of social e-commerce. On Yul users can communicate through private messages, subscribe for sellers, it is free and safe to call (without display of the mobile number). With the advent of Yul's "stories" becomes also the platform for creation of content which helps Eula's users to sell and buy goods and services.

Emergence of offers and discounts from other companies

On September 16, 2019 Eula announced emergence of offers and discounts from other companies.

Users can exchange bonuses which receive for different actions in service, on special partner offers.

On start proposals of ivi.ru, Ozon and Skyeng are available, but service is going to expand the list of partners with whom works on CPA model (payment for each brought client).

For September, 2019 every day more than 1 million people use Eula's bonuses, receiving them for different actions in service, for example, for an input in the application. Earlier bonuses could be spent for free promotion of the declarations and receiving a discount for paid services in Yul. From this point it is possible to exchange them for discounts and special offers from other companies.

For receiving a promo code it is enough to user to come into settings of the profile, to open 'How to receive bonuses?' and to pass into the section with discounts.

Before start Eula conducted survey among the audience: it showed that 36% of users in category 'Entertainments' would like to see ivi promo codes in the appeared section.

We are glad to be among the companies connected to partnership with service the Spinning top. For us it is the additional channel of involvement of audience, and for our partner – an opportunity to provide to the users additional preferences in the form of the offer from the Russian online movie theater, commented Alexey Kazakov, the marketing director at ivi online movie theater

Start of voice calls in mobile applications

On September 10, 2019 Spinning top announced start of voice calls in the application. They will allow not to open numbers of interlocutors and will make communication in Spinning top free and safe, claim in the company.

Calls are implemented based on technologies of social network Odnoklassniki, and users of Spinning top will be able to call up to their help free of charge from any place in the world, without spending for it money. At the same time users of service will not need any additional actions – this type of communication is by default available to all users of Spinning top.

Calls in Spinning top also do service safer: for commission of a call both participants of a conversation should be users of service. At the expense of it the probability of receiving a call from a third party or spammers is minimized, emphasized in the company. It is in the future going to remove completely a possibility of commission of calls by the phone number, having left only a chat and calls in Spinning top.

For implementation of calls the neural network which will automatically configure settings of the network protocol both at a dialing stage, and during a call is used. At the expense of it installation time of connection is reduced and the communication quality even increases at bad connection, representatives of Spinning top claim.

Eula's users could already correspond and transfer each other money for goods safely and directly in the application. Now we added to it still safe and free calls — Egor Danilov, the director of the product "Spinning tops" noted.

An opportunity to make calls in service is already available in mobile application of Spinning top on Android and in the near future will appear on iOS. To use this function, it is rather simple to come into a card of the declaration and to click "Free of Charge through the Spinning Top" for communication. After that the seller will receive a call directly on the smartphone or the tablet and at once will see on what of its declarations he is called.

2015: Creation of service

Service of declarations of Yul was created by Mail.Ru Group in 2015. Eula allows to find and offer goods taking into account a geolocation and the interests of the user.