Apple

Apple produces various types of computers (desktop, portable, compact, servers), set-top boxes, displays, phones, players, computer mice, keyboards, printers, scanners, Wi-Fi base stations, software, etc., and also provides users with various services via the Internet.

History from foundation to the present day

Main article: Apple History

Founded in 1976, Apple has experienced bright ups and downs over its history. Starting with PC production in the 70s in 2012, Apple became the most expensive company in the world. Co-founder Steve Jobs is one of the most prominent figures in the world history of IT-Business.

Performance indicators

Main article: Apple's financial performance

2023

The fall in annual revenue to $383.29 billion. Smartphones, computers and tablets buy less and less

In fiscal 2023, which ended at the end of September 2023 for Apple, Apple's revenue amounted to $383.29 billion against $394.33 billion a year earlier. The corporation's net profit also decreased - from $99.8 billion to $97 billion.

Apple's revenue declined as demand for smartphones, computers, tablets and wearable electronics fell. So, in fiscal 2023, iPhone sales amounted to $200.58 billion, which is less than a year ago at $205.49 billion. The implementation of the iPad in comparison with the same periods decreased from $40.18 billion to $29.36 billion, Mac computers - from $29.29 billion to $28.3 billion. According to Apple CEO Tim Cook, the iPhone 15 line sells better than previous models, and the supply disruptions of the older iPhone 15 Pro and iPhone 15 Pro Max models are caused by high demand.

Revenue in the division of wearable devices, home devices and accessories at the end of 2023 of the reporting year fell to $39.85 billion from $41.24 billion in 2023. Meanwhile, revenue from the App Store, Apple Music, Apple Pay and iCloud services reached $85.2 billion, showing an increase compared to 2022 fiscal year ($78.13 billion).

In the Americas, Apple's annual revenue fell from $169.66 billion to $162.56 billion, in Europe - from $95.12 billion to $94.29 billion.

As noted by CNBC, Apple's revenue decreased in each of the quarters of fiscal 2023, which was the worst result for the company since the release of the first iPhone in 2007. Against the background of these results, the shares of the American electronics manufacturer fell in price by 3.4% in the extended trading session on November 2, 2023 (the day of publication of financial statements). By this day, since the beginning of 2023, Apple's market capitalization has increased by 36.7% and reached $2.7 trillion (the highest value among public companies by early November 2023).

Apple reports fourth quarter results

In the list of companies with the largest R&D costs

The chart shows 12 months of data as of April 2023.
For Amazon shows the costs of technology and content (not R&D).
ByteDance statistics date back to 2021 (according to the Wall Street Journal)

2022: Rising R&D costs

Data Bloomberg for the period 2013 to 2022

2021: Revenue - $365.82 billion, profit - $94.68 billion

In fiscal 2021, Apple raised a record $365.82 billion against $274.52 billion a year earlier.

Sales of devices from the company during this time rose from $220.75 billion to $297.39 billion, and revenues from services App Store(,, etc.) Apple Pay iCloud increased from $53.77 billion to $68.43 billion.

The largest companies in the world in terms of net revenue in 2021
"'Net revenue"' (net revenue) - revenue for added value.
This revenue includes revenue costs such as discounts, returns, etc.
Net Revenue Formula = Gross Revenue - Directly Related Selling Expenses.

The largest source of earnings remains sales, smartphones which for the 12-month period closed on September 25, 2021 of the calendar year amounted to $191.97 billion, while a year earlier they were measured at $137.78 billion.

Apple registers record sales in 2021 thanks to iPhone

Sales of Apple computers also increased over the year - from $28.62 billion to $35.19 billion. Positive dynamics was also noted in the tablet market: here the revenues of the American corporation in 2021 in the reporting year increased to $38.37 billion from $30.62 billion a year earlier.

Wearables, Home and Accessories, which includes wearable electronics, smart speakers and all kinds of accessories, recorded sales growth from $53.77 billion to $68.43 billion.

Apple's main sales market remains the countries of the Americas (mainly the United States), where the company earned about $153.31 billion in fiscal 2021. This is more than in the previous year, when the figure was $124.56 billion.

In Europe, Apple's turnover reached $89.31 billion, increasing from $68.64 billion. In China, sales also increased - from $40.3 billion to $68.37 billion. In Japan, there was a rise from $21.42 billion to $28.48 billion. In the Asia-Pacific region, excluding China and Japan, the company's revenue at the end of the 2021 financial year was $26.36 billion, increasing from $19.59 billion a year earlier.

Net profit in fiscal 2021 turned out to be $94.68 billion, significantly increasing relative to profit a year ago at $57.41 billion.

Financial results were worse than forecast. Apple CEO Tim Cook explained this by serious restrictions on supplies to the market. According to him, Apple received less than $6 billion due to a lack of chips.^[1]

The largest public companies by revenue from the sale of games in 2021

Business in the corporate sector

Main article: Apple's business in the corporate sector

Internet audience

2021: Fifth on list of most visited sites

Ranking of the most visited sites in 2021

2018: Top 20 internet giants by size of internet audience

Internet companies by audience size

Apple in Russia

Main article: Apple Russia

Working in Russia since the 1990s through partners, in 2007 Apple decided to open an office in the country.

Apple in Ukraine

Main article: Apple Ukraine

Apple in China

Main article: Apple in China

Apple takeovers

Main article: Apple takeovers

Actions

Main article: Apple shares

Employees and work at Apple

Main article: Employees and work at Apple

Apple litigation

• Apple courts

Offices and Manufacturing Sites

2021: Site Map

For 2021

2019: $1 billion mega-office construction

On November 20, 2019, Apple announced the start of construction of a new office. It will cover an area of ​ ​ almost 54 hectares and will be located in Austin (Texas, USA) next to the Mac Pro workstation plant .

Initially, the new campus, designed for 15 thousand employees, will employ about 5 thousand people. There will be located divisions leading research and development work in the interests of the company, as well as employees responsible for solving financial issues and ensuring sales and technical support of customers.

Apple announced the start of construction of a new megaophis

Previously, Apple was actively engaged in recruitment in Austin. By November 20, 2019, about 7,000 people work there, which is 50% more than in 2014. Approximately 500 employees are employed producing the Mac Pro.

The corporation intends to build an office complex in Austin by 2022. Apple has already received $41 million in tax breaks from the county and state. The company is going to 100% provide the facility with energy from renewable sources. Thousands of trees of 20 different varieties will be planted on campus.

The site will be designed to make the most of the green space. The landscaping will cover more than 60% of the campus, including a nature reserve that will be open to the public.

US President Donald Trump arrived at the ceremony to begin construction of the new campus and launch production of the new Mac Pro in Austin. He asked Apple CEO Tim Cook to consider the company's participation in work on 5G communication technology in the United States.

The expansion of operations in Austin is part of Apple's large-scale plan to invest $350 billion in the American economy from 2018 to 2023 and an additional hiring of 20,000 employees nationwide.^[2]

2012: Texas Office

In March 2012, Apple announced plans to more than double the size of its working space in Austin (Texas, USA) in the next decade: the company will invest $304 million in the construction of a new campus.

The
new office will create about 3,600 additional jobs, predominantly hosting customer service, sales and financial accounting services, to support Apple's operations in the Americas.

Apple spokesman Steve Dowling told Reuters that the company's office in this city has grown seriously in recent years, from 1,000 employees in 2004 to 3,500 at the beginning of 2012.

Apple will also receive a tranche of $21 million for this project over a ten-year period from the Texas Enterprise Fund, which was established in 2003 to attract investors to the state. Texas Governor Rick Perry said such investments could make Texas a "national higth-tech hub."

2011: iSpaceship Office Project

Main article: iSpaceship (Apple office)

In early June 2011, Apple Chief Executive Officer Steve Jobs revealed a project for a new office complex, which is planned to open to company employees in a few years. The project was submitted to the municipal authorities of the city of Cupertino in California, where Apple is currently headquartered.

Intent on expanding its headquarters, Apple, Jobs said, hired some of the best architects in the world. They developed a ring-like complex resembling a spacecraft. Some of the American bloggers immediately dubbed it iSpaceship, similar to the name of other Apple products. The construction of the new complex is planned to begin in 2012, and its doors will be opened in 2015.

Products

Apple's main products include:

• iPhone is the smartphone
• iPhone Issues and Security

• Apple Watch - watch

• iPad - tablet computer
• iOS - Operating System

• App Store
• iTunes

• Macintosh
• Mac OS
• Apple Safari - browser
• iWork

Supply System

A well-functioning supply system, or SCM system, helps to improve the planning system, optimize inventory, deliver on time, ensure supply compliance with demand, reduce costs and, as a result, increase the market value of the company. It's no secret that the success of Apple's business is largely due to professional supply chain management and ongoing events aimed at assessing their effectiveness.

According to AMR Research, the top 25 companies with the most productive and productive supply chain system included the 10 largest IT companies, and Apple took the lead.

Notes