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2021: Yandex registered a company in Britain for food and food delivery service
On July 22, 2021, Yandex announced the registration in Britain of a new company Deli International Limited, through which it is planned to develop in the country an analogue of Yandex.Shop under the international brand Yango Deli.
The creation of Deli International Limited reported RBC with reference to the British register of legal entities. According to the representative of Yandex, the new structure will develop a service for delivering food and products from darkstores (small warehouses for storing goods and forming orders) in 10-15 minutes. By July 22, 2021, Deli International Limited is hiring a team and looking for warehouses. Software "Shops" has already been adapted for international launches, the source said.
By the end of July 2021, Yandex.Lavka, in addition to Russian cities, is operating in Tel Aviv and several other cities in Israel. Earlier it was reported that the service will work in London in the third quarter of 2021. It was also planned to launch in Paris in the second quarter, but by July 23, 2021 it had not yet taken place.
According to RBC, Yandex did not disclose investments in the international expansion of Shop, but in general in the e-commerce direction, which includes Market, Shop services, as well as the delivery of products to Ed, was going to invest $400-500 million by the end of this year.
Yandex.Shop is not the only Yandex service that works abroad. Taxi ordering services under the Yango and Yandex Go brands are available in 16 countries, including Finland, Estonia, Latvia and Lithuania.
The general director of Infoline Analytics, Mikhail Burmistrov, in a conversation with Kommersant, noted that Russian services similar to Yandex.Lavka are oriented towards the domestic market, but abroad they will be able to have a certain advantage over others through investments in IT solutions.[1]
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