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2023: Building a Company
Yandex has established the Ad Placement Services company. The corresponding entry was entered into the Unified State Register of Legal Entities (USRUL) on November 24, 2023.
According to TASS with reference to this register, the general director of the new legal entity is the head of Yandex Verticals Pavel Aleshin, who owns 51% of Ad Placement Services LLC. The remaining 49% of the company belongs directly to Yandex.
 | These changes are technical in nature and are aimed at optimizing our internal business processes. All services will continue to work, as before - these changes will not affect them. - said in the message "Yandex," which leads the agency. |  |
By November 2023, Yandex continues to develop an online free ad service, which is a competitor to Avito, Yula, etc. The platform is called Yandex.Ads. It allows a registered user of Yandex services to place an unlimited number of free ads for the purchase, sale, exchange or donation of various goods. Among the features of the new Yandex service is the built-in search technology based on Market data for a more accurate search for goods, as well as the rating of seller and buyer activity in Yandex services to decide on a deal.
In addition, Yandex competes with Avito and Yula in a different direction: used smartphones, children's goods, sports goods, clothing, etc. have appeared on the Yandex.Market marketplace. True, competition with private ad sites is indirect: in particular, on the Market, used things will be able to sell only companies, not individuals.[1]
Notes
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