Kleek (Resto Pei)

Kleek is a company developer of a service for payment using a QR code.

Performance indicators

2023: Turnover - almost 1 billion rubles

At the end of 2023, Kleek's turnover amounted to almost 1 billion rubles.

History

2024: Acquisition of 70% Kleek by "Point"

Tochka (JSC) bought 70% of Kleek, which develops a service for paying bills and transferring tips. The remaining 30% remains with the founder of the company, Emil Azizov, who became a partner of Tochka. Representatives of Tochka announced this to the TAdviser portal on December 5, 2024.

"Our company has been operating in the market for the fourth year. Every year we increased our capacity and customer base. As a result, last year Kleek's turnover amounted to almost 1 billion rubles. We expect that after the company enters the perimeter of "Points," we will be able to accelerate our development several times and attract a significant market share as customers, "said Emil Azizov, founder and CEO Kleek.

The deal will allow Tochka to expand its product portfolio. In addition, investments from Tochka and integration into its ecosystem will help the service scale up faster.

The Kleek service is already part of the Tochka ecosystem: together the companies are developing the Tochka Kleek partner service. As of the beginning of December 2024, it is available for business from the beauty sphere and restaurant business, but in the future it is planned to expand the service to other segments.

"We expect the deal with Kleek to help us take one of the leading positions in the market. Especially in those segments where decisions to pay an account using a QR code have already become in demand - restaurants and beauty. Next, we plan to help the service scale and adapt the product for other niches, "commented Andrei Zavadskikh, CEO" Points. "

The service from Kleek goes beyond accepting payments and solves not only the acquiring task, but also helps business development. For example, according to representatives of Kleek, it allows you to increase the speed and efficiency of processes in catering. The service fee is below the standard rates when paying by card and is 0.25%, Kleek noted.

"Russia follows the Chinese model of the way of development of payment acceptance. We see that QR demand is growing there, and we believe that very soon this format of interaction with the client will take root in our country, regardless of business areas, "said Evgenia Evlyutina, co-founder of Tochka, leader of the Electronic Business direction.

According to her, the process of transferring Kleek to the Tochki brand has already begun. Very soon the project will be renamed "Point Click" (instead of Kleek), and the visual component of the product will also be updated: it will be made in the official colors of "Points."

2021: Founding of the company

Kleek (Resto Pay LLC) was founded in 2021. The service is aimed at customers whose business is related to the beauty sphere and restaurant business. The company's solution allows customers to pay the bill, leave tips and feedback for one interaction.