MTS of Entertainment

History

2020: Creation of the company

On January 10, 2020 it became known of creation of MTS of Entertainment company within which MTS integrated management of booking services Ponominalu and Ticketland and also all directions of business of the operator connected with actions.

About creation of MTS Enterteynment LLC the Kommersant newspaper with reference to data of Kartoteka.ru wrote. The representative of MTS confirmed to the edition creation of the company and noted that it is intended "for development of projects in the field of the enterteynment". He did not begin to disclose other details.

It became known of creation of MTS of Entertainment company within which MTS integrated management of booking services Ponominalu and Ticketland and also all directions of business of the operator connected with actions

The informed source of Kommersant says that the question of is not solved yet whether there will be further Ponominalu and Ticketland brands. According to the interlocutor, MTS thought of consolidation of booking services right after their purchase in February, 2018. "MTS of Entertainment" can also manage the concert venue "MTS of Live Arena" to Skolkovo which should open in 2020, assumes one of newspaper sources.

MTS does not integrate the booking services and does not plan it. Structure "MTS of Enterteyntment" was created for technical control by projects of MTS in the field of entertainments … About consolidation of booking services of the speech does not go: both services will save the independence, the culture and specifics — told RIA Novosti in the press service of MTS.

The co-founder of Ponominalu Mikhail Minin became the CEO of MTS Enterteynment. Centralization of booking services under the leadership of one of the most experienced managers in the market will positively affect their development, the organizer of Colisium International Music Forum Sergey Babich considers.

According to him, MTS so far "is late in development of regional representation of tickets though the mobile operator is provided in regions better than others".^[1]

Notes